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● Readability analysis
Writing readable blog posts is an essential part of every SEO
strategy, so we also provide a convenient readability analysis for
you. The readability analysis gives you advice on how to make
your copy not only easily readable for your audience, but for
Google as well.
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will show you what your page will look like in the search results. It
not only shows you a preview of the page title and meta
description but also allows you to optimize them per individual
page or post.
● Breadcrumbs
Our plugin gives you full control over your breadcrumbs.
Breadcrumbs are the links, usually above the title post, that look
like ‘Home » SEO blog » Content SEO’. They allow users to easily
navigate your site and make it easier for search engines to
determine the structure of your site.
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Image 4: Breadcrumbs
● Canonical URLs
Another cool feature in Yoast SEO enables you to set canonical
URLs. The same content on your site may be available on various
URLs. To avoid confusing Google (and the user), you can tell
search engines which URL you want Google to index.
● Technical configuration
Yoast SEO also handles the technical configuration of your site for
search engines. For example, our plugin takes care of robots.txt,
the .htaccess files, clean permalink URLs and XML sitemaps.
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● Content insights
Yoast SEO Premium tells you the words or word combinations
that appear most often in your text. Use this feature to check if
your text is optimized for the right keyphrases. You may get
valuable insights when a different word keeps popping up or you
could notice a new combination of words.
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Image 7: Content insights
● Redirect manager
When expanding your site, you’re bound to run into cases where
you’re deleting pages, moving pages, changing URLs for
categories, etc. All these changes can cause problems when you’re
not properly redirecting the old URLs to new ones. Our redirect
manager can help you solve all these issues and more.
● Ad-free
Last but not least, the premium version of Yoast SEO is
completely ad-free.
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do for you: it needs your input. But we still try to help you with that, with
our courses and blog posts.
In most cases, the reason a post doesn’t rank on top is that there’s simply
too much competition. If you optimize your blog post for Justin Bieber,
chances are high you won’t rank for that term. Too many sites and blog
posts have established themselves in this niche. Your site doesn’t have
the authority that some other sites do have. And a large portion of the
other sites in this niche is probably also capable of writing SEO-friendly
texts.
If you really want to rank for those highly competitive terms, you should
try a long tail keyphrase strategy. Blog about all the nuances and little
variations around the competitive keyphrases. If these long tail articles
start ranking, you’ll be able to rank for more competitive terms as well.
Such a strategy requires long-term efforts, but in the end, it will pay off.
A lack of patience
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Conclusion
In this lesson, we’ve talked about the features of the Yoast SEO plugin for
WordPress. You’ve seen that the features of the free version are already
awesome, but when you buy Yoast SEO Premium, you get even more! If
you’re serious about SEO, features like (multiple) focus keyphrase
optimization, breadcrumbs, the internal linking tool, and the redirect
manager will save you a lot of time. But remember: the plugin cannot do
everything for you, it needs your input.
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