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Notre Dame of Midsayap College

Quezon Avenue, Poblacion 5 Midsayap Cotabato 9410

Course Syllabus
Bachelor of Public Administration
Course Code: CBMEC 2
Course Name: Strategic Management
Pre- requisite: CBMEC 1
Course Credit: 3 Units
Contact Hours/week: (3 hours)
Course Objective:
At the end of the course, the students are able to learn:
1. Managerial perspective on understanding marketing functions;
2. Concepts and tools in analyzing markets;
3. Develop customer value and competitiveness;
4. Construction of strategies for market selection and practical selection of marketing mix;

Course Description:
This course concentrates on the managerial tasks in analyzing the changing market conditions, formulating and implementing
comprehensive strategies to sustain competitive advantage of marketing decisions. Strategic concepts and tools that guide how company chose its
target markets will be given preference in order to differentiate successfully against competitors. This course will also provide relevant insights on
the contemporary views Marketing Management to achieve readiness to the changing market environment.

Time Desired Learning Outcomes Course Content/Subject Teaching Learning Assessment Values Resource
Frame (DLO) Matter Activities (TLAs) Task (ATs) Integration Material
12 Hours At the end of the learning  Defining Facilitation of Quizzes Laptop
Week 1-4 session, the students will be able Marketing for the assigned topics Time
to: 21st Century Oral recitation Management LCD
 Define marketing  Developing Presentation Projector
management Marketing Brainstorming
 Know the scope of Strategies and Discussion
marketing Plans Reaction Paper
 Learn the Importance of  Conducting
Marketing Marketing
 Updates to Marketing Research
Management  Creating Long-
 Identify Core marketing Term Loyalty

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concepts Relationships
 Learn the Market
research process
 Measure market
 Build customer value,
satisfaction and loyalty
 Maximize customer
lifetime value

12 Hours At the end of the learning  Analyzing Presentation Quizzes Responsiveness Laptop
Week 5-8 session, the students will be able Consumer and Diligence
to: Markets Discussion Oral Recitation in following LCD
 Know the Factors  Analyzing Steps and Projector
influences consumer Business Markets Reaction Paper Procedures
behavior  Identifying Market Chart
 Know the buying Segments and
decision process Targets
 Know organizational  Creating Brand
buying Equity
 Learn the participants in  Crafting the Brand
the business buying Positioning
 Learn the steps in
procurement process
 Learn bases for
segmenting consumer
 Learn bases for
segmenting business
 Know The role of brands
and scope of branding
 Build brand equity
 Design the framework of

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holistic marketing
 Determine the
competitive frame of
15 Hours At the end of the learning  Competitive Presentation Quizzes Justness and Laptop
Week 9-13 session, the students will be able Dynamics Fairness in
to:  Setting Product Discussion Oral Recitation Price Setting LCD
 Analyze Competitive Strategy Projector
strategies for market  Designing and Reaction Paper
leaders and other Managing
competitive strategies Services
 Classify products  Developing
 Learn the nature of Pricing Strategies
 Understand pricing
 Learn the factors in
setting price
12 Hours At the end of the learning  Managing, Presentation Quizzes Dedication in Laptop and
Week 14- session, the students will be able Retailing, Managerial Speakers
18 to: Wholesaling and Discussion Oral Recitation Profession
 Know general managing Logistics LCD
practices in retailing,  Designing and Reaction Paper Projector
wholesaling and Managing
logistics Integrated Role Playing
 Know the role of Marketing
marketing Communications
communications  Managing
 Develop and manage Personal
advertising program and Communications

Kotler, Philip and Kevin Lane Keller, Marketing Management 14 th Edition, (Prentice Hall, New Jersey, 2012)

Course Requirements:

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 Reaction paper
 Quizzes
 Marketing Plan
Grading System:
Examination 40%
Class Participation 20%
Quizzes/Assignment 30%
Attendance 10%
Policies and Guidelines:

Discipline in the Classroom

 Students are expected to be in their classroom during class hours.
 Students must follow the seating arrangements and other guidelines set by the class at the start of the semester.
 Students are responsible for the care of their valuables.
 Chairs must be arranged before leaving the room.
 Writings on the blackboards must be erased after each class.
 Show courtesy and politeness.
 Respect others as well as their opinions.
 Practice teamwork by being collaborative, cooperative and supportive in whatever learning activities initiated within and outside the

Prepared by:

Lorienel D. Madeloso, MPA

Program head-BPA

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