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Leads from Month Aug Sep Oct Nov Dec Jan Feb March April May

Pre 2017 July leads 12 9 7 7 7 4 5 3 3


2017 July 17 4 2 1 2 2
2017 August 31 10 3 5 2 1
2017 Septemper 19 8 2 3 1 1
2017 October 39 17 3 2 3 1
2017 November 36 22 4 3 3
2017 December 34 8 4 1
2018 Jan 27 7 3 2
2018 Feb 40 19 3
2018 March 30 15 2
2018 April 55 32
2018 May 39
2018 June
2018 July
2018 August
2018 September
2018 October

Total 60 42 59 68 68 50 65 60 78 75
%age of sale from
same month 51.67% 45.24% 66.10% 52.94% 50.00% 54.00% 61.54% 50.00% 70.51% 52.00%
%age of sale from
previous month 28.33% 23.81% 13.56% 25.00% 32.35% 16.00% 10.77% 31.67% 19.23% 42.67%

Conersion rate same


month all leads 2.91% 1.82% 3.44% 2.68% 2.74% 2.50% 2.10% 1.80% 2.23% 1.65%
Total Sales from leads of Leads
June July August September October the respective month Generated
1 3 61
28 1013
52 1065
34 1042
65 1134
68 1341
47 1243
39 1080
3 1 66 1908
47 1668
22 13 10 14 146 2461
22 10 4 2 77 2369
32 17 7 7 63 1966
41 26 6 73 1539
35 23 58 2127
50 50 2286
2936

80 81 83 105 88 1062

40.00% 50.62% 42.17% 47.62%

27.50% 20.99% 31.33% 21.90%

1.63% 2.66% 1.65% 2.19%


Cost per
conversion from All time
leads of that conversion
Expenditure Cost per Lead month Revenue ROI rate

INR 101,758 INR 100.45 2.76%


INR 89,273 INR 83.82 INR 1,716.79 4.88%
INR 91,597 INR 87.90 INR 2,694.03 INR 897,450.81 INR 9.80 3.26%
INR 114,599 INR 101.06 INR 1,763.06 INR 840,098.00 INR 7.33 5.73%
INR 112,552 INR 83.93 INR 1,655.18 INR 912,877.00 INR 8.11 5.07%
INR 146,508 INR 117.87 INR 3,117.19 INR 930,239.00 INR 6.35 3.78%
INR 127,933 INR 118.46 INR 3,280.33 INR 684,532.00 INR 5.35 3.61%
INR 135,565 INR 71.05 INR 2,054.02 INR 966,170.00 INR 7.13 3.46%
INR 157,511 INR 94.43 INR 3,351.30 INR 1,176,242.00 INR 7.47 2.82%
INR 254,115 INR 103.26 INR 1,740.51 INR 1,092,604.00 INR 4.30 5.93%
INR 232,806 INR 98.27 INR 3,023.45 INR 1,054,912.00 INR 4.53 3.25%
INR 215,910 INR 109.82 INR 3,427.14 INR 1,144,781.00 INR 5.30 3.20%
INR 219,340 INR 142.52 INR 3,004.66 INR 1,183,472.00 INR 5.40 4.74%
INR 233,633 INR 109.84 INR 4,028.16 INR 1,203,432.00 INR 5.15 2.73%
INR 191,583 INR 83.81 INR 3,831.66 INR 1,550,691.00 INR 8.09 2.19%
INR 241,750 INR 82.34 INR 1,373,341.00 INR 5.68
Revenue & Sales / Person

Advisor Sales Rev New sales Total Revenue

Aruna 15 238221 250683


Jasmeet 17 278702 278702
Mouzam 11 187218 187218
Shruthi 20 292810 297753
Kevin 13 223301 223301
Sakeena 10 111161 111161
Srikant 1 16750 16750
Archana 1 7097 7097
Grand Total 88 1355260 1372665

Ageing Analysis Sales


Less than 7 days 25 decrease by 10
7 to 30 days 34 increase by 6
31 to 60 days 14 increase by 3
Greater than 60 days 15 decrease by 16
Total 88

Source Sales
FB 39 increase by 4
Chat 9 decrease by 5
Hot lead 2 decrease by 6
Direct 1 decrease by 6
E book 28 decrease by 2
Reference 4 decrease by 4
Inbound 5 increase by 2
Total sales 88

Campaign Wise Cost Spending Leads Conversions


Adwords ₹ 71,200.00 507 9

Facebook
FB Educators ₹ 55,653.00 881 10
FB Counsellors ₹ 55,861.00 842 15
FB Video ₹ 3,151.00 45
Designation Based ₹ 24,823.00 369 5

FB Total Lead Gen ₹ 139,488.00 2,137

E book CPM campaigns ₹ 30,983.00 180

FB Total Touchpoint ₹ 30,983.00 180


Old FB Leads 9
Total FB Spend ₹ 170,471.00 2,317 39
Total # of Total Talk Time
Full Course fee Actual Fee Discount % Discount Calls

272768 296250 23482 8%


295711 335750 40039 12%
187476 217250 29774 14%
333323 395000 61677 16%
223301 256750 0 0%
162039 197500 35461 18%
16750 19750 3000 15%
14194 19750 5556 28%
1505562 1738000 232438 13%

Cost / Lead Cost / Conversion Net expenditure ₹ 241,671.00


₹ 140.43 7,911
Net Leads 2,850

₹ 63.17 5,565 Net Revenue 1,372,665


₹ 66.34 3,724
₹ 70.02
₹ 67.27 4,965 AdWords E book Leads 426
Organic Ebook leads 67
FB Ebook leads 180
Quora 26
Refferal 100
Total E books 799

₹ 73.57 4,371
Number
of
Working
Days
Revenue & Sales / Person

Advisor Sales Rev New sales Total Revenue

Aruna 29 ₹ 389,280 ₹ 400,596


Jasmeet 23 ₹ 335,792 ₹ 375,024
Mouzam 15 ₹ 218,315 ₹ 230,823
Shruthi 26 ₹ 383,890 ₹ 383,890
Kevin 7 ₹ 115,049 ₹ 115,049
Sakeena 3 ₹ 23,379 ₹ 23,379
Srikant 1 ₹ 6,875 ₹ 6,875
Ankur 1 ₹ 15,055 ₹ 15,055
Grand Total 105 ₹ 1,487,635 ₹ 1,550,691

Ageing Analysis Sales


Less than 7 days 35 increase by 6
7 to 30 days 28 increase by 3
31 to 60 days 11 same
Greater than 60 days 31 increase by 13
Total 105

Source Sales
FB 35 increase by 1
Chat 14 increase by 4
Hot lead 8 increase by 5
Direct 7 increase by 5
E book 30 increase by 8
Reference 8 same
Inbound 3 decrease by 1
Total sales 105

Campaign Wise Cost Spending Leads Conversions


Adwords ₹ 50,983.00 357 14

Facebook
FB Educators ₹ 41,243.00 668 10
FB Counsellors ₹ 36,371.00 697 12
FB Video ₹ 24,269.00 317 6
Designation Based ₹ 4,219.00 56 -

FB Total Lead Gen ₹ 106,102.00 1,738

E book CPM campaigns ₹ 34,498.00 159

FB Total Touchpoint ₹ 34,498.00 159


Old FB Leads 7
Total FB Spend ₹ 140,600.00 1,897 35
Total # of Total Talk Time
Full Course fee Actual Fee Discount % Discount Calls

₹ 479,240 ₹ 485,750 ₹ 6,510 1.3


₹ 374,630 ₹ 385,250 ₹ 10,620 2.8
₹ 230,179 ₹ 251,250 ₹ 21,071 8.4
₹ 408,637 ₹ 435,500 ₹ 26,863 6.2
₹ 126,715 ₹ 117,250 ₹0 0
₹ 47,059 ₹ 50,250 ₹ 3,191 6.4
₹ 13,750 ₹ 16,750 ₹ 3,000 17.9
₹ 15,055 ₹ 16,750 ₹ 1,695 10.1
₹ 1,695,265 ₹ 1,758,750 ₹ 63,485 3.6

Employee Name Aruna Jasmeet Kevin Mouzam Sakeena


GCC 400,596 375,024 ₹ 115,049 234,246 ₹ 23,379

Cost / Lead Cost / Conversion Net expenditure ₹ 191,583.00


₹ 142.81 3,642
Net Leads 2,286

₹ 61.74 4,124 Net Revenue ₹ 1,550,691


₹ 52.18 3,031
₹ 76.56 4,045
₹ 75.34 AdWords E book Leads 285
Organic Ebook leads 150
₹ 61.05 FB Ebook leads 159
Quora 32
₹ 216.97 Refferal 26
Total E books 652
₹ 216.97

₹ 74.12 4,017
Number
of
Working
Days

24
24
24
24
-
-
-
-

Shruthi
383,890
Revenue & Sales / Person

Advisor Sales Rev New sales Total Revenue


Aruna 19 260301 272,813
Jasmeet 22 334294 336,921
Mouzam 16 234246 234,246
Shruthi 26 351177 359,452
Grand Total 83 1,180,018 1,203,432

Ageing Analysis Sales


Less than 7 days 29
7 to 30 days 25 Employee Name
31 to 60 days 11 GCC
Greater than 60 days 18 SFE
Total 83 Total

Source Sales
FB 34
Chat 10
Hot lead 3
Direct 2
E book 22
Reference 8
Inbound 4
Total sales 83

Campaign Wise Cost Spending Leads Conversions


Adwords 60,470 218 10

Facebook
FB Educators 25,153 514 4
FB Hindu 33,130 290 3
FB Video 16,083 244 3
FB Counsellors 36,575 569 12

FB Total Lead Gen 110,941 1,617


E book CPM campaigns 37,644
Contact Us / website traffic / FB Msg 10,662 190
Touchpoint 13,916

FB Total Touchpoint 62,222 190


Old FB Leads 12
Total FB Spend 173,163 1,807 34
Total # of Total Talk
Full Course fee Actual Fee Discount % Discount Calls Time
295,299 318,250 22,951 7.2
350,846 368,500 17,654 4.8
254,638 268,000 13,362 5.0
401,572 435,500 33,928 7.8
1,302,355 1,390,250 87,895 6.3

SFE
Aruna Jasmeet Mouzam Shruthi Advisor
272,813 336,921 234,246 359,452 Aruna
81,148 90,000 20,000 81,148 Shruthi
353,961 426,921 254,246 440,600 Jasmeet
Mouzam
Total

Cost / Lead Cost / Conversion


277 6,047

Net expenditure 233,633


49 6,288
114 11,043 Net Leads 2,049
66 5,361
64 3,048 Net Revenue 1,203,432
198 AdWords E book Leads 124
Organic Ebook leads 78
FB Ebook leads 190
Other 24

96 5,093 Total E books 416


Number
of
Working
Days
24
24
24
24

SFE 8 sales
Amount
81,148
42,250
90,000
20,000
233,398
Revenue & Sales / Person

Advisor Sales Rev New sales Total Revenue


Aruna 18 255762 277,840
Ashwini 2 30110 30,110
Jasmeet 16 232101 253,765
Kevin 4 67000 67,000
Mouzam 16 230619 230,619
Shruthi 25 367880 367,880
Grand Total 81 1,183,472 1,227,214

Ageing Analysis Sales


Less than 7 days 24
7 to 30 days 30
31 to 60 days 9
Greater than 60 days 18
Total 81
Employee Name
GCC
Source Sales SFE
FB 40 Total
Chat 10
Hot lead 5
Direct 1
E book 19 0.2345679012
Reference 4
Inbound 2
Total sales 81

Campaign Wise Cost Spending Leads Conversions


Adwords 60,800 82 11

Facebook
FB Educators 19,475 298 4

FB Hindu 36,426 234 6


FB Video 30,602 178 6
FB Counsellors 29,370 308 8
Old FB Leads 14

Contact Us / website traffic / FB Msg 28,751

-
Touchpoint 13,916
FB Total Lead Gen 115,873 1,018 38
FB Total Touchpoint 42,667 19
Number
of
Total # of Total Talk Working
Full Course fee Actual Fee Discount % Discount Calls Time Days
280,587 301,500 20,913 6.9 24
30,110 33,500 3,390 10.1 14
256,927 268,000 11,073 4.1 24
67,000 67,000 - 0.0 24
248,018 268,000 19,982 7.5 24
395,328 418,750 23,422 5.6 24
1,277,970 1,356,750 78,780 5.8

Shruthi Aruna Mouzam Jasmeet Kevin Ashwini


367,880 277,840 230619 232101 67,000 30110
19,148 42,500 - 100,338 61,003 -
387,028 320,340 230,619 332,439 128,003 30,110

Cost / Lead Cost / Conversion


741 5,527

Net expenditure 219,340


65 4,869
Net Leads 1,516
156 6,071
172 5,100 Net Revenue 1,450,203
95 3,671
Organic Ebook leads 297
FB Ebook leads 119

-
Total E books 416
114 3,049
SFE
Advisor Amount
Aruna 42,500
Kevin 61,003
Shruthi 19,148
Jasmeet 100,338
Mouzam -
Ashwini -
Total 222,989
Revenue & Sales / Person

Advisor Sales Rev New sales Total Revenue


Aruna 19 262,730 271,628
Jasmeet 13 166,349 179,908
Kevin 14 223,683 231,958
Mouzam 13 207,979 207,979
Shruthi 20 267,290 281,148
Direct 1 16,750 16,750
Grand Total 80 1,144,781 1,189,371

Ageing Analysis Sales


Less than 7 days 20
7 to 30 days 29
31 to 60 days 12
Greater than 60 days 19
Total 80
Employee Name
GCC
Source Sales SFE
FB 40 Total
Chat 15
Hot lead 4
Direct 1
E book 17 0.2125
Reference 2
Inbound 1
Total sales 80

Campaign Wise Cost Spending Leads Conversions


Adwords 85,807 71 15
111
Facebook
Teachers New July 20 3,465 122 7

Hindu Article 29,937 328 4


Video leads Feb 29,949 255 3
GCC Counsellors 24,187 458 7
Old FB Leads 17
16 May Lead Gen 8,000 216 1

Contact Us / website traffic / FB Msg 19,403


Inbound
Direct
GCC B2C Lead Generation -
Touchpoint 15,162
FB Total Lead Gen 95,538 1,379 39
FB Total Touchpoint 34,565 17
Number
of
Total # of Total Talk Working
Full Course fee Actual Fee Discount % Discount Calls Time Days
310,344 318,250 7,906 2.5 22
209,364 217,750 8,386 3.9 23
231,958 234,500 2,542 1.1 23
207,979 217,750 9,771 4.5 23
324,419 335,000 10,581 3.2 21
16,750 16,750 - 0.0 -
1,300,814 1,340,000 39,186 2.9

SFE
Advisor
Aruna
Kevin
Shruthi
Jasmeet
Shruthi Aruna Mouzam Jasmeet Kevin Mouzam
281,148 271,628 207,979 179,908 231,958 Total
30,000 88,812 33,898 - 75,762
311,148 360,440 241,877 179,908 307,720

Cost / Lead Cost / Conversion


1209 5,720

Net expenditure 215,910


28 495
Net Leads 1,966
91 7,484
117 9,983 Net Revenue 1,417,843
53 3,455
37 8,000

Organic Ebook leads 227


FB Ebook leads 289

-
Total E books 516
69 2,450
SFE
Amount
88,812
75,762
30,000
-
33,898
228,472
338
298
514
Revenue & Sales / Person

Advisor Sales Rev New sales Total Revenue


Aruna 15 205,463 220,263
Jasmeet 13 162,686 186,164
Kevin 17 267,175 275,650
Mouzam 13 184,598 191,801
Shruthi 17 234,990 234,990
Grand Total 75 1,054,912 1,108,868

Ageing Analysis Sales


Less than 7 days 23
7 to 30 days 38
31 to 60 days 10
Greater than 60 days 4
Total 75

Source Sales
FB 31
Chat 16
Hot lead 1
Direct 2
E book 18
Reference 6
Inbound 1
Total sales 75

Campaign Wise Cost Spending Leads Conversions


Adwords 71,700 85 16

Facebook
Teachers New July 20 15,371 359 4

Hindu Article 31,050 330 4


Video leads Feb 31,040 371 1
GCC Counsellors 31,046 527 5
Old FB Leads 15
16 May Lead Gen 7,000 197 2

Contact Us / website traffic / FB Msg 10,743


Inbound
Direct
GCC B2C Lead Generation 9,369 82 -
Touchpoint 32,487
FB Total Lead Gen 117,876 1,866 31
FB Total Touchpoint 43,230 18
Number
of
% Total # of Total Talk Working
Full Course fee Actual Fee Discount Discount Calls Time Days
236,987 251,250 14,263 5.7 25
215,605 217,750 2,145 1.0 26
281,581 284,750 3,169 1.1 26
201,148 217,750 16,602 7.6 25
263,347 284,750 21,403 7.5 25
1,198,668 1,256,250 57,582 4.6

GCC 1,108,868 SFE


SFE 141,300 Advisor Amount
Total 1,250,168 Arshad -
Aruna -
Faraaz -
Kevin 81,300
Shruthi -
Jasmeet 40,000
Mouzam 20,000
Total 141,300

Organic Ebook leads 135


FB Ebook leads 274
Others 9
Cost / Lead Cost / Conversion
844 4,481 Total E books 418

Net expenditure 232,806


43 3,843
Net Leads 2,369
94 7,763
84 31,040
59 6,209
36 3,500

114 -
0.0085745
63 3,802
Revenue & Sales / Person

Advisor Sales Rev New sales Total Revenue


Aruna 12 165,044 183,314
Jasmeet 16 219,044 229,629
Kevin 16 232,725 247,525
Mouzam 16 214,057 221,057
Shruthi 16 228,234 232,471
Direct 1 16,750 16,750
Arshad 1 16,750 16,750
Grand Total 78 1,092,604 1,147,496

Ageing Analysis Sales


Less than 7 days 32
7 to 30 days 29
31 to 60 days 5
Greater than 60 days 12
Total 78

Source Sales
FB 44
Chat 22
Hot lead 5
Direct 2
Future 50 Email Camp
Reference 4
Inbound 1
Total sales 78

Campaign Wise Cost Spending Leads Conversions


Adwords 67,400 111 22

Facebook
Teachers New July 20 19,488 617 4

Hindu Article 25,983 347 7


Video leads Feb 28,304 411 10
Counselor - Feb 20th 25,893 347 8

Old FB Leads 15

Contact Us / website traffic / FB Msg 11,265


Inbound
Direct
GCC B2C Lead Generation 28,512 442
Touchpoint 47,270
FB Total Lead Gen 128,180 2,164 44
FB Total Touchpoint 58,535 186
Number
of
% Total # of Total Talk Working
Full Course fee Actual Fee Discount Discount Calls Time Days
188,119 201,000 12,881 6.4 24
250,369 268,000 17,631 6.6 21
260,093 268,000 7,907 3.0 14
256,453 268,000 11,547 4.3 23
250,568 268,000 17,432 6.5 21
16,750 16,750 - 0.0
16,750 16,750 - 0.0
1,222,352 1,289,750 67,398 3.82

GCC 1,147,496 SFE


SFE 177,066 Advisor Amount
Total 1,324,562 Arshad 6,000
Aruna 57,000
Faraaz 39,830
Shruthi 16,949
Jasmeet 46,271
Mouzam 11,016
Total 177,066

Cost / Lead Cost / Conversion


607 3,064

Net expenditure 254,115


32 4,872
Net Leads 2,461
75 3,712
69 2,830
75 3,237

65
0.013401
59 2,913
314.70
Revenue & Sales / Person

Advisor Sales Rev New sales Total Revenue


Aruna 12 158,590 164,323
Jasmeet 8 127,958 127,958
Kevin 12 183,946 183,946
Mouzam 9 121,487 121,487
Shruthi 16 223,234 223,234
Faraaz 25 335,000 335,000
Direct 1 26,027 26,027
Grand Total 83 1,176,242 1,181,975

Ageing Analysis Sales


Less than 7 days 18
7 to 30 days 19
31 to 60 days 12
Greater than 60 days 9
Total 58

Source Sales
FB 32
Chat 15 Bulk - 25
Naukri
Organic Lead
Future 50 Email Camp
Reference 9
Inbound 2
Total sales 58

Campaign Wise Cost Spending Leads Conversions


Adwords 61,666 72 8

Facebook
Teachers New July 20 13,277 528 3
Teachers Hiring 4,667 192
Hindu Article 22,300 189 1
Video leads - counselors 30,827 276 3
Counselor - Feb 20th 20,127 340 3
Remarketing
Consultant Nov
FB Chat
Reference 8
Contact Us / website traffic / FB Msg 4,647 71 1
Inbound 1
Direct 1

FB Total 95,845 1,596 21

Campaign Less than 7 days 7 to 30 days 31 to 60 days


Carosel June
Chat 5 4 3
Consultant Nov
DMIT
Contact Us 1
Direct 1
Hindu Article 4 2
GCC Banner 2017
Counsellors Feb 4
Inbound 1 1
Overseas counselor
Referral 8
Teachers Hiring
Teachers New July 20 5 4
UGC Consolidated Video
Video leads - counselors 2 2 2
Grand Total 18 19 12
Number
of
% Total # of Total Talk Working
Full Course fee Actual Fee Discount Discount Calls Time Days
182,517 201,000 18,483 9.2 25
127,958 134,000 6,042 4.5 22
192,221 201,000 8,779 4.4 22
134,821 150,750 15,929 10.6 25
241,121 268,000 26,879 10.0 23
335,000 418,750 83,750 20.0 23
26,027 26,027 - 0.0
1,213,638 1,373,500 159,862 8

GCC 846,975
SFE 141,609
Total 988,584

Cost / Lead Cost / Conversion


856 7,708

25 4,426
24
118 22,300
112 10,276
59 6,709

65 4,647

60 4,564

More than 60 days Grand Total


0
2 14
1 1
1 1
1
1
6
1 1
4
2
0
1 9
1 1
1 10
1 1
6
9 58
Revenue & Sales / Person

Advisor Sales Rev New sales Total Revenue


Aruna 14 214558 222833
Jasmeet 10 143651 150176
Kevin 15 231098 231098
Mouzam 9 136517 144792
Shruthi 16 224136 238936
Arshad 1 16750 16750
Marsheela 6,780
Grand Total 65 966,710 1,011,365

Ageing Analysis Sales


Less than 7 days 27
7 to 30 days 17
31 to 60 days 6
Greater than 60 days 15
Total 65

Source Sales
FB 31
Chat 27
Naukri
Organic Lead
Future 50 Email Camp
Reference 3
Inbound 4
Total sales 65

Campaign Wise Cost Spending Leads Conversions


Adwords 53,581 102 17

Facebook
Teachers New July 20 16,107 556 3
Teachers Hiring 15,982 654 1
Hindu Article 11,896 128 2
Video leads - counselors 25,989 300 3
Counselor - Feb 20th 4,774 73
Remarketing 3,089
Consultant Nov
FB Chat 13 1
Reference 3 3
Contact Us / website traffic / FB Msg 4,146 77 6
Inbound 2 4

FB Total 81,984 1,806 23

Campaign Less than 7 days 7 to 30 days 31 to 60 days


Carosel June
Chat 10 8 1
Consultant Nov 1 2
DMIT
FB Message 1
FB Chat 1 1
Hindu Article 2 2
Hot Lead - FB 4 2
Naukri
Inbound 3 1
Overseas counselor
Referral 3
Teachers Hiring 1
Teachers New July 20 2 2
UGC Consolidated Video
Video leads - counselors 1 2 1
Grand Total 27 17 7
Number
of
% Total # of Total Talk Working
Full Course fee Actual Fee Discount Discount Calls Time Days
241435 252,515 11,080 4.4 22
168401 175,750 7,349 4.2 20
244148 260,182 16,034 6.2 22
144792 150,750 5,958 4.0 22
245362 268,000 22,638 8.4 22
16750 16,750 - 0.0

1,060,888 1,123,947 63,059 5

Cost / Lead Cost / Conversion


525 3,152

29.0
24.4
92.9
86.6
65.4 26
5
3
14
4
53.8 19

71

59 3,565 0.012735

More than 60 days Grand Total


0
7 26
3
0
1
1 3
3 7
1 7
0
4
0
3
1
1 5
1 1
4
14 65
Revenue & Sales / Person

Total Full Course


Advisor Sales Rev New sales Revenue fee
Aruna 8 107,500 110,466 127,957
Jasmeet 12 167,945 173,305 182,695
Kevin 9 124,119 124,119 140,644
Marsheela 16,550
Meena 8,500
Mouzam 7 96,382 96,382 100,618
Rasheed 1 15,000 24,746 15,000
Shruthi 13 173,586 183,647 206,661
Grand Total 50 684,532 737,715 773,575

Ageing Analysis Sales


Less than 7 days 15
7 to 30 days 19
31 to 60 days 2
Greater than 60 days 14
Total 50

Source Sales
FB 29
Chat 13
Naukri 1
Organic Lead
Future 50 Email Camp
Reference 4
Inbound 3
Total sales 50

Campaign Wise Cost Spending Leads Conversions Cost / Lead


Adwords 40,872 75 7 545

Facebook
Teachers New July 20 9,264 276 1 33.6
Teachers Hiring 6,176 195 1 31.7
Hindu Article 24,669 180 2 137.0
Video leads - counselors 24,626 138 4 178.5
Overseas consultant
Remarketing 3,089
Consultant Nov 5,539 121 45.8
FB Chat 13 1
Reference 4 4
Contact Us / website traffic / Hot 4,697 66 3 71.2
DMIT
Organic Lead 1
In Bound 7 3
FB Msg 4
FB Total 78,061 1,005 19 83
Grand Total

Less than 7 31 to 60 More than 60


Campaign days 7 to 30 days days days
Carosel June
Chat 1 6 1
Consultant Nov
DMIT
FB Message
GCC Counselling setup June
Hindu Article 1 4 1 1
Hot Lead - FB 2 2
Naukri 1
Inbound 3
Overseas counselor
Referral 4
Teachers Hiring 1 1
Teachers New July 20 1 1 4
UGC Consolidated Video
Video leads - counselors 2 5 2
Grand Total 15 19 2 8
% Number of
Discoun Total # of Total Talk Working
Actual Fee Discount t Calls Time Days
134,000 6,043 4.5 1465 37:07:22 22
201,000 18,305 9.1 1057 28:12:56 22
150,750 10,106 6.7 1335 27:12:40 19
- -
- -
117,250 16,632 14.2 1147 25:21:07 23
16,750 1,750 10.4 183
217,750 11,089 5.1 1417 28:22:14 22
837,500 63,925 8 6,604

Cost / Conversion
5,839
January Spending Leads Sales
Adwords 49,872 75 7
FB 78,061 1005 19
Total 127,933 1080 26
4,108

Grand Total
0
8
0
0
0
0
7
4
1
3
0
4
2
6
0
9
44
Added 9000rs credit
Revenue & Sales / Person
Advisor Sales Rev New sales Total Revenue Full Course fee
Aruna 11 151311 162222 163518
Jasmeet 8 118869 123904 118869
Kevin 14 193131 193131 209656
Mouzam 10 155556 166318 155556
Rasheed 9 86071 91071 133580
Shruthi 16 225301 230809 231801
Grand Total 68 930,239 967,455 1,012,980

Ageing Analysis Sales


Less than 7 days 22
7 to 30 days 30
31 to 60 days 4
Greater than 60 days 12
Total 68

Source Sales
FB 39
Chat 26
Naukri
Organic Lead
Future 50 Email Camp
Reference 1
Inbound 2
Total sales 68

Campaign Wise Cost Spending Leads Conversions Cost / Lead


Adwords 64,008 123 17 520

Facebook
Teachers New July 20 6,592 198 3 33.3
Teachers Hiring 4,480 218 20.5
Hindu Article 14,140 162 1 87.3
Video leads - counselors 12,252 150 2 81.7
Overseas consultant
Remarketing 4,786
Consultant Nov 22,132 330 6 67.1
FB Chat 41 -
Contact Us / website traffic 18,119
DMIT
Organic Lead 9 -
In Bound 6 1 -
FB Msg 3 1 -
Hot Lead 3 3 -
Grand Total 82,500 1,120 17 74

Campaign Less than 7 days 7 to 30 days 31 to 60 days More than 60 days


Carosel June 2
Chat 11 12 2 1
Consultant Nov 3 5
DMIT 1
FB Message 1
GCC Counselling setup June 2
Hindu Article 2 1
Hot Lead 2 2 2
Inbound 1 1
Overseas counselor 1
Referral 1
Teachers Hiring 3
Teachers New July 20 2 3 1
UGC Consolidated Video 3
Video leads - counselors 2 1
Grand Total 22 30 4 12
Actual Fee Discount % Discount Total # of Calls Total Talk Time
184,250 20,732 11.3 1268 33:10:02
134,000 15,131 11.3 1005 26:33:41
234,500 24,844 10.6 1461 29:59:49
167,500 11,944 7.1 955 22:28:38
150,750 17,170 11.4 971 31:57:16
268,000 36,199 13.5 1314 29:59:49
1,139,000 126,020 11 6,974

Cost / Conversion
2,462

146,508
4,853

Grand Total
2
26
8
1
1
2
3
6
2
1
1
3
6
3
3
68
Number of Working Days
24
21
22
23
23
24
Revenue & Sales / Person
Advisor Sales Rev New sales Total Revenue Full Course fee
Aruna 11 126,567 133,092 176,709
Jasmeet 13 192,615 192,615 194,365
Kevin 9 119,407 119,407 134,407
Mouzam 11 155,779 155,779 174,496
Rasheed 4 52,705 52,705 61,805
Shruthi 20 265,804 271,387 300,244
Grand Total 68 912,877 924,985

Ageing Analysis Sales


Less than 7 days 25
7 to 30 days 21
31 to 60 days 9
Greater than 60 days 13
Total 68

Source Sales
FB 36
Chat 22
Naukri 1
Organic Lead 1
Future 50 Email Camp 1
Reference 5
Inbound 2
Total sales 68

Campaign Wise Cost Spending Leads Conversions Cost / Lead


Adwords 34,287 110 9 312

Facebook
Teachers New July 20 7,620 269 2 28.3
Teachers Hiring 3,947 254 2 15.5
Hindu Article 15,051 206 2 73.1
Video leads - counselors 12,600 148 1 85.1
Overseas consultant 9,830 104 1 94.5
Remarketing 7,570 68 1 111.3
Consultant Nov 7,704 62 124.3
FB Chat 41 -
Contact Us / website traffic 9,500 30 2 316.7
DMIT 4,443 30 148.1
Organic Lead 9 -
In Bound 6 -
FB Msg 3 -
Future 50 Email Campaign 1 -
Grand Total 78,265 1,231 11 64

Campaign Less than 7 days 7 to 30 days 31 to 60 days More than 60 da


Chat 9 7 3 3
Contact Us 1 1
DMIT 1
FB Message 1
Future 50 Email Campaign 1
GCC Counselling setup June 23 2
Hindu Article 4 3
Hot Lead 1
Inbound 2
Naukri 1
Nisha Bhakar Campaign 4
Organic Lead 1
Overseas consultant 1 3
Referral 4 1
Teachers Hiring 2
Teachers New July 20 1 3 1 1
UGC Consolidated Video 2
Video leads 1
Video leads - counselors 1 2
Grand Total 25 21 9 13
Actual Fee Discount % Discount Total # of Calls Total Talk Time
184,250 7,541 4% 1,003 31:04:14
217,750 23,385 11% 1,078 27:17:18
150,750 16,343 11% 1,513 31:49:32
184,250 9,754 5% 1,188 29:29:38
67,000 5,195 8% 1,078 31:29:32
335,000 34,756 10% 1,478 32:26:25
1,139,000 96,974 9%

Cost / Conversion
1,559
7,115

Grand Total
22
2
1
1
1
2
7
1
2
1
4
1
4
5
2
6
2
1
3
68
Number of Working Days
21
22
24
25
21
23
Revenue & Sales / Person
Advisor Sales Rev New sales Total Revenue Full Course fee Actual Fee
Aruna 12 169737 179906 171322 201,000
Faraaz 2 33500 33500 33500 33,500
Jasmeet 12 183263 183263 181640 201,000
Marsheela 5 69712 69712 78912 83,750
Mouzam 12 183868 190648 187906 201,000
Rasheed 1 5085 5085 16750 16,750
Shruthi 15 194933 200516 226348 251,250
Kevin
Grand Total 59 840,098 862,630 896,378 988,250

Ageing Analysis Sales


Less than 7 days 15
7 to 30 days 29
31 to 60 days 5
Greater than 60 days 10
Total 59

Source Sales
FB 33
Chat 24
Naukri 1
Inbound 1
Total sales 59

Oct Month
Campaign Wise Cost Spending Leads Conversions Cost / Lead Cost / Conversion
Adwords 47102 122 7 386 6,729

Facebook
Teachers New July 20 7333 283 2 26
Overseas counselor 15773 248 6 64
Video leads - counselors 18649 142 3 131
Hindu Article 8916 138 4 65
DMIT 7908 67 1 118
Remarketing 6877 52 1 132
GCC Pakistan 2041 37 55
FB chat 33 -
Organic Lead 10 -
In Bound 2 -
Grand Total 67497 1012 17 67 3,970
Discount % Discount Total # of Calls Total Talk Time Number of Working Days
29,678 14.8 256 7:21:49
- 0.0 2
19,360 9.6 223 4:18:02
4,838 5.8
13,094 6.5 257 5:35:16
- 0.0 236 5:46:51
24,902 9.9 397 9:07:55
139 3:52:18
91,872 9

Conversion
Revenue & Sales / Person
Advisor Sales Rev New sales Total Revenue Full Course fee Actual Fee
Arshad 1 16,750 16,750 16,750 16,750
Aruna 9 115,640 122,038 133,666 150,750
Faraaz 25 372,708 372,708 393,414 418,750
Jasmeet 12 164,898 172,122 184,147 201,000
Marsheela 3 31,805 31,805 41,551 50,250
Mouzam 7 109,098 109,098 109,098 117,250
Shruthi 7 86,551 92,801 102,453 117,250
Total 64 897,451 917,323 981,078 1,072,000

Ageing Analysis Sales


Less than 7 days 14
7 to 30 days 15
31 to 60 days 2
Greater than 60 days 11
Total 42

Source Sales
FB 24
Chat 17 20 bulk
Naukri
Inbound 1
Total 42

September Month
Campaign Wise Cost Spending Leads Conversions Cost / Lead Cost / Conversion
Adwords 45600 93 6 490 7,600

Facebook
Teachers New July 20 10887 349 5
Video leads - counselors 19267 260 2
GCC Pakistan 7088 138 1
Teacher scholarship 5548 123 1
FB Chat 35 2
DMIT 2000 18
Overseas consultant 1207 15
Organic Lead 10
FB Reference 1 1
Grand Total 45997 949 12 48 3,833

1,042
Discount % Discount Total # of Calls Total Talk Time Number of Working Days
- 0%
17,084 11%
25,336 6%
16,853 8%
8,699 17%
8,152 7%
14,797 13%
90,922 8%

3%

Conversion

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