Digital Marketing Proposal

Prepared By:
Leon Marinus
Introduction
Dear Sonal

The purpose of this digital marketing proposal is to give you a bit of information
about ATKASA - Digital Agency and the various digital marketing services we
offer, along with information and pricing for a custom digital marketing solution
based on your needs. Based on our previous discussion, I feel like we are a good fit
for one another. I've spoken with my team, and they're excited to get to work
helping you reach your marketing goals.

At the end of this document, you'll find a pricing table that includes the services
we've discussed previously. If after reviewing our full list of services you feel like
the items in the pricing table don't fit your needs appropriately, just send me a
comment (to the right) and I'll make any necessary changes.

Once you're happy with the services and prices for your custom digital marketing
solution, go ahead and e-sign at the bottom of this proposal and we'll move forward
from there!

About Us
In today’s digital business world, you need a partner who can help you take
advantage of marketing opportunities across a variety of platforms and channels in
real-time.

ATKASA, a leading Digital Marketing Agency based in South Africa, combines

progressive, data-driven thinking with in-depth knowledge garnered from our many
years’ experience within the digital marketing space. Which translates to
outstanding, meaningful and measurable results for our clients
As a full-service Digital Marketing hub, we boast an extensive list of clients from all
sectors both locally and Internationally. In this fast-paced, ever-changing
environment, we pride ourselves on being unapologetically client-centric to ensure
we consistently deliver unmatched service, design, and best-practice innovations
that place you at the forefront of your industry.

Our energetic team of leading professionals are passionate about what they do –
from social media content development to world-class web design.

Our realm of experience stretches across the full marketing spectrum, with some of
our service offerings being:

Digital Campaigns & Strategies

Search Engine Optimisation (SEO)
Social Media Marketing and Management
Web Design and Development
Search Engine Marketing (Google Ads)
Digital Content and Video Compilation
Programmatic Advertising
Creative Design Studio
Mobile & E- Mail Marketing
Mobile App Development
Media Strategy and Planning
Public Relations Strategy and Implementation
Our Services
ATKASA - Digital Agency is an end-to-end provider of digital marketing services.
Whether you're looking for a turnkey managed strategy, an independent audit, or
services specific to a short-term campaign, our experience and approach are sure
to prove to be a valuable asset.

DIGITAL CAMPAIGNS AND STRATEGIES

As a leading Digital Agency, our first point of departure
is formulating stand out digital strategies and
campaigns for our clients. Campaigns that not only get
you noticed but additionally deliver tangible results.
Our many years of experience, have garnered us an
enviable reputation, based on robust data-centric
methodologies and best-in-class systems. Tailormade
around your specific objectives, budget and vision, our
winning team of digital prodigies are here to take your
digital campaigns quite simply into the ether.

SEARCH ENGINE OPTIMISATION (SEO)

Fact: Google processes over 40,000 search queries
every second on average, which translates to over 3.5
billion searches per day and 1.2 trillion searches per
year worldwide. Which makes the challenge of
ensuring your brand remains at top of Google
rankings that much more, well, challenging. Challenge
accepted. Fact: utilising best practice SEO, white-hat
tactics we aim to put, and keep, your brand on top.
Our pioneering, data-driven solutions include keyword
research, technical SEO, full SEO audits, consulting
and campaign management

SOCIAL MEDIA MARKETING & MANAGEMENT

It is an undeniable truth that social media has become
one of the most powerful tools in your marketing
arsenal. One of the most cost-effective, measurable
means of enabling marketers to rapidly build brand
awareness, drive and maintain a positive reputation,
retain consumer loyalty and promote lead generation.
Boasting a veritable tribe of social media whizz kids,
we specialize in strategic social media campaigns
work. Using real-time metrics and guided by delivering
on your ROI, we can help you navigate the New World
that is social media via: social media strategy
development, consulting, advertising, community
engagement and management
WEB DESIGN & DEVELOPMENT

As the first point of interaction consumers are likely to

have with your brand, your website is pivotal in
engaging and retaining the interest of your target
audience. As industry experts, in this digital age, we
drive trends, we don’t follow them. We believe in
building websites that live beyond the “now”. Our full
spectrum services include: performing detailed website
audits that effectively improve site architecture,
design, and responsiveness, coding, hosting and
management, conversion optimisation and mobile
development.

SEARCH ENGINE MARKETING (GOOGLE ADS)

As one of our key areas of specialisation, Search
Engine Marketing (SEM) one of the most effective
ways to grow your business in an increasingly
competitive marketplace. Our targeted approach
ensures your brand achieves top position when it
comes to search results for queries that to relate to
your brand and audience. This invaluable tactic
provides an immediate source of targeted traffic to
your website, driving conversions and contributing to
both quantifiable revenue growth and identifying
potential additional revenue streams. Our workable
search engine offerings are: search engine strategy
development, research, campaign set-up, marketing
campaigns and optimisation.

DIGITAL CONTENT & VIDEO COMPILATION

 Content is King. And nowhere is this more important
than in today’s continuously evolving marketing
landscape. Driven to create stand-out content, that
truly engages with your audience, our innovative team
of professionals, are always on point, on brief and on
budget. We specialise in digital content strategy,
graphic design, multi-language content and video
production. Let us assist you to strategically plan,
produce, and actively promote content that speaks
both to your market and your bottom line.

PROGRAMMATIC ADVERTISING
Once the stuff of imagination, programmatic
advertising has become a reality – a powerful science-
and data driven exercise that gives organisations more
bang for their advertising buck. Simply put,
programmatic advertising takes the legwork out of the
arduous process of identifying where your consumers
are most likely to view and react to your messaging.
Our enhanced systems automate the buying,
placement and optimization of digital media inventory
to provide measurable outcomes for your brand.
CREATIVE DESIGN STUDIO
Inspired by excellence our energetic design team, are
committed to crafting bespoke corporate identities,
branding and beyond. Our services extend from simple
logo design to a full re-branding exercise. Ahead of the
curve, we believe in creating branding as unique as
your business. For impactful design, that is a visual
feast, let us bring your brand to life.

MOBILE AND E-MAIL MARKETING

With a penetration of over three per household, mobile
phones have become an ever-more ubiquitous part of
lives. Coupled with immediate access to email
services, this is quite literally communication on the
go. With this said, few organisations, can afford to
forego this invaluable tool in connecting with their
consumer at every available touchpoint. As part of our
vast repertoire we boast an exceptional track record in
both mobile and email marketing campaigns, that have
resulted in exceptional value-driven promotions. We’d
like to do the same for you – let us show you how.

MOBILE APP DEVELOPMENT

“There’s an App for that” has increasingly become an
everyday part of our marketing lexicon. With more and
more businesses taking advantage of this platform to
drive and engage with their audience, we strive to
create relevant, responsive App’s that talk your
language. The in-house team at ATKASA continue to
deliver ground-breaking applications, that take your
brand directly to your consumer – in real time. So,
shouldn’t YOU be talking to US?

MEDIA STRATEGY & PLANNING

With more and more marketing platforms on offer, the
“Traditional” media model is dead. Coupled with
consumers that are becoming increasingly difficult to
target, a detailed media strategy and its effective
implementation has become a vital component of the
marketing mix. Let our in-house media specialist take
the headache out of your media strategy to optimise
both your marketing efforts and budgets. Utilising
industry accepted tools and emulating international
trends, we are committed to producing demonstrable
returns on your marketing investment.

PUBLIC RELATIONS STRATEGY & IMPLEMENTATION

In an age, where word of mouth and brand reputation
has never been more important (just ask Momentum
Health or Woolworths), Public Relations ensures that
your brand story is optimally told, and dialogue with
your target audience is established and maintained.
Encompassing reputation management, crisis
communications, media events, opinion pieces that
drive your brands narrative with your consumer and
everything in between, we are ideally poised to take
your brand from zero to hero. All underpinned by
meaningful, results-driven outcomes.

VIDEO PRODUCTION & EDITING 

No longer the preserve of a select few, and as part of
our commitment to providing a full-service offering, we
are justifiably proud of our in-house video production
and editing capabilities. Providing our clients with
pioneering technology, class-led expertise, unrivalled
turnaround times at a fraction of the cost we, at
ATKASA, are here to serve you. From a simple editing
job, to a corporate video to an all-out production we
have what it takes.
Your Unique Digital Marketing Solution
One of the things that sets ATKASA - Digital Agency apart is our flexible
approach to marketing solutions. We understand that not every company has the
same needs or goals, and we excel in developing customized solutions to fit your
needs. Whether you need an end-to-end digital marketing package or just a few
key services to support your internal team, we're able to meet your needs.

In this section, you'll find a pricing table that includes the digital marketing services
that I feel are appropriate based on our previous discussion. If you have any
questions or comments, feel free to type them in to the right of the proposal and I'll
receive an immediate notification.

If you agree that the services and price below meet your expectations, go ahead
and complete this document via electronic signature at the bottom of this page.
Once I am notified of your signature, I'll reach out to schedule a kick-off call so that
we can get things started.

Client Brief 
The main objectives are:

1. Active presence of PR Solution in Social & Digital Space for creating awareness a
bout PR Solution and its services. To establish better connect with
the targeted audience in terms of digital reach with Quality Creative and inputs.

2. To keep website updated & maintained according to current marketing needs and
practices.

3. Online Reputation Management & Social Listening in an effective manner to

strengthen brand position of PR Solution

4. Search Engine Optimization of both the websites to increase website traffic to

increase brand value of PR Solution.

5. To facilitate Media tie-ups for increased awareness about our events.

1.Scope of Work
Responsible for handling, managing & maintenance of all official social media
handles of PR Solution. If required initiation & creation of new social media handles
is to be taken up, that also includes existing web online communities pertaining to
our industry. (Existing Social Media handles: Facebook, Twitter, Instagram, Youtube
& Pinterest)

1.1.2. The social media management will consist of post creation, posting & driving
of innovative campaigns. The team needs to provide a detailed plan of campaign
ideas & timing.

1.1.3. Online Reputation Management & Social Listening – Online Reputation

Management of PR Solution Brand in Digital & Social Space. (Providing appropriate
response for social media handles of PR Solution etc.)

1.1.4. Website maintenance, that includes Addition /Editing /Updation of content

(text, images) and if required design template creation/ changing of templates.

(Current website www.prsolution.co.in is developed in php)

1.1.5. Search Engine Optimization - Search Engine Optimization of

PR Solution websites (www.pressconference.co.in ) & Press Conference booking
page that will include both organic and Inorganic techniques. (Keywords analysis,
promotion, linkexchange, free & paid directory submissions, free & paid press
releases).

1.1.6. Integrated Dashboard for monitoring & reporting purpose. The dashboard
should provide analytics for all social media channels, SEO reports, ORM Reports,
Submission Reports & Website analytics. It should also provide data in terms of
competitor analysis, percentage growth and target achievement. The dashboard
should have role based user access levels i.e. Top Management Level & Middle
Management level.

1.1.7. Planning for Digital Media Buying : The team shall be responsible for
planning for Media Buying throughout the tenure of agreement. The team shall also
be responsible for planning for media buying for all calendared events
of PR Solution, as and when required newly added events will also be the part of
Media Buying Planning. Consultation should be provided by the team for finding top
media houses in specific genres, evaluating them and provide comparative chart for
at least top 3 media agencies.

1.1.8. Innovative Campaigns – The team shall responsible for carrying out
innovative programme/ campaigns with bloggers/ industry partners who are having
strong digital presence, to support & sustain digital brand image of PR Solution with
top media houses throughout the tenure as & when required.

1.1.9. Content Creation - The team shall responsible for creating content as per
deliverables. It is expected out of team to develop content with impeccable spelling
and grammar, with clear understanding of industry through thorough research. The
team should have familiarity with keyword placement and other SEO best practices;
deep knowledge of Microsoft word & Google Docs.

Del
ive
rab
les

S Deliverable AccountableRe Details

. source
N
o
.

1 Social Media Team The team will be responsible for posting, filtering
Management Leader/ of user comments, giving responses to all
1.1 Executive S official social media handles & profiles.
Deliverables ocial Media All posts, tweets on all social media handles
(Posts defined of PRSOLUTION should be in accordance with the
in Section activities going on at the time.
Repackaging of the content (videos and
photographs) into suitable formats (video
packages and others)

2 Innovative Soc Team Leader / The team shall be responsible for designing,
ial MediaCampa Executive S managing and evaluating innovative digital media
ign ocial Media / campaigns to
Web Developer supportdigital media presence of PR Solution.
The Team shall also be responsible
for creating banners for all campaigns organized
during the tenure.

(Including Blogger’s Outreach, Bloggers Short

Trails etc )
3 Online Team Proper response posting on queries. (as per pre-
ReputationMana Leader/Executiv defined text response or escalation levels)
gement & e ORM Removal of Non relevant
Listening posts/information/offensive from all social media
of PRSolution Br handles.
and in Digital& The key Languages to be monitored will
Social Space. be English.

4 Website Team Leader/ If required, one design change in tenure.

Development WebDeveloper Content addition, updation will be the part
of website maintenance.
New Template creation for PR Solution group
website
Microsite creation as when required during
the tenure

5 Search Team Please refer table “On Page and off page
Engine Leader/Executiv
Optimization e SEO optimization

6 Integrated Team Leader/ The team shall be responsible for creating

Dashboard WebDeveloper dashboard to provide analytics for
all social media channels, SEO reports, ORM
Reports, Submission Reports & Website analytics.
The dashboard should also provide data
in terms of competitor analysis, percentage
growth and target achievement. Thedashboard
should have role based user access levels
i.e. Top Management Level & Middle Management
level.

7 Planning Team Leader The team shall be responsible for planning for
for DigitalMedia Media Buying throughout the tenure of
Buying agreement. The team shall also be responsible
for planning for media buying for all calendared
events of PR Solution, as and when required
newly added events will also be the part of Media
Buying Planning. Consultation should be provided
by the team forfinding top media houses in
specific genres, evaluating them and provide
comparative chart for at least top 3 media
agencies.

8 Content Content Writer Creation of Core Website Copy

Creation Creation of Blogs / News articles/ Articles
Creation of Social media posts/ Content
forbanners/ Landing pages content
Creation of Product descriptions/ Case
studies,whitepapers/ Company bios and eBooks
2. General
Conditions

Review of entire digital campaign would be done on monthly & quarterly basis.

Proper supporting as per requirement of the accounts departments is to be

submitted by the team along with the bills.

The team shall be responsible for submitting Exit Management Plan .

3. HR terms Conditions

• Onsite resource employed should not leave the project before six
months.

• If any onsite resource leaves project, team should provide 1 month advance
notice to PR Solution.

Onsite manpower will be utilised for coordination, media exchange, new event
updation etc.

4. Digital Media Condition

• There should be substantial growth in number of Followers/ Impressions/

Tagging/ Engagement etc. for PR Solution Social Media Handles, in comparison to
previous quarter.

• Number of posts on social media handles should not be less than the mentioned
details, also, in case of major events these numbers can be increased as per
discussion with PR Solution team at the time.
 S.No. Platform No. of post Frequency

1 Facebook 10 Weekly

2 Instagram 14 Weekly

3 Twitter 20 Tweets, 40 Weekly

Retweets

4 YouTube 53 Monthly

5 Pinterest 6 Weekly

All posts and queries received between 8am to 8pm should be replied with 30
minutes.

Removal of Non relevant posts / information/offensive from all social media

handles within 30 minutes.

As a part of ORM
below mentioned are
the mandates:

S.No. Platf Review Cover Page

orm

1 Googl Daily Basis Weekly

e

2 Event Daily Basis Weekly

Mana
geme
nt &
Public
Relati
ons
3 Any Daily Basis Weekly
Other
at the
time
(upto
to
total
4)

Key word analysis based on content

and competitor websites.

On Page
and off page
optimization

S.No Activity Number Frequency

1 Keywords 40 Quarterly
Research &
Analysis

2 Pages Meta 50 Quarterly

Tags
Optimization

3 Quality Social 60 Quarterly

Bookmarking

4 Article 8 Quarterly
Submission

5 Article Link 40 Quarterly

Promotion

6 Press Release 9 Quarterly

Submission
 7 Logo 20 Quarterly
Submission

8 Profile 40 Quarterly
Submission

9 Blog Articles 5 Quarterly

Writing

10 Blog 20 Quarterly
Submission

11 Blog 40 Quarterly
Promotion

12 Classified Ad 40 Quarterly
Submission

5. Penalties

1. Non delivery of any of the parameter mentioned in deliverables will

lead to penalty of maximum 5 % of quarter payment at sole discretion
of Digital Specialist, PR Solution.

2. On site resource will be available as mentioned in deliverables and as

mentioned in terms and

conditions. If any gap found in availability of resources penalty of maximum 5 % of

payment at sole discretion of Digital Specialist, PR Solution. will be levied upon
team.

3. In case the team is levied with penalty of "max 5%”for more than three times,
then the contract will be treated as terminated.

6. Exit Management
The team has to support an orderly, controlled transition of responsibility for the
provision of the services/ from the team to the new team without any disruption
in the services to PR Solution. The team is required to submit the Exit Management
Plan. The Exit Management Plan shall be based on mutually agreed terms between
the team and PR Solution.

The PR Solution can:

8.1. Continue using the solution, in case the team opts to transfer the solution to
PR Solution. The PR Solution, however, reserves the right of refusal to continue with
the solution. 8.2. Extend the contract, based on same terms and conditions. The PR
Solution, however, reserves the right to re-negotiate terms of the contract.

Package Breakdown - Monthly Retainer 

Name Price QTY Subtotal

Account Director R1 150,00 4 R4 600,00

High Level Digital Strategy Development
Management of Account - High Level
Digital Buying Strategy

Account Manager R750,00 12 R9 000,00

Day to Day Account Management
Strategy Roll out
Monthly Skype Meetings
Reporting

Creative Director R1 150,00 4 R4 600,00

Creative conceptualisation
Creative Strategy

Content & PR Head R1 150,00 6 R6 900,00

Content Strategy Development
Content Strategy Management
Content roll out
Social Media

Social Media Manager R550,00 40 R22 000,00

Social Media Content Plan Development

Facebook 40 Posts per Month

Instagram 56 Posts per Month
Twitter 80 Posts per Month
Pinterest 24 Posts Per Month
Youtube - 212 Posts Per Month (Content
Dependant)

Community Management R450,00 30 R13 500,00

Daily Social Media Community
Management
Retweets, Commenting and Brand
Monitoring, Responding

Brand Monitoring R350,00 25 R8 750,00

Monitoring of Brand Mentions across
Social media, Blogs, Sites etc.
25 Keywords

Website Management

Website Developer & Manager R450,00 12 R5 400,00

Website management
Updates
Weekly Backups
Security Updates
Minor Web Developments
Search Engine Optimisation

ATKASA - SEO Gold - 50 Keywords R15 286,00 1 R15 286,00

Campaign Setup:
in depth Site Analysis
Content Duplicate check
Initial Backlink Analysis
Google Penalty check
Mobile Usability check
Competition Analysis
Keyword Research
On-Site Optimisation:
Title & Meta Tag Optimisation
Content Optimisation
HTML Code Cleanup & Optimisation
Internal Link Structuring &
Optimisation
Pages H Tag Optimisation
301 Redirect
Image & Hyperlink Optimisation
Robots.txt creation/analysis
Sitemap Creation
Google & Bing webmaster tools setup
Google Analytics Setup & Integration
Content Marketing & Link Acquisition -
Monthly
Blog Writing x 1
Info Content Writing & Sharing x 5
Press Release Writing & Distribution x
4
Press Release & Social Bookmarking x
30
Social Bookmarking x 80
Guest Blog Outreach x 2
Infographic 1 every 2nd Month
Local Search Optimisation
NAP Syndication
Citation Building
Google My Business/Bing Local Listing
Classifieds Submissions
Reporting
SEO Rank Report
SEO Reports
Google Analytics Report
Activity Report
Monthly Action Plan
 Paid Digital Advertising

SEM & Paid Specialist R650,00 20 R13 000,00

Paid Digital Strategy
Paid Campaign Setup & Management
Google and Social Media Campaigns
Reporting

Media Budget R25 000,00 1 R25 000,00

Paid Media Budget standard for monthly
Brand Awareness , Standard Monthly
Campaigns, Promoted Content, Google
SEM Ads, Social Media Ads

Copywriting

Copywriter R750,00 20 R15 000,00

Website Copy
Blogs/Articles/Articles
Landing Page content
Product Descriptions/ Case Studies/
Whitepapers/ Company Bios and Ebooks

Limited to the amount of hours

Creative

Graphic Design R650,00 40 R26 000,00

Social Media Creatives
Web Creatives
Ad Creatives

Subtotal R169 036,00

VAT (15%) R25 355,40

Total R194 391,40

Dashboard Reporting Included

Social Media Dashboard Included
Client Dashboard Included
Brand Monitoring Dashboard Included

Some of the Clients who Trust us

What our Clients have to say 👍
ATKASA has been a great fit for Clamber Club. Leon and the team have
helped set us up on our social media platforms and provided us with the
brilliant programme to manage all our social media posts. Their impeccable
service and response time has assisted us in ensuring our email platform
runs smoothly and effectively. - Kate Alberta

Since ATKASA, our Social Media, Advertising sites & overall company
artwork never looked better! It is striking, pretty and professional all at
the same time! Thank you ATKASA! - Skywire Managment

Awesome team to work with - Always willing to go the extra mile …

absolute whizzes when it comes to assisting in making your brand more
professional - highly recommend working with them to grow your brand to
the next level - Antonia Lazardis

Awesome people, I absolutely love working with them! And their work is
unbelievable, I never thought I would have such a beautiful, professional
looking website. They blew me away! I would recommend them to anyone!
- Tanya Wagenaar

We thank you for allowing us the opportunity and privilege to propose our Agency
to you as a potential new Digital partner - we truly are excited at the prospect of
being able to work with you.

Kindly let me know if there is anything else we can assist you with.

Regards

Leon Marinus
leon@atkasa.com
+27 78 894 0987

Acceptance of Proposal
I hereby agree to the standard Terms & Conditions

Client Signature - PRS International

Sonal Jaim