Karley Kuhlman

4041 Sid Ridge Houston TX Phone +1 (555) 794 0806

EXPERIENCE
Chicago, IL
MARKETING AUTOMATION ANALYST
06/2014 – present

 Perform client profiling, behavior analysis and segmentation in support of Customer

Relationship Management (CRM) strategy development and impact assessment
 Assist in developing analytical / predictive models for prospecting outreach
 Responsible for the development, implementation and the ongoing management of the Lead
Flow Integration within Eloqua to Salesforce.com
 Analyzes existing processes and makes recommendations on improvements and solutions
Build, maintain and troubleshoot SharePoint v2013 and InfoPath
 Assist with the development of & support training sessions for new and existing users on the
Marketing Automation platform and related processes
 Continuously monitor, analyze and provide recommendations to improve ROI and funnel
effectiveness, as well as optimize and streamline lead flow process
 In sync with the industry best practices on lead management

Detroit, MI
TEST AUTOMATION ANALYST
12/2011 – 04/2014

 Designing, building, and maintaining a test automation suite using HP UFT

 Identifying candidate functionality for test automation, planning, and executing the
automation
 Submitting timely and accurate progress reports
 Preparing and maintaining test scripts for use on automated testing tools
 Working with manual testers, developers, and BAs to ensure upstream test planning is
optimized for the efficient delivery of automated testing
 Performing script analysis and estimation
 Executing scripts during regression test cycles in accordance with the agreed scope and
schedule

Houston, TX
AUTOMATION ANALYST

 Working primarily within the Application Development Team

 Follow SOPs as prescribed and provide inputs to improve the process
 Working primarily within the Technology projects management office
 Seek and act on ways to improve daily work processes to enhance quality, productivity and
customer service
 Monitor and provide on-going supportfor existing automation projects and review current
projects for opportunitiesthat drive improvement in the process
 Assists in the development and roll out of training programs and materials that will assist the
end users and customers in better utilizing new or enhanced applications
 Analysts are responsible in creating and working on management dashboards and reporting
templates. These reports and dashboards help in effective decision making for the Leadership
team

EDUCATION
Bachelor’s Degree in Business
LOYOLA MARYMOUNT UNIVERSITY
SKILLS

 Detailed knowledge of applicable programming languages used in ABC divisions

 Possesses a strong understanding of what technology is available and how can it be leveraged
 Excellent English proficiency (oral and written)
 Strong technical expertise / Team player willing to share knowledge
 Knowledge of Business Intelligence and Analytics platforms such Tableau, Business
Objects, OBIEE or other will be considered as
 Ability to be highly impactful while working as a team
 Strong organizational skills; attention to detail
 Good decision making skills and strong customer service skills
 Ability to quickly comprehend the functions and capabilities of new technologies
 Strong problem-solving skills