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The importance of the critical discourse of Beatriz Sarlo lies in the success
she has had in positioning herself in terms of the debates occurring in
Argentina with respect to cultural production. This has meant not only
engaging in strategic expansions of the realm of literary and cultural
studies, but the willingness to enter, in a fashion that is characterized by
the dynamism and the aggressiveness of intellectual debate in Argentina,
in issues relating to the politics of culture.
Sarlo was trained in a narrow focus on literary studies of the sort that has
traditionally dominated the Argentine academy. Although the Argentine
university has often hosted highly trained and original scholars, the
combined pressure of intellectual traditionalism and the circumscriptions
of authoritarian rule, punctuated in turn by neofascist tyranny, has often
made it difficult to move programs in newer, innovative, and risk-taking
directions (for example, gender studies have only recently become possible
in some disciplinary sectors, and queer studies still remain pretty much of
a remote possibility). Thus, the quest for a space in which to expand
definitions of the literary and to conjugate it with larger parameters of
cultural production in which the literary beings to lose its privileged place,
has been a difficult undertaking: in many Latin American societies,
literature continues to be considered the high point of all Culture.
Correlating it with other modes of cultural production or suggesting a
geometry of cultural production in which literature is only one plane among
many others meets with considerable resistance.
Thirdly, Sarlo has continued to expand the horizons of her work on the
spheres of cultural production, and the attention to that production that is
often considered both peripheral to and antagonistic vis-à-vis traditional
literary culture has provoked much debate among intellectual circles in
Argentina and considerable antagonism toward Sarlo's intellectual project.
This work is available in Escenas de la vida posmoderna: intelectuales,
arte y videocultura en la Argentina (1994) and Instantáneas: medios,
ciudad y costumbres en el fin de siglo (1996). In Instantáneas, Sarlo makes
it clear that the whole range of cultural production must be submitted to a
theoretically grounded ideological analysis, that appeals to "high culture
values" are meaningless as a response to ever-changing examples of
cultural production, and that intellectuals, while at the same time
grounding their work in carefully elaborated theoretical models, must be
able to forge a public discourse that makes cultural commentary a vital
part of a vigorous national debate about culture on all social levels.