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May we put forward our proposal and 5 year projected plans, using funds generated
by the business to further develop it, ourselves and the site.
Lisa Graham has worked in the NHS as a charge nurse for a over 10 years and very
much enjoys working with people. Lisa and Jessica were originally neighbours in
Dundee who formed a working relationship through their dogs. Lisa has helped run
puppy classes and workshops for the past 3 years, and been invaluable in
rehabilitating rescue dogs. Lisa has her own horses and a dedicated interest in horse
behaviour, and in-depth knowledge of the horse and horse care, but also recognises
gaps in her knowledge so is currently researching courses that will certify her skills
and abilities in Stable Management, to enable our two man team to reach it’s full
potential as an equestrian business
Year 1
We start by slowly building our client base of 10-15 liveries. These would be vetted
owners and their horses with an existing interest in Natural Horsemanship. Lisa and
Jessica would initially take on the responsibility of pasture management (including
times horses are in and out), stable management, everyday husbandry of mucking out,
feeding and maintaining the health of the horses in our care. In time, we would hope
to train another employee to tackle the everyday tasks.
Alongside, the equine business will co-operate with Hounds at Home, the successful
existing dog training business run by Jessica and Lisa - dog training and behavioural
help. The more recent barn area and smaller sand school have the potential to be used
for an evening class, occasional workshops, agility training and demonstrations for
the enjoyment of the public. (This is covered by a separate existing insurance than the
equestrian business)
- Begin website for Pitskelly Equestrian, spread the word about our unique selling
point, to include educational points and future endeavours
- Research current trends for equestrian stores in the area.
- Employ stable hand and start them on certified courses
- acquire BHS riding instructor for group/private lessons exclusive for paying liveries
(Andy Bruce already interested)
Years 2-3
Refurbish/replace front hut for Equestrian Supplies store, particular emphasis for
Natural Horsemanship products, but can also stock food and other consumables, tack
items, grooming products.
Potential to employ weekend stablehand and shop assistant, dependant on growth.
Years 4-5
If the potential exists, to discard part of the unused sheds in current disrepair (no
roofs), and in their place erect bright windowed log cabin to house the coffee shop.
The coffee shop sources local organic produce for it’s home baking and traditional
fayre.
Include plans to modernise and upgrade toilets.
Any future workers that we take on would be educationally developed by us, sent
away on certified courses etc. We want to motivate and inspire and hopefully, retain a
loyal group of employees.
Finally we are both aware that we are undertaking a huge task, building a new
business from scratch, as well as maintaining the dog training business as per normal.
We expect the first year to be hard physical work and long days. Our initial plan is to
start slow, to find our feet in our new venture. Financially we have no urgency to fill
our client list, we would rather take our time and do it right.
A big factor in this new challenge is relocation, because of the nature of the business,
dealing with animals, we do feel that it is important to have someone live near the
premises, which is why we would require Pitskelly lodge as part of taking on this
business venture (although it is understood that the rental agreements are separate).
We would very much appreciate your consideration of our proposal, and welcome
your comments and feedback.