Request: What is the average conversion rate on Kickstarter?

INSIGHTS

- The Kickstarter conversion rate in its campaign for an “electron microscopy art calendar”
is 10.1%.
- The average conversion rate of crowdfunding campaigns is 2.3%.
- The success rate of food projects in Kickstarter is 25.06%.

In this study, we found that the average conversion rate of crowdfunding campaigns is 2.3%, and
the success rate of food projects in Kickstarter is 25.06%. Below is a detailed explanation of our
methodology and findings.

METHODOLOGY

We initially started the research by searching for publicly available information regarding the
conversion rate on Kickstarter from the Kickstarter website, but we could not find any relevant
information. Next, we looked for successful Kickstarter campaigns and checked whether these
campaigns have published their conversion rates or not. Our sources included credible online
forums, blogs and articles such as Crowdfunding.io, Kickstarter Forum, Medium, and many
more that contain topics related to Kickstarter’s conversion rates. Based on our research efforts,
we conclude that conversion rate varies from campaign to campaign, and conversion rate from
different platforms such as Facebook ads, e-mail, social media campaigns, and many more also
varies. Since the conversion rate on Kickstarter is not officially published, and we could only
find relevant information from secondary sources such as online forums and blogs, we attempted
to identify the average conversion rate of the crowdfunding industry as a whole. This
information is publicly available from an article published by Medium.

KICKSTARTER CAMPAIGN STATISTICS

Currently, Kickstarter has 431,204 projects, and the success rate of its projects is 36.63% in all
categories. The success rate of Kickstarter food projects is 25.06%. Most of its successful
campaigns are within the $1,000 to $10,000 bracket.

CONVERSION RATES

The average conversion rate in all crowdfunding industries is 2.3%. Social media ad conversion
rates, which are expected to be performing well, are within 1% to 2%. Organic traffic conversion
rates of 6% can also considered performing well. The average conversion rate of Facebook
timeline posts is 3.8%, which is similar with the other social media platforms, and the e-mail
conversion rate is 25%.

CASE STUDY OF A SUCCESSFUL KICKSTARTER CAMPAIGN

A Kickstarter campaign for an “electron microscopy art calendar” was launched in 2014. During
the project, the video of the campaign was played 653 times that collected 66 backers. The
conversion rate for the Kickstarter campaign was calculated as the number of backers divided by
the total number of video plays. The Kickstarter conversion rate in this particular campaign is
10.1% [(66 backers / 653 total video plays) x 100%].