Graphic Charter Haulotte Lets Dare Together GB PDF

CORPORATE STYLE GUIDE
04/2018
FOREWORD
This document is a business resource that is made available to the various users of
Haulotte’s visual identity.
It details all of the graphic standards governing its use.

The logotype, colours and visual universe are markers that help to express Haulotte’s
identity and forge its image.
Their use is defined by certain rules.

Their systematic and rigorous application is essential to maintaining Haulotte’s brand
image and ensuring its consistency.
CORPORATE STYLE GUIDE CONTENTS
3
POSITIONING
CORPORATE
The positioning of the brand must comply with the group’s vision “to provide the safest and most cost-effective aerial work
solutions, thereby ensuring the best possible customer experience”. This translates into an iconography that must transcribe
Haulotte’s human dimension (employees, customers) and the innovative dimension of its products (the machines, their
quality and reliability, and associated services).
In order to enhance the readability of our offer, we have developed a new segmentation based on “Business Units”.
From now on, 4 separate universes will provide a vision of the group’s entire offer.
Each is identified by a specific logo and has its own graphic universe.
CORPORATE STYLE GUIDE
4
POSITIONING 3 GRAPHIC BUSINESS UNITS DIGITAL
ELEMENTS
CONTENTS
31
THE BASICS Stylised chevron 31

Stylised chevron on different backgrounds 32
LOGOTYPES 60 DIGITAL 97
Web fonts 98
Stylised chevron - prohibitions 33
THE LOGOTYPE 6 Flags 34
HAULOTTE EQUIPMENT 62
Protected space and minimum size 7 Machine silhouettes 35 Logotypes 62 BASIC TOOLS 99
Prohibitions 8 The logo banner 64 Wallpapers 99
The different backgrounds 9 ADDITIONAL Machine silhouettes 65 All-format banners 100
LOGOTYPES 36
Energy pictograms 66 Social networks - Facebook - Twitter -
THE LOGO BLOCK 10
Project logos 36
Application pictograms 67 Linkedin 102
HTL options and accessories 68 Mobile application icons 103
Haulotte, Let’s dare together 10 By Haulotte 37 Dedicated powerpoint 69 Email signature 104
Protected space and minimum size 11 Innovations 38
Prohibitions 12
APPLICATION APPLICATIONS 105
The different backgrounds 13 PRINTING 40
BUSINESS UNITS 70 The E-Times newsletter 105
Letterhead 40
THE TAGLINE 14 Product brochure 70
Let’s dare together 14
Business card 41
Portrait technical data sheet 72 WEBSITE APPLICATIONS 106
Notecard 43
Protected space and minimum size 15 Exemple site filiale version fr 106
Posters 44
Prohibitions 16 Press release 47
HAULOTTE SERVICE 74 Exemple site corporate 107
The different backgrounds 17 The logotype 74 Graphic elements 108
CORPORATE
Logotype table of use 18 The logo banner 76
Service iconography 77 POLICY 109
BUSINESS UNITS 19 Graphic elements 78
THE VISUAL UNIVERSE 49 Dedicated powerpoint 79
THE LOGO BANNER 20 Photography 49
Product brochure 80
Product brochure 81
Composition 20 Powerpoint templates 50
Horizontal format 21 Cartography 51
Use and formats 22 Data visualisation - preferred colours 53
HAULOTTE
Data visualisation - secondary colours 54 FINANCIAL SERVICES 83
COLOURS 24 The logotype 83
Main colours 24 BUILDING GRAPHICS 55 The logo banner 85
Additional colours 25 Financial services iconography 86
SIGNAGE 57 Dedicated powerpoint 87
TYPEFACES 27 Outside 57
Product brochure 88
Office it font 27 Vehicle 58
Print and web fonts 28
HAULOTTE SECOND LIFE 90
Combining fonts 30 The logotype 90
The logo banner 92
Second life iconography 93
Dedicated powerpoint 94
Brochure refurbishment 95
CONTENTS
1
THE BASICS
6
THE LOGOTYPE
THE LOGOTYPE IS COMPOSED OF TWO ELEMENTS:
The symbol consists of two stylised chevrons and the name

CMYK - POSITIVE Haulotte written in the brand’s typeface.
“Haulotte” must not be separated from the stylised chevrons

when it is used as a logo.
The typeface used for “Haulotte” is Helvetica Neue LT Std 97

black condensed.
THE BASICS
CMYK - NEGATIVE BLACK AND WHITE - NEGATIVE
BLACK WHITE
7
THE LOGOTYPE PROTECTED SPACE AND MINIMUM SIZE
THE PROTECTED SPACE:
The protected space around the logo (known as white space) is designed to ensure
its readability. The area is standardised depending to the size of the logo. There
should be no graphic elements (object, writing, etc.) in this area.
It is the same height as the letter e in the word Haulotte.

THE BASICS
MINIMUM DISPLAY SIZE
This is the minimum width of the logo needed to maintain its

readability..
It is fixed at 2 cm wide.
2 cm
8
THE LOGOTYPE PROHIBITIONS
HAULOTTE
Do not change the spaces separating the symbol, Do not change the design of the typeface Do not change the proportions of the symbol,
THE BASICS
the typeface or the signature. or the signature. the typeface or the signature.
Do not change the colours of the symbol, Do not distort the symbol, Do not tilt the symbol,
the typeface or the signature. the typeface or the signature. the typeface or the signature.
9
THE LOGOTYPE THE DIFFERENT BACKGROUNDS
COLOUR BACKGROUNDS PHOTO BACKGROUND
LIGHT COLOURED BACKGROUND - POSITIVE CMYK POSITIF LIGHT PHOTO BACKGROUND - POSITIVE CMYK
DARK COLOURED BACKGROUND - NEGATIVE CMYK DARK PHOTO BACKGROUND - NEGATIVE CMYK
THE BASICS
YELLOW BACKGROUND - POSITIVE CMYK DISTORTED PHOTO BACKGROUND THAT HINDERS THE READABILITY OF
THE LOGO -NON-COMPLIANT
RED BACKGROUND - WHITE

10
THE LOGO BLOCK HAULOTTE, LET’S DARE TOGETHER
THE LOGO BLOCK IS COMPOSED OF 4 ELEMENTS:
• The stylised chevrons.

CMYK - POSITIVE • The name Haulotte written in the brand’s typeface.
• The yellow bevel-ended line.
• The baseline.
These elements should not, under any circumstances,

be separated.
The typeface used for “Haulotte” is Helvetica Neue LT

Std 97 black condensed.
“Let’s Dare Together” is written in Montserrat Light and
bold
THE BASICS
BLACK WHITE
11
THE LOGO BLOCK PROTECTED SPACE AND MINIMUM SIZE
The protected space around the logo block (known as white space) is designed to
ensure readability. The area is standardised depending to the size of the logo. There

THE BASICS
THE MINIMUM DISPLAY SIZE
This is the minimum width of the logotype needed to maintain its

readability.
3 cm
12
THE LOGO BLOCK PROHIBITIONS
HAULOTTE
Do not change the spaces separating Do not change the design Do not change the proportions of the symbol,
THE BASICS
the symbol, the typeface or the signature. of the typeface or the signature. the typeface or the signature.
13
THE LOGO BLOCK THE DIFFERENT BACKGROUNDS
THE BASICS
THE LOGO -NON-COMPLIANT

14
THE TAGLINE LET’S DARE TOGETHER
CMYK - POSITIVE
THE TAGLINE IS COMPOSED OF 3 ELEMENTS:

• The tagline written in the brand’s typeface.
These elements should not, under any

circumstances, be separated.
The typeface used for “Let’s Dare Together” is

Montserrat bold.
THE BASICS
BLACK WHITE
15
THE TAGLINE PROTECTED SPACE AND MINIMUM SIZE
The protected space around the tagline (called white space) is designed to protect
the readability. The area is standardised depending to the size of the logo. There
It is the same height as the letter A in the word DARE.

THE BASICS

readability.
3 cm
16
THE TAGLINE PROHIBITIONS
Do not change the spaces separating Do not change the design Do not change the proportions of the symbol,
THE BASICS
the symbol, the typeface or the signature. of the typeface or the signature. the typeface or the signature.
17
THE TAGLINE THE DIFFERENT BACKGROUNDS
THE BASICS
THE LOGO - NON-COMPLIANT

18
THE TAGLINE LOGOTYPE TABLE OF USE
1 2 3
This is the group’s logotype. It is used for company communications This is the “signature” logo which is used in communications from This is the tagline branding which can be used in addition
THE BASICS
(stationery, see 40 to 43). all communication tools (see the charter starting on page 45). to logo 1 or 2 for branding, free gifts and back covers.
- Haulotte machines - Technical data sheets (back) - Business card (back)
- Letterhead - Back cover of brochures - Wallpaper (PC / Tablet / Mobile)
- Business card (back) - Corporate PowerPoint - Last slide of PowerPoint presentations
- Signs - Posters - Notecard (back)
- Notecard (back) - Advertising
19
BUSINESS UNITS
The typeface used for “Haulotte” is Helvetica Neue LT

FOR BUSINESS UNIT DETAILS:
Std 97 black condensed.
“Equipment, Financial Services, Service or Second Life”
PAGE 59
is written in Montserrat bold.
THE BASICS
20
THE LOGO BANNER COMPOSITION
The typeface used for “Haulotte” is Helvetica Neue LT Std 97 black

condensed.
“Let’s Dare Together” is written in Montserrat Light and bold.
USE ON A DARK COLOURED OR PHOTO BACKGROUND
YELLOW WEBSITE STYLISED CHEVRON WHITE BANNER LOGOTYPE EXAMPLES

BEVEL- (10% BLACK) + BASELINE
ENDED LINE
THE BASICS
haulotte.com
haulotte.com
UTILISATION SUR FOND, COULEUR OU PHOTO CLAIRE
YELLOW WEBSITE STYLISED CHEVRON BANNER LOGOTYPE

BEVEL- (20% BLACK) (10% BLACK) + BASELINE
ENDED LINE
haulotte.com
haulotte.com
21
THE LOGO BANNER HORIZONTAL FORMAT
Value of a =
1/2
TECHNICAL SPECIFICATIONS
d
b • Its height depends on the type of media, see page 22.

d = b + 1/2c
haulotte.com c • I t is as wide as the media and its construction depends on the for-
1a 1,5 a mat.
1a
d •T he left-hand side of the banner (comprising the yellow bevel-en-
ded line and the stylised chevrons) remains on the left but the
banner may be cut after this.
THE BASICS
• Haulotte.com appears in the centre at the top of the banner.

•T he logo is positioned according to the proportions shown in the
CUTTING
diagram opposite.
d
•T he height of the yellow bevel-ended line respects the proportions
shown in the diagram opposite.
b
d = b + 1/2c
haulotte.com c •T
he white part between the logo and the chevrons is the only part
1a 1,5 a
1a
that can be stretched and adapted to all width formats.
d
CUTTING CUTTING
b
d = b + 1/2c
haulotte.com THE WHITE PART WHICH CAN BE MADE BIGGER c
DEPENDING ON THE FORMAT
1a 1,5 a
1a
d
YELLOW BEVEL-ENDED LINE:
haulotte.com
1/2 de e
e
22
THE LOGO BANNER USE AND FORMATS
A3
PORTRAIT FORMAT BANNER HEIGHT:
5,8 CM
The height of the banner in A5, A4 and A3 format is defined below.
For other formats, the size of the banner should not exceed 1/8th of the height of the page.
A4
BANNER HEIGHT:
4 CM
THE BASICS
A5
BANNER HEIGHT:
2,7 CM
Height: 5,8 cm
Height: 4 cm
Height: 2,7 cm
haulotte.com
haulotte.com
haulotte.com
23
THE LOGO BANNER USE AND FORMATS
LANDSCAPE FORMAT
A5
The height of the banner in A5, A4 and A3 format is defined below.
BANNER HEIGHT:
For other formats, the size of the banner should not exceed 1/6th of the 2,5 CM
height of the page.
Height: 2,5 cm
A3
BANNER HEIGHT:
haulotte.com
5 CM
THE BASICS
A4
BANNER HEIGHT:
3,5 CM
Height: 5 cm
Height: 3,5 cm
haulotte.com
haulotte.com
24
COLOURS MAIN COLOURS
Our colour range is structured on two levels.

Here: MAIN COLOURS
You should use the 4 colours used in Haulotte’s brand

identity (black, red, yellow and grey) as much as pos-
sible.
These colours should therefore be used in all
publications, so that our target audience is able
to determine at first glance that it is a Haulotte
document.
THE BASICS
CMJN RVB PANTONE RAL

C : 20 % R : 22
M : 20 % V : 20 NEUTRAL RAL 9005
J : 20 % B : 18 BLACK C
N : 100 % #161412
C:0% R : 227
M : 100 % V:6 RAL 3020
485 C
J : 100 % B : 19
N:0% #e30613
C:0% R : 249
M : 36 % V : 174 RAL 1006
130 C
J : 100 % B:0
N:0% #f9ae00
C:0% R : 237
M:0% V : 237 Cool Gray 1C
50 % of the shade RAL 7047
J:0% B : 237
N : 10 % #ededed
25
COLOURS ADDITIONAL COLOURS
The second level is composed of 12 ADDITIONAL COLOURS.
This level is to be used in certain circumstances when more colours are needed
than those included in the “MAIN” range: illustrations, data visualisations, complex
charts.
For the shades of grey, we recommend black 10%, 20% and 85% but depending on
the supports and requests, we can have a wider range of shades of grey.
CMJN RVB CMJN RVB CMJN RVB

THE BASICS
C : 30 % R : 188 C : 40 % R : 172 C:0% R : 255

M:0% V : 228 M:0% V : 207 M : 15 % V : 215
J:0% B : 250 J : 65 % B : 121 J : 80 % B : 68
N:0% #bce3fa N:0% #accf79 N:0% #ffd745
C : 55 % R : 117 C : 65 % R : 93 C:0% R : 240

M:0% V : 201 M:0% V : 183 M : 60 % V : 128
J : 15 % B : 218 J : 65 % B : 122 J : 70 % B : 80
N:0% #75c9da N:0% #5db77a N:0% #f08050
C : 90 % R : 29 C : 30 % R : 193 C:0% R : 240

M : 60 % V : 90 M : 35 % V : 164 M : 60 % V : 134
J : 10 % B : 150 J : 65 % B : 106 J : 20 % B : 157
N : 10 % #1d5a97 N:0% #c1a46a N:0% #f0869d
C : 40 % R : 168 C : 20 % R : 130 C:0% R : 233

M : 60 % V : 119 M : 30 % V : 115 M : 80 % V : 79
J:0% B : 178 J : 30 % B : 108 J : 80 % B : 53
N:0% #a877b2 N : 50 % #82736c N:0% #e94f35
C:0% R : 218 C:0% R : 74

M:0% V : 218 M:0% V : 74
J:0% B : 218 J:0% B : 73
N : 20 % #dadada N : 85 % #4a4a49
26
COLOURS ADDITIONAL COLOURS - EXAMPLES OF USE
PROHIBITIONS
440 1550 COLLABORATEURS

Secondary colours should not be used instead of the MAIN colours within, for
example, cover titles, running text, etc.
INSTEAD, YOU SHOULD PRIORITISE THE USE OF THE MAIN COLOURS AS FAR AS
POSSIBLE AND MAINTAIN A HARMONIOUS COMPOSITION BY AVOIDING THE USE OF
A MULTITUDE OF DIFFERENT COLOURS ON THE SAME PAGE.
54,40 % SOLEM
THE BASICS
38,67 % PUBLIC
ROUGH TERRAIN TELESCOPIC BOOMS
5,77 % ACTIONS AUTO-DÉTENUES
HA16 RTJ PRO
1,16 % AUTRES ACTIONNAIRES NOMINATIFS
PERFORMANCE & FACILITÉ DE

FACILITÉ D’UTILISATION MAINTENANCE
> Excellente enveloppe de travail > Panier entièrement modulaire
Amérique avec un déport de 8,3 m avec pupitre haut protégé
> Facilité d’accès à tous
Latine > Temps de montée
incomparable 40 sec les composants
10,1% > Excellente simultanéité et > Outil de diagnostic
2014
proportionnalité des mouvements Haulotte Activ’ Screen
48,3M€ > Facilité de transport
PLUS DE CONFORT
Asie EXCELLENTE ET DE SÉCURITÉ
Pacifique ROBUSTESSE
> Capot renforcé avec fermeture
> Position de conduite sécurisée
14,9% ergonomique
67,9M€ > Conçue pour durer
412,6M€ Amérique
du Nord
15,1%
62,4M€ haulotte.com
Europe
59,9%
234,0M€
27
TYPEFACES OFFICE IT FONT
OFFICE IT
THE TYPEFACES HELP TO EXPRESS A
POWERFUL PROPRIETARY BRAND.
We have decided to streamline the range of

typefaces used so as to improve consistency
between all of our media formats and promote
CALIBRI - REGULAR brand recognition.
THE BASICS
ABCDEFGHIJKLM
NOPQRSTUVWXYZ Calibri is mainly intended for office IT
0123456789,;:?!@&+ (Word, PowerPoint).
CALIBRI - BOLD (select

Regular and activate the bold
button)
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
0123456789,;:?!@&+
28
TYPEFACES PRINT AND WEB FONTS
PRINT WEB
TITLE TYPEFACES TITLE TYPEFACES
We have decided to streamline the range of
Montserrat Bold & Light Montserrat Bold & Light between all of our media formats and promote
brand recognition.
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789,;:?!@&+ 0123456789,;:?!@&+
You can choose between three typeface families
and their variants when composing titles and
THE BASICS
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ writing text, as well as Calibri for office IT.

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789,;:?!@&+ 0123456789,;:?!@&+ Montserrat is the main typeface. It must be used
for cover titles to ensure consistency between our
media formats. It can also be used more generally
for all other types of text (titles, subtitles, etc.)
DINPRO and PT Sans, are used for the composition

of the text on inside pages and running text, in print
WORKING TYPEFACES WORKING TYPEFACES and on the web respectively,
Particularly for technical data sheets.
DINPro Bold & Regular PT SANS Bold & Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDE FG H I J KLM NOPQR STUVWXYZ

abcdefghijklmnopqrstuvwxyz a b cd e f g h i j kl m n o p q r s t uvwxyz
0123456789,;:?!@&+ 0123456789,;:?! @ &+
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz a b c d e f g h i j kl m n o p q r s t u vw xyz
0123456789,;:?!@&+ 0123456789,;:?!@&+
29
TYPEFACES INTERNATIONAL TYPEFACES
FONTS TO USE IN PRINT AND WEB
INTERNATIONAL TYPEFACES
INTERNATIONAL TYPEFACES (ALL LANGUAGES).
RECOMMENDED FOR: POLISH, RUSSIAN, FLEMISH We have decided to streamline the range of
NOTO SANS - BOLD & REGULAR between all of our media formats and pro-
mote brand recognition.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789,;:?!@&+
THE BASICS
Noto Sans is intended to be used for all languages

ABCDEFGHIJKLMNOPQRSTUVWXYZ and in particular for languagesthat don’t use the
abcdefghijklmnopqrstuvwxyz modern Latin alphabet (e.g. Cyrillic alphabet).
0123456789,;:?!@&+
NOTO SANS - BOLD ITALIC & REGULAR ITALIC
0123456789,;:?!@&+
0123456789,;:?!@&+
FOR FONTS WITH «SYMBOLS»: CHINESE...

NOTO SANS CJK JP - REGULAR
0123456789,;:?!@&+
30
TYPEFACES COMBINING FONTS
EXAMPLES:
USE OF 2 WEIGHTS FOR THE MONTSERRAT FONT: GLOBAL

SOLUTIONS
LIGHT OR REGULAR & BOLD
Alternating between the two weights makes it possible to
FOR YOUR
highlight a word or phrase, create structure in texts and
establish a reading pace.
BUSINESS
THE BASICS
Montserrat Bold VS Light
abcdefghijklmnopqrstuvwxyz PEOPLE LIFTING
0123456789,;:?!@&+ EQUIPMENT
0123456789,;:?!@&+
0123456789,;:?!@&+
YEARS
31
GRAPHIC ELEMENTS STYLISED CHEVRON
La zone de protection autour de la flêche (appelée blanc-tournant)

est destinée à en protéger la lisibilité.
It is the same height as the letter a:
Value of a =
1/2
CMYK - POSITIVE BLACK AND WHITE

THE BASICS
WHITE
BLACK
a
PHOTO OVERLAY AS A LIGHT

WATERMARK
REDUCED OPACITY PHOTO INSERTION

32
GRAPHIC ELEMENTS STYLISED CHEVRON ON DIFFERENT BACKGROUNDS
ON A LIGHT COLOURED BACKGROUND : ON A LIGHT COLOURED BACKGROUND: ON A DARK BACKGROUND: ON A DARK BACKGROUND: WHITE
POSITIVE CMYK BLACK QUADRI NÉGATIF
a a a a
a a a a
a a a a
a a a a
THE BASICS
ON A YELLOW BACKGROUND: ON A LIGHT PHOTO: CMYK - POSITIVE ON A DARK PHOTO: CMYK - NEGATIVE
CMYK - POSITIVE
a a a
a a a
a a a
a a a
33
GRAPHIC ELEMENTS STYLISED CHEVRON - PROHIBITIONS
THE BASICS
Changing the spaces between the 3 chevrons. Using only part of the 3 stylised chevrons. Changing the colour of the stylised chevrons.
Replacing the colour red with another colour. Distorting the symbol. Tilting the symbol.
34
GRAPHIC ELEMENTS FLAGS
IN A FLAT DESIGN
THE BASICS
35
GRAPHIC ELEMENTS MACHINE SILHOUETTES
US only
THE BASICS
Ideally, machine silhouettes are used without a C:0% R : 74

M:0% V : 74
background, in 85% black on a light background J:0% B : 74
or in negative white on a dark background. N : 85 % #4a4a49
C:0% R : 237
M:0% V : 237
J:0% B : 237
NEGATIVE POSITIVE BLACK N : 10 % #ededed
85%
EXCEPTION: Pictograms containing

silhouettes are used in technical and product
documentation to represent a specific product
family (10% grey square background).
36
ADDITIONAL LOGOTYPES PROJECT LOGOS
Baseline Projets Exemples
EXCLUSIVELY FOR INTERNAL USE
EXAMPLES:
One
COMPOSITION:
Specific logos may be created for internal

projects subject to approval.
However, these should be limited to 2 colours
(red and black mandatory) and include the
Haulotte signature as the baseline as shown
here.
THE BASICS
Baseline Projets Exemples
1-
One
C : 20 % R : 22
M : 20 % V : 20
J : 20 % B : 18
N : 100 % #161412
C:0% R : 227
M : 100 % V:6
J : 100 % B : 19
N:0% #E30613
2-
37
ADDITIONAL LOGOTYPES BY HAULOTTE
COMPOSITION:
In the case of a company acquisition, and in

accordance with the group’s strategy, the logo of
BRAND NAME
said company is retained and combined with the
“by Haulotte” signature as shown here.
THE BASICS
1-
C : 20 % R : 22
M : 20 % V : 20
J : 20 % B : 18
N : 100 % #161412
Example :
C:0% R : 227
M : 100 % V:6
J : 100 % B : 19
N:0% #E30613
2-
38
ADDITIONAL LOGOTYPES INNOVATIONS
Examples:
COMPOSITION:
Each innovation is promoted though a specific

identity. However, you should comply with the
composition example and the 4 elements of the
logo.
1 - LOGOTYPE
THE BASICS
2 - TYPEFACES
Montserrat Bold & Light
3 - COLORS
C : 20 % R : 22
M : 20 % V : 20
J : 20 % B : 18
N : 100 % #161412
C:0% R : 227
SMART
M : 100 % V:6
E N E R G Y
J : 100 % B : 19
N:0% #E30613
MANAGEMENT
4 - THE LINE
39
ADDITIONAL LOGOTYPES INNOVATIONS
Examples:
NEGATIVE
GREY
THE BASICS
C : 20 % R : 22
M : 20 % V : 20
J : 20 % B : 18
N : 100 % #161412
C:0% R : 135
M:0% V : 135
J:0% B : 135
N : 60 % #878787
BLACK
C:0% R : 29
M:0% V : 29
J:0% B : 27
N : 100 % #1D1D1B
PANTONE
NEUTRAL BLACK C
485 C
cerum vel idesequibus remodis reriae porum aut eum rehenda verit odicias miliquid
Rem expernat. Sinulpa volut et ullabo. Nemolup tatemolori dolecaturit eatenis velicia
ero imillen imoluptatur? Andi qui apellab ium il il molor aut fugiasp elenden iendaesti
tibus, cus si ad quo vit volorum evendanditi corum et esed qui ariaspita nonem et dolup-
40
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tate nobistia disquat atempor ehendam ilit digendicipsa iur?
peratusam et, velit, sunt dolessim lant mi, sum, tecepeles es ratet ipistru mentio. Unt re-
CORPORATE STYLE GUIDE CONTENTS Ident rem que dem ipsaper uptaes sandipsunt et ea a nonsero odit eum rendam ressitate
prore, veleste mporis et, offic tem volorum esed unt, numque eostia dendam sin cus non
escipie nditaturit, quunt quas et porersp icatem qui asperae ipsapientur aut que veri-
cus, sam as simus ius eriatquam dis ma nos dolore ommoditatem hil idus dolendeles
tempore netur aut fugia nonserf erehentis voluptatur apedipit ditas es restis de num, vo-
PRINTING
mi, optae ere dolor res distibu saeperatiore et verum quis delitatis et es ut facero dolor-
lupid untus, qui unt ipitassuntur simi, abori sunt fuga. Ut dist demquati dit, endae nossi
LETTERHEAD poria volorem estorro veniam nes eos et aut quias rererrum soluptis sed que voluptae
re doloreh enditat iorehenissi dis plibus, quodis dolore, officit, ipsapic tiorit qui rehenec
porum quam inienimuscim re quaerup tatempor apiendelic torione sequae vera natur,
aborepratus as ullit volluptis etur?
vendigenda sit od quaestotat.
Debis vel exeribu sapitiur, tem re volupti officium quodi aut eos is adiae molorit odignim-
porit hil in non plaut laborum qui nullore audam volut rem evelibus mosandant, sunte
nate ipsam, aut porio. Equi consequo eos et aute nos magnihi catibus quam quis perion
perit aut harchitat evelest, sam re, aut asperfe rchicienia pratest parcit litatem. Nam cor
A4 aceat.
Ident rem que dem ipsaper uptaes sandipsunt et ea a nonsero odit eum rendam ressitate
Examples : tempore netur aut fugia nonserf erehentis voluptatur apedipit ditas es restis de num, vo-
Michel
re doloreh enditat iorehenissi dis plibus, quodis dolore, officit, LAMBDA
ipsapic tiorit qui rehenec
Value of a = porit hil in non plaut
Valuelaborum
of b = qui nullore audam volut rem evelibus mosandant, sunte
1/2 nate ipsam, aut porio. Equi consequo 1/2eos et aute nos magnihi catibus quam quis perion
b
Marc LAMBDA
a aceat.
54 rue Sainte-Catherine
42100 Saint-Etienne
HAULOTTE GROUP, Quartier Serve Bourdon, 42420 Lorette, France

Tél. : +33 (0)4 77 29 24 24 - Fax : +33 (0)4 77Michel
22 76 22 -LAMBDA
Fax commercial : +33 (0)4 77 29 43 95 -
1a haulotte.com 1,5a a Fax P. Rechange : +33 (0)4 77 29 98 88 - haulotte@haulotte.com 1a
OBJET : Charte graphique Global S.A. au capital de 4 078 265,62 € - RCS Saint-Etienne B 332 822 485 - Siret 332 822 485 00014 -
TVA FR 04 332 822 485 - NAG 2822 Z
b
THE BASICS
Jeudi Tiures ni dolumet volorere pa sitatus ut officitiorum quam que corae et molenem fuga. Et
22 Décembre quidestium sequibus, nam, conse eicit et dolorenim quiatinctur, que doluptata dolupta vit
2016 et hiciis dolo ellorrum exere, optae ressit harum que nobit alique qui quam aut aut poris
maximint aut pelestr uptat.
Mus, eatur, soluptum ipsandia sanditibus endisquamet vidigni ssiniat.

Rioreptia cuptur? Aborehent harunt ut od expliqui cum, solupta conem dis dolum fa-
cerum vel idesequibus remodis reriae porum aut eum rehenda verit odicias miliquid
ero imillen imoluptatur? Andi qui apellab ium il il molor aut fugiasp elenden iendaesti HAULOTTE U.S., INC., 3409 Chandler Creek Road, Virginia Beach - Virginia - 23453
te pelluptatios sunt liciet lam facepe est quiae mi, optam nihic tempernati to bla core 1a haulotte-usa.com 1,5a a Tel.: (1) 800 537 0540 - (1) 757 689 2146 - Fax: (1) 757 689 2175 - sales@us.haulotte.com 1a
peratusam et, velit, sunt dolessim lant mi, sum, tecepeles es ratet ipistru mentio. Unt re- EIN: 36-4466030
prore, veleste mporis et, offic tem volorum esed unt, numque eostia dendam sin cus non
cus, sam as simus ius eriatquam dis ma nos dolore ommoditatem hil idus dolendeles
mi, optae ere dolor res distibu saeperatiore et verum quis delitatis et es ut facero dolor-
poria volorem estorro veniam nes eos et aut quias rererrum soluptis sed que voluptae
porum quam inienimuscim re quaerup tatempor apiendelic torione sequae vera natur,
vendigenda sit od quaestotat.
Ident rem que dem ipsaper uptaes sandipsunt et ea a nonsero odit eum rendam ressitate
tempore netur aut fugia nonserf erehentis voluptatur apedipit ditas es restis de num, vo-
re doloreh enditat iorehenissi dis plibus, quodis dolore, officit, ipsapic tiorit qui rehenec
COMPOSITION :
porit hil in non plaut laborum qui nullore audam volut rem evelibus mosandant, sunte
nate ipsam, aut porio. Equi consequo eos et aute nos magnihi catibus quam quis perion
The letterhead is designed for the Group’s internal and
aceat. external communications.
The templates are L 210 x H 297 mm.

Michel LAMBDA
The logo is placed in the top left.
The legal mentions must appear at the bottom of the
document inside a 2 cm-high grey banner.
HAULOTTE MIDDLE EAST FZE, PO BOX 293881 - Dubai Airport Free Zone - Dubai - United Arab Emirates
haulotte.ae Tel.: +971 (0)4 299 77 35 - Fax: +971 (0)4 299 60 28 - haulottemiddle-east@haulotte.com
DAFZA Register No: DAFZ\398 - Licence N°1407
2 cm
41
PRINTING BUSINESS CARD
STANDARD BUSINESS CARDS AMERICAN BUSINESS CARDS

THE BASICS
Marc LAMBDA Marc LAMBDA

Chef d’équipe Chef d’équipe
Marc LAMBDA
Chef d’équipe
mlambda@haulotte.com mlambda@haulotte.com
+33 6 61 17 22 92 +33 6 61 17 22 92 mlambda@haulotte.com
+33 6 61 17 22 92
HAULOTTE INDIA PRIVATE Limited Unit No. 1205, 12th floor, Bhumiraj Costarica, HAULOTTE NORTH AMERICA 3409 Chandler Creek Rd. VIRGINIA BEACH, VA 23453 USA
HAULOTTE GROUP La Péronnière - BP 9 , 42152 L‘Horme, France
Plot No. 1&2, Sector 18, Palm Beach Road, Sanpada, Navi Mumbai -
Tél : +33 (0)4 77 29 24 24 - Fax : +33 (0)4 77 29 24 24 Tel: +1 757 689 2146 - Fax: +1 757 689 2175
400 705 Maharashtra, India
1,5 cm haulotte.fr
Tel: +91 22 66739531 to 35 - E-mail: hlgindia@haulotte.com - haulotte.in Toll Free: 800 537 0540 - E-mail: sales@us.haulotte.com 1,5 cm
haulotte-usa.com
Size of business cards: Size of business cards:
L 8,5 x H 5,5 cm L 9 x H 5 cm
Banner height: Banner height:

COMPOSITION:
1,5 cm 1,5 cm
All business cards must have the same identity information
on the front (first name, surname, email address, telephone
number, address) and feature the group’s tagline on the back.
Only business cards requiring a modern Latin alphabet
version (such as Russian and Chinese) will have identity
information printed on both sides.
Valeur de a =
a 1/2
42
PRINTING BUSINESS CARD
BUSINESS CARD - Chinese BUSINESS CARD - Russian
Deng Ling
Team leader Marc LAMBDA
Team leader
mlambda@haulotte.com
+86 21 6442 6610 mlambda@haulotte.com
+33 6 61 17 22 92
HAULOTTE VOSTOK 61A, bld.1, Ryabinovaya str. 121471 Moscow RUSSIAN

HAULOTTE TRADING SHANGHAI CO. LTD., 7 Workshop - No 191 Hua Jin Road -
FEDERATION
Min Hang District - Shanghai 201108 - China
Tel: +7 (495) 221 53 02 - Fax: +7 (495) 221 53 03 - E-mail: info@haulottevostok.ru
Tel.: +86 21 6442 6610 - Fax: +86 21 6442 6619 - haulotteshanghai@haulotte.com
THE BASICS
www.haulottevostok.ru
邓玲
團隊領導 Марк ЛАМБДА
Руководитель группы
mlambda@haulotte.com
+86 21 6442 6610 mlambda@haulotte.com
+33 6 61 17 22 92
ООО «ОЛОТ ВОСТОК», 121471, Россия, Москва ул.Рябиновая, д.61А,

欧历胜贸易（上海）有限公司: 上海市闵行区华锦路191号7号厂房，201108 стр.1, помещение 1
Tel.: +86 21 6442 6610 - Fax: +86 21 6442 6619 - Haulotteshanghai@haulotte.com Тел / Факс +7 (495) 221-53-02 - inforus@haulotte.com
1,5 cm ОГРН 1055008701307, ИНН 5044046668, КПП 772901001
Size of business cards:
L 8,5 x H 5,5 cm
Banner height:
1,5 cm
43
PRINTING NOTECARD
Size of notecards:
L 21 x H 10 cm
Banner height:
1,7 cm
COMPOSITION:
THE BASICS
Notecards will have the tagline printed on the

back.
haulotte.com
1,7 cm
Front
Back
44
PRINTING POSTERS
FORMATS:
The strength of the Group’s graphic style relies on the consistency of its application across all
of its communication media.
This is why the graphic style has been extended to and standardised across all of the formats
presented below. These standards can also apply to other formats. You should select the
standard that is closest to the desired format from the existing standards.(see pages 22 and 23).
Kakémono
THE BASICS
L 600 x H 800 mm
L 400 x H 600 mm
L4xH3m
haulotte.com
haulotte.com
haulotte.com
45
PRINTING POSTERS
L 400 x H 600 mm
THE FORMAT OF THE BANNER VARIES

DEPENDING ON THE MEDIA.
LOREM
PAGE 22
4
IPSUM
OBLIGATORY ELEMENTS: OPTIONAL ELEMENTS:
Orendunt por
5 aut plaut vendes
The strength of the Group’s graphic style 4 - Hook
relies on the consistency of its application re cuptio vent The hook is written in capitals in the group’s
across all of its communication media. faciminit hicipe typeface (Montserrat).
THE BASICS
1 - The logotype 5 - Additional text

The logotype, in its standard CMYK version,
must be set on a white banner.
2 - The logo banner

Only the banner containing the logo is
mandatory.
3 - Visual or coloured background

The visual, chosen to correspond with the
3
theme of the document, must meet the style
criteria defined in the “visual universe”.
2
1
haulotte.com
46
PRINTING POSTERS

PAGE 22
L4xH3m
LOREM IPSUM
OBLIGATORY ELEMENTS:
4
The strength of the Group’s graphic style 3
relies on the consistency of its application
across all of its communication media. 5 Equia dolor sundandus, sedipic
ipsamusae is et mo omnis dolup
THE BASICS
1 - The logotype
ta volutem faccum eos.
2 - The logo banner

mandatory.

OPTIONAL ELEMENTS:
4 - Hook
The hook is written in capitals in the group’s 2
typeface (Montserrat). 1
Positioning rules vary depending on the haulotte.com
format.
5 - Additional text
47
PRINTING PRESS RELEASE
FORMAT A4
PAGE 22
LET’S IMAGINE
4
OPTIONAL ELEMENTS:
The strength of the Group’s graphic style
THE FUTURE 3
4 - Hook
The hook is written in capitals in the group’s
relies on the consistency of its application typeface (Montserrat).
across all of its communication media. Positioning rules vary depending on the
format.
THE BASICS
1 - The logotype
The logotype, in its standard CMYK version, 5 - Personalised banner with the address of
must be set on a white banner. the subsidiary.
2 - The logo banner

mandatory.
3 - Visual or coloured background LET’S IMAGINE

THE FUTURE
2 1
haulotte.com
5 haulotte.com
HAULOTTE GROUP, La Péronnière - BP 9, 42152 L‘Horme, France
Tél. : +33 (0)4 77 29 24 24 - Fax : +33 (0)4 77 22 76 22 - Fax commercial : +33 (0)4 77 29 43 95 - E-mail : haulotte@haulotte.com
CONTENTS
2 CORPORATE
49
THE VISUAL UNIVERSE PHOTOGRAPHY
CORPORATE
FAVOUR THE HUMAN:
The iconography must comply with the positioning shown
on the previous page and the brand’s colour standards (red,
yellow, black, grey).
50
BASIC TOOLS POWERPOINT TEMPLATES
LES FONDAMENTAUX
COVER
Templates for Business Unit and Corporate PowerPoints are available on the following
pages:
- Corporate pci-below - Haulotte Financial Services p. 88
- Haulotte Equipment p. 70 - Haulotte Second Life p. 95
- Haulotte Service p. 81
POWERPOINTS:
2 formats: 4:3 and 16:9.
The .ppt are configured from templates and with visuals that are specifically tailored to
TITRE DE LA PRÉSENTATION the function of the BU (see the .ppt pages of each BU).
Sous-titres INSIDE PAGES
haulotte.com
haulotte.com haulotte.com
3 5
MERCI
DE VOTRE
ATTENTION
TITRE DE LA PRÉSENTATION haulotte.com

4
haulotte.com
Sous-titres
haulotte.com
51
THE VISUAL UNIVERSE CARTOGRAPHY
CORPORATE
SUBSIDIARY MAPS:
Use flat maps, meaning flat tints of
simple colours, without volume or
gradient.
A contemporary and easy-to-read
theme for greater intelligibility.
HAULOTTE FRANCE HAULOTTE UK Ltd HAULOTTE VOSTOK HAULOTTE ARGENTINA HAULOTTE SHANGHAI Co. Ltd
HAULOTTE HAULOTTE NETHERLANDS BV HAULOTTE NORTH AMERICA HAULOTTE CHILE HAULOTTE INDIA PRIVATE Limited
HUBARBEITSBÜHNEN GmbH

HAULOTTE ITALIA HAULOTTE DO BRASIL HAULOTTE AUSTRALIA PTY Ltd HAULOTTE MIDDLE EAST FZE
HAULOTTE IBERICA
HAULOTTE POLSKA HAULOTTE MÉXICO, S.A. de C.V. HAULOTTE SINGAPORE Pte Ltd HAULOTTE in JAPAN
HAULOTTE SCANDINAVIA AB Sp.
Z.o.o.
52
THE VISUAL UNIVERSE CARTOGRAPHY
CORPORATE
FACTORY MAPS:
Use flat maps, meaning flat tints of
simple colours, without volume or
gradient.
A contemporary and easy-to-read
theme for greater intelligibility.
FRANCE ROMANIA
L’HORME ARGES
LE CREUSOT
REIMS
USA CHINA
ARCHBOLD CHANGZHOU
53
THE VISUAL UNIVERSE DATA VISUALISATION - PREFERRED COLOURS
CORPORATE
FLAT DESIGN & MATERIAL DESIGN:

SEE FONT COMBINATIONS PAGE 27
We recommend using icons, illustrations and geometric forms using flat design or flat tints of
simple colours, without volume or gradient. PAGE 24
SEE COLOUR COMBINATIONS
However, some shadows can provide volume and dynamics to enhance the data; this is what we
call material design.
Amérique
Latine
10,1%
2014 *
60 48,3M€
1650
45,1
50
38,0 Asie
40
Pacifique
14,9%
30
21,5* 37,5
6,6 6,1 34,4
20 67,9M€
0
412,6M€
- 23,9 11,0*
- 20 0,8
COLLABORATEURS
- 30
- 4,6 Amérique
- 40 du Nord
- 50
- 46,6 15,1%
GAMMES
20
62,4M€
DE NACELLES
- 60
2010 2011 2012 2013 2014 2015

Europe
59,9%
234,0M€
445,3
412,6
FILIALES
3
355,7 353,8
400
306,9
54,40 % SOLEM GAMMES
300 250 DE CHARIOTS
38,67 % PUBLIC
TÉLÉSCOPIQUES
200
5,77 % ACTIONS AUTO-DÉTENUES
100 1,16 % AUTRES ACTIONNAIRES NOMINATIFS S I T E S

INDUSTRIELS
2010 2011 2012 2013 2014 2015
54
THE VISUAL UNIVERSE DATA VISUALISATION - SECONDARY COLOURS
CORPORATE
SECONDARY COLOURS IN DATA VISUALISATION: SEE FONT COMBINATIONS PAGE 27
You have the option to use secondary colours as part of data visualisation when
there are not enough “main” colours. SEE COLOUR COMBINATIONS PAGE 24
You have the option to use secondary colours as part of data visualisation when
there are not enough “main” colours.
Amérique
Latine
10,1%
1650
2014 * 48,3M€
COLLABORATEURS
Asie
Pacifique
GAMMES
14,9%
67,9M€
20
DE NACELLES
412,6M€ Amérique
du Nord
15,1%
62,4M€
Europe
59,9%
234,0M€
FILIALES
3
445,3
412,6 GAMMES
355,7 353,8 54,40 % SOLEM DE CHARIOTS
400
306,9 TÉLÉSCOPIQUES
38,67 % PUBLIC
300 250
5,77 %
S I T E S
ACTIONS AUTO-DÉTENUES
200
1,16 % AUTRES ACTIONNAIRES NOMINATIFS
INDUSTRIELS
100
2010 2011 2012 2013 2014 2015

55
BUILDING GRAPHICS
CORPORATE
ELEMENTS:
1 - THE LOGO
2 - THE YELLOW BEVEL-ENDED LINE
3 - THE STYLISED CHEVRON

56
BUILDING GRAPHICS
CORPORATE
ELEMENTS:
1 - THE LOGO
2 - THE YELLOW BEVEL-ENDED LINE
3 - THE STYLISED CHEVRON

57
SIGNAGE OUTSIDE
CORPORATE
Use the group’s CMYK logo on a white background and the stylised chevron watermark.
TOTEM
TOTEM
FLAG
ACCUEIL
BIENVENUE � WELCOME
ACCUEIL SAV ACCUEIL SAV ACCUEIL SAV
PARKING VISITEURS PARKING VISITEURS PARKING VISITEURS

ACCUEIL
ACCUEIL SAV
PARKING VISITEURS
PARKING FOURNISSEURS
haulotte.com
SIGNS
BIENVENUE � WELCOME B I EBNI E

VNEN
VEUN
E U� EW� EW
LCEO
LCMOE M E
ACCUEIL SAV ACC
AUCE
A
C IU
CLC
E SU
I LAEV
S
I LA V
SAV A C C UA
ECI LA
CUC
SAC
EVU
I LE S
I LA V
SAV ACA
CUCC
EUI LE S
I LA V
SAV
PARKING VISITEURS PAR

PKA IR
PNA
KGR
I NK
VGI N
SVIGT
I SE
VIU
ITSR
EI S
U
TERU
SRS P A R KP
INAG
R
PAKVR
IINS
KGII TNV
EGIUSV
RI IT
SSEI U
TERU
SRS PAR
PAKR
I NKGI NVGI SVI ITSEI U
TERU
SRS
ACCUEIL ACA
CUCC
EUI LE I L
ACCUEIL SAV ACA

CUCC
EUI LE S
I LA V
SAV
PARKING VISITEURS PA
PAR KR
I NKGI NVGI SVI ITSEI U
TERU
SRS
PARKING FOURNISSEURS PA
PAR KR
I NKGI NFGO U
FORU
NRI SNSI E
SUSE
RUSRS haulotte.com
haulotte.com
haulotte.com
58
SIGNAGE VEHICLE
CORPORATE
Use the CMYK version of the Haulotte Service BU logo on a white background with
the yellow stylised chevron to make the vehicle aerodynamic.
CMJN RVB PANTONE RAL CMJN RVB PANTONE RAL

C : 20 % R : 22 C:0% R : 249
M : 20 % V : 20 NEUTRAL RAL 9005 M : 36 % V : 174 RAL 1006
130 C
J : 20 % B : 18 BLACK C J : 100 % B:0
N : 100 % #161412 N:0% #F9AE00
C:0% R : 227 C:0% R : 237

M : 100 % V:6 RAL 3020 M:0% V : 237 Cool Gray 1C
485 C à 50 % d’opacité RAL 7047
J : 100 % B : 19 J:0% B : 237
N:0% #E30613 N : 10 % #ececed
CONTENTS
3 BUSINESS UNITS
60
LOGOTYPES
BUSINESS UNITS
CONTENTS
HAULOTTE
EQUIPMENT
62
HAULOTTE EQUIPMENT LOGOTYPES
BUSINESS UNITS
FOR USE ON DIFFERENT BACKGROUNDS SEE PAGE 9
CMYK - POSITIVE
THE LOGO BLOCK IS COMPOSED OF 4 ELEMENTS:
•T he stylised chevrons.

• The name Haulotte written in the brand’s typeface.
• The name of the BU.

condensed.
Montserrat bold is used for the “Equipment” BU.
BLACK WHITE
63
HAULOTTE EQUIPMENT LOGOTYPES PROTECTED SPACE AND MINIMUM SIZE
BUSINESS UNITS

readability.
3 cm
64
HAULOTTE EQUIPMENT THE LOGO BANNER
BUSINESS UNITS
• The height of the banner is determined by the format of the media.
• Its width is variable.
•T he width of the bevel-ended line varies depending on the media
USE ON A DARK COLOURED OR PHOTO BACKGROUND but its right side abuts the grey chevron.
•T he position of the grey stylised chevron may also vary but it always
stays on the left-hand side so as to frame the website address.
YELLOW WEBSITE STYLISED CHEVRON WHITE BANNER LOGOTYPE
ENDED LINE
FOR THE BANNER FORMAT DEPENDING

ON THE FORMAT OF THE MEDIA:
PAGE 22 PAGE 23
haulotte.com
USE ON A LIGHT COLOURED OR PHOTO BACKGROUND THE “GROUP” LOGO OR LOGO

BLOCK IS REPLACED BY THE
BUSINESS UNIT LOGO
ENDED LINE
haulotte.com
65
GRAPHIC ELEMENTS MACHINE SILHOUETTES
BUSINESS UNITS
EN ATTENTE TRAD
US seulement
Ideally, machine silhouettes are used without a C:0% R : 74

M:0% V : 74
background, in 85% black on a light background J:0% B : 74
or in negative white on a dark background. N : 85 % #4a4a49
C:0% R : 237
M:0% V : 237
J:0% B : 237
NEGATIVE POSITIF NOIR 85% EN ATTENTE TRAD N : 10 % #ededed
EXCEPTION: Pictograms containing

silhouettes are used in technical and product
documentation to represent a specific product
family (10% grey square background).
66
HAULOTTE EQUIPMENT ENERGY PICTOGRAMS
BUSINESS UNITS
C : 100 % R:0
M:0% V : 159
J:0% B : 227
N:0% #009fe3
C:0% R : 243
M : 50 % V : 146
J : 100 % B:0
N:0% #f39200
67
HAULOTTE EQUIPMENT APPLICATION PICTOGRAMS
BUSINESS UNITS
C : 20 % R : 22
M : 20 % V : 20
J : 20 % B : 18
PICTOGRAMS:
N : 100 % #161412
C:0% R : 237
The pictograms are made up of line drawings and must have a
M:0% V : 237 line thickness of 0.9 mm, which is 2.6 pts.
J:0% B : 237
N : 10 % #edded
FINISHINGS LOGISTIC BUILDING WORKS LANDSCAPING MAINTENANCE SPORTING EVENTS

RETAIL INDUSTRY
OUTSIDE INSIDE INSIDE

/ OUTSIDE
C:0% R : 74
M:0% V : 74
J:0% B : 73
N : 85 % #4a4a49
C:0% R : 237
M:0% V : 237
J:0% B : 237
N : 10 % #edded
68
HAULOTTE EQUIPMENT HTL OPTIONS AND ACCESSORIES
BUSINESS UNITS
CABLE CAPACITY CARRIAGE CLAMP ELECTRIC FORK FORK

CAPACITY LENGHT SPREAD
FORWARD GRAB HEIGHT HOOK HYDRAULIC KG LB

REACH CAPACITY LINE
LB
LOAD NO PREDISPOSITION NUMBER NUMBER OF OPTIONS PLATEFORM PLATEFORM

CAPACITY REQUEST OF PEOPLE THEETH CAPACITY PREDISPOSITION
SPEED TEETH WORKING WIDTH PLACING HEIGHT MAXIMUM LIFT

CAPACITY
C : 20 % R : 22
M : 20 % V : 20
J : 20 % B : 18
N : 100 % #161412
C:0% R : 237
M:0% V : 237
J:0% B : 237
N : 10 % #ededed
69
HAULOTTE EQUIPMENT DEDICATED POWERPOINT
BUSINESS UNITS
COVER
POWERPOINTS:
the function of the BU (see the .ppt pages of each BU).
INSIDE PAGES
TITRE DE LA PRÉSENTATION
Sous-titres
haulotte.com
4 6
Sous-titres
MERCI
DE VOTRE
ATTENTION
haulotte.com
haulotte.com
haulotte.com
5
Sous-titres
haulotte.com
70
APPLICATION BUSINESS UNITS PRODUCT BROCHURE
BUSINESS UNITS
ON THE FORMAT OF THE POSTERS.
COVER
PAGE 22 PAGE 23
A4 FORMAT - LANDSCAPE
4
HTL 1417
relies on the consistency of its application 5
across all of its communication media. ADIPIENI MUSDAE
VELLAT ALICTO
1 - The logotype
2 - The logo banner

mandatory.
3 - Visual or coloured background 3

4 - Product description
The name and number of the product in the
standardised fonts and colours.
2
5 - Additional technical info 1
haulotte.com
71
APPLICATION BUSINESS UNITS PRODUCT BROCHURE
BUSINESS UNITS
COVER
PAGE 22 PAGE 23
If the product image is not in landscape format or does not have
the necessary material to the right and left, it can be placed inside
the chevron and the product name can be positioned on the white
background. A4 FORMAT - LANDSCAPE
HTL 1417
OBLIGATORY ELEMENTS: 4

relies on the consistency of its application 5
across all of its communication media. ADIPIENI MUSDAE
VELLAT ALICTO
1 - The logotype
2 - The logo banner

mandatory.

2
5 - Additional technical info 1
haulotte.com
72
APPLICATION BUSINESS UNITS PORTRAIT TECHNICAL DATA SHEET
BUSINESS UNITS
A4 FORMAT - PORTRAIT:
Vertical photo format.

ELECTRIC SCISSOR LIFTS COMPACT 14
STANDARD EQUIPMENT
COMPACT 14 ELECTRIC SCISSOR LIFTS >
>
Folding handrails
Pothole guards
> Hourmeter
> Horn
TECHNICAL >
>
Towing hooks
Integrated forklift pockets
DATA COMPACT 14 >
>
Manual platform lowering valve
Load Management System in the platform
> Tilt controller
> Brake release
> Solid non-marking tyres
Working height 13.85 m
> 2 front steering & driving wheels
EXCEPTIONAL Platform height 11.85 m > Battery charger with automatic stop
> Swing out component tray
PRODUCTIVITY Maximum drive height 11.85 m > Removable control box in platform
Lift capacity - inside 350 kg (3 pers.) > Proportional lift and drive
>
> Working height up to 13.85m Lift capacity - outside N/A >
Battery charge indicator
24V DC motor
> Driveable at full height Lift capacity on the extension 150 kg
> Load capacity: 350 kg A Platform length - outside 2.31 m

Platform length - extended 3.23 m
> Extended platform
Lift capacity - outside N/A
> Long working cycles Platform width - outside 1.2 m OPTIONS AND ACCESSORIES
> Robust, reliable, easy to D Storage height 2.08 m
maintain C Height - stowed 2.5 m > Swing door entry gate
> Pipe cradle
B Overall width 1.2 m > Flashing light
E Length 2.49 m > Maintenance free batteries
> Working light
OPTIMUM E F Wheelbase 1.86 m > Power to platform
>
COMPACTNESS
Biodegradable hydraulic oil
G Ground clearance - Center 13 cm > Centralised battery filling
Ground clearance - Deployed
2.3 cm
potholes
2420341070 - We reserve the right to modify the tecnical characteristics of this document without notice - 03/2018
> 1.2m width Drive speed 0.9 - 2.7 km/h
350 kg
/ 3x
Gradeability 23 % 770 lbs
> Folding guardrails
Tilt 2° / 3° -3ft 3in 0 3ft 3in 6ft 7in 9ft 10in -3ft 3in 0 3ft 3in
14 m 45 ft 11 in
Lift / lower speed 61 s / 50 s
13 m 42 ft 80 in
Turning radius - outside 2.5 m
12 m 39 ft 40 in
Non-marking tires 15 x 5
11 m 36 ft 10 in
Batteries 24 V - 340 Ah (C20)
10 m 32 ft 10 in
Hydraulic system capacity 25 l
9m 29 ft 60 in
Weight 3 175 kg
8m 26 ft 30 in
7m 23 ft
A 6m 19 ft 80 in
5m 16 ft 50 in
4m 13 ft 10 in
3m 9 ft 10 in
C 2m 6 ft 7 in
D
1m 3 ft 3 in
0 0
-1 m 0 1m 2m 3m -1 m 0 1m
G
F B
E
Banner format: www.haulotte.com

La Péronnière - BP 9 - 42152 l’Horme - France • Tel: +33 (0)4 77 29 24 24 - Fax: +33 (0)4 77 29 43 95
haulotte@haulotte.com - www.haulotte.com
2 cm
Logo Business Units Logo block

CONTENTS
HAULOTTE
SERVICE
74
HAULOTTE SERVICE THE LOGOTYPE
BUSINESS UNITS
CMYK - POSITIVE
THE LOGO BLOCK IS COMPOSED OF 4 ELEMENTS :


condensed.
BLACK WHITE
75
HAULOTTE SERVICE LOGOTYPES PROTECTED SPACE AND MINIMUM SIZE
BUSINESS UNITS

readability.
3 cm
76
HAULOTTE SERVICE THE LOGO BANNER
BUSINESS UNITS
ENDED LINE

PAGE 22 PAGE 23
haulotte.com

BUSINESS UNIT LOGO
ENDED LINE
haulotte.com
77
HAULOTTE SERVICE SERVICE ICONOGRAPHY
BUSINESS UNITS
78
HAULOTTE SERVICE GRAPHIC ELEMENTS
BUSINESS UNITS
EXAMPLE ON AN A4 COVER
CATEGORY TAB FOR THE SERVICE BU The tab is positioned in the top-right of the corporate banner.
A yellow tab is added to various media relating to a category of the

service BU.
TECHNICAL SUPPORT
TRAINING
SPARE PARTS
SERVICES CONTRACTS Onglet de la

largeur du logo
TECHNICAL SUPPORT
haulotte.com
79
HAULOTTE SERVICE DEDICATED POWERPOINT
BUSINESS UNITS
COVER
POWERPOINTS:
INSIDE PAGES
Sous-titres
haulotte.com
3 5
MERCI
DE VOTRE
ATTENTION
haulotte.com
haulotte.com
4
Sous-titres
haulotte.com
80
HAULOTTE SERVICE PRODUCT BROCHURE
BUSINESS UNITS
COVER
PAGE 22 PAGE 23
TECHNICAL SUPPORT
4
HNICAL-INFORMATION.
SUPPORT
TECHNIQUE
relies
ue virtuel procure à ses on the
membres consistency of its application
des bénéfices
à votre performance :across all of its communication
autonomie, efficacité et gains de temps. media.
rché, cette banque de données en ligne offre toute l’information
aux machines Haulotte.
1 - The logotype
ation est la clé de votre efficacité : des recherches person-
The
sibles si vous recherchez unlogotype, in its standard
document technique ciblé, mais CMYK version,
obtenir l’ensemble desmust be setliées
informations on àavotre
white banner.
machine en
ment son numéro de série.
2 - The logo banner

mandatory. E-MACHINES-CODES.COM
VOTRE ALLIÉ « SÉRÉNITÉ »
theme of the document, must Cetmeet the
outil est style
conçu pour contrôler l’accès aux interventions
techniques engageant directement la sécurité des opérateurs.
Ce système garantit la traçabilité des habilitations octroyées par
Haulotte Service, en fournissant un code d’accès aux techniciens
4 - Product descriptionqui sont effectivement en droit d’intervenir sur ce type d’opération.
Une autonomie supervisée pour une sécurité garantie !
2
st
1
Parc des Lumières 69800 SAINT-PRIEST France haulotte.com
72 88 05 88 • www.haulotte.fr
81
HAULOTTE SERVICE PRODUCT BROCHURE
BUSINESS UNITS
COVER
PAGE 22 PAGE 23
SPARE PARTS
4
4
RAPIDITE
The strengthDU TRANSPORT PIÈCES
DE RECHANGE
of the Group’s graphic style
relies on the&consistency
DES LIVRAISONS
of its application
across all of its communication media.
1 - The logotype
2 - The logo banner

Onlypour
ue Haulotte est organisée the banner containing the logo is
sur toutes les zones du monde.
mandatory.
mes logistiques sont implantées
Unis – Russie, Chine, Singapour
permettre des expéditions en 24 3
heures partout dans The visual, chosen to correspond with
le monde. the
mme d’offres de transport vous
sonnaliser vos envois àcriteria
chacune defined in the “visual universe”.
s, selon vos propres besoins, où
yez, et quelle que soit l’urgence
4 - Product
de votre demande. description
2
t
1
arc des Lumières 69800 SAINT-PRIEST France haulotte.com
72 88 05 88 • www.haulotte.fr
CONTENTS
HAULOTTE
FINANCIAL SERVICES
83
HAULOTTE FINANCIAL SERVICES THE LOGOTYPE
BUSINESS UNITS
CMYK - POSITIVE


condensed.
BLACK WHITE
84
HAULOTTE FINANCIAL SERVICES LOGOTYPES PROTECTED SPACE AND MINIMUM SIZE
BUSINESS UNITS

readability.
3 cm
85
HAULOTTE FINANCIAL SERVICES THE LOGO BANNER
BUSINESS UNITS
ENDED LINE

PAGE 22 PAGE 23
haulotte.com

BUSINESS UNIT LOGO
ENDED LINE
haulotte.com
86
HAULOTTE FINANCIAL SERVICES FINANCIAL SERVICES ICONOGRAPHY
BUSINESS UNITS
87
HAULOTTE FINANCIAL SERVICES DEDICATED POWERPOINT
BUSINESS UNITS
COVER
POWERPOINTS:
INSIDE PAGES
Sous-titres
haulotte.com
3 6
MERCI
DE VOTRE
ATTENTION
haulotte.com
haulotte.com
4
Sous-titres
haulotte.com
88
HAULOTTE FINANCIAL SERVICES PRODUCT BROCHURE
BUSINESS UNITS
COVER
PAGE 22 PAGE 23
4
relies on the consistency of its application
across all of its communication media.
1 - The logotype
2 - The logo banner

mandatory.

2
1
CONTENTS
HAULOTTE
SECOND LIFE
90
HAULOTTE SECOND LIFE THE LOGOTYPE
BUSINESS UNITS
CMYK - POSITIVE


condensed.
BLACK WHITE
91
HAULOTTE SECOND LIFE LOGOTYPES PROTECTED SPACE AND MINIMUM SIZE
BUSINESS UNITS

readability.
3 cm
92
HAULOTTE SECOND LIFE THE LOGO BANNER
BUSINESS UNITS
ENDED LINE

PAGE 22 PAGE 23
haulotte.com

BUSINESS UNIT LOGO
ENDED LINE
haulotte.com
93
HAULOTTE SECOND LIFE SECOND LIFE ICONOGRAPHY
BUSINESS UNITS
94
HAULOTTE SECOND LIFE DEDICATED POWERPOINT
BUSINESS UNITS
COVER
POWERPOINTS:
Sous-titres
INSIDE PAGES
haulotte.com
5 10
Sous-titres
MERCI
DE VOTRE
TITRE DE LA PRÉSENTATION ATTENTION
Sous-titres
haulotte.com
haulotte.com
6
Sous-titres
haulotte.com
95
HAULOTTE SECOND LIFE BROCHURE REFURBISHMENT
BUSINESS UNITS
COVER
BROCHURE:
RECONDITIONNEMENT
L 297 x H 210 mm.
haulotte.com
5
CONTENTS
DIGITAL
97
DIGITAL
DIGITAL
The digital graphic charter states the rules to be followed regarding the use of typefaces and
colours, the application of the logo block and the banner, as well as digital-specific graphic
elements such as responsive design.
The digital universe is constantly evolving, therefore you should keep up to date with changes to
optimise your communication actions on different digital media.
Before any action, please check that it is consistent with the group’s digital strategy.
If you have any questions, please contact the Corporate Communication department’s support
teams.
98
DIGITAL WEB FONTS
DIGITAL
WEB
TITLE TYPEFACES
Montserrat Bold & Light
0123456789,;:?!@&+
0123456789,;:?!@&+
WORKING TYPEFACES
PT SANS Bold & Regular
ABCDE FG H I J KLM NOPQR STUVWXYZ

a b cd e f g h i j kl m n o p q r s t uvwxyz
0123456789,;:?! @ &+
a b c d e f g h i j kl m n o p q r s t u vw xyz
0123456789,;:?!@&+
99
BASIC TOOLS WALLPAPERS
LES FONDAMENTAUX
Wallpapers are available in 2 HD

formats:
> L 1920 x H 1080 px
> L 1366 x H 768 px
Wallpapers are available in iPad and

iPhone format:
Ipad : L 1536 x H 2048 px
Iphone : L 750 x H 1334 px
100
BASIC TOOLS ALL-FORMAT BANNERS
LES FONDAMENTAUX
Billboard
L 970 x H 250
Large leaderboard
Half page L 970 x H 90
L 250 x H 970
Skyscrapper Wide skyscraper

L 120 x H 600 L 160 x H 600 Leaderboard
L 728 x H 90
Banners
L 468 x H 60
Square
Large rectangle L 250 x H 250 OPTION 1 (PREFERRED):
L 336 x H 280
Vertical rectangle With a white banner and chevrons to keep
L 240 x H 400 the logo on a white background.
101
BASIC TOOLS ALL-FORMAT BANNERS
LES FONDAMENTAUX
Billboard
L 970 x H 250
Large leaderboard
Half page L 970 x H 90
L 250 x H 970
Skyscrapper Wide skyscraper

L 120 x H 600 L 160 x H 600 Leaderboard
L 728 x H 90
Banners
L 468 x H 60
Square
Large rectangle L 250 x H 250 OPTION 2:
L 336 x H 280
Vertical rectangle Without a white banner, the logo is positioned
L 240 x H 400 directly on top of the background image.
The yellow line always appears at the bottom
of the banner.
102
BASIC TOOLS SOCIAL NETWORKS - FACEBOOK - TWITTER - LINKEDIN
LES FONDAMENTAUX
FACEBOOK AVATAR:
L 168 pixels x H 168 pixels
The use of any other file is prohibited.
FACEBOOK COVER:
There are 2 possible types of cover compositions: Optional:
1 - A simple photo 3 - A title and a hook.

2 - The logo banner
COVER PHOTO:
VERSION N°1 - WITH LOGO BANNER VERSION N°2 - WITHOUT BANNER
3
1
2
103
BASIC TOOLS MOBILE APPLICATION ICONS
LES FONDAMENTAUX
OP GE TC IN
OPERATIONAL TOOLS MANAGEMENT TOOLS TOOLS FOR TECHNICIANS INTERNAL TOOLS
EXEMPLES DE DÉCLINAISONS
R : 22 R : 74
V : 74
QP SC
V : 20
B : 18 B : 73
#161412 #4a4a49
R : 227 R : 249
V:6 V : 174
B : 19 B:0
#e30613 #f9ae00
The applications have been categorised using 4 colours.

When creating an application, you will need to decide in
which segment it will fit and choose 2 to 4 letters to appear
inside the icon.
QUICK POSITIONNING SHOWCASE

104
BASIC TOOLS EMAIL SIGNATURE
LES FONDAMENTAUX
OPTION 1 - SIMPLE SIGNATURE WITH LOGO OPTION 2 - WITH GENERIC/CORPORATE IMAGE
1
3
EMAIL SIGNATURE
1 - The first name, surname and Haulotte are in Arial Black, size 16 pts, leading 17 pts.
2 - The Haulotte logo or Haulotte Let’s Dare Together.
3 - Address, telephone/fax, email information are in Arial Regular, size 16 pts, leading
17 pts.
EVENT BANNER OPTION 3 - ADVERT OR CORPORATE COMMUNICATION

The event banner is positioned under the email signature.

105
APPLICATIONS THE E-TIMES NEWSLETTER
DIGITAL
N°14 - 11/2017
E-TIMES
It is 4 cm high.
The photo to the left of the stylised chevrons may change.
The date of the newsletter is inserted in a black box above the logo.
WHAT’S NEW AT HAULOTTE ?
106
WEBSITE APPLICATIONS EXEMPLE SITE FILIALE VERSION FR
DIGITAL
Example of a FR subsidiary site.

Top of the site. Mobile and desktop
version
107
WEBSITE APPLICATIONS EXEMPLE SITE CORPORATE
DIGITAL
Example of the corporate site.

Mobile and desktop version.
108
WEBSITE APPLICATIONS GRAPHIC ELEMENTS
DIGITAL
1
DIFFERENT ELEMENTS
1-H
eader with yellow bevel-ended line which extends to the
far right of the screen.
2 - Button on a yellow background with a 1 pixel white border.
3 - Button on a yellow background.
4-F
ooter: the yellow bevel-ended line and the stylised
chevrons always stay on the left.
• The typeface used is Montserrat Bold and Regular.

2
R : 237 R : 249 R : 22
V : 237 V : 174 V : 20
B : 237 B:0 B : 18
#ededed #f9ae00 #161412
4
109
POLICY ON SOCIAL NETWORKS
DIGITAL
VERSION AND YOU

The corporate social media have specific guidelines which are inspired by the group’s visual
universe.
These include the basic elements of our brand in order to optimise our visibility and our
messages on the following social networks:
- Facebook
- Twitter
- LinkedIn
- Instagram.
As rules and features evolve, you should keep up to date regarding these changes in order to
optimise your communication actions on social networks.
SQUARE POST
(photo, gif or video):
VERSION N°1 - NO BRANDING VERSION N°2 - STYLISED CHEVRON BRANDING

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CORPORATE STYLE GUIDE

It details all of the graphic standards governing its use.

Their use is defined by certain rules.

THE BASICS Stylised chevron 31

THE LOGOTYPE IS COMPOSED OF TWO ELEMENTS:

The symbol consists of two stylised chevrons and the name

“Haulotte” must not be separated from the stylised chevrons

The typeface used for “Haulotte” is Helvetica Neue LT Std 97

CMYK - NEGATIVE BLACK AND WHITE - NEGATIVE

THE PROTECTED SPACE:

It is the same height as the letter e in the word Haulotte.

MINIMUM DISPLAY SIZE

This is the minimum width of the logo needed to maintain its

COLOUR BACKGROUNDS PHOTO BACKGROUND

RED BACKGROUND - WHITE

THE LOGO BLOCK IS COMPOSED OF 4 ELEMENTS:

• The stylised chevrons.

These elements should not, under any circumstances,

The typeface used for “Haulotte” is Helvetica Neue LT

CMYK - NEGATIVE BLACK AND WHITE - NEGATIVE

THE PROTECTED SPACE:

It is the same height as the letter e in the word Haulotte.

THE MINIMUM DISPLAY SIZE

This is the minimum width of the logotype needed to maintain its

COLOUR BACKGROUNDS PHOTO BACKGROUND

RED BACKGROUND - WHITE

• The stylised chevrons.

These elements should not, under any

The typeface used for “Let’s Dare Together” is

CMYK - NEGATIVE BLACK AND WHITE - NEGATIVE

THE PROTECTED SPACE:

It is the same height as the letter A in the word DARE.

THE MINIMUM DISPLAY SIZE

This is the minimum width of the logotype needed to maintain its

COLOUR BACKGROUNDS PHOTO BACKGROUND

RED BACKGROUND - WHITE

The typeface used for “Haulotte” is Helvetica Neue LT

The typeface used for “Haulotte” is Helvetica Neue LT Std 97 black

USE ON A DARK COLOURED OR PHOTO BACKGROUND

YELLOW WEBSITE STYLISED CHEVRON WHITE BANNER LOGOTYPE EXAMPLES

UTILISATION SUR FOND, COULEUR OU PHOTO CLAIRE

YELLOW WEBSITE STYLISED CHEVRON BANNER LOGOTYPE

b • Its height depends on the type of media, see page 22.

• Haulotte.com appears in the centre at the top of the banner.

YELLOW BEVEL-ENDED LINE:

Our colour range is structured on two levels.

You should use the 4 colours used in Haulotte’s brand

CMJN RVB PANTONE RAL

The second level is composed of 12 ADDITIONAL COLOURS.

CMJN RVB CMJN RVB CMJN RVB

C : 30 % R : 188 C : 40 % R : 172 C:0% R : 255

C : 55 % R : 117 C : 65 % R : 93 C:0% R : 240

C : 90 % R : 29 C : 30 % R : 193 C:0% R : 240

C : 40 % R : 168 C : 20 % R : 130 C:0% R : 233

C:0% R : 218 C:0% R : 74

440 1550 COLLABORATEURS

PERFORMANCE & FACILITÉ DE

10,1% > Excellente simultanéité et > Outil de diagnostic

We have decided to streamline the range of

CALIBRI - BOLD (select

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ writing text, as well as Calibri for office IT.

DINPRO and PT Sans, are used for the composition

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDE FG H I J KLM NOPQR STUVWXYZ

•T he stylised chevrons.