Website Audit 

Module 1: Building Your Site

First things first: this is your site. Tailor your site to your personality and passion. You control the
message and the reach. Whether a photographer, visual artist, musician, writer, or model, your site
should showcase your work at its finest. Use the checklists and note sections from Module 1 to shape
the basic content: homepage, about page, contact page, cover page, and galleries. Checkboxes and
note sections are fillable; simply click to activate. Remember: your site is your space--give it the
necessary shape and feel that you think will optimize the way we view your work. You are the architect;
the tools and features suggested below should merely support the way you build.

Module 1: Your Site

Project type i.e. photography,

music, art, writing, etc.  

Homepage  ✓ Notes 

Navigation bar  Order: 

Homepage link directs 
HOME, not to cover page

About Page  ✓ Notes 

Your Photo 

Bio: First Person Perspective 

Bio: Third Person 
Perspective 

Bio: Personal info 

Experience 

Skills 

Contact Page  ✓

Email 

Phone 

Email has custom domain
(i.e. yourname@yourname.com)
Cover Page  ✓ Notes 

Number of photos? 

Button text 

Flow: Where do you land 
after your cover page? 

Cover page unlinked 

Displaying Your Work  #  Notes 

How many galleries 
displayed? 

Displaying  Gallery  Gallery  Gallery  Gallery  Gallery 

Your Work  Name:  Name:  Name:  Name:  Name: 

How many 
pictures per 
gallery? 

✓ Notes 

Do I have too many photos 
per gallery? 

Do I have too few photos per 
gallery? 

Watermark­free? 
Responsiveness and  ✓ Notes 
Mobile Formatting 

Is website responsive? 

Necessary changes for 
mobile format?  

Module 2: Blogging and SEO 

Blogs can stimulate interest and traffic. Whereas your galleries feature the work itself, your blog
provides a space for you to elaborate on the stories behind the work. Below, you will find a variety of
suggestions for blog posts, including “Photo of the Day,” “Top 10 Lists,” “Customer Testimonials,” and
reviews. Obviously, you will craft and choose blog posts that best fit the intent of your site, and even
though publishing a variety of posts can be useful, consistency is also key. Module 2 also features a
space for you to brainstorm tags for your posts. Stay up to date, stay consistent, and you will start to
see the world of your web page deepen and grow.

Your Blog  ✓ Notes 

Is your blog built into the site? 

Post frequency (e.g. once a 
week; twice a week, etc.) 

Possible tags for posts

Examples for Camera Review:

photography, camera, aperture, exposure,
review, canon, nikon, lens, sony, iso
Blog Post Themes  ✓ Notes 

Photo of the Day 

Top 10 List 

Promote Your Instagram 

Customer Testimonials 

Event Summaries 

Review 

Module 3: Marketing and Branding 
Marketing and branding is paramount to your site, whether you’re a full-time professional, a
videographer, a musician, or even hobbyist. You wouldn’t build a site if you didn’t want people to see it.
Marketing and branding consists of everything from logo design to color scheme to your social media
presence, all of which rely on legibility. Legibility equals memorability, and in this section, you will find
suggestions for cultivating a clean, intelligible look for your site.

Marketing and Branding  ✓ Notes 

Logo 

Did you list pricing? How?
Remember: every phrase you
use elicits a specific tone.What
kind of tone are you going for?

Marketing and Branding:  ✓ Notes 
Text 

Main Body: dark, legible 

Site Headings: clean, large, 
legible 

Navigation: clean, legible 
Marketing and Branding:  ✓ Notes 
Social Media Presence 

Posts to Facebook 

Posts to Twitter 

Posts to Instagram 

Posts to Pinterest 

Posts to Other