Eureka match box: We offer safety matches that give consistent quality, lights easily and it

does not get damp even during rainy seasons. These get extinguished with a single puff.

CONCEPT DEVELOPMENT
Product Name: EUREKA MATCHBOX

A match is a small stick of wood of cardboard with a solidified mixture of flammable chemicals

deposited on both end. When that end is struck on a rough surface, the friction generates enough

heat to ignite the chemicals and produce a small flame called safety matches, will ignite only

when they are struck on a special rough surface containing certain chemicals.
MARKETING MIX

Product

Price

Place

Promotion

People

Process

Physical evidence

Product
As per the Customer value hierarchy chart in the 7P‟s shows UREKA MACHBOX will go to
fulfill expected needs of the consumers. Which other company have not fulfilled, thus, our new
product will cater to these needs our new product UREKA MATCHBOX will have superior
performance.
Price
In India customers are very price sensitive we plan to price our new product slightly cheaper to
other brands. As per our analysis, UREKA MATCHBOX should charge a price of Rs 1/-
Every pack.
Place
Place or distribution, we will need to spell out where the product or service is available. This
May either is through distributer retail shop; pan shop we will need to inform the public where
the products may be available. The product is available in whole seller’s stores and retail stores
so it reaches to the customer when required in Andhra Pradesh.

Promotion:
Since we see a great opportunity for UREKA MATCHBOX, we recommend an aggressive
promotional campaign for the new product. Our promotion would adopt a Print media, Bill
boards.
People
Staffing plays a crucial role in any Business so we will recruit right sales team who could deal
with our product in most effective way so we will recruit right people for the right job or people
who are core experts in area of interest.
Packing-
Packaging refers to the way our product or service appears from the outside. Packaging also
refers to our people and how they dress and groom. It refers to our offices, our waiting rooms,
our brochures, our correspondence and every single visual element about our company.
Everything counts. Everything helps or hurts. Everything affects our customer's confidence about
dealing with us.
Design-

Physical evidence-
Our product will available at Retail shop, Malls and, Grocery shop, Pan shop so that it could be
easily visible to the customer.

Brand positioning by Eureka

Market segmentation

 Geographical segment (metropolitans & cities India & rural area)

 Demographic segment –poor family & middle income groups

Target marketing
 People who living in rural area, cities and towns.

 Poor or middle income group people.

Positioning

 Creating brand.

 Ads and promotions

Organizational structure

Product manager –Rashid khan

Marketing manager- Y.RAMESH

Finance manager- M.Deepak

Promotion executive-Kadir

Market Evaluator –Ajeet Pratap Singh

Budget: Andhra Pradesh

• Unit of production-1, 00,000

• Land-5, 00,000
• Manufacturing plant-2, 00,000
• Man-10(labour)
• Salary-5,000*10=50,000
• Location- Warangal
• Distribution-marketing manager 5*5,000=25,000
• Promotion-
• Print media-5,000
• Poster & banner-
• Pamphlets-45,000
• Sales executive-managers-2*10,000=20,000
• Total=10, 00,000
Promotion mix of Eureka:-

Promotion objective:- The objective behind this is to increase awareness of the product.

Advertising: Eureka matchbox print ad can be seen in print and billboards.

Billboards:-

Identification of target audience:-

It is important to determine who our target audience is and where they are located.

We will be setting up billboards in all tier2 and tier1 cities. The exposure will be primary target

segment are available i.e. household and smokers. Hence, the billboards will be placed near the

entrances of busy market area of the cities. Also they will be put up outside railway stations.
 Evaluation of performance:

The Business Performance Evaluation, It is an one time health check for entire business
processes where we ensure the adequacy of MIS reports, identify the Critical Success Factors &
Key performance Indicators that ensures organizational goals are met consistently, effectively,
and efficiently.
Benefits:
 A clear understanding on the current business processes, their effectiveness and the ways
they can be perfected.
 End-to-End alignment of business process
 Helps conversion of information into valuable insights
 Areas of improvement with facts, observations and
After the product has been launched in the market and been used by the customers, market
research has been done for knowing the customer feedback. According the report generated, we
found that the customers are requiring the product at quality improvement for which they are
getting now.
With comprehensive evaluation and reporting we strengthen the decision support system, suggest
quality measures and practicable ways of managing performance.