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There are four dimensions of social responsibility: economic, legal, ethical, and
voluntary Earning profits is the economicA business whose sole objective is to maximize
profits is not likely to consider its social responsibility, although its activities will probably be
legal. (We looked at ethical responsibilities in the first half of this chapter.) Finally, voluntary
responsibilities are additional activities that may not be required but which promote human
welfare or goodwill. Legal and economic concerns have long been acknowledged in business,
but voluntary and ethical issues are more recent concerns. A business that is concerned about
society as well as earning profits is likely to invest voluntarily in socially responsible
activities. For example, some companies, such as Canadian Tire through the Foundation for
Families and Honda Motors Canada, support numerous social initiatives. Such businesses
win the trust and respect of their employees, customers, and society by implementing socially
responsible programs and, in the long run, increase profits. Irresponsible companies risk
losing consumers as well as encouraging the public and government to take action to
constrict.
-Employee Relations
-Consumer Relations
-Community Relations
-Environmental Issues