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Fruit export from India

introduction
India is the largest producer of fruits in the
world , because India consists of diverse
agro-climatic conditions and allows the
production of various
tropical (mango,coconut,cashew)
subtropical (sugar orange ,litchi,dates)
temperate (apple,pear,almond) fruits
 The annual production is estimated to be
nearly million tones and it shares 10% of of
word production (it consists of 4% of citrus
fruits and 46% of mango)
 Fruit production in India , is practiced over
of 3.79 MHz It, however ,contributes only
1% to the export earnings from agriculture
products
• Grape and mango together constitute 60%
of India‘s exports of fresh fruits.
• Citrus, banana, apple and papaya are other
important fruits for export.
PRODUCTION SHARE OF HORTICULTURAL CROPS

FLOWERS
0.64% PLANTATION CROPS SPICES
6.36% 2.31%

AROMATIC PLANTS
0.22%

FRUITS
29.70%

VEGETABLES
60.76%
 Lower prices and greater availability of produce year round
, with increasing incomes
 Other factors such as concern for a healthy diet and
improved handling and transportation ,have furthered the
globalization of fruit trade
 The export market for fresh fruits is highly competitive
among the top exporters .
 The production and exporting of fruits from India is
gradually increases from year to year
Production of major fruit
fruit India world

Banana 13.304 64
Grapes 1.250 68
Mango 12.733 25
Papaya 2.150 5
Pineapple 1.172 17
Others 14.5942 267
total 45.203 446
Trends in Fruits Production from INDIA
• There are two types of exporting
1. Direct exporting
• Directly export to foreign buyers

2. Indirect exporting
• Do not directly export to foreign buyers

FRUITS
Direct exporting
• The production is directly exports goods on
his own, to his foreign buyers.
• Such exporter are known as manufacturer
exporter.
• It is usually under taken by large sized
manufacturing companies.
• E.g.. The TATA Group, The Aditya Birla
Group, etc….
Advantages
• High profit margin.
• Intensive use of selected
market.
• Benefits of government
incentives.
• No dependence on the middle-men.
• Optimum use of production capacity.
Disadvantages
• Higher risk.
• Higher investment.
• Lack of specialization.
• Higher overheads.
• Not suitable for small
productions.
• Absence of specification.
Indirect Exporting
• The production does not directly export to
the foreign buyers.
• The production makes use of the middle
man.
• Organization generally uses indirect
exporting if it’s a small scale business,
availability of limited capital and resourced,
lack of knowledge.
Advantages
• Limited investment.
• Relief from actual exporting.
• Benefit of service of
middlemen.
• Limited business risk.
• Specialization.
• Less overheads.
Disadvantages
• Non availability of middlemen.
• Sales target may not be
achieved.
• Dependence on middle-men.
• Non-benefits of export
incentives.
• Non-availability of reliable market
information.
Constraints for Exports
• Lack of exportable varieties
• Lack of post-harvest infrastructure
• High cost of obtaining certification for
exports
1. Supply Chain Issues
• Uneconomic scale of operation
• Lack of consistency in supply and quality
• Lack of cost competitiveness
• Inadequate and inappropriate storage and
distribution infrastructure
• Lack of technical support for the
agroindustrial sector
2. Market Access Issues
• Non-Tariff Barriers
• Import Policy Barriers
• Standards, Testing, Labelling and
Certification requirements
• Export Subsidies and Domestic Support
• Government procurement
• Short product life cycle
• Lack of brand image
3.Technological Constraints
• Majority of holdings are small and unirrigated•
Unproductive plantations needing
replacement
• Low productivity of crops due to inferior
genetic stocks and poor management.
• Inadequate supply of quality planting
materials of improved varieties
• High incidence of pests and diseases
• Heavy post harvest losses
Proposed Solutions
1. Targeted Products
• – India’s production advantage (in aggregate terms
or for specific varieties)
• – Production should shift to demand driven rather
than supply driven
• – Current and likely trade volumes in the category,
based on underlying demand trends
• – Potential for differentiation
• – Comparative cost advantage
2. Improvement of market access

• Market Intelligence
• Major importing markets
• Existing tariff structure and non-tariff
barriers, and likely changes in the context
of WTO(World Trade Organisation
)requirements
• Current status of quality standards and food
regulations in target markets for imports of
defined products.
• Encourage importing countries to set up
offices in India for certification of export
consignments • Promote certification of
organic farming for different crops
3. Supply chain alignment with
international requirements

• Enable direct farmer-importer linkages


• Set-up independent world class food
testing and inspection infrastructure
• Devise an alternate system of processing
grade products specifications based on
internationally accepted norms
• Support private sector initiatives for
investing in specialized transport
infrastructure
• Encourage investment in infrastructure to
improve product quality
4.Integration of Government
Schemes
• The Government ,through various
ministries and allied agencies, officers
support to exporters through various
schemes to part-finance specific
investment requirements.
• It is essential to align the various offerings
of the Governments, to address various
requirements of exports to avoid duplication
of efforts.

Recommendations
• Integrate all schemes offered for export promotion
through various ministries and other agencies
• Strengthen food processing infrastructure in
identified agri-export zones
• Encourage food testing laboratories to get
accreditation from international agencies
• Promote certification for different crops
• Build global brands on the back of India ‘s strength
• Promote aggregation of export to meet the
minimum order requirement of importers
• Although India is a leading fruit producer in the
world, the fresh fruit export from India is small
owing to a number of constraints. These
constraints related to production of practices , post
harvest technologies ,issues related to supply
chain, market access and nontariff restrictions and
government policies . the solutions specific to fresh
fruit export s from the India have been outlined .
Adoption and effective implement of these solutions
should lead to realization of vision related to the
enhancement of export in the near future.

THANK YOU

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