Brief for KingEarphones - ‘​Solar K​’

Development for representation of King Earphones new product, Solar K, is going to

be one in which requires an accurate portrayal of its revolutionary implications.
King Earphones’ new product is a pair of wireless, solar powered earphones, with
superior audio fidelity to rival tech companies whilst retaining style like no other,
making it a truly unique and independent piece of technology.

The Solar K utilizes new technology to harness solar energy from the sun whilst
being used on the go, due to the solar panel implementation onto the shell of the
pod, constantly charging whenever in contact with Solar energy. This unexplored
area of energy renewal on a product like earphones makes our company the only
pioneers of the upcoming industry by implementing such technology effectively -
make sure this is accurately shown and understood via promotional video.

By effectively developing a piece of audio hardware which retains such a high level
of audio fidelity, wireless capabilities, innovative power recycling technology whilst
holding a unique and individual style that separates itself from other brands and
products, we are at a position to excel to great heights. We at King Enterprise need
accurate and justified representation of who we are, what we are providing and how
good our product truly is. Your promotional video should show these points and
meet the criteria to such an extent it is known to any consumer.

The market in which we are delving into has shown increasing promise as time goes
on. Apple has made incredible breakthroughs by dominating not only the earphone
market for a while now, however with the implementation of wireless technology in
their ‘AirPods’ product, they have managed to create a monopoly within the
wireless earphone sector. We are here to shift the power hierarchy with our
earphones. By combining all the most desirable aspects that you would anticipate a
top tier, flagship product to have, we are establishing ourselves as a number one
pick for the collective public who are in contact with modern technology in a world
in which it is as ingrained into our lives as it truly is.

The cost of our Solar K comes in at £180, a price that is justified based on the
performance capabilities of aforementioned product. The reliability, quality and
technology is unrivaled by any other mainstream provider or distributor in the
current industry, allowing us to set our own price (With research of other products
of similar relative worth) for the new standard.

Our product is aimed towards the youth, ranging from mid teens to early/mid
twenties(15-26+). We have aimed this product towards this age range for a
multitude of reasons, as referenced in the research section of this production, we

Harvey King 13RA

understand what our demographic desire, what they idolize, how they interpret the
world via products and we have the information and understanding to create the
best product for them. The social working classification of our target audience
ranges between the C1 to D sectors (primarily C1C2D(E)), of course there can be
consumers from the E range of higher B+ ranges, however we understand that
whilst this product may still be attainable for those users within those sectors, they
may not prioritize this product as something they want to spend their cash on,
given their life situation, financially or otherwise. We as innovators in this industry
provide the people with a way to express themselves, through their passion and
love for audio - with our superior quality, technology - with our revolutionary
advancements and style - unique and minimalistic design. There is a stance that
any consumer has the ability to take, to have their interests represented by us via
many different ways, we cover all the important aspects for people in our
demographic. We are aware of the price set and understand the demographic in
which we are aiming this towards. Our philosophy for setting the bar at the level it
is at is simply due to trying to provide the best quality product at its highest value
state for both the consumer and producer. All the users within our target audience
can attain ‘Air-pods’ at the excessive price range they are set at, the individual will
prioritize and attain the product they desire in whatever means they set for
themselves, meaning that our product is easily attainable for the demographic we
are aimed towards.

Having Apple ‘airpods’ used to be the craze for the youth, standing out with a
flashy, new product that was the first mainstream implementation of wireless
technology on an everyday item like earphones. I know I cannot change the
thinking stance that the youth inhabit, however, with this video I aim to present all
the qualities and how superior they are to any competitor. By maximizing my
knowledge within cinematography I can highlight the stylistic and revolutionary
aspects of this product, the youth love revolution, change, progression, and this
product is and excellent way to monetize such ideologies within a business
providing to consumer aspect.

We at KingEarphones require the development of a promotional audio visual piece

that will represent KingEarphones product, Solar K, that accurately represents it to
the public eye, sparking interest, inspiring our demographic and giving us the public
platform to present our products to the market of our target audience for mass
consumption.

Harvey King 13RA