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PERIYAR UNIVERSITY

(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)


Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Two Days ICSSR Sponsored International Conference


on
Role of Management Education
Two Days in Promoting
ICSSR Sponsored Entrepreneurship
International Conference in the
Globalised Business Environment (RMEPEGBE-2019)

Date: 28– 29 January 2019 Venue: PRIMS, Periyar University, Salem.

S.
ID Author & Co-Author Designation & Address Title
No
Assistant Professor (Part
time Scholar)
SreeVidyanikethan
Institute of Management
SreeSainath Nagar,
B.N. Lalithchandra
Rangampet,
Green
Tirupati, Andhra Pradesh
Entrepreneurship in
517102
1 E-01 India
e-mail:
With Special Reference
lalithrayal.b@gmail.com
to MSMES
Student, Bombay Stock
Exchange [BSE]
Global Financial markets
Yadalam Vamsi Krishna Professional Course
Email:
vvamsi29@gmail.com
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Assistant Professor,
Department of
Management Studies,
2 MS. C.Dhanya Dr.N.G.P.Institute of
Technology
dhanyavijeesh88@gmail.
com
Assistant Professor, Dept.
Of Business
Dr. R. Rajendran,
Administration,
Annamalai University.
Doctorate Research Welfare Facilities and
3 H-01 Scholar, Its Influences on Job
Dept. of Business Satisfaction
Administration,
M. Sasi Dharan
Annamalai University.
9944410274
sasiaviation@yahoo.in
Assistant Professor
Dept. social
work/Sociology
Bharathiar University Women Entrepreneurs
4 E-03 Dr. S.Britto Arts and Science College in India - Emerging
Gudalur-643212 issues and prospects
The Nilgris.
9865552456,
9600844065.
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Quest Faculty
Dept. of Sociology
Dr. Phamila
Bharathiar University
Coimbatore.
Associate Professor
SNMV college of Arts

Dr. T.Santhiya Rani, and Science


Malumachampatti.
Coimbatore - 641050,
Tamil Nadu, South India
Asst.Professor
Dept. of Business
Entreprenuerial
Administration
Development
Arignar Anna Govt. Arts
Programmes – A Road
5 E-04 Dr.D.Jagadeesan College
Map to
Attur, Salem
Entrepreneurship
Tamil Nadu E-mail:
Development
chinnajaga76@gmail.com
Mobile: 8098848863
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Asst.Professor
Dept. of Business
Administration
Annamalai University
Annamalai Nagar-608002
Dr.P.Chinnadurai
Tamil Nadu.
E-
mail:profpcau1968@gmai
l.com
Mobile: 9442389622

Head, PG and Research


Dr.R.Dharmaraj,
Department of Commerce
Ph.D Research Scholor,
PG and Research
Quality of Work Life
Department of
and Occupational Stress
Commerce,
among the Employees in
6 H-02 Sri Bharathi Women’s
Public and Private
Arts and Science College,
Banks in Vellore
A.Vaishnavi Kunnathur, Arni, T V
District, Tamil Nadu.
Malai Dt.
Mail id:
rd.dharmaraj@gmail.com
contact no: 98941 98413
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Ph.D. Full Time Research


Green HRM: Study on
Scholar, PG & Research
Green HR Practices, Its
Department of
Awareness and
7 H-03 J.Umalatha Commerce,Sri Vijay
Implementation in
Vidyalaya College of Arts
Titan Company Ltd.
&Science Nallampalli.
Coimbatore.
Dharmapuri.Tamilnadu.
Research Scholar,
Alagappa Institute of
Management.Mobile no:
Talent Management in
K. Santhanalaxmi +919962058101
Educational Institutions
8 E-05 E-mail id:
for Promoting
santhanalaxmik@gmail.c
Entrepreneurship
om
Professor, Alagappa
Dr. S. Chandramohan
Institute of Management
Research Scholar
Periyar Institute of
A Comparative Study of
Management Studies,
Financial Performance
Periyar University,
of Selected Public
9 F-01 M. Subramanyiam Reddy Salem. Contact No:
Sector Bank and
9963352180/9542179897,
Private Sector Banks in
Email :
India
mudipalli.subramanyam
@gmail.com
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Professor and Director,


Dr. N. Rajendhiran Periyar Institute of
Management Studies,
Periyar University,
Salem.
Head of Department,
Dept. of Quantitative
Methods& Economics
School of Business,
Alliance University
Mihir Dash Chikkahagade Cross,
Anekal
Bangalore, India-562106
tel: +91-995182465 Role of Management
e-mail: Education in
10 E-06 mihirda@rediffmail.com, Developing Core
Assistant Professor, Entrepreneurial
Dept. of Quantitative Competencies
Methods& Economics
School of Business,
Alliance University
Chikkahagade Cross,
Suprabha Bakshi Anekal
Bangalore, India-562106
tel: +91-9535072406
e-mail:
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

suprabha.bakshi@yahoo.c
om

Visiting Faculty,
Dept. of Communication
and Soft Skills
School of Business,
Alliance University
Arpana Muthyala Chikkahagade Cross,
Anekal
Bangalore, India-562106
e-mail:
arpana_dash@yahoo.com
tel: +91-9901508222
How to make an
rkowshikaa2009@gmail.c effective communication
11 H-04 R.Rajaram
om by proper utilisation of
our brain
Sangameswaran Strengthening Regional
Rajendran Livestock Knowledge
12 E-07 Sangameswaran Rajendran Assistant Professor, Management to
Department of Veterinary Promote Livestock
and Animal Husbandry Entrepreneurship:
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Extension Education, Realities and Ways


TANUVAS-VCRI, Forward
Tirunelveli

M. Boopathy Raja
Assistant Professor,
Department of Veterinary
M. Boopathy Raja and Animal Husbandry
Extension Education,
TANUVAS-VCRI,
Tirunelveli
Ph.D Research Scholar,
Depatment of Business
Administration,
Annamalai University,
P.MadhanKumar MSME Schemes:
Annamalai Nagar,
Initiatives and
Chidambaram-608002
13 E - 08 Development by the
madhankumarp04041982
Government For
@gmail.com
Entrepreneures
Assitant Prof.Annamalai
University Annamala
Dr.B. Balamurali
Nagar,
Chidhambaram-608002
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Assistant Professor, A Study on Industrial


Department of Relations in Public Ltd.,
Management Studies, Cement Companies in
Thanthai Hans Roever Tamilnadu with special
14 H - 05 Dr. K. Maruthadurai College [Autonomous], reference to TamilNadu
Perambalur-621 220. Arasu Cement
Mail.id: Corporation
folkmaruthu@gmail.com. [TANCEM] Ltd,
Cell: 786 88 92 676. Ariyalur
Associate Professor &
Head,Departement of
Management Studies
Dr.B.Pavala Kumar A Study on the
V.H.N.S.N.College
Evaluation of Social
(Autonomos)
Responsibility Activities
Virudhunagar
15 H- 06 in
Assisant Pofesor
Business Enterprises at
Departement of
Sivskasi and
Management Studies
Dr.L.Joshua Paul Moses Rajapalayam.
V.H.N.S.N.College
(Autonomos)
Virudhunagar
Ph.D Research Scholar,
Department of
Achieve in
Agricultural and Rural
Entrepreneurship by
16 E- 09 Nivetha.T Management,
Facilitating Corporate
Tamil Nadu Agricultural
Entrepreneurs
University,
Coimbatore -641003.
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Assistant Professor,
Department of
Agricultural and Rural
Moghana Lavanya.S Management ,
Tamil Nadu Agricultural
University,
Coimbatore - 641003.
Head of the Department,
Department of
Agricultural and Rural
Ashok.K.R Management,
Tamil Nadu Agricultural
University, Coimbatore -
641003.
Ph.D scholar, Department
of Agricultural and Rural
Management,
Kandeeban.M
Tamil Nadu Agricultural
University, Coimbatore – Entrepreneurship
641003. opportunities in Cashew
17 E - 10
Director, Directorate of Kernel Processing in
Agri Business Tamil Nadu
Development, Tamil
Mahendran.K
Nadu
Agricultural University,
Coimbatore – 641003.

MBA 1Yr Micro Finance and Seed


18 E - 11 Aarthi M
Paavai Engineering Capital to Promote
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

College Young Entrepreneurs


Paachal

MBA 1Yr
Paavai Engineering
Mathangee A S
College
Paachal
Asst. Professor of
Mathematical
An Exploratory Data
Science,GAC(M),
Analysis[EDA] and
Krishnagiri(TN)-635001
Progressive
Former: Officer Syr(S).,
Performance
Ministry of Science
GM - Evaluation[PPE]
19 A.Somasundaram & Technology ,
01 of Higher
Dept. of Science &
Education[Arts &
Technology[Govt. of
Science Colleges] in
India]
Krishnagiri District,
E-Mail :
Tamil Nadu
ayyaru.somasundaram@g
mail.com
Head, PG and Research A Study on Market
20 M - 01 Dr.R.Dharmaraj
department of Commerce Characteristics and
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

PhD Research Scholor, Consumer Purchasing


PG and Research Behaviour Towards
department of Commerce, Footwear (With Special
Sri Bharathi Women’s Reference to Vellore
B.Bhuvaneswari Arts and Science College, District)
Kunnathur, Arni, TV
Malai Dt. Mail id:
rd.dharmaraj@gmail.com
Contact no: 9894198413
Assistant Professor in
Economics, Arignar Anna Present Senerio of
Govt Arts College, Entrepreneurship
21 E - 12 Dr. V. Kalaiselvi
Villupuram, Development And
Email ID kalaiaueco@ Economic Growth
mail.com
Associate Professor,
Periyar Institute of
Management Studies ,
Dr.T.Sarathy Periyar University, A Role of Faculty
Salem-11, Email Id: Members in
czarthi@yahoo.co.in, Educational Institutions
22 H - 07 Cell: 94421 81209 to Develop the
Part-Time Research Institution by
Scholar, Periyar Institute Overcome their
of Management Studies , Occupational Stress
M.Mai Gnanam
Periyar University,
Salem-11, Email Id:
czarthi@yahoo.co.in,
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Cell: 94421 81209

Professor, Department of
Management Studies,
Credit Risk
Jeppiaar Engineering
Management with
College,
23 H - 08 Dr. R. Akila Reference to Credit
Rajiv Gandhi Salai,
Appraisal System in
Chennai -119
HDFC Bank, Chennai
9444860499,
akila.sr@gmail.com
Student, PSG Institute of
Advanced Studies, Email:
Jai Suriya Jagadish Divya Prabha
<divprabha77@gmail.co
m>
Assistant Professor, PSG FARMCIL - A Study on
Mr S.Selva Krishna Institute of Advanced the Successful Startup
24 E - 13
Studies Case of Green
Associate Professor, PSG Entrepreneurship
Dr.D.Divyaprabha Institute of Advanced
Studies
Assistant Professor, PSG
Dr.V.B.Mathipurani Institute of Advanced
Studies
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Assistant Professor
(Agrl.Extension),
Department of Social Knowledge of Palmyrah
25 E - 14 Dr.S.R.Padma Sciences, Entrepreneurs on
Agricultural College Edible Palm Products
&Research Institute,
Killikulam
Assistant Professor,
Emotional Intelligence:
Knowledge Business
A Catalyst for
Prof.M.Prakash, School, Salem
Inspirational
26 H - 09 e-mail:
Entrepreneurship in the
drmp2021@gmail.com
globalized Business
Director, Knowledge
Dr.A.Stephen Environment
Business School, Salem
Research Scholar -
Department of
Management Studies
Snigdha Preethi R.V
Sathyabama Institute of
Women Entrepreneurs
Science and Technology,
27 H - 10 in India - Issues and
Chennai
Challenges
Professor - Department of
Management Studies,
Dr. M. Valliappan
Jeppiaar Engineering
College, Chennai
PhD Research Scholar The Impediment Facing
Department of Corporate by it and ITeS
28 H - 11 Pramila.C
Secretaryship, Kongu arts Employees towards
and science college, Work Life Balance
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Erode

Associate Professor,
Department of Corporate
Dr.E.T.Loganathan Secretaryship, Kongu arts
and science college,
Erode
Assistant Professor,
Department of
Management Studies,
Dr. J. Rajesh Saranathan College of
Engineering, Trichy
A Study on Employee
profrajeshjayapal@gmail.
Work-Life Balance at
29 H - 12 com
Reliance Market,
Student, Final Year,
Tiruchirappalli
Department of
Management Studies,
B. Vithaki
Saranathan College of
Engineering, Trichy
vithaki07@gmail.com
Ph.D Part Time Research Comparative Analysis
Scholar, Contact No: on Selected Public
30 F - 02 V.B. Karuna Moorthy 9000537300, PRIMS, Sector and Private
Periyar University, Sector Mutual Funds in
Salem-11 India with Special
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Professor-cum-Director, Reference to Growth


PRIMS, Periyar Funds
Dr. N. Rajendhiran
University,
Salem-11
Associate Professor,
Sankara Institute of
Management Science,
Saravanampatty,
Dr.S.Sundararajan Coimbatore-641035,
Mobile: 9367153253,
Email:
rajanphd2009@yahoo.co
m Social
31 H - 13
Ph.D. Research Scholar Entrepreneurship
(Full-Time), Department
of MBA, Sankara College
of Science &Commerce,
Ms.S.Nivetha Saravanampatty,
Coimbatore-641035,
Mobile: 98408 94726,
Email:
snivethaarthi@gmail.com
Associate Professor
Early Adaptation to
Dr. T. Sarathy (PRIMS), Periyar
Governance Risk and
University, Salem
32 H - 25 Compliance in Startups
Ph.D-Research Scholar
– Benefits and
G.Sudharsan (PRIMS), Periyar
Challenges
University, Salem. Tamil
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Nadu, India

Assistant Professor in
Commerce, KSR College A Study on Women
33 E - 02 Dr.M.Devisri, of Arts and Entrepreneurship in
Science,Tiruchengode, Namakkal District
Namakkal.
Tally Trainer, C-Cube
34 F - 03 S.Janardhanan Tally with GST
Technologies, Salem
Asst. Professor/ Head PG
& Research department of
Commerce, Mahendra
Dr. V. Ramanithilagam
Arts &Science College
Role of Women in
(Autonomous) Kalippatti.
Family Managed
Tamilnadu
35 H - 15 Business with Reference
Research scholar,
to Selected Industries in
Department of Business
Coimbatore Region
Administration, Jairam
D. Bhuvaneshwari
Arts & Science College
Periyar University –
Salem Tamilnadu
Assistant Professor, A Comparative Study
Department of on Availability of
Management and Product and Service
36 M - 04 Mr.S.Vijay Arun
Research, AVS College Between Public and
of Arts and Science, Private Sector Banks in
Salem-636106 Salem District
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

MBA Student,
Department of
Management and
M.Gopinath
Research
AVS College of Arts and
Science, Salem-636106
Assistant Professor,
Department of
Management and
Mr.G.Prabu
Research, AVS College A Study on Emotional
of Arts and Science, Intelligence and
Salem-636106 Occupational Stress
37 H - 16
MBA Student, among Police
Department of Department in Salem
Management and District
G.Indhumathi
Research
AVS College of Arts and
Science, Salem-636106
Assistant Professor,
Department of
Management and
Mr.A.Saravanan
Research, AVS College
Challenges Faced by
GM - of Arts and Science,
38 Farmer’s: A
02 Salem-636106
Socialogical Analysis
MBA Student,
Department of
M.Manikandan
Management and
Research
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

AVS College of Arts and


Science, Salem-636106

Assistant Professor,
Department of
Management and
Mr.P.Manikandan
Research, AVS College An Empirical Study on
of Arts and Science, Student Perception
Salem-636106 about Engineering
39 H - 19
MBA Student, Courses with reference
Department of to Salem District
Management and Engineering Colleges
B.Jhotheeshwari
Research
AVS College of Arts and
Science, Salem-636106
Assistant Professor,
Department of
Management and
Dr.D.Suthamathi
Research, AVS College
A Study on Worklife
of Arts and Science,
Balance among Private
Salem-636106
40 H - 20 and Public
MBA Student,
Hospital Nurses in
Department of
Salem District
Management and
S.Pavithra
Research
AVS College of Arts and
Science, Salem-636106
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Principal, Department of
Management and
Dr.I.Carmel Mercy Priya Research
Effectiveness on Supply
AVS College of Arts and
Chain Management
Science, Salem-636106
with Reference to Fast
41 M - 05 MBA Student,
Moving Consumer
Department of
Goods (FMCG) Sector
Management and
S.B.Udhayan in Salem District
Research
AVS College of Arts and
Science, Salem-636106
Assistant Professor,
Department of
Management and
Ms.M.Ramya
Research, AVS College
A Study on Socio
of Arts and Science,
Economic Profile of
Salem-636106
42 E -15 Women
MBA Student,
Entrepreneurs in Salem
Department of
District
Management and
S.Ramya
Research
AVS College of Arts and
Science, Salem-636106
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Research Scholar, PSG


Institute of
Management,PSGCollege
of Technology, PB No.
R. Gowri Formative Research to
1668, Peelamedu,
develop social
Coimbatore-641 004,
marketing intervention
MailId:meetrgowri@gmai
for promoting green
l.com, Ph:80984 70530
43 E - 16 entrepreneurship
Professor, PSG Institute
among the Particularly
of
Vulnerable Tribal
Management,PSGCollege
Groups (PVTGs) of
of Technology,
Dr. D. Sudharani Ravindran Nilgiris.
PB No. 1668, Peelamedu,
Coimbatore-641 004
MailId:meetrgowri@gmai
l.com, Ph:80984 70530
A Study on The
Asst Prof of Economics,
Government Schemes in
Ethiraj College for
44 E - 17 DR. (Mrs) V.M.Suneela Shyam, Promoting Women
Women, Chennai -600
Entrepreneurship in
008.
India
Research Scholar, Socio Economic Status
Department of Commerce of Women
45 E - 35 Nandisha H D
Bangalore University Entrepreneurs with
Bangalore, India Special Reference to
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Associate Professor Bengaluru Rural


Department of Commerce District-A Study
Maharani’s Arts,
DR.H.Prakash Commerce and
Management College for
Women
Bangalore-560001
Professo –Cum –Director
(i/c), Periyar Institute of
Management Studies
(PRIMS) Periyar
Prof.Dr.V.R.Palanivelu University, Salem-
636011, Tamil Nadu,
A Study on Farmers
India. Mail Id :
Attitude and Preference
drvrpalanivelu@gmail.co
towards Export of
m
46 M - 06 Agricultural Products
Ph.D.Research Scholar,
in Salem, Erode and
Periyar Institute of
Namakkal Districts of
Management Studies
Tamil Nadu
(PRIMS) Periyar
Mr.A.Apdhul Kathar University, Salem-
636011, Tamil Nadu,
India. Mail Id:
abdulkathar120288@gma
il.com
Research Scholar, Analysis of Time
47 F - 04 Jothilakshmi Department of Serious Analysis on
Economics, Periyar Export of Granite Stone
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

University, Salem-11 in V.O.C Port Trust


Tuticorin

Associated professor,
Department of
Dr.K.Jayaraman
Economics, Periyar
University Salem11
Assistant Professor -
Periyar institute of
management studies
Dr.S.Balamurugan Periyar University
Salem Motivations and
balaprims@periyaruniver Challenges of Rural
sity.ac.in Students In Urban
48 H - 22 Ph.D Full Time Research Educational Space: An
Scholar, Faculty - Periyar Empirical Analysis
Institute of Management among Management
Studies Student – Salem.
Mrs. V. Sudha
Periyar University
Salem
sudhaphd2017@gmail.co
m
Assistant Professor,
A Study on
Department Of
Effectiveness of
Management and
49 H - 23 N.Kalaiyarasi Government Scheme
Research
among Scheduled Tribe
AVS College of Arts and
People Trichy District
Science, Salem-636106
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

MBA, Department of
Management and
K.Mohanraj Research
AVS College of Arts and
Science, Salem-636106
Assistant Professor -
Periyar Institute of
Management Studies
Dr.S.Balamurugan Skill Expectations
Periyar University, Salem
among Women
balaprims@periyaruniver
50 H - 24 Students: A Study
sity.ac.in
Focus on Management
Ph.D Full Time Research
Course
Scholar, Periyar Institute
P.Kalai Rani
of Management Studies,
Periyar University, Salem
Head & Assistant
Professor, Department of
Business Administration,
Dr.S.Saravanakumar
Government Arts
Role of Governmental
College, (Autonomous),
and Non-Governmental
Salem-636 007
51 E - 18 Agencies in Promoting
Guest Lecturer,
Entrepreneurship in
Department of Business
India
Administration,
Dr.D.Manikandan
Government Arts
College, (Autonomous),
Salem-636007
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Research Supervisor,
Head & Principal, Periyar
University Constituent
Dr.K.Selvavinayagam
college of Arts &
Science, Pennagaram,
A Substantial Venture
Tamil Nadu
52 F - 05 Capital in India:
Ph.D. Part-time Research
Locality -Wise Analysis
Scholar, Periyar
University Constituent
A.Usha Lakshmi
college of Arts &
Science, Pennagaram,
Tamil Nadu
Assistant Professor, PG
and Research Department
of Economics ,
Dr.M.Senthilkumar
Government Arts
College, (Autonomous), Challenges and
Salem-636007 Opportunities of
53 E - 19
Ph.D. Full Time Research Entrepreneurs in
scholar, PG and Research Recent Indian Economy
Department of Economics
S.Rajalakshmi
, Government Arts
College, (Autonomous),
Salem-636007
Principal and Research Entrepreneurship
Supervisor, Periyar Green Marketing
54 E - 20 Dr. G.Venkatesan
University Constituent Management Through
College of Arts & E-Commerce in India
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Science,
Senthamangalam,
Namakkal – 637 409.

Ph.D. Part-Time Research


Scholar, , Periyar
University Constituent
G.Rama College of Arts &
Science,
Senthamangalam,
Namakkal – 637 409.
Assistant Professor,
Periyar Institute of
Management Studies
Dr.R.SubramaniyaBharathy (PRIMS),Periyar
University, Salem – 11,
A Study on Awareness
bharathyprims@gmail.co
Level of Millet Products
m.
55 M - 07 among Household
Ph.D Research Scholar,
Consumer in Salem
Periyar Institute of
District
Management Studies
Mrs.R.Rajapushpam (PRIMS), Periyar
University, Salem –
11,rajapushpam333@gma
il.com.
Associate Professor, Economicdevelopment
56 E - 21 Dr.J.Senthivelmurugan Periyar Institute of among Young women
Management Studies entrepreneurship in Hill
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

(PRIMS), Periyar Station inSalem District


University, Salem –
636011,
Ph.D Research Scholar,
Periyar Institute of
Management Studies
S.V.Raj Kamal
(PRIMS), Periyar
University, Salem –
636011
Professo –Cum –Director
(i/c), Periyar Institute of
Management Studies
(PRIMS) Periyar
Dr.V.R.Palanivelu University, Salem-
636011, Tamil Nadu,
India. Mail Id :
drvrpalanivelu@gmail.co
Role of Agricultural
Ex - m
57 Export in Indian
01 Ph.D.Research Scholar,
Economy
Periyar Institute of
Management Studies
(PRIMS) Periyar
Mrs.S.Nandhini University, Salem-
636011, Tamil Nadu,
India. Mail Id:
abdulkathar120288@gma
il.com
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Associate Professor
Dr. T. Sarathy (PRIMS), Periyar
University, Salem. Consumer Perceptions
58 M - 08 Ph.D-Research Scholar of Global and Local
(PRIMS), Periyar Brands
R.Mohan
University, Salem. Tamil
Nadu, India.
Assistant Professor,
Periyar Institute of
Management Studies
(PRIMS), Periyar
Dr.M.Suryakumar
University, Salem11.
Mail Id: Impact of Financial
suryakumarresearch@gm Credibility in
ail.com Entrepreneurship
59 E - 22
Ph.D Research Scholar, Development in India –
Periyar Institute of A Conceptual
Management Studies Framework
(PRIMS), Periyar
J.Mohammad Nabi
University, Salem-11.
Mail Id:
mohammadnabimba@gm
ail.com
Associate Professor Whether Green
60 M - 09 Dr. P.Thirumoorthi (PRIMS), Periyar Marketing is Essential
University, Salem for the Present
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Ph.D-Research Scholar Technological Era?


(PRIMS), Periyar
G.Boobalan
University, Salem. Tamil
Nadu, India.
Assistant Professor, Post
Graduate and Research
Department of
Dr.M.Senthilkumar
Economics,
Impact of
Govt.Arts College (A),
Entrepreneurship on
Salem-7
61 E - 23 Economic Development
Ph.D Research Scholar,
in India: A Critical
Post Graduate and
Study
Research Department of
A.Mohammedrishath
Economics,
Govt.Arts College (A),
Salem-7
Ph.D Research Scholar,
PG and Research
L.Karthikeyan Department of
Economics, Government
Arts College (A), Salem-7 Problems and Prospects
62 E - 24 Associate of
Professor,(Retd.) PG and Dalit Entrepreneurship
Research Department of
Dr.S.Chandrasekaran
Economics, Government
Arts College (A),
Salem-7
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Ph.D. Research Scholar


(Part Time), Periyar
Institute of Management
D.Sundaramoorthi Studies, Periyar
University, Salem – 636 A Study on Positive
011. Impact of Print Media
63 E - 25
Cell: 98427 39091 on select Entrepreneurs
Associate Professor, in Erode City
Periyar Institute of
Dr. P.Thirumoorthi Management Studies,
Periyar University,
Salem – 636 011.
Associate Professor,
Dr. K. Jayaraman
Dept. of Economics, Role of Health Care
PeriyarUiveristy, Salem Management Education
64 H - 26
Research Scholar – P/T in Indian Health Care
Mr. R. Mohan Dept. of Economics, Sector
PeriyarUiveristy, Salem
Faculty, School of
Business, Alliance
University, Bangalore
Karanam Nagaraja Rao Promotion of
karanam.rao@gmail.com
Intrapreneurship
65 E - 36 &
through Organizational
mohanstat@yahoo.com
Culture
Faculty, School of
K. Mohana Sundaram Business, Alliance
University, Bangalore
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Assistant Professor
S. Bharathi
Dept. of Commerce
Prospects of Digital
66 M - 10 Govt. First Grade
Marketing in India
Dr. S. Gopalaraju College,
Anekal, Bengalure
Assistant Professor,
G.V. Sujatha Head of the Dept. of
Employment
Commerce
67 H - 21 Opportunities in Indian
Govt. First Grade
Service Sector
Dr.S. Gopalaraju College,
Anekal, Bengalure
Assistant Professor,
Dept. Of Commerce &
Management, Govt.First
Dr.Malarvizhi P.K
Grade College, Anekal, Women
Bengaluru Entrepreneurship and
68 E - 26
Economic Development:
Dept. Of Commerce & An Analytical Study
Management , Govt.First
Dr.S. Gopalaraju
Grade College, Anekal,
Bengaluru
HOD, Dept. of Political
Science, Periyar
The Current Status of
GM - Maniammai Institute of
69 Dr.K.Selvakumar Women Empowerment
03 Science and Technology,
in Tamil Nadu
Vallam, Thanjavur-
613403
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Assistant Professor, Sona


School of Management,
Sathish.V
Salem
Women
sathishv@sonamgmt.org
Entrepreneurship in
70 E - 27 Assistant Professor, Sona
India – Growth and
School of Management,
Challenges
Rameshkumaar.V. P Salem
rameshvp@sonamgmt.or
g
Research Scholar,
Manonmaniam
Sundaranar University,
Mr.N.Chandrasekar
Abishekapatti,
Tirunelveli, Tamil Nadu,
Reasons and Remedies
India.
71 E - 28 of Rural Entrepreneurs
Professor-Cum-
in India
Director(i/c), Periyar
Institute of Management
Dr.V.R.Palanivelu
Studies(PRIMS),
Periyar University,
Salem, Tamil Nadu
Research Scholar,
B.Ravikumar Bharathiyar University,
Coimbatore Rural Entrepreneurship
72 E - 29 Director, Department of Development in
Management Studies, Organic Food Products
P.Raja
Sivet College,
Gowriwakkam, Chennai.
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Assistant Professor,
Department of
Management Studies,
Saranathan College of
Engineering.
Mr. S. Syed Muthaliff
Tiruchirappalli,
Tamilnadu, India A Study on Impact of
9994647266 , Customer Satisfaction
ssyedmuthaliff@gmail.co towards Customer
73 M - 11
m Loyalty and Retention
II MBA Student, with Special Reference
Department of to Hero Motors.
Management Studies,
Saranathan College of
Ashokraj.J
Engineering.
Tiruchirappalli,
Tamilnadu, India
8903766430
Entrepreneurship
GM - Research Scholar,
74 S. Jaisankar Development
04 Annamalai University
Programme
Assistant Professor , A Comprehensive
Department of Computer Reveal: The Role of
Science , King Khalid Science & Technology
GM -
75 Dr.Devi Mani University , Sarat Abidah Parks around the Globe
08
Campus ,Kingdom of To Shut Down The
Saudi Arabia, Unemployment Rate
dmani@kku.edu.sa And Flourish The
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

UG Scholar , Department Economic Rate


of Electronics &
Communication
Engineering , Sona
Pooja Dixikha.G
College of Technology -
Salem , Tamilnadu,
India.devinov6@gmail.co
m
PG Scholar,
Department of Computer
Science and Engineering,
SATHIYA.S
Kings college of
A Knowledge-Based
Engineering ,
Semisupervised
SM - punalkulam, Thanjavur
76 Hierarchical Online
01 Assistant Professor
Topic Detection
Department of Computer
Framework
Science and Engineering,
RANITHA.R
Kings college of
Engineering ,
punalkulam, Thanjavur
PG Scholar,
Automated Trouble
Department of Computer
Ticket Routing Models
SM - Science and Engineering,
77 Aarthy.C and Their Reviews
02 Kings college of
Based on Demand of the
Engineering ,
User
punalkulam, Thanjavur
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Assistant Professor
Department of Computer
Science and Engineering,
Puvaneswari.S
Kings college of
Engineering ,
punalkulam, Thanjavur
PG Scholar,
Department of Computer
Science and Engineering,
Vinotha.R
Kings college of
Engineering ,
Advanced Botnet
SM - punalkulam, Thanjavur
78 Command and Control
03 Assistant Professor
Traffic Detection
Department of Computer
Science and Engineering,
S.M.Uma
Kings college of
Engineering ,
punalkulam, Thanjavur
Research Supervisor,
Bharathiar University, “A Study on Customer
Coimbatore. Awareness in LIC
79 M - 12 *Dr.Latha Natarajan, E- Mediclaim Policy
Mail:rosesbyangel@gmai with special reference to
l.com, Coimbatore City”
Ph.No:9443736549.
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Assistant Professor, VLB


Janakiammal College of
Arts and Science,
Research
Scholar, Bharathiar
*Mrs.P.Menakadevi,
University Coimbatore.
E-
Mail:sivababamenaka@g
mail.com.
Ph.No:9994427799.
Associate Professor,
Department of
Management Sciences,
Hindusthan College of
Engineering and
Dr.K.Nithyavathi Technology, Coimbatore,
Tamilnadu, India, e-mail
id: Social
nithya.rkn84@gmail.com, Entrepreneurship and
80 E - 30
Contact number: +91 Entrepreneurial
9688756320 Culture
Department of 1 Year
MBA, Hindusthan
College of Engineering
Ms. A.P.Shivanyshre and Technology,
Coimbatore, Tamilnadu,
India. e-mail id:
shivanyammu@gmail.co
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

m, Contact number: +91


6384062208

PhD. Research Scholar,


Department of
Economics, Periyar
K.V.Sona University, Salem-11 E-
The Prevalence and
mail:
Prevention of Non-
GM - kvsonaprasoon@gmail.co
81 Communicable Disease
05 m
Healthcare
Assistant Professor
Management in India
Department of
Dr.V.Vaithianathan Economics, Periyar
University, Salem-11 E-
mail: vv-pu@yahoo.co.in
Associate Professor,
Department of
Commerce, Bharathiyar
Dr.M.Dhanabhakyam
University Talent Management
dhanabhakyam@buc.edu. Practices and Employee
82 H - 14
in Value Proposition in
Junior Research Indian IT Industry
Fellow,
Sowmya G
Department of
Commerce, Bharathiar
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

university
sowmyagiyyer1992@gma
il.com
Professor- cum-Director,
Dr.V.R.Palanivelu PRIMS, Periyar
A Study of Women
University
83 H - 17 Work Life Balance in
Ph.D Research Scholar,
Education Field
Mr. Mujeeb PRIMS, Periyar
University
Sustainable Economic
Ph.D Research Scholar,
Development of Rural
84 E - 31 Ms.M.Kousalya Devi PRIMS, Periyar
Women Entrepreneurs
University
in Salem District
Assistant Professor, Dept
of Management Studies,
Dr.V.Mahalakshmi Saranathan College of
Engineering, Trichy- Study on Customer
620012. Relationship Practices
85 M - 03
Student II MBA among the Consumers
Dept of Management of Total Gaz ,Trichy
J.Bhuvaneswari Studies,Saranathan
College of Engineering,
Trichy-620012

Assistant Professor, Central and State


Department of Business (Tamilnadu)
GM -
86 Dr.A.Elankumaran Administration, Arignar Government Efforts
06
Anna Government Arts and Support to young
College, and Innovative
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Vadachennimalai,Attur- entrepreneurs in India


636121.
mailkumaran18@gmail.c
om, 9443443466

Assistant Professor,
Department of
Management Science,
Hindusthan College of Green
Engineering and Entrepreneurship in
87 E - 32 Ms. Kanimozhi. V
Technology, India for sustainable
Coimbatore, Tamilnadu, development
India
Contact number: +91
98947 93391
Research Scholar
Periyar Institute of
P.Masiyamoorthy Management Studies,
Periyar University, Financial Stability and
GM - Salem. Development of SMEs
88
07 Professor and Director, for Performance in
Periyar Institute of India
Dr.N.Rajendhiran Management Studies,
Periyar University,
Salem.
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Associate Professor,
Periyar Institute of
Management
Studies(PRIMS), Periyar
Dr. R. Subramaniya Bharathy University, Salem-
636011. Phone No.
9865265208
Assess The Ways and
Email:bharathyprims@g
Strategies to Develop
mail.com
89 E - 33 The Entrepreneurial
Ph.D. Research Scholor,
Ventures in Dairy
Periyar Institute of
Cattle Farming
Management
Studies(PRIMS), Periyar
S.Vijaya Kumar University, Salem-
636011. Phone No.
9788633002
Email:vijaykumar.sriniva
san@gmail.com
Assistant Professor,
Nehru Institute of
P.Prakash Management Studies Comparative Analysis o
(NIMS), Coimbatore, f Selected Stocks in Bse-
Tamilnadu. 100 Companies and
90 F - 06
Associate Professor, Bse-100 Index by Using
Department of Technical and
Dr.S.Sundararajan Management Studies, Fundamental Analysis
Sankara College of
Science & Commerce,
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Coimbatore, Tamilnadu.

Associate Professor,
Department of
Management Studies, Sri
Dr.S.Krishnaprabha
Ramakrishna Engineering
College, Coimbatore,
Tamilnadu
Principal, Nehru Institute
Dr.K.Nanthini of Management Studies,
Study on Personal
Coimbatore
Effectiveness among the
91 H - 18 Assistant Professor,
Employees in Public
Nehru Institute of
Ms.S.Saranya Sector
Management Studies,
Coimbatore.
PQC- College of Business
Dr M Rehmath Jahan Administration for Girls,
Chikkandar Jazan University,Jazan,
Saudi Arabia. A Study on
Faculty - Centre for Theemerging Role of
92 E - 34
Tourism and Hotel Entrepreneurs in
Management, Tourism Industry
Mrs.M.Noorjahan
Madurai Kamaraj
University,Madurai -21,
India.
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Associate Professor,
Periyar Institute of
Management Studies
(PRIMS), Periyar
Dr.G.Yoganandan
University, Salem11.
Exporters Satisfaction
Mail Id:
towards International
93 M - 13 g_yoganandan@yahoo.co
Freight for Warding
m. Ph No:8870338773
Industries in India
Ph.D Research Scholar,
Periyar Institute of
K.E Balaji Management Studies
(PRIMS), Periyar
University, Salem-11.
HOD and Associate A Study on
Professor Effectiveness of
Department of Business Emotional Intelligence
94 H - 27 Dr.D.Jayanthi Administration, Sri and Professional
Ramakrishna College of Commitment on
Arts and Science for Teacher at Elementary
Women, Coimbatore. Level
Assistant Professor, PG &
Research Department of The Role of
Management, Sacred Institutional Support in
Heart Promoting
95 E - 37 Dr.Arockia Mary.R
College,Tirpupattur- Entrepreneurship in
635601,Vellore District. Globalized Business
E-mail Environment
Id:arockiamaryr@gmail.c
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

om

Project Officer, Sacred


Heart
College,Tirpupattur-
P.Nicola Prakash 635601,Vellore District.
E-mail
Id:nicolamsw@gmail.co
m
Dell Technologies,
Anandh Gurusamy
Singapore
SM -
96 Ericsson System Management
04
Dhivya Gurusamy Telecommunications,
Singapore
HOD, Nehru Institute of
Dr.S.Shanthi Management Studies,
Study on Technical
GM - Coimbatore
97 Analysis of Automobile
09 Assistant Professor,
Sector
Mr.B.Thirumoorthi NIMS, Coimbatore,
Tamilnadu
Asst.Professor, Nehru Impact of
B.Thirumoorthi Institute of Management Macroeconomic
98 F - 07 Studies, Coimbatore Variables on Stock
Principal, Nehru Institute Price: Evidence from
Dr.K.Nanthini
of Management Studies, Bombay Stock
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Coimbatore Exchange, India

Assistant Professor,
Periyar Institute of
Dr.S.Balamurugan Management Studies
Awareness on
(PRIMS), Periyar
Government Schemes
GM - University, Salem – 11
99 and Programme among
10 Ph.D Research Scholar,
Tribal’s in
Periyar Institute of
Dharmapuri District
S.Tasnim Management Studies
(PRIMS), Periyar
University, Salem – 11
Assistant Professor,
Periyar Institute of
Management Studies
(PRIMS), Periyar
Dr. M. Suryakumar University, Salem11.
Mail Id:
Green Marketing- A
Suryakumarresearch@gm
Study of Consumers’
ail.com. Ph No:
100 M - 14 Buying Behavior in
9943888933
Relation to Green
Ph.D Research Scholar,
Products
Periyar Institute of
Management Studies
R.Venkatesh (PRIMS), Periyar
University,
Salem-11. Mail Id:
akrvenkatnkl@gmail.com
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

. Ph No: 9842188776

Factors Influencing to
Assistant Professor, Job Satisfaction of
Department of Business Banking Employees in
Administration, Arignar cuddalore Special
101 H - 28 Mr.L.Prakash
Anna Government Arts Reference New
College, Generation Private
Vadachennimalai,Attur. Sector Banks in
cuddalore District
Ph.d Research scholar
M. Radha Prims ,Periyar University
GM - Salem Empowering Women
102
11 Ph.d Research scholar through Education
V.Vetriselvan Prims ,Periyar University
Salem
Associate Professor and
Head,
Role of Private Equity
School of Maritime
103 F - 08 Dr. A. Mourougane in Promoting
Management, Indian
Entrepreneurs in India
Maritime University,
Chennai.
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

‘ Role of Management
M.Com., CAIIB, MBA,
Education in
ACAI, ACS: Deputy
GM - Developing
104 N Ravikumar Zonal Manager, Indian
12 Entreprenurship Skills
Bank, Salem Zone,
in the Globalised
Tamilnadu, India
Environment’
Assistant Professor
Department of
Management Studies,
Periyar University
Dr.S.Ravi
Constituent College of
A Study on Drive for
Arts and Science,
Entrepreneurship
105 E - 38 Idappadi
Growth and Its
sraviphd@gmail.com
Impediments in India
Assistant Professor
Department of Business
B.Karthigeyan Administration, Sri
Krishna arts and science
college, Coimbatore
Dr.S.Ravi Assistant Professor
Research Scholar
Department of
Management Studies,
GM - Social Empowerment of
106 Periyar University
13 S.Sankar People in Tamilnadu
Constituent College of
Arts and Science,
Idappadi
sraviphd@gmail.com
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Associate Professor
Hindusthan College of
Engineering and
Technology Coimbatore – The Social Media and
107 E - 39 Dr.M.Bhuvaneswari 32, Coimbatore – 32 Ph: Entrepreneurship
9994400028 Mail id: Growth
bhuvi.kannan@gmail.co
m

Rajkumar.T Department of
Balaji.M Mechanical Engineering,
Hajha Hussain.I K Ramakrishnan College
OPTIMIZATION OF
Janarthnam.K of Technology,
FRICTION STIR
108 Jegadeesh.M Samayapuram, Trichy-
WELDED AA2024
621 112
REVIEW
Corresponding
Arun kumar.G
to:vpntrajkumar@gmail.c
om
Associate Professor,
Dr.G.Barani BSMED, Bharathiar
University, Coimbatore Employability Skills-
109 H - 29 Assistant Professor, An Empirical Study at
Department of MBA, TCS
Mrs.K.M.Shabana
Adhiyamaan College of
Engineering, Hosur
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Assistant Professor,
Department of Business
Administration, Job satisfaction and
Government Arts &amp; Quality of Work life of
Science College, Employees in Private
110 H -30 Mr.P.M.Sathiyaseelan
sector Banks with
Veppanthattai, Special reference to
perambalur -dist Trichy district
E-mail:
pmsworld@gmail.com
Associate Professor,
Factors influencing
Dr.G.Yoganandan PRIMS, Periyar
smartphone purchase
University,Salem
111 M - 15 behavior among
Ph.D Research Scholar,
Management students
G.Saranya PRIMS, Periyar
in Salem city.
University, Salem
Assistant Professor,
Bharaithar School of
Management and
Entrepreneur Ethical Behaviour
112 H - 31 Dr. V. Ramanujam Development, Bharathiar among the Banking
University, Coimbatore Professionals
Tamil Nadu.
Email:drvramanujam07@
gmail.com
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Ph.D(F.T) Research
Scholar, Bharaithar
School of Management
and Entrepreneur
Development, Bharathiar
Dhanyamol. V. R
University, Coimbatore,
Tamil Nadu.
Email:
dhanyamolmba@gmail.c
om
Professor-Cum Director,
Periyar Institute of
Management
Studies,(PRIMS), Periyar
Prof.Dr. V.R. Palanivelu
University, Salem. A Study on Public
Email Id - Expectations and
drvrpalanivelu@gmail.co Opinion about Foreign
113 M - 16 m Direct Investment (FDI)
Ph.D Research Scholar, in Retail Sector with
Periyar Institute of special reference to
Management Studies Salem City
P. Venkatesan (PRIMS), Periyar
University, Salem.
Email Id -
venkatjuley@gmail.com
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Research Scoholar,
Sathyabama Institute of A Study On Emotional
science &technology Intelligence And
S.Joyce, Leadership
114 H-31 Effectiveness Among It
Dr.R.Magesh, Professor,Research
supervisor,Anna Employees

university.

Assistant Professor &


Research Supervisor,
Periyar Institute of
Management Studies
Factors contributing to
(PRIMS), Periyar
msme entrepreneurs
Dr.M.Suryakumar University, Salem,
satisfaction on banking
Tamilnadu, India.
115 E-41 T.Thirunavukkarasu services
Research Scholar, Periyar
Institute of Management
Studies (PRIMS), Periyar
University, Salem,
Tamilnadu, India.
Ph: +91 97503 63840

Department of A STUDY ON
Management FEMALE
116 E-42 R. GUHAN Madurai Kamaraj ENTREPRENEURSHI
University P START-UPS IN
MADURAI REGION
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Lecturer in commerce
(DMOP), ENTREPRENEURSHI

C. BASKARAN, Government Polytechnic P DEVELOPMENT


117 E-43 PROGRAMME
College,
Aranthangi

(Ph.D Scholar) Behind The Success: -


Alagappa Institute of Challenges For
Management Entrepreneur In
118 E-44 S. Rajendran
Alagappa University Southern Tamilnadu
Karaikudi

(PhD Research Scholar),


Institutional Support
Alagappa Institute of
System For
Management, Alagappa
119 E-45 S.Prasanth Entrepreneurship
University, Karaikudi
Development
630003
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Ph.D. Research Scholar


Alagappa Institute of
Contribution Of MSME
Management
In Entrepreneurship
Alagappa University
120 E-46 Development In Tamil
Karaikudi – 630 004
A. Sathish Nadu
Tamilnadu, India
Email –
astsphd@gmail.com

Research Scholar,
Department of Logistics & Supply
Logistics Chain - Mega Trends
Management, Shaping The Future Of
121 E-47 S. Leelapriyadharsini,
Alagappa Entrepreneurship
University,
Karaikudi

Department of Women
Commerce, Entrepreneurship
M.manida
122 E-48 Alagappa University, Development In India
Karaikudi – 630004
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

OVERVIEW ON

M.Phil RESEARCH RURAL

SCHOLAR ENTREPRENEURSHI
123 E-49 K.INDHU P DEVELOPMENT IN
Alagappa University,
Karaikudi TAMILNADU

A STUDY ON
(Ph.D. Research scholar), PREDICTIVE MODEL
Alagappa Institute of OF INNOVATION OF
Management, Alagappa RURAL
124 E-50 V.Prabakaran
University ENTREPRENEURSHI
Karaikudi P

Ph.D (Research Scholar) ROLE OF

Department of ENTREPRENEURSHI

M.Arul Kumar International Business P IN INDIA’S


125 E-51 ECONOMIC
Alagappa University,
Karaikudi. DEVELOPMENT

Assistant Professor, ENTREPRENEURSHI

Kristu Jayanti School of P READINESS OF

Dr. D.Ravindran, MBA, M.Phil, Management, MANAGEMENT

126 E-52 PhD Kristu Jayanti College GRADUATES IN

(Autonomous), AGRO BASED

Bangalore, BUSINESS

rtkob@yahoo.co.in,
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

ROLE OF BUSINESS
(Ph.D Research Scholar), INCUBATION
Alagappa Institute of CENTRES IN
N.Ramar
127 E-53 Management, Alagappa GROWTH OF SMALL
University, Karaikudi, BUSINESS IN
Tamilnadu TAMILNADU

STUDY ON
Ph.D Full –Time Scholar,
CONCEPTUAL
Dept of Bank
Mrs. M.SOUNDARYA MODEL OF
Management, Alagappa
128 E-54 CORPORATE
University, Karaikudi,
ENTREPRENEURSHI
and TamilNadu – 630004
P IN BANKING
INDUSTRY
STUDY ON
(Ph.D Research Scholar), INNOVATION
Alagappa Institute of INTELLIGENCE AND
129 E-55 S.soniya Management, Alagappa ENTREPRENEURSHI
University, Karaikudi P IN THE FASHION
INDUSTRY IN INDIA
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Professor, Periyar
Exports and Imports in
Institute of Management
Dr.V.R.Palanivelu India - Balance of
Studies, Periyar
130 EX-02 Payments, Its
University, Salem – 11,
Components, and Deficit
TamilNadu
versus Surplus

Research Scholar (Part –


time)
Department of youth
Welfare Studies
Women Empowerment
GM- S.Revathy School of Youth
131 Government Schemes
14 Empowerment
Madurai Kamaraj
University
Madurai – 625 021.

The Affluent Women


Entrepreneurs in Tamil
Nadu: Motivational
132 E-56 M.INDUMATHI ASP/MBA SSM SOM Factors"
- An Empirical Study
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Research Scholar in
Management
Dr.GRD College of
A Theoretical Study of
Science, Coimbatore.
1 Mr.S.Mohanraj, Issues and Challenges of
Small Enterprises in
GM- Assistant Professor in
133 Tamil Nadu
15 Commerce
2. Dr.S.Sivaraman
Dr.GRD College of
Science, Coimbatore.
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

E - 01

Green Entrepreneurship in India with Special Reference to MSMES

B.N. Lalithchandra, Assistant Professor (Part time Scholar) SreeVidyanikethan Institute of


Management.

Yadalam Vamsi Krishna, Student, Bombay Stock Exchange [BSE], Global Financial markets
Professional Course.

ABSTRACT

In recent years we can see around the business that the things are changing like never before due to
technological advancement, change in economy and political interventions and Government
programmes and schemes. It has been also observed that there is a major shift in consumers taste and
preferences particularly during this century. The enterprises which are continuous monitoring and
focusing on these issues are much more successful than the rest. There is a cut throat competition in the
market and every enterprise wants to fill the vacuum of the market by providing desired product and
services to the consumers. In current market scenario, the studies show that consumers are now health
and environment conscious. Perhaps this is the reason, that the concept of green products has been
developing in the economies around the world particularly in India. Hence, a new class of
entrepreneurs came into existence in the production economy – Green Entrepreneurs—to satisfy the
green needs of the consumers, who are more health-conscious and more eco-friendly believing in
sustainable development approach to economic development.It hasbecome a good and profitable
opportunity for those enterprises, particularly MSMEs, who believe in innovation and redesigning their
products and services in ecological manner. It is a perfect time for Green Entrepreneurs who want to
come and be a part of this emerging green market.

The purpose of this paper is to aim in general to understand the opportunities for green entrepreneurs in
the changing scenario of market shift. This analytical study is based on available literature, various
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

facts and figures, on this issue. It tries to bring out the relationship between green products and green
consumerism and classifies the green entrepreneurship with specific focus on Startups in India. This
paper specifically focuses on the role of MSMEs in the development of Green Entrepreneurship in
India in general and rural areas in particular. A special mention is also made in this paper about the
role of women entrepreneurs in fostering the Green Entrepreneurship in India.

Keywords: Green Economy, Green Entrepreneurship, Green Production and Consumption,


MSMEs, Startups, Women Green Entrepreneurship, Ownership of Women in
MSMEs.

H – 01

WELFARE FACILITIES AND ITS INFLUENCES ON JOB SATISFACTIONS

Dr. R. RAJENDRAN, M. SASI DHARAN.


Assistant Professor, Dept. of Business Administration, Annamalai University.
Doctorate Research Scholar, Dept. of Business Administration, Annamalai University.

Abstract

People become the most important assets to any company in today’s business world. Unlike
physical assets, human assets can be developed, improved and motivated to achieve the goals of an
organization. Further satisfied employees will make achieve its goals and objectives. The prime focus
of this study was to investigate the relationship between welfare facilities and job satisfaction in
chemical industry of Cuddalore district. This study empirically evaluated independent variables
(medical facilities, canteen facilities, loan facilities and housing facilities) and their relationship to the
job satisfaction. The sample size consists of 110 operational level employees. The data collection was
done by using self-administrated structured questionnaire. The result indicated that welfare facilities
were positively and Significantly correlated with job satisfaction. Further, suggestions were made for
the improvement of welfare facilities.
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Keywords: welfare facilities and job satisfaction

E - 03
Women entrepreneurs in India - Emerging issues and prospects

Dr. S.Britto, Assistant Professor, Dept. social work/Sociology, Bharathiar University Arts and
Science College, Gudalur, The Nilgris
Dr. Phamila, Quest Faculty, Dept. of Sociology, Bharathiar University, Coimbatore.
Dr. T.Santhiya Rani,, Associate Professor, SNMV college of Arts and Science Malumachampatti.
Coimbatore.

Abstract: “you know the condition of the country by knowing the status of its women.” — Jawaharlal
Nehru. Women entrepreneurship was an omitted area in the course of the past, but with the unfold of
schooling and awareness the various women the photograph has been changed and the women have
emerged as nowadays maximum memorable and inspirational marketers. Women entrepreneurship
becomes part of the inclusive financial increase strategy in India. Women participants in general
accomplished more economic and social choice making and aid allocation capacity which in flip
stepped forward the entrepreneurial mind-set and abilities amongst rural women beneficiaries. It is said
that own family is a chariot with wheels that are driven through each the male and woman participants
of the circle of relatives. If one of the wheels is lagging behind, the chariot.The circle of relatives will
not be able to grow and broaden. In the identical way whilst we speak approximately a state, the
Women entrepreneurship plays a dominant position in the monetary development and makes
significant contributions to the monetary growth of the country. The development of the country might
be very slow if the women entrepreneurship is ignored and stopped to sign up for the primary
movement of efficient activities. This paper unfolds the importance of women entrepreneurship and
also focuses the position of women entrepreneurs in the Indian economy and also their contributions to
the financial improvement.
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Key phrases: Entrepreneurship, Women, Employment, family and society - 04

ENTREPRENUERIAL DEVELOPMENT PROGRAMMES – A ROAD MAP TO


ENTREPRENEURSHIP DEVELOPMENT
Dr.D.Jagadeesan, Assistant Professor, Department of Business Administration, Arignar Anna
Govt. Arts College, Attur, Salem.
Dr.P.Chinnadurai, Asst.Professor, Department of Business Administration, Annamalai
University, Annamalai Nagar.

Abstract
A class of entrepreneurs is must for the economic and industrial development of the country. They
need to be motivated and developed to undertake the entrepreneurial activities. The entrepreneurship is
not something in born; it can be developed in the individual gradually through various kinds of
interventions and development programmes. To create an idea to start a business, to develop and assess
the idea accordingly, to generate and collect the information of idea, to organise and manage it and to
take decisions for all these and to bear risk and to remain creative and innovative, etc. are the functions/
activities of the present day entrepreneurs. To do all these entrepreneurial activities entrepreneurship
development programmes are essential. Those who have decided to become entrepreneurs must
have basic understanding, visionary power, sense of value, risk-taking capacity, innovative nature etc.
as basic qualities. The required entrepreneurial skills can be imparted among them with the help of
various Entrepreneurial Development Programmes(EDPs). Though training interventions and
programmes in the form of EDPs exist in almost all countries of the world, there are no standardised
formats for it. There is a wide variation across countries in the manner in which EDPs are organised
and the inputs imparted and the mode of imparting the inputs. At the same time, one can observe that
all interventions and EDPs ultimately try to strengthen the latent entrepreneurship in the individual. In
this regard, this paper discusses about the significance of entrepreneurs,EDPs and the stages of EDP.
Key Words: EDP, Entrepreneurship Development, Interventions, Road map.
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

H - 02

QUALITY OF WORK LIFE AND OCCUPATIONAL STRESS AMONG THE


EMPLOYEE’S IN PUBLIC AND PRIVATE BANKS IN VELLORE
DISTRICT,TAMILNADU.

Dr.R.Dharmaraj, Head, PG and Research department of Commerce,


A.Vaishnavi, Ph.D Research Scholor, PG and Research department of Commerce,
Sri Bharathi Women’s Arts and Science College, Kunnathur, Arni, T V Malai Dt.

ABSTRACT

Quality of work life plays a vital role in improving working conditions, career growth, work
atmosphere, interpersonal relationship etc. The result of the study highlights that banks should
improved the work life policies of bank employees in order to increase their job satisfaction,
commitment and efficiency. The productivity of the work force determines the success of an
organization. To meet the organizational goals and to bank employees are facing maximum work
pressures while offering timely service. The life style of the employees has become very complex, due
to which their mental health gets affected. In an age of highly dynamic and competitive world, bank
employees are exposed to all kinds of stressors that can affect them on all aspects of life. In this context
the researcher has undertaken a study to find out the Quality of work life and Occupational stress
among the bank employees and its influence on public and private sector banks. The researcher has
used disproportionate Convenience sampling method to obtain the sample. Techniques such as chi
square test ANOVA was used to analyze the data.

Keywords: Quality of work life, Occupational stress, Private and Public sector banks
employees, Vellore.
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

H - 03
GREEN HRM: STUDY ON GREEN HR PRACTICES, ITS AWARENESS AND
IMPLEMENTATION IN TITAN COMPANY LTD. IN COIMBATORE.
J.UMALATHA: Ph.D. Full Time Research Scholar, PG & Research Department of
Commerce,Sri Vijay Vidyalaya College of Arts &Science Nallampalli. Dharmapuri.Tamilnadu.
Abstract
Green Human Resource management is a new emerging concept in today’s scenario. The report has
been prepared on the topic Green HRM: Study on Green Hr Practices, Its Awarenessand
Implementation in Titan Company Ltd. Coimbatore.The main objective of the study is to study the
amount of awareness among Titan Company Ltd. Coimbatore with regard to the Green HR
Practices.The study was done on a sample of 73 employees and 2 HR managers having age between 21
to 50 years in Titan Company Ltd. Coimbatore. The process adopted for the study involved Physical
Interaction and Questionnaires. Growing concern for global environment and the development of
international standards for environmental Management has created a need for business to adopt
environmental strategies and programmes Organizations today have become more conscious about the
growing importance of Integration of environmental Management and Human Resource Management.
We are entering a green economy and so the impact of our daily activities on environment and our
desire to go green has expanded from just individuals to organizations. Organizations today believe that
employees must be inspired, empowered and environmentally aware of greening in order to carry out
green management initiatives. This paper is an effort to helps researcher to identify whether
organizations today are aware about this concept of green human resource management and if the
organizations are aware what different initiatives and efforts they take to make their HR practices and
environment green.
Key Words:- Green HRM, Environment Management, Green Economy, green Management initiative,
Environmental strategies.
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

E - 05

TALENT MANAGEMENT IN EDUCATIONAL INSTITUTIONS FOR PROMOTING


ENTREPRENEURSHIP

K. Santhanalaxmi, Research Scholar, Alagappa Institute of Management

Dr. S. Chandramohan, Professor, Alagappa Institute of Management

ABSTRACT

In the 21st century, India is considered as the “Land of Rising Entrepreneurship”. This is
because today India holds 48 million small business, double the number of small companies in the US.
On the other side, only five percent of adult Indians establish their own business: a survey report by the
economic times. Education plays a major role in promoting entrepreneurship in the young minds of
India. Under the responsibilities of the educational institutions, Talent management is mandatory for
unveiling the potential, skills, and talents of students which paves the path for developing
entrepreneurial skills and competencies of the youth. The theme of this paper revolves around
entrepreneurship, talent management and the importance of implementation of talent management
practices for the students in educational institutions for promoting entrepreneurialism.

Key words: Education, Entrepreneurship, Talent management, Competencies.


PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

F – 01

A COMPARATIVE STUDY OF FINANCIAL PERFORMANCE OF SELECTED PUBLIC


SECTOR BANK AND PRIVATE SECTOR BANKS IN INDIA

M. SUBRAMANYIAM REDDY., Research Scholar, Periyar Institute of Management Studies,


Periyar University, Salem.
Research Supervisor:

Dr. N. RAJENDHIRAN, Professor and Director,Periyar Institute of Management Studies,Periyar


University, Salem.

ABSTRACT

The public and private sector banks are very important role in growth of Indian economy.
Traditionally, banks has involved in accepting deposits from the public at a lower rate and issuing loans
at higher rate and thereby making profit on interest margin. An efficient banking structure can promote
greater amount of investment which can further help to achieve a faster growth of economy. The paper
aimed to examine and compare the financial performance of selected public and private sector banks in
India during 2013-14 to 2017-18. The period of study is five years of selected public sector banks (i.e.
SBI & Indian Bank) and private sector banks (i.e. Axis Bank & HDFC Bank). The study based on
secondary source of data collected from their official sites and annual reports and the data analysing
through financial ratio such as Capital Adequacy Ratio, Return on Assets, Earning Per Share, Cash to
Deposit Ratio, Credit to Deposit Ratio, Ratio of Interest Income to Total Assets, Ratio of Investment
Deposit Ratio and For these ratios and statistical tools like Standard Deviation, Co- efficient of
variance. We analysed the financial strength and weakness of the selected public and private sector
banks. In this paper we found that private sector banks are better utilisation of the available resources
such as assets, deposits, advances and investments. And it was also observed in the study that public
sector banks have not utilised their resources optimally. Therefore it has necessary for public sector
banks to play more attention on improving their efficiency and productivity of employee training,
incentive and proper management.
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Key Words: Public Sector Banks, Private Sector Banks and Financial Ratios

E - 06

Role of Management Education in Developing Core Entrepreneurial Competencies


Mihir Dash, Head of Department,Dept. of Quantitative Methods & Economics, School of
Business, Alliance University, Chikkahagade Cross, Anekal, Bangalore.
Suprabha Bakshi, Assistant Professor, Dept. of Quantitative Methods & Economics School of
Business, Alliance University.
Arpana Muthyala, Visiting Faculty,Dept. of Communication and Soft Skills, School of Business,
Alliance University.

Abstract
Entrepreneurship is a significant contributor to economic growth in any economy, as it leads to
innovations, intensification of competitiveness in business, wealth creation, and generation of
employment. Entrepreneurship is widely perceived as starting and managing one’s own business by
one’s ability to convert ideas into action. This capability of a person to convert ideas into new venture
creation and to ensure its survival and growth is termed as entrepreneurial competency. The
entrepreneurial competencies are an important aspect of entrepreneurial behavior. The major factors
leading to entrepreneurship development process provide a supportive setting wherein the entrepreneur
can realise the benefits of entrepreneurship.

Entrepreneurial education is one such tool to catalyse entrepreneurial development. Entrepreneurial


education courses provide entrepreneurs with the knowledge pertaining to entrepreneurship
development such as scouting, creating, and evaluating business opportunities and taking up new
ventures.

Entrepreneurship is not something that is innate, rather it is a discipline that can be learned through in
addition to one’s own creativity. This paper focuses on the role of business courses, more specifically
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

entrepreneurial education, in building up core entrepreneurial competencies. The study uses correlation
analysis and factor analysis to identify the core entrepreneurial competencies.

The results of the study suggest three categories of core entrepreneurial competencies:
technical/practical (identifying & acting on opportunities, systematic planning, problem-solving, and
information-seeking), attitudinal (self-confidence, persistence, and commitment to work), and inter-
personal (persuasion, assertiveness, and use of influence strategies). While the technical/practical
competencies are usually incorporated in entrepreneurship courses in management education
programmes, the attitudinal and inter-personal competencies require focused soft skills training and
experiential learning, which are often not specifically incorporated into entrepreneurship courses. This
is an area in which entrepreneurial education can be further improved.

Keywords: entrepreneurship, entrepreneurial competency, entrepreneurial development,


entrepreneurial education.

H - 04
R.RAJARAM – B.COM, M.B.A.,

ABSTRACT
How to make an effective communication by proper utilisation of our brain. –
This paper explains the involvement of our brain for effective communication. Communication is the
key to personal and career success. Business and customers are one in the same. Both require
dedication, good communication honesty and trust to one another. A good relationship starts with good
communication. If you talk to person in a language he understands that goes to his head (brain). That is
not a problem of language instead it’s the problem in the way we communicate. One of the biggest
problems of communication is the illusion that takes place. This paper helps to avoid the illusion and
helps to make our communication an effective one.
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

E-07

Strengthening Regional Livestock Knowledge Management to Promote Livestock


Entrepreneurship: Realities and Ways Forward

Sangameswaran Rajendran and M. Boopathy Raja


Assistant Professor, Department of Veterinary and Animal Husbandry Extension Education,
TANUVAS-VCRI, Tirunelveli
Abstract:

Knowledge sharing, exchanging and dissemination are elements in a broader theme which is
knowledge management. The central purpose of knowledge management is to transform information
and intellectual assets into enduring value (Metcalfe, 2005). Livestock is an integral component in
Indian Agricultural system in promoting livelihood and ensure employment to the rural poor. In India,
Government, Developmental agencies and inter-governmental institutions are investing heavily in
promoting skill oriented agriculture related developmental programmes. Like Agriculture, the avenues
of livestock entrepreneurship can be classified into four major categories viz., service providers, farm
level producers, Input producers, value addition and marketing livestock products. The aim of the paper
is to find answer to the question: Why can be regional knowledge management system considered as a
vehicle for promoting livestock entrepreneurship rather than technological perspective. This research
approach is based on reviewing organisational dynamism and institutional dynamism of Agriculture
and its allied technology system. This paper compiles and synthesis on the scope of use of ICT enabled
regional knowledge management system for transfer of technology for best management practices by
entrepreneurs. Emphasis is also laid on embedding the farmers to regional tacit knowledge
management system about Animal husbandry innovations. The major deterrents in livestock
entrepreneurship are lack of seed capital, lack of regional knowledge on scientific innovations and poor
entrepreneurial orientation. The major deterrents in promoting livestock entrepreneurship from
institutional perspective are biasness towards certain trajectory of technologies and poor balance of
explicit and tacit knowledge. It is concluded that organisational dynamism and institutional dynamism
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

should be addressed by the stakeholder in Knowledge management system in promoting


entrepreneurial activities.

E-08

MSME SCHEMES: INITIATIVES AND DEVELOPMENT BY THE GOVERNMENT FOR


ENTREPRENEURES.

P.Madhan Kumar, Dr.B. Balamurali

Our Hon’ble Prime Minister ShriNarendraModi had a view to various actions plans with
recommendation to ensure inclusive growth with efficiency of social and economic sector of our
country. Transformation leads to a few of the initiatives, implemented by creating a moment for
change. The overall progress is concentrated to achieve targets with a broader vision, for faster and
equitable growth. Various groups had been created to accelerate growth through infrastructure,
enhance inclusion by rural electrification to promote entrepreneurship to national schedule caste and
schedule tribe hub. To improve equity, to increase employment, enhance skillful labour initiate
quality education, technology advancement; strengthen agriculture sector and way forward. Nitiayog
monitor the implementation and growth of ideas in particular sector. The institution will serve as think
tank of the government, and to create a vision for transforming change indigenously designed and
collaborated to develop new processes with domestic integration.In this paper we will outline the
features of mini, small, medium entrepreneurship sector with economic and social development of our
country. The transformation through various schemes, which are implemented by ministry of MSME
and Challenges and opportunities faced by MSME in currentscenario.

Keywords: Msme, Schemes, Initiatives, Development.


PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

H-05

A Study on Industrial Relations in Public Ltd., Cement Companies in Tamilnadu with special
reference to TamilNadu Arasu Cement Corporation [TANCEM] Ltd, Ariyalur

Dr. K. MARUTHADURAI, M.Com. M.Phil. M.B.A., Ph.D.,

Abstract

In today’s fast changing industrial world, too many relevant issues have to be addressed and to drawn
suitable solutions within the stipulated timeframe. It is need of the hour because, to maintain and
ensure the required amount of productivity and an uninterrupted production, smooth industrial
atmosphere and to keep the sustainable development in industry. Cement is one of the most powerful
inputs in all sectors, especially to the infrastructure sector. The smooth industrial relation is the key for
success of any companies especially for public ltd., companies. There is a mushroom growth in
cement industry in around Ariyalur, because of an abundant availability of the key cement raw material
called limestone. However the TANCEM management in concentrating and contributing due and equal
importance on all variables of industrial relations and it is concluded that the status and level of
industrial relations in TANCEM is in normal level.
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

H-06

A STUDY ON THE EVALUATION OF SOCIAL RESPONSIBILITY ACTIVITIES IN


BUSINESS ENTERPRISES AT SIVSKASI AND RAJAPALAYAM.
1. Dr.B.Pavala Kumar Associate Professor & Head,Departement of Management Studies
V.H.N.S.N.College (Autonomos) Virudhunagar.
2. Dr.L.Joshua Paul Moses Assisant Pofesor Departement of Management Studies
V.H.N.S.N.College (Autonomos) Virudhunagar.
ABSTRACT
Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship, social
performance, or sustainable responsible business/ Responsible Business) is a form of corporateself-
regulation integrated into a business model. CSR is a process with the aim to embrace responsibility for
the company's actions and encourage a positive impact through its activities on the environment,
consumers, employees, communities, stakeholders and all other members of the public sphere who may
also be considered as stakeholders. This research paper is carried on to find out the level of CSR
activities carry out by the companies and their opinion regarding the problems faced and the
companies’ active participation to improve the society. The study is based on primary data collected
from 260 respondents by means of a questionnaire. Convenient sampling technique was applied and
statistical tools like Percentage Analysis, Two - way ANOVA, Factor analysis was carried out in order
to reveal the results of the study.
Keywords: Corporate Social Responsibility Activities, Companies’ CSR Practices.
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

E-09

ACHIEVE IN ENTREPRENEURSHIP BY FACILITATING CORPORATE


ENTREPRENEURS

Nivetha.T , Moghana Lavanya.S and Ashok.K.R

Today’s business world is very competitive and always evolving. Many businesses have a
problem keeping up in today’s world and this is what leads to their downfall.
Corporate Entrepreneurship is a process used to develop new businesses, products, services or
processes inside of an existing organization to create value and generate new revenue growth through
entrepreneurial thought and action. An entrepreneurial manager links up discrete pieces of new
technical knowledge that would provide a solution to a customer problem, matches this technical
capability with the satisfaction of the market, and garners resources and skills needed to take the
venture to the next stage. This process leads to the birth of new businesses and to the transformation of
companies through a renewal of their key idea. Organizations benefit the most from corporate
entrepreneurship and they make profits. One of the biggest advantages of encouraging entrepreneurial
ideas in a company is that the company saves money on employment and still makes a profit. Unlike
other business processes that might follow a standard work process, corporate entrepreneurship is less
structured, it’s more organic. It’s an attitude, a competence, a way of thinking and acting. It requires
managing the inherent tension between maximizing economic value and developing human capital.
The focus is on outcomes, the business value we want to deliver to customers and the organization.
Corporate entrepreneurs autonomy and commitment allow them to accelerate the
development cycle and to increase their project’s chances of success while minimizing the costs and
risks inherent in pursuing innovative activities.
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

E-10

Entrepreneurship opportunities in Cashew Kernel Processing in Tamil Nadu

Kandeeban.M1 and Mahendran.K2

India is the largest producer of raw cashew nut contributing 20 per cent of total global production and
exports 60per cent of cashew kernel globally.Cashew nut is one among the top exporting commodities
that earn larger returns to India’s export column. The nut is among country’s top four agricultural
exports along with basmati rice, spices and tea.Cashew not alone earns huge dollars and also gives
employment directly or indirectly to a large number of people. In India, cashew is cultivated in10.62
lakh thousand hectares with the production of 817 thousand MT and with the average productivity of
753Kgs/ha. Tamil Nadu stands fourth with cashew cultivated in 1.42 lakhhectares and with the
production and productivity of about 71.030 thousand MT and 478 Kgs/ha respectively (DCCD
statistics, 2018). In Tamil Nadu, cashew is cultivated largely in seven districts. Other than general
known fact that kernel as a great snack, cashew also known for its rich medical value. Cashew is
always a major exporting commodity.Cashew not only earns valuable foreign exchange but also
provides sustainable employment opportunities to 1.5 million people in processing and agrarian sector,
especially women (92 per cent), thereby contributing substantially to rural economy.At present more
than 3900 processing units are functioning in India under organized and unorganized sectors with a
processing capacity of 16.43 lakh MT per year. The domestic production is almost 50per cent of the
demand and hence India depends heavily on import of raw nut from Asian and African
countries.Cashew is also can be processed in small scale cottage industry. With Indian economy
expected to grow in coming years there is a huge opportunity in starting cashew processing industry.

Authors:

1. Kandeeban.M, Ph.D scholar, Department of Agricultural and Rural Management, Tamil


Nadu Agricultural University, Coimbatore – 641003.

2. Mahendran.K, Director, Directorate of Agri Business Development, Tamil Nadu Agricultural


University, Coimbatore – 641003.
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

E-11
MICRO FINANCE AND SEED CAPITAL TO PROMOTE YOUNG
ENTREPRENEURS
Aarthi M
Mathangee A S
MBA 1Yr
Paavai Engineering College
Paachal
ABSTRACT
Microfinance is the provision that provides access to various financial services such as credit,
savings, micro insurance, remittances, leasing to low-income clients including consumers and
self-employed, who traditionally lack access to banking and related services. It emerged as a
noble substitute for informal credit and an effective and powerful instrument for poverty
reduction among people who are financially constrained and vulnerable in various countries.
The entrepreneurship development in any country leads to the employment generation and
poverty eradication. Small entrepreneurs suffer from a great deal of indebtedness and are
subject to exploitation in the credit market through high interest rates and lack of convenient
access to credit. They need credit to fund their working capital needs on a day-to-day basis as
well as long term needs like emergencies and other income related activities. Therefore this
creates the dependency of micro entrepreneur on microfinance lending institutions.
Microfinance playing a vital role in economic development by entrepreneurship development
and the success of small business depends upon the accessibility of working capital which is
possible only by microfinance lending. The result of the research is that there is positive
impact of microfinance institution lending on entrepreneurship development.
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

GM-01

AN EXPLORATORY DATA ANALYSIS[EDA] AND PROGRESSIVE PERFORMANCE


EVALUATION[PPE]
OF
HIGHER EDUCATION[ARTS & SCIENCE COLLEGES] IN KRISHNAGIR DISTRICT,
TAMIL NADU.

A.Somasundaram,Asst. Professor of Mathematical Science,GAC(M), Krishnagiri(TN)-635001


Former: Officer Syr(S)., Ministry of Science & Technology , Dept. of Science &
Technology[Govt. of India]
E-Mail : ayyaru.somasundaram@gmail.com

Key words : Rapid change , Distinction, Contemplating ,Vicious, Mission, Vision, Hub,
Instigation,Altitude , Optimizing, Righteousness, Exploratory, Back-bone ,Urban, Semi-urban,
Departures

ABSTRACT

Introduction:

The Higher Education of the Nation and the State is anindispensable mechanism of human resources at
various level. In the present scenario, the Govt. of India and Govt. of Tamil Nadu are playing a vital
role for providing the Higher Education to every youth of the nation in the rapid changing environment.
The Govt. of India & Govt. of Tamil Nadu arecomprehensively stimulating the Higher Education in
the orbit of Universities and Colleges, such as Universities, Deemed Universities, Open Universities
and the Colleges in the distinction of Government, Self-Financing and Private Colleges & others.

On contemplating the Higher Education in Tamil Nadu, the Arts & Science Colleges are given due-
importance and established in the urban and Semi-urban sectors of Tamil Nadu in 2016-18 , because
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

of the progressive demand of Higher Education in rural sectors and a changing trend of Higher
Education of Tamil Nadu.The mission & vision of Higher Education for Urban and semi-urban sectors
is become the basis, for breaking the vicious cycle of life , which is the millennium developments to
the people of Tamil Nadu.The mission of opening the portal of Higher Education for the students of
Rural, Backward and Poverty segments is a valid and optimized vision of Human Resource
Development to the Nation & State.

As an innovative hub, for providing a high quality of Higher Education inTamil Nadu, the human
development index paved the path to march ahead for operating the Arts & Science Colleges in
Krishnagiri district of Tamil Nadu. The state of Tamil Nadu consist of 13 universities (Arts and
Science), one technical university and 740 Arts and Science colleges, these are established in the
interest of promoting the human resource with an instigation to an altitude of National and International
knowledges, for capacity building and also for ensuing an Academic, Research, Developments,
Innovation and Employment to the stake-holders.

M-01

A STUDY ON MARKET CHARECTERISTICS AND CONSUMER PURCHASING


BEHAVIOUR TOWARDS FOOTWEAR (WITH SPECIAL REFERENCE TO VELLORE
DISTRICT)

Dr.R.Dharmaraj, M.Com. M.B.A., M.phil, ph.D.,

Guide & Supervisor

Head, PG and Research department of Commerce,


** B.BHUVANESWARI

PhD Research Scholor, PG and Research department of Commerce,


Sri Bharathi Women’s Arts and Science College, Kunnathur, Arni, TV Malai Dt.

Mail id: rd.dharmaraj@gmail.com Contact no: 9894198413


PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

ABSTRACT

Footwear is the product to protect human feet from effects of all biological damages. The necessity of
using footwear was recognised back in the ice ages when people that they had to keep their feet warm
in order to keep themselves healthy. The footwear market having different segment men, women and
kids. The consumer taste and preference are changed day to day. The study concludes that the
footwear industry in India is expanding at an incredible rate. Local brands like Bata, Paragon Liberty
are popular among lower income and middle income groups are like international brands. The poorest
consumers also desire self esteem and social recognition and buy items that not only fulfil their needs
but also look nice and make them feel better. The trendy consumers prefer to purchase unbranded
footwear due to varieties and availability at convenient locations. Applying new segmentation and
positioning strategies can help the manufacturers and retailers to understand the consumers.

Keywords: Market characteristics, Consumer purchasing behaviour, Brand preference

E-12
PRESENT SENERIO OF ENTREPRENEURSHIP DEVELOPMENT AND ECONOMIC
GROWTH

Abstract Dr. V. Kalaiselvi

This study focuses on In the case of India,Entrepreneur have performed below expectation due to a
combination of different problemsthemselves through environmental related factors, instability of
governments and frequentgovernment policy changes etc. Entrepreneurship Promotions should thus
ensure the availabilityor possession of managerial capacity and acumen before pursuing financial
resources for thedevelopment of the respective enterprise.Entrepreneurship entails forming a new
organization or restructuring an organization which has already been in existence.Entrepreneurship to
provide the engine for economic growth, competitiveness in globally linked markets, and jobs. The
knowledge spillover theory of entrepreneurship suggests that entrepreneurship provides a crucial
mechanism in the process of economic growth by serving as a conduit for knowledge spillovers.We
believe in opportunities for advancing understanding on the historical role of culture and values on
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

entrepreneurial behaviour, using more careful methodologies than in the past, and seeking to specify
more exactly how important penetrating the knowledge filter and facilitating the spill over of
knowledge that might otherwise not be commercialized, entrepreneurship provides the missing link to
economic growth. In this context, seeks to discuss entrepreneurship as one of the factors that influence
the economy of a nation, either directly or indirectly. It is a fact that entrepreneurship plays a
significant part in shaping the landscape of a country’s economy. Economists and policy makers
recognize this fact. In fact, entrepreneurship is the engine of economic growth and it has come to be
perceived as a catalytic agent for expansion and promotion of productive activities in every sphere of
economic life all over the world.

Key Words:Foresightedness, Entrepreneurial behaviour, Perceived, Economic growth, Promotion’s

H-07

A Role of Faculty Members in Educational Institutions to Develop the Institution by


Overcome their Occupational Stress

Author: Co-Author:
Dr.T.Sarathy M.Mai Gnanam
Associate Professor Part-Time Research Scholar,
Periyar Institute of Management Studies Periyar Institute of Management Studies
Periyar University Periyar University
Salem-11 Salem-11
Email Id: czarthi@yahoo.co.in Email Id:maimohanmpr@gmail.com
Cell: 94421 81209 Cell: 9865868126,8610989474
INTRODUCTION OF THE STUDY
Stress is a part of day-to-day living of every individual. The individual may experience stress
in meeting the academic demands, people on the job, business men may suffer stress to reach office in
time and to complete the projects on time and even the household ladies may experience stress in
managing the home affairs and to look for the maid servant. The reasons for the stress differ from
person to person. The stress people experience should not be necessarily treated as harmful. An
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

optimum amount of stress can always act as an energy creator or motivator and push people to apply
the efforts and complete the work. But a high level of stress can be make a serious problem in the
behaviour and attitudes of the individual and it can also cause physiological and social problems.

H-08

CREDIT RISK MANAGEMENT WITH REFERENCE TO CREDIT APPRAISAL SYSTEM IN


HDFC BANK, CHENNAI
Dr. R. AKILA
Professor, Department of Management Studies,
Jeppiaar Engineering College,
Rajiv Gandhi Salai, Chennai -119
9444860499, akila.sr@gmail.com

ABSTRACT
Since account receivable constitute a significant portion of current assets in manufacturing and
wholesale firms, the study aimed at investigating trade credit and principles adopted by firms in the
management of account receivables across the industrial sectors. This enabled the study to examine
strengths and weaknesses in account receivable strategies of the firms. The main objective of the study
is to focus on the new credit policies in receivable management in the organization. The secondary data
collected for this study is only last 6 months from October 2017 to March 2018. The study has been
analyzed and interpreted with various tools like new credit policies and demand forecasting etc., the
finding is based on credit cycling and outstanding to reduce in future. Cash flow is key to a successful
business, and mastering this skill will help to protect you from the stress of unpaid bills and ensure you
receive payment for your services or products.

Keywords : Credit risk, Credit appraisal, Cash flow, HDFC Bank


PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

E-13

FARMCIL - A STUDY ON THE SUCCESSFUL STARTUP CASE OF GREEN


ENTREPRENEURSHIP

Jai Suriya Jagadish


Mr S.Selva Krishna
Dr.D.Divyaprabha
Dr.V.B.Mathipurani
Abstract:

This descriptive study analyses a successful green entrepreneurship startup, a first of its kind in India–
Farmcil pencils. Started with a social vision of preservation of ecology and mankind, and inculcating
the habit of nurturing nature among the children, Farmcil pencils are a perfect example of creative
innovation combining writing and farming.

This paper analyses in detail the initiatives taken by the first generation entrepreneurs to conceive this
idea and the various challenges faced by them in the new product development. The paper also sheds
light various marketing strategies adopted by this startup company from the entrepreneurs point of
view.

E-14

Knowledge of Palmyrah Entrepreneurs on Edible Palm Products

Dr.S.R.Padma
Assistant Professor (Agrl.Extension), Department of Social Sciences,
Agricultural College &Research Institute, Killikulam
ABSTRACT

Tamil Nadu is pioneer in development of Palm Products Industry in India. Tamil Nadu
is a potential centre for the growth and development of palm products industry to a greater
extent so as to attract foreign exchange by way of export of Palm Products. Though Palmyrah’s
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

fruits and leaves have multiple uses, it fail to compete with other crops. The palmyrah artisans
belong to the group of the drudgering majority. Though these enterprises are gradually fading
with a paradigm shift in the attitudes of the people, it is high time to develop these enterprises.
A total of 100 sample (Palmyra entrepreneurs) were selected from each block @ 20 per block
from Thoothukudi and Tirunelveli districts following Simple Random sampling procedure.
Key Informant Techniques also been employed. Data collected through Focus Group
Discussion and well structured interview schedule. Sap based products viz., Palm gur, Jaggery,
Neera, Sugar Candy and Fruit based products viz.,Palmyrah Paanam (Soft drink) Jam prepared
from neera were the products in the study prepared by the sample. According to the training
need three-fourth of the respondents were interested to undergo trainings on Preparation of
Palmyrah tubers like Boiled Palm flour and Dried Raw Tuber Flour and more than half were
on Preservation of Palm gur and Palm jaggery and Palm sugar candy so that to fetch more
price.
H-09
Emotional Intelligence: A Catalyst for Inspirational Entrepreneurship in the globalized Business
Environment

ABSTRACT

Prof.M.Prakash,Assistant Professor,

Knowledge Business School, Salem

e-mail: drmp2021@gmail.com

Dr.A.Stephen, Director

Knowledge Business School, Salem

This study examined the role of emotional intelligence to transformation of entrepreneurship in the
globalized business environment. Emotionsand Intelligence are binominal way in all the areas of
business. In a hostile environment, business is more uncertainty, globally competitive and also neededa
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

catalyst to avoid unsolicited problems in the organization. In this turbulent time, Entrepreneurs has to
concentrate more on developing the emotionally intelligent workforce.

Emotional Intelligence is about using people`s emotions intelligently to gain the performance as we
wish to see within our self and achieve business results. The prime objective of this study is to reveal
diversified intelligence in entrepreneurship

The pioneer in the research of emotional intelligence by Salovey and Mayer (1990) defined a model of
emotional intelligence, which is considered as the first model in this context. According to them
“emotional intelligence is a subset of social intelligence, that helps to scrutinize own and other’s
emotions and to regulate them for problem solving”. This study also helps to understand the
entrepreneurial behavior and entrepreneurial potential.

Goldman model has also suggested four major EI domains such as Self Awareness, Self –
Management, Social Awareness and Relational Skills. To achieve high organizational goals and
fulfilling the expectations of the stakeholders in the 21st century, the intentional skills for enhancement
of emotional intelligence in entrepreneurship is highly required.

The primary difference between one’s successful organization and the other’s derailment is emotional
intelligence. In each situation, emotional arousal offers two possible outcomes: Success = Being aware
of your emotions and managing them so your behaviors are intelligently and proactively driven,
resulting in intentional and successful outcomes. Derailment = Losing control of your emotions so your
behaviors are impulsively and reactively driven, resulting in unintended and potentially costly
outcomes.

The results shed light on certain areas that need to be taken into consideration when aiming at
developing and enhancing entrepreneurial activities.

Keywords: Emotional Intelligence, Uncertainty, hostile, Derailment.


PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

H-10
WOMEN ENTREPRENEURS IN INDIA - ISSUES AND CHALLENGES

SNIGDHA PREETHI R.V*


*Research Scholar - Department of Management Studies
Sathyabama Institute of Science and Technology, Chennai

Dr. M. VALLIAPPAN**
**Professor - Department of Management Studies,
Jeppiaar Engineering College, Chennai
Abstract

Entrepreneurship is the process were initiative a business , that’s is gathering all the information’s,
designing, launching, setup a new business, taking risk and also providing employment .Today’s
women are trying to breakdown the gender stereotype and coming out with good new innovative ideas
and business. Women entrepreneurship refers to the startup by the women or group of women,
according to definition given by Indian government “a women entrepreneur is defined as a enterprise
owned and controlled by women having a minimum financial interest of 51% of the capital and giving
at least 51% employment generated to women” and this results in the increase in economic growth and
the gross domestic product of a developing country like India by over 27 %. This development in
change in women due to the growth of industrialization and globalization, education, awareness and
ability to take risk. It is projected that by 2025, India’s GDP will get an additional boost of 16 per cent,
by integrating women into the workforce. The theme of the 8th edition of Global Entrepreneurship
Summit, ‘Women first, Prosperity for all’ highlighted that when women do better, countries do better.
To achieve inclusive and equitable socio-economic growth, we must ensure that at least 25 per cent of
entrepreneurs in the country are women by 2025.The main purpose of this paper is to find the main
challengers and hardship faced by the women entrepreneur.

Keywords: women employment, women entrepreneur, challenges and issues.


PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

H-11

THE IMPEDIMENT FACING BY IT AND ITeSEMPLOYEES TOWARDS WORK LIFE


BALANCE

Pramila.C, M.Com CS., M.B.A., M.Phil (CS), DOA.,

PhD Research Scholar

Department of Corporate Secretaryship

Kongu arts and science college, Erode

Dr.E.T.Loganathan, M.C.S., M.B.A., M.Phil. PGDCA., Ph.D.,

Associate Professor,

Department of Corporate Secretaryship

Kongu arts and science college, Erode

ABSTRACT

Employee Wellness Programs (EWPs) is a new buzzword which came into existence in the post
globalization era after the progress of IT and ITeS sector in India. Employee Welfare programs already
existed in different c

companies in India. The workplace has changed due to globalization and technology advancement
which is making a great impact on the lives of the employees.

Jobs in IT and ITeS industry are knowledge driven and stress is existent in reality. The reason can be
pressure from seniors, target oriented approach, relationship with coworkers, lack of personal time,
spouse stress, children stress and the list goes on. This stress can create many mental and health
weaknesses which would affect the performance and productivity of the employee. The personal
weaknesses of the employees due to stress may lead to lack of time management, poor relationships,
low assertiveness, deviation from the goals, lack of confidence etc. Employees can face many chronic
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

health diseases. These above physiological and psychological problems created the need for EWPs.
These EWPs help the employees to understand the stress reasons, health problems and ways to
overcome it.

Employees are assets and human capital of the organization as all the jobs are knowledge based, so
organizations have to take care of the employees. In this fast and globalization era, helping employees
to be healthy and productive is necessary for the organization to achieve their objectives. After the
advent of globalization, the service sector, retail sector and IT & ITeS sectors are in boom and
employee is a very important factor in these organizations. Hence, organizations also started
considering the ―Human factor of human resources at work. The IT and ITeS employees are involved
in less physical work and more of the psychological work. There are many challenges employees face
like competition, target oriented jobs, 24/7 work culture, dual career, organization politics etc

.
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

H-12

A Study on Employee Work-Life Balance at

Reliance Market, Tiruchirappalli

Dr. J. Rajesh
Assistant Professor
Department of Management Studies
Saranathan College of Engineering, Trichy
profrajeshjayapal@gmail.com

B. Vithaki

Student, Final Year

Department of Management Studies

Saranathan College of Engineering, Trichy

vithaki07@gmail.com

ABSTRACT

Achieving the balance between work and personal life is becoming increasingly difficult due to
the pressure current society has placed on individuals. It defines what work/life balance is and identifies
the benefits it can bring from both employer and employee perspectives.It also examines the
complications in achieving the balance between work and personal goals and discusses the current
trends and solutions organisations have in place for their employees to assist in achieving the balance
between work and their life.

Work life balance refers to how people combine paid work with life’s other responsibilities. The
work life balance is an issue that is important both to the organizations and to employees. This issue has
come to the fore due to a multitude of changes in the work place, in employee demographics and in the
family sphere. Market is becoming highly competitive and companies are outsourcing to reduce labor
costs. The employees are thus under a lot of pressures and feel compelled to put in longer hours of work
to prove their worth and meet the expectations of the organizations.
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Work-life balance signifies the extent to which an employee experiences feeling fulfilled and having his
or her needs met in both work and non-work facets of life. Through experiencing greater work-life
balance, individuals report feeling better in general and tend to behave in favorable ways. Historically,
the influx of women in the workplace jumpstarted research into how female employees could
successfully care for families while working, but today work-life balance is discussed with respect to
multiple affected groups. In the modern era of technology and convenience, organizations have begun to
provide their employees with helpful ways to balance their work and non-work roles through benefits
like flexible work hours, telecommuting, and so on. However, offering these benefits is not enough; the
organization and management stand behind its promotion of healthy work-life balance for employees by
creating a culture as such and designing policies that support this initiative. Otherwise, employees feel
pressure to continuously work, which can be perpetuated by mobile devices and constant accessibility of
the internet that allows employees to transport a workstation wherever they go. Results indicate that in
general many people report experiencing poor work-life balance but not for lack of wanting it; therefore,
employers and employees alike should consider what is most important for achieving this healthy
balance.

F-02

Comparative Analysis on Selected Public Sector and Private Sector Mutual Funds in India with
Special Reference to Growth Funds

V.B. Karuna Moorthy1 Dr. N. Rajendhiran2


Ph.D Part Time Research Scholar, Professor-cum-Director,
PRIMS, Periyar University, PRIMS, Periyar University,
Salem-11 Salem-11

This article focused on investor’s investment decision making towards mutual funds by using
different statistical tools and different ratio analysis of mutual fund schemes (growth funds) of selected
banks (UTI Mutual Fund, LIC Mutual Fund, ICICI Prudential Mutual Fund, HDFC Mutual Fund). The
objective of this research work is to exploits the use of statistical tools and ratio analysis in terms of
financial performance and how good the selected mutual fund schemes through the statistical parameters
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

(Standard Deviation, Beta and Alpha) and ratio analysis (Sharpe Ratio, Treynor Ratio and Jenson
Ratio). The results of the research work concern among the Growth Funds like Equity Schemes,
Balanced Schemes, Tax Saving Schemes and Index Schemes. Based on the research analysis we can
easily analysis that which schemes is going to be best among the selected schemes and which is the
lowest preferred schemes among the selected schemes. Also the research findings are useful for the
Mutual Fund Companies in terms of knowing their performance among the mutual fund companies in
the market.

Key words: Mutual Fund, Growth Fund, Ratio Analysis, Statistical Analysis, Equity Schemes,
Investor’s Investment decision making

H-13

Social Entrepreneurship

Introduction: Entrepreneurship
India ranks 134 out of 189 countries in “doing business annual ranking “carried out by World
Bank.India’s low ranking focusing of lack of doing business, difficulties of starting business hurts
entrepreneurship growth. Entrepreneurship lies in exploit new opportunities in the realm of the
business. Entrepreneurship plays important role in economic growth and social economic
transformation. Entrepreneurship provide spark to engine of countries economy. Entrepreneurship and
economic development is interrelated.
About the author
Dr.Sundararajan
Associate Professor,
Sankara Institute of Management Science,
Saravanampatty, Coimbatore-641035
Mobile: 9367153253
Email: rajanphd2009@yahoo.com
Co-author:
Ms.S.Nivetha,
Ph.D. Research Scholar (Full-Time),
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Department of MBA, Sankara College of Science &Commerce,


Saravanampatty, Coimbatore-641035
Mobile: 98408 94726
Email: snivethaarthi@gmail.com

H-25

Business Ethics and Corporate Social Responsibility of

Mutual Fund Industry in India

* Dr. T. Sarathy, Associate Professor (PRIMS), Periyar University, Salem.


** G.Sudharsan,Ph.D-Research Scholar (PRIMS), Periyar University, Salem.
Tamil Nadu, India.
ABSTRACT:

Traditionally, investing has focussed around delivering financial returns. While the use of
proceeds has always been important, the consequence on the environment and humanity has not been a
consideration in decision-making. While some businesses have corporate social responsibility (CSR)
programmes and some investors follow policies around ethical investing—avoiding sectors such as
tobacco, alcohol, gambling etc.—there have only been a few such instances and the implementation of
these policies has been ad hoc and inconsistent.

However, times are changing. Globally, an ethical and long-term sustainable investing strategy is
gaining importance. Stakeholders now recognize the importance of responsible investing and the role of
financial markets in fostering sustainable development.

Firms and investors acknowledge that social and environmental issues can be material to the
financial outlook of investments, and ultimately, their own performance. There is a noticeable trend,
that, to the extent it is consistent with their investment objectives, investors are now looking to
incorporate environmental, social and governance (ESG) issues as part of their decision-making
processes.
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

Present investors are not only thinking for the profits but also they want to do something to the
society as well as peoples who need help to survive in the society. Investors are very much interested to
invest only in the company who maintain proper business ethics and corporate social responsibility
towards society as well as environment.

Key Words:Humanity, Incorporate Environmental, Social and Governance (ESG)

E-02

A STUDY ON WOMEN ENTREPRENEURSHIP IN NAMAKKAL DISTRICT

Dr.M.DEVISRI,

Assistant Professor inCommerce,

KSR College of Arts and Science,Tiruchengode,Namakkal.

ABSTRACT

Women Entrepreneurship plays anapex role in industrial development. India has always been a
land of entrepreneurs and also occupied a special position in the Indian economy. Women
entrepreneurship is the process in which women come forward to start a business, gather all resources,
undertake risks, face manychallenges,provides employment opportunities to others, and manages the
business independently. Approximately one third of the entrepreneurs in the world are women
entrepreneurs. Present days, society gives a better socio-economic status to women. The State
government and Central Government have been announced various schemes and empowerment
programs to promote women entrepreneurs. If the Government takes necessary promotional measures,
the number of entrepreneurs will increase and they can contribute much for the entrepreneurial growth
inIndia.These opportunities can be further applied for the growth ofIndia’s entrepreneurship and the
future of women entrepreneur will be an asset for the growth of our Country. This study helps to find
out the various problems faced by women Entrepreneurs and measurestaken by thegovernment and also
the innovative Schemes.

Keywords: Women Entrepreneurs, Entrepreneurs, Socio-Economic development.


PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

H-15

Role of Women in Family Managed Business with Reference to Selected Industries in Coimbatore
Region

Dr. V. Ramanithilagam D. Bhuvaneshwari

Asst. Professor/ Head PG & Research department of Commerce, Mahendra Arts &
Science College (Autonomous) Kalippatti. Tamilnadu

Research scholar, Department of Business Administration, Jairam Arts & Science College
Periyar University – Salem Tamilnadu

Abstract:

Family managed business plays vital role in the economy across all countries. The major factor
is that the family managed business generates world’s half of the work force in turn to the contribution
of world’s half of the GDP. In India, it is estimated above 75% of the registered firms are family
business. It is also estimated that women entrepreneurs comprise of around 25% of the total
entrepreneurs in India which growing by every year. The research carried on women in family managed
business is to get clear insight about them. The growth of women through education, socio-economic
forces and through entrepreneurial ventures had stimulated the researcher to undertake such study.
Women play various roles in family and functional career based roles by shouldering multiple business
responsibilities. However there were not much research done on this aspect, the reasons for women
being part of the business and their influence on the business especially in Coimbatore. The research gap
had been addressed by this present study.
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

M-04

A Comparative Study on Availability of Product and Service between Public and Private Sector
Banks in Salem District

Mr.S.Vijay Arun.,MBA *
M.GOPINATH**
Assistant Professor* MBA Student**
Department of Management and Research
AVS College of Arts and Science, Salem-636106

Abstract

Banking is to be considered as pure financial service industry and responsible for the economic
development of an economy up to great extent. Product and service is the vital for retaining existing
customers and attracting prospective customers to widen the level of operational activities in any
concern. In India, Private and Public sector banks are rendering financial services. The Policies and
Strategies of Private and Public banks are different that leads variation in the customers. This paper tries
to measure for availability of product and services provide to Public and Private sector banks and factors
responsible for variation in customers satisfaction. The objective of the research is to get the availability
level, variations in satisfaction level and reasons responsible for variations in satisfaction level or
dissatisfaction in public and private sector banks. This research is based on primary information’s
obtained from customers of Public and Private sectors banks in Salem district. Overall, Customers of
Private and Public sector banks are satisfied except some behavioral factors of the banks customers. So,
there are need to consider tangibles and behavioral factors of the customers to enhance the level of
availability of product and service of Public and private sector banks. This result of comparative study is
improve overall product and service and customer satisfaction for both banking sector.

Keywords: Banking Product and services, Customers satisfaction, Financial inclusions.


PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

H-16

A Study on Emotional Intelligence and Occupational Stress among Police Department in Salem
District

Mr.G.PRABU., MBA.,M.Phil.,(Ph,D) * G.Indhumathi**


Assistant Professor* MBA Student**
Department Of Management and Research
AVS COLLEGE OF ARTS AND SCIENCE, SALEM-636106

Abstract
Every individual is exclusive in their talent, understanding, performance, attitude,
competency, and participation and so on. People experience stress in personal life and at work
place. The purpose of the study was to investigate the relationship between emotional
intelligence and perceived stress in the workplace and health-related consequences in police
department. The emotional intelligence has gain wide recognition in the domain of psychological
research in the recent years. There is an increasing realization that the emotions and their
management play an important role in personal as well as professional life of the police officers.
The emotional intelligence may be described as a set of interrelated abilities for identifying,
understanding and managing emotions both in the self and in others. It is important for police
organization. A type of emotional information processing that includes accurate appraisal of
emotions in oneself and others, appropriate expression of emotions and adaptive regulation of
emotions in such a way as to enhance their living. Physical strains may result from the
physiological components of experienced emotions that can adversely affect the health of the
police officers. Some researchers suggest that emotional intelligence can be learn and strengthen;
while other claims it is an in born quality. It is an important factor in determining life success
and psychological well-being of the police department. In the present study has been analyzed.
There are 399 Police stations are in Tamil Nadu and 50 Police stations are available in Salem
district. For this study purpose 125 samples were collected among Police department in Salem
District.
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

The Chi-square test was used to test the four hypotheses raised in the study. The analysis
reveals that majority of the police officers feel higher in stress among the Police department due
to lack of rest, more working hours, lack of time to spend with their family. In conclusion,
Emotional Intelligence shows much promise in the police force and the worthy of further
research. If the division of work, an appropriate rest time are takes place the stress level may
reduce among the police department.

Key words: Emotional Intelligence, Occupational Stress, Organizational Commitment.

GM-02

Challenges Faced by Farmer’s: A Socialogical Analysis


Mr.A.Saravanan., MBA * M.Manikandan**
Assistant Professor* MBA Student**
Department Of Management and Research
AVS COLLEGE OF ARTS AND SCIENCE, SALEM-636106

Abstract
Agriculture is backbone of India, and its support development of our country. Small and
marginal farmers faced lots of problem on everyday life cycle. Shortage of water and some seasonal
problem affected on farmers. Challenges faced by farmers though contributing for the agricultural
development and indirectly for the national development, they are not free from problems and
challenges. Hence, the proposed study is made to know about the same under the title “Challenges
Faced By Farmers: A Sociological Analysis”at tiruchirappali district The present study mainly aimed to
study the problems and challenges of small and marginal farmers in Tiruchirapalli district.The scope of
the study is identify after and during the study is conduct. The main scope of the study is to analyze the
flow of Challenges faced by a Farmers. It is estimated that human race originated in the earth 50
billion years ago .In this study going asses challenges faced by farmers. This research is useful at all
stages of as farmers life cycle – from agricultural development to formulation. For this purpose of study
we have used many reviews of literature from various sources. This study is fully analyzed by the
research methodologies are like collection of data, sample design and tools from SPSS software. Both
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

primary and secondary data are used in this study in order to meet the requirements of the purpose.
Under this study primary data are collected by using self-administered questionnaire. The sample size is
120 chosen for the study. Secondary data are collected from the websites, magazines, books, periodical
surveys and library books. The collected data are analyzed by preparing suitable tables. The information
collected with the help of self - administered questionnaire are tabulated and analyzed by using Chi-
Square Analysis. There is no significant association between age of the respondents and social life
satisfaction.

KEY WORDS: Agriculture Development, Government Schemes, Work Life Balance


H-19

AN EMPIRICAL STUDY ON STUDENT PERCEPTION ABOUT ENGINEERING COURSES


WITH REFERENCE TO SALEM DISTRICT ENGINEERING COLLEGES
Mr.P.MANIKANDAN.MBA.,M.Phil.,Ph.D * B.JHOTHEESHWARI**
Assistant Professor* MBA Student**
Department Of Management and Research
AVS COLLEGE OF ARTS AND SCIENCE, SALEM-636106

Abstract
Perception is a needful factor which is interpret the individual person’s process like viewing,
accepting, selecting, organizing, interpreting and provides meaning to a situation. This study based on
descriptive research design. This research report is based on stratified sampling under non- probability
sample design. The stratified random sampling elements have been selected from the target population
on the basis of their accessibility to the researcher.On the contrary negative perception of their teacher
behavior is likely to exercise negative influence on the actions and behavior.Both primary and
secondary data are used in this study in order to meet the requirements of the purpose.Under this study
primary data are collected by using self-administered questionnaire. The sample size is 120 chosen for
the study.Secondary data are collected from the websites, magazines, books, periodical surveys and
library books. Thecollected data are analyzed by preparing suitable tables. The information collected
with the help of self - administered questionnaire are tabulated and analyzed by using Chi-Square
Analysis. There is no significant association between gender of the respondents and overall satisfaction
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

about higher education.For the purpose some important factor has been taken for the study such as
factor describing student perception, factors affecting learning process and overall satisfaction about
higher education among the engineering college students

Key Words: Students Perception, Higher Education, Learning Methods.

H-20

“Effectiveness on Supply Chain Management with Reference to Fast Moving Consumer


Goods (FMCG) Sector in Salem District”

Dr.I.CARMEL MERCY PRIYA.,MBA.,M.Phil.,Ph.D * S.B.UDHAYAN**

Principal* MBA Student**

Department Of Management and Research

AVS COLLEGE OF ARTS AND SCIENCE, SALEM-636106

Abstract

The Indian FMCG sector is the fourth largest sector in the economy with a total
market
sizeofRs167,100crores.TheMarketisappraisedtogrowtoUS$100Billionby2025,According
to Market research Firm Nielsen. It has a strong MNC presence and is considered by a
well-recognized distribution network, intense competition between the organized and
unorganized
segmentsandlowoperationalcost.Professionalmanagementandcompetitiveattitudeareessen
ce for improving overall efficiency and effectiveness in every business, which makes
business organization more effective in terms of political and economic development. In
this study reveals that the supply chain management in FMCG sector perceived by the
mangers responsible. This research is useful at all stages of a product’s life cycle – from
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

concept development to pricing and marketing strategy formulation. Various reviews of


literatures are used for the purpose of this study. The sample size is 120 chosen for the
study. The collected data are analyzed by preparing suitable tables. The information
collected with the help of self - administered questionnaire are
tabulatedandanalyzedbyusingChi-SquareAnalysis.Thisstudyisfullyanalyzedbytheresearch
methodologiesarelikecollectionofdata,sampledesignandtoolsfromSPSSsoftware.Thestudy
has analyzed various factors of the respondents, transportation and service effectiveness
of the
respondentswhoareparticipatedinthecollectionofsamplings.ItdeliverstheleveloftheFMCG
sector at Salem districtlevel.
Keywords: E-Commerce, Goods andservice, Marketingchannel, Supply Chain Process

M-05

“Effectiveness on Supply Chain Management with Reference to Fast Moving Consumer


Goods (FMCG) Sector in Salem District”

Dr.I.CARMEL MERCY PRIYA.,MBA.,M.Phil.,Ph.D S.B.UDHAYAN

Principal MBA Student

Department Of Management and Research

AVS COLLEGE OF ARTS AND SCIENCE, SALEM-636106

Abstract

The Indian FMCG sector is the fourth largest sector in the economy with a total
market
sizeofRs167,100crores.TheMarketisappraisedtogrowtoUS$100Billionby2025,According
to Market research Firm Nielsen. It has a strong MNC presence and is considered by a
well-recognized distribution network, intense competition between the organized and
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

unorganized
segmentsandlowoperationalcost.Professionalmanagementandcompetitiveattitudeareessen
ce for improving overall efficiency and effectiveness in every business, which makes
business organization more effective in terms of political and economic development. In
this study reveals that the supply chain management in FMCG sector perceived by the
mangers responsible. This research is useful at all stages of a product’s life cycle – from
concept development to pricing and marketing strategy formulation. Various reviews of
literatures are used for the purpose of this study. The sample size is 120 chosen for the
study. The collected data are analyzed by preparing suitable tables. The information
collected with the help of self - administered questionnaire are
tabulatedandanalyzedbyusingChi-SquareAnalysis.Thisstudyisfullyanalyzedbytheresearch
methodologiesarelikecollectionofdata,sampledesignandtoolsfromSPSSsoftware.Thestudy
has analyzed various factors of the respondents, transportation and service effectiveness r
E-15

A STUDY ON SOCIO ECONOMIC PROFILE OF WOMEN

ENTREPRENEURS IN SALEM DISTRICT

Ms.M.RAMYA, MBA., M.Phil * S.RAMYA**


Assistant Professor* MBA Student**
Department Of Management and Research
AVS COLLEGE OF ARTS AND SCIENCE, SALEM-636106

Abstract
Women entrepreneur is regard as a person who accepts a challenging role to quench their
behavior needs and to become economically independent by making appropriate adjustments in both
family and social life. They are frequently on the look-out for new and innovative conduct which leads
to strong economic participation. Their performance, ability, skill and knowledge, their insight in
business and a pushing desire to do something positive are the reasons for women to ascertain and
manage organized industries and take up challenging ventures. The common factors of women
entrepreneurs related to the family and the community has behavior on entrepreneurship. The economic
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

factor act as a support for financial support to develop the entrepreneurship. The psychological factors
include the aspect of personality of the women individual to develop the entrepreneurship. In the present
study, the socio-economic profile of the select women entrepreneurs such as age, marital status,
educational qualifications, nature of family, no. of dependent, annual income of family, business,
occupation and ambition had discussed. Further, the personality nature, entrepreneurship of women and
the like have also been examined. In order to study the objectives, this part has been divided into two
heads as under, Socio- economic profile of the selected women entrepreneurs, organization profile
among the respondents. Collected the datas among 120 women entrepreneurs in Salem district. 55
samples are collected in thalaivasal and its surroundings areas,45 samples are collected in attur its
surroundings areas,20 samples are collected in mettur.
Key words: Women Entrepreneur, Economic status of Women, Financial Inclusion, work and life.

E-16

Formative research to develop social marketing intervention for promoting green


entrepreneurship among the Particularly Vulnerable Tribal Groups (PVTGs) of Nilgiris.

R. Gowri (Research scholar) and Prof. Dr. D. Sudharani Ravindran


PSG Institute of Management, PSG College of Technology,
PB No. 1668, Peelamedu, Coimbatore-641 004, Tamil Nadu.
E-mail: meetrgowri@gmail.com

Abstract

Green entrepreneurship was borne out of the necessity and need to protect our planet from
various environmental issues like pollution and global warming. The aim of this study is to conduct
formative research to expand the knowledge base about the Particularly Vulnerable Tribal Groups
(PVTGs) of Nilgiris, and their perceptions about green entrepreneurship. This study shows the various
influencing factors and community resources available to aid the development and implementation of a
community-based social marketing intervention for promoting green entrepreneurship, focusing the
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

socio-economic development of PVTGs. A qualitative research design was the basis for the
investigation of the topic in focus, by in-depth interviews with the tribal volunteers and local community
members, focus group discussions with the stakeholders to understand the tribal economy and the
influential factors assisting their development. It is found that PTVGs are possessing very low level of
entrepreneurial traits which stops them to enter in an entrepreneurial venture. It is suggested to enhance
the entrepreneurial capacity among the tribal groups by developing a social marketing intervention
focusing on multi-pronged / multi stage approach.

Keywords: Formative research, Particularly Vulnerable Tribal Community, Green Entrepreneurship,


Social Marketing intervention

E-17

A STUDY ON THE GOVERNMENT SCHEMES IN PROMOTING WOMEN


ENTREPRENEURSHIP IN INDIA

ABSTRACT

Women entrepreneurs have become a very strong driving force in today’s corporate world. Not
only women entrepreneurs are able to equalize their duties of both motherhood and entrepreneurship
and they also comprise of almost half of all businesses owned today in the society. Women
entrepreneurship development is an important part of human resource development. The development of
women entrepreneurship is very low in India especially in the rural areas. Women have to become
aware of their existence, rights and work situation. Women entrepreneurs also have more access to
business capital and seed funding than ever before. They are extremely motivated and supported by the
government and by many agencies for their business related matters. Moreover the companies managed
by women are more efficient, powerful and profit-making. The government of India introduced
various initiatives and policies measure to promote a culture of improvement and
entrepreneurship in the country. India however, has enormous potential to innovate, to increse
entrepreneurs and creates jobs for the benefit of the nation and the world. This paper highlights
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

the role of government schemes for promoting entrepreneurship and advantages of


entrepreneurship.The study is based on the information collected from the different secondary sources.

Keywords: women entrepreneurs, Entrepreneurship, various government schemes.

--------------------------------------------------------------------------------------------------------------------

DR. (Mrs) V.M.SUNEELA SHYAM, ASST PROF OF ECONOMICS, ETHIRAJ COLLEGE FOR
WOMEN, CHENNAI -600 008.

M-O6

A Study on Farmers Attitude and Preference towards Export of Agricultural Products in Salem,
Erode and Namakkal Districts of Tamil Nadu

Prof.Dr.V.R.Palanivelu Mr.A.Apdhul Kathar

ABSTRACT

Agriculture occupies a central position in the Indian economy. It contributes 29.4 percent of
GDP, loying 64 percent of the country's workforce. Food price volatility has had a dramatic impact on
the food security of poor households in developing countries. Equally serious has been the impact of
long-term trends such as a slowdown of agricultural productivity growth, urbanization and an
increasingly sophisticated supply chain. These changes have led farmers to focus on exports and other
means of commercialization for better returns. For this a positive attitude of farmers towards farm
management and export benefits is essential. With this back ground, the present study is taken up with
the rigor.

Key words: Agriculture, Indian economy, Agriculture Product, Farmer.


PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

F-04

ANALYSIS OF TIME SERIOUS ANALYSIS ON EXPORT OF GRANITE STONE IN V.O.C


PORT TRUST TUTICORIN

Jothilakshmi, Research Scholar, Department of Economics, Periyar University, Salem-11


Dr.K.Jayaraman, Associated professor, Department of Economics, Periyar University Salem11

Materials and Methods


Autoregressive process of order (p) is, Yt = μ + ϕ 1 Yt-1 + ϕ 2 Yt-2 + ϕ 3 + Yt-3 +……… ϕp Yt-p + εt:

Moving average process of order (q) is, Yt = μ - ϕ 1 εt-1 - ϕ2 εt-2 - ……. - ϕq εt –q + εt:

And the general form of ARIMA model of order (p, d, q) is

Yt = ϕ 1 Yt-1 + ϕ 2 Yt-2 + …… + ϕp Yt-p + μ - ϕ 1 εt-1 - ϕ2 εt-2 - ……. - ϕq εt –q + εt :

Where Yt is export of Granite Stone in tonnes through V.O.C port, εt’s are independently and
normally distributed with zero mean and constant variance for t = 1, 2,3,…..,n: d is the fraction different
while interpreting AR and MR and ϕ’s and ϴ’s are coefficients to be estimated.
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

H-22

Motivations and Challenges of Rural Students In Urban Educational Space: An Empirical


Analysis among Management Student – Salem.

Dr.S.Balamurugan*
Faculty - Periyar institute of management studies
Periyar University
Salem
balaprims@periyaruniversity.ac.in
Mrs. V. Sudha**
Ph.D Full Time Research Scholar
Faculty - Periyar institute of management studies
Periyar University
Salem
sudhaphd2017@gmail.com

Abstract

Motivation plays a crucial role in learning. Motivation energizes the behavior of the individual.
It also directs the behavior towards specific goals. It helps in acquisition of knowledge, develops social
qualities, increases initiation of persistence in activities, leads to improved performance and develops a
sense of discipline in the individual. Higher education’s are in a position to build a strong in between
bridge for students. Public and private institutions in rural and urban areas have been established. The
number of institutions in rural areas is increasing, but rural students still are liable to study in urban
areas. Rural students believe that urban institutions will provide a better quality of education for them.
Urban institutions provide both opportunities and challenges for rural students. The purpose of this
study is to determine the motivations and challenges of that rural student in urban educational space. We
analyzed the perceptions of rural students.

Key Words: Rural Student, Motivation, Challenges, Education Space.


PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

H-23

A Study on Effectiveness of Government Scheme among Scheduled Tribe People Trichy District

N.KALAIYARASI, MBA* K.MOHANRAJ**


Assistant Professor* MBA Student**
Department Of Management and Research
AVS COLLEGE OF ARTS AND SCIENCE, SALEM-636106
ABSTRACT

The Scheduled Tribes and other Traditional Forest Dwellers (Recognition of Rights) Act (more
commonly referred to as the Forest Rights Act or FRA) was enacted in 2006. Basically the law concerns
the rights of forest dwelling communities to land and other sources. Ramaiah (1977, pp. 17-37) found
that in the post independence era, the government has spent Cores of money for the welfare and
development of the tribe’s. Promotion of tribal education has been receiving top most priority and
attention to the government. On the basis of information collect, a well planned pre tested questionnaire
was prepared and interview schedule has drafted and pilot study was conducted. For the purpose of
primary data collection questionnaires are prepared and collect the samples from scheduled tribe people
among the trichy district. Randomly 120 scheduled tribes samples taken from the primary data
collection. 'Stratified Random Sampling' is used for this study. Trichy District consists of Total sample
used for this 120 scheduled tribe people have been selected from each to simple random basis. SPSS
used for statistical analysis and statistical tools are The chi-square statistic is commonly used for testing
relationship between categorical variables.The objective of discriminate analysis is to split a population
into two separate groups. The maximum of people based on agricultural related works. Next to
agriculture and traditional occupation they have now become gatherers. Their rights on forest and their
present with nature are to be relooked as they have been traditionally protecting and conserving the
forest resource for sustainable use for the people.

KEY WORDS:

Traditional Business, Agriculture development, Occupation environment, Community Rights


PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

H-24

Skill Expectations among Women Students: A Study Focus on Management Course

Dr.S.Balamurugan P.Kalai Rani


Assistant Professor – PRIMS Ph.D – Research Scholar
Periyar University Periyar University
Salem – 11. Salem - 11

Abstract:
The management education is considered as exclusive as it attracts young men and women who
are usually motivated by the optimistic consequences related with management education. In India
higher education, especially management education is witnessing an exponential growth in terms of
number of institutes imparting management education which are usually termed as Business Schools.
The Master of Business Administration attracts people from a wide range of academic disciplines. The
core courses in the MBA programme are designed to introduce students to various areas of business
such as accounting, finance, marketing, human resources, and operations management. The main
purpose of this study to identify the female management student’s required and expected skills and to
analyze the skills offered from institutions for the student’s development. In this study the required data
collecting from 60 female students who are studying MBA course with the help of a structured
questionnaire. In this empirical study Descriptive Statistics, Factor Analysis, and Chi-Square test have
been used to interpret the collected data.
Key words: Master of Business Administration, Skill Development, Expectations
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

E-18

Role of Governmental and Non-Governmental Agencies in Promoting Entrepreneurship in India

Dr.S.Saravanakumar
Dr.D.Manikandan

Abstract
Finance and support are just like legs on an enterprise stands. Absence or inadequacy of one
makes the other ineffective. Both are relevant and necessary for enterprise to function effectively. There
is research evidence to believe that availability of finance is a necessary condition but not the only
condition to make an enterprise run effectively. Non-financial support is also equally necessary to make
an enterprise function smoothly. The reason is not difficult to seek. Availability of finance on soft
terms cannot duly compensate for the lack of infrastructural facilities (Papola and Tiwari: 1981). In
view of this, the present paper discusses the role of government and non-government agencies in
promoting Entrepreneurship in India.

Key Words: Ancillary Unit, Industrial Estate, Development Funds, Industrial Potential Survey.
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

F-05

A Substantial Venture Capital in India: Locality -Wise Analysis

Dr.K.Selvavinayagam
A.Usha Lakshmi
Abstract:
Venture Capital is money provided by professionals who invest and manage young rapidly
increasing companies that have the probable to develop into significant economic contributors. The
Government of India in an attempt to bring the nation at par and above the developed nations has
been promoting venture capital financing to new, innovative concepts & ideas. Venture Capitalists
in India are biased toward technology companies with 68.0% of investments made in this sector.
Other sectors include healthcare and education accounting for 9.0% and 7.0% of total investments
respectively.
The VC industry in India has had a somewhat frustrating run. With too much money
chasing too few deals, Indian venture capital is struggling. Venture Capital firms invested over 206
deals in India during 2014, registering a fall of about 18 percent over the corresponding period a
year ago. Of the 184 exits in the Industry, the technology sector accounted for about 137 of them.
This study would be an exploratory study. Venture Capital Investments in various sectors like Real
Estate, Telecom, InfoTech, Media, Biotech and Pharmacy will also be compared. VC growth in top
sectors will also be talked about. Various Companies that invested in India will also be contrasted
on various factors like size of investments, location and number of deals.
Key Words: Venture Capital, Investments and India.

E-19

Challenges and Opportunities of Entrepreneurs in Recent Indian Economy


Dr.M.Senthilkumar
S.Rajalakshmi
Abstract
This paper explores key opportunities and challenges facing entrepreneurship. In the recent
economic scenario no country can enough to slow down their step taken for its economic growth.
The growth of economy is in motion of products and services. The person who can understands the
market will survive and also contribute to economic growth of country. Entrepreneurs are
resourceful, passionate and driven to succeed and improve. An entrepreneur is a businessperson who
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not only conceives and organizes ventures but also frequently takes risks in doing. Entrepreneurs are
help in meeting their goal and also satisfying the several needs of society knowingly and
unknowingly. Increase of entrepreneurship activities all over the world will have more productive
and employment. Employment opportunities are significantly need for the emerging economies.
Industrial development is based on the entrepreneurial competencies of the people. Levels of
entrepreneurial intensity depend upon the independence one exhibits, the level of leadership and
innovation they demonstrate, responsibility they shoulder, and creativity in executing their business.
All over the world there is a growing interest in entrepreneurship and the central role of the
entrepreneur. So, the paper focuses the qualities required for an entrepreneur, the opportunities and
barriers faced by the entrepreneurs.
Key words: - Entrepreneurs, Economic development, Employment, Challenges, emerging
economies.
E-20
Entrepreneurship Green Marketing ManagementThrough E-CommerceinIndia

Dr. G.Venkatesan
G.Rama
-Abstract-
The intention of this research is to identify the sustainable supply chain entrepreneurship
management practices adopted by the world’s largest corporations. Supply Chain Management
and Logistics involves optimizing the delivery of goods, services 1and information from supplier to
customer. An effective supply chain makes companies competitive and profitable. Information is
essential to making optimal supply chain decisions because it provides the global scope needed to
make optimal decisions. Information technology (IT) provides the tools together this information
and analyses it to make the best supply chain decisions. The Internet high speed development,
electronic commerce has caused the current distribution realm significant transformation gradually.
In the electronic commerce practice, the online electronic payment is the electronic commerce
essential link, also is the foundation condition which electronic commerce can smoothly develop.
Not the corresponding real-time electron payment means coordinate, electronic commerce only can
be does not have the practical significance "the hypothesized commerce”, but is unable to realize
on the genuine net the transaction. The on-line electronic payment is the electronic commerce
development core, is completes on the net the transaction essential step, also is at present restricts
the domestic network application development a bottleneck. Index Terms—electronic commerce;
on-line electronic payment; security; electronic payment; payment system Latest and the

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state of art technologies and entrepreneurship management tools ERP, CRM, and
SRM along with auto ID technique RFID have to be used for improving the performance of Supply
Chain Management and Logistics in India.

Keywords:GreenSupplychainentrepreneurshipmanagement,Sustainability,GoingGreen,ProductDe
velopmentSCMandLogistics,IT,CPFR,ERP,CRM,SRMandRFID.
M-07
A Study on Awareness Level of Millet Products among Household Consumer in Salem
District

Dr.R.SubramaniyaBharathy1Mrs.R.Rajapushpam2

ABSTRACT

The Indian food industry is working hard for the growth of traditionalism. In every year
Indian food industry is having unique participation in world of commerce. Therefore, the Indian
food industry is considered essential and also it grows as high profitable. The Indian food industry
is taking initiative, particularly millet products are packed and making it attractive for the people to
purchase and because of this the value of the millet products is increased.Consumer awareness is
the process of making the consumer conscious about the particular product or services that are
available in the society.Millets are small seeded with different varieties such as pearl millet, finger
millet, Kodo millet, proso millet, foxtail millet, little millet, and barnyard millet. Millet grains are
usually milled by a non-notarized grain mill that cranks by hand or another nonelectric method,
especially in rural areas for household uses. Today, more consumers are aware about the
millet products, but the usage of it is low because it is not highly available and the price of the
millet products is high. As the farmers are the hard workers the millet foods are the highly
consumed by them. Effects of milling on the nutritional contents of millet grains and their milling
fractions have been studied by a number of researchers.The study is an empirical analysis designed
to measure the awareness level about millet products among households, with a sample of 100
Households. In the study it is found that the awareness level is high in both rural and urban areas.
But the rural people are consuming millets. In larger quality than the urban people. Factors like non
availability, high price, lack of preparation time, lack of preparation knowledge are majority

1
Dr.R.SubramaniyaBharathy, Assistant Professor, Periyar Institute of Management Studies (PRIMS),Periyar
University, Salem – 11, bharathyprims@gmail.com.

2
Mrs.R.Rajapushpam, Ph.D Research Scholar, Periyar Institute of Management Studies (PRIMS), Periyar University,
Salem – 11,rajapushpam333@gmail.com.
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influence the consumption pattern of the target respondent.in the industry address these issues the
growth of millet industry will be healing their one.

Key words: Awareness level, Millet Products, Household, Consumer

E-21

Economicdevelopment among Young women entrepreneurship in Hill Station in Salem


District

Dr.J.Senthivelmurugan S.V.Raj Kamal

ABSTRACT

Women marketers may be defined as a female or organization of girls who commence and
operate an enterprise assignment. Women has been a hit in breaking their confinement in the limits
of their houses through getting into various varieties of experts and offerings girls marketers have
proved to be on par with their men counterparts in enterprise acumen and are emerging as smart
and dynamic entrepreneurs. Entrepreneurship among girls is a critical avenue through which girls
can triumph over their subordination within the own family and the society as a whole.

Keywords: Economic development young women entrepreneurship

EX-01

ROLE OF AGRICULTURAL EXPORT IN INDIAN ECONOMY

Dr.V.R.Palanivelu Mrs.S.Nandhini

Professor- cum-Director Ph.D Research scholar

PRIMS, Periyar University PRIMS, Periyar University

ABSTRACT

Agriculture is the backbone of India’s socioeconomic development.In India, agriculture


accounts for about 12% of total exports earnings which imply that uncertainty in the world

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agriculture market will have a great impact on the whole economy. Indian agricultural export has
undergone significant changes during recent times. In this context the present study has analyzed
the trends in export of agricultural commodities over years from India and the export performance
of a large number commodity and commodity group based on their contributions to the total
agricultural export. Also the study finds a significant increase and as well as decrease in share of
export of certain agricultural commodities.

Keywords:

Agriculture, Indian economy, export, Trends, Export Performance

M-08

Consumer Perceptions of Global and Local Brands

Dr. T. Sarathy, Associate Professor (PRIMS), Periyar University, Salem.


R.Mohan, Ph.D-Research Scholar (PRIMS), Periyar University, Salem.
Tamil Nadu, India.
ABSTRACT:
The purpose of this dissertation is to investigate consumer attitudes and preferences towards
local and foreign brand purchases against a background of factors like Prestige, Quality,
Availability and Price. It was found that the quality of global brands was perceived to be generally
higher and superior and symbolic to local brands. Most consumers also associated greater
accessibility of foreign brands in the Iran market. As companies become global, managers must
possess a thorough understanding of the attitudinal and behavioral characteristics of emerging
consumer markets, because what is known about consumers in one part of the world is not
applicable to consumers in other parts. A survey design was employed to collect data for this
research. A total of 200 questionnaires were collected from young adults within the Tehran area.
However, for the purpose of this research, young adults will be defined as those aged between 21
and 40 because young adults in this age range are more likely to earn sufficient income to indulge
in status seeking consumption of Brand. To collect data, the convenience sampling approach was
adopted, and questionnaires were distributed to the Clothes simple stores.
Keywords: Global Brands, Local Brands, Iran, Price, Availability and Product Quality, Price

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E-22

Impact of Financial Credibility in Entrepreneurship Development in India – A Conceptual


Framework

Dr.M.Suryakumar J.Mohammad Nabi

ABSTRACT

Entrepreneurship development these days has been seemed as the bedrock and factor to
economic balance and development around the globe, thinking about its impact in growing
possibilities and assembly the wishes of agencies and individuals. The entrepreneurial improvement
in a rustic depends to a degree on the supply of finance. In India, like different countries, the huge
and established industries can always boost money for his or her initiatives; Develop inside the
aggressiveness of marketers also will be determined by means of the provision and quantum of
finance. The Entrepreneurship improvement in occupies an critical role within the industrial
financial system of the us of a due to its advantage of low funding, excessive capability for
employment and wider dispersal of industries in rural and semi-city regions.
Keywords: Impact, financial crises, Entrepreneurship development, Economic condition

M-09

Whether Green Marketing is Essential for the Present Technological Era?

* Dr. P.Thirumoorthi, Associate Professor (PRIMS), Periyar University, Salem.


** G.Boobalan, Ph.D-Research Scholar (PRIMS), Periyar University, Salem.
Tamil Nadu, India.
ABSTRACT

Green marketing is the marketing of products that are presumed to be environmentally safe.
Thus green marketing incorporates a broad range of activities, including product modification,
changes to the production process, packaging changes, as well as modifying advertising. Yet
defining green marketing is not a simple task where several meanings intersect and contradict each
other; an example of this will be the existence of varying social, environmental and retail
definitions attached to this term. Other similar terms used are Environmental Marketing and
Ecological Marketing According to the American Marketing Association, green marketing is the
marketing of products that are presumed to be environmentally safe. Thus green marketing

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incorporates a broad range of activities, including product modification, changes to the production
process, packaging changes, as well as modifying advertising. Yet defining green marketing is not
a simple task where several meanings intersect and contradict each other; an example of this will be
the existence of varying social, environmental and retail definitions attached to this term. Other
similar terms used are Environmental Marketing and Ecological Marketing.
While the question of whether these wants are reasonable or achievable is important, this
issue will not be addressed in this paper. In market societies where there is "freedom of choice", it
has generally been accepted that individuals and organizations have the right to attempt to have
their wants satisfied. As firms face limited natural resources, they must develop new or alternative
ways of satisfying these unlimited wants. Ultimately green marketing looks at how marketing
activities utilize these limited resources, while satisfying consumers wants, both of individuals and
industry, as well as achieving the selling organization's objectives.
E-23

Impact of Entrepreneurship on Economic Development in India: A Critical Study

Dr.M.Senthilkumar

A.Mohammedrishath

Abstract

Entrepreneurship is one of the most important inputs in the economic development of a country.
Entrepreneurs play a central role in the economy by establishing firms, which in turn create markets
and organizations. An individual engages in entrepreneurial activities before the firm is established
and then becomes an owner after the firm is established. In the case of India, Entrepreneur have
performed below expectation due to a combination of different problems themselves through
environmental related factors, instability of governments and frequent government policy changes
etc. Entrepreneurship Promotions should thus ensure the availability or possession of managerial
capacity and acumen before pursuing financial resources for the development of the respective
enterprise. The aim of the paper is to develop and analyze the contributions of entrepreneurship in
the economic development in India. Whereas both the positive as well as the negative impact of
entrepreneurship on the economy has been discussed.

Keywords

Entrepreneurship, Positive Impact, Negative Impact, Economic Development, India

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E-25

A STUDY ON POSITIVE IMPACT OF PRINT MEDIA


ON SELECT ENTREPRENEURS IN ERODE CITY
Author:

D.Sundaramoorthi,
Ph.D. Research Scholar (Part Time),
Periyar Institute of Management Studies,
Periyar University,
Salem – 636 011.
Cell: 98427 39091.

Co- Author:

Dr. P.Thirumoorthi, BE (SW)., MBA., Ph.D.,


Associate Professor,
Periyar Institute of Management Studies,
Periyar University,
Salem – 636 011.

Abstract

Media-based physical activity interventions include a variety of print, graphic, audiovisual,


and broadcast media programs intended to influence behavior change. New information technology
allows print to be delivered in personalized, interactive formats that may enhance efficacy. Media-
based interventions have been shaped by conceptual models from health education, Social
Cognitive Theory, the Trans theoretical Model and Social Marketing frameworks.The printing
press was the great innovation in early modern information technology, but economists have found
no macroeconomic evidence of its impact. This article exploits city-level data. Between 1500 and
1600, European cities where printing presses were established in the 1400s grew 60% faster than
otherwise similar cities. Cities that adopted printing in the 1400s had no prior advantage, and the
association between adoption and subsequent growth was not due to printers choosing auspicious
locations. These findings are supported by regressions that exploit distance from Mainz,
Germany—the birthplace of printing—as an instrument for adoption.

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The phenomenon of media entrepreneurship is currently attracting increasing interest by


scholars and practitioners alike. However, most of this attention is devoted to entrepreneurship
within new media, while some of the traditional media industries—for example print media—are
believed to be the living dead without much future promise. Nonetheless, sustainable
entrepreneurial ventures do emerge in these traditional media industries. These ventures
demonstrate that new venture creation and survival in traditional media industries is in fact possible
and that the current scholarly focus on new media entrepreneurial activities is too restrictive. This
article conceptualizes and explores the phenomenon of entrepreneurship in traditional media
industries. Gringo and the team behind it have received massive media attention as well as several
prizes for their innovativeness, and stirred up the emotions of many people. A number of
propositions are derived from the case, which can serve as a starting point of future empirical work
on media entrepreneurship in traditional industries. In addition, these propositions can serve as
practical guiding lights for (potential) media entrepreneurs.

Keywords: Impact, Print media, Entrepreneurs, Behaviour.

H-26

Role of Health Care Management Education

in Indian Health Care Sector

Author Details : Dr. K. Jayaraman(Associate Professor) Dept. of Economics,


PeriyarUiveristy, Salem &
Mr. R. Mohan(Research Scholar – P/T) Dept. of Economics, PeriyarUiveristy,
Salem

ABSTRACT

The essential role of health care management professionals in a hospital’s top management team is
a contentious subject. Categorically, the Health Care entrepreneur at top plays an important part in
balancing health care and financial outcomes. It is believed wisdom among medics that the
managerial director’s position should be tough and on an equal footing with the medical director.
There is some substantiation that managers’ time spent and work can manipulate quality and safety
clinical outcomes, processes and performance. Though there is a dearth of empirical studies, further
undermined by a lack of objective outcome measures and little examination of actual actions
undertaken. We present a model to summarise the conditions and activities that affect quality
performance of a health care entrepreneurial aspirants.
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KEY WORDS: Health care management, quality performance and entrepreneurial aspirants

M-10

Prospects of Digital Marketing in India

S. Bharathi, Assistant Professor

Dept. of Commerce,

Dr. S. Gopalaraju Govt. First Grade College,

Anekal, Bengalure

Abstract

Most Indians are using social media. India stands on top in using social media. More
than 25 crores of Indians are using social media. Due to Digital Marketing, the advertisements
are made simple and economy. Today it becomes easy to take the brand to all the people who are
living in every corner of the nation because of Digital India. Digital marketing is developing very
fast. This paper gives an overview about the digital marketing in India and its various types.
Prospects and problems of Digital marketing in India are analysed.

H-21

Employment Opportunities in Indian Service Sector

Author: G.V. Sujatha, Assistant Professor,


Head of the Dept. of Commerce

Co-author: Dr.S. Gopalaraju, Govt. First Grade College,


Anekal, Bengalure

Abstract:

In Indian GDP, 17% is contributed from agriculture sector, 31% from the industrial
sector and 52% from the service sector. Not only in the economical aspect of the nation, but also
in developing standard of the people by proving employability, the service sector is playing vital
role. In this aspect this paper is analyzing the role of service sector in creating employment

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opportunity in India. This is a detailed analyse of role of service sector in the Indian economy
and employment opportunity in India.

E-26

Women Entrepreneurship and Economic Development An Analytical Study

Dr.Malarvizhi P.K

Assistant Professor,

Dept. Of Commerce & Management

Dr.S. Gopalaraju Govt.First Grade College,

Anekal, Bengaluru

Abstract

Women plays vital role in accomplishing the transformational, financial, conservational and social
changes required for sustainable growth. Women entrepreneurs is the key not only to the welfare
of individual members of the family but also to overall economic growth of the nation. Half of the
world’s population is represented by women; women constitute only one third of the economic
enterprises. Women –owned businesses enterprises are playing a more active role in society and the
economy, Women entrepreneurship is gaining importance in India in the wake of economic
liberalization and globalization, framing policies and institutional and development training
programe has widened the horizon for economic empowerment of women. There exists a plethora
of successful business women entrepreneurship both in social and economic fields in India.
Government of India has also introduced National Skill Development policy and National Skill
Development Mission in 2009 in order to provide skill training, vocational education and
entrepreneurship development in the emerging work force. Women –owned business enterprises
are playing a more active role in society and in the economy. This paper focuses on the problems,
issues, challenges faced by women entrepreneurs, how to overcome them and to analyses problems
faced by them while pursuing their business.

Key words: Women entrepreneurship, challenges, Role of Government &Suggestions

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GM-03

The Current Status of Women Empowerment in Tamil Nadu


Dr.K.Selvakumar, HOD, Dept. of Political Science, Periyar Maniammai Institute of Science and
Technology, Vallam, Thanjavur-613403

Introduction
Even today, in the 21st century lack of freedom, inequality, injustice and humiliation are
faced by most women in every sphere of their life. Discrimination, Social injustice, Female
infanticide, Lack of education, Malnutrition, Domestic abuse etc are among the major issues faced
by women. 1975 was declared as International women’s year to remind the International
Community about the continuation of discrimination against women that had to be eliminated, and
the need to acknowledge vital role played by women. 1976-1985 was declared as the United Nation
Decade for women’s Development to ensure the national and international action to advance the
status of women. U.N adopted “Convention on the elimination of all form of discrimination against
women” to promote the women empowerment and protect their rights, and came into force on 3rd
September1981. From 70s the importance of women and their inclusion is realized globally. During
the past few decades efforts are on to produce entrepreneurs. Women empowerment is a
prerequisite to remove poverty and social injustice and thereby attain human development.
E-27

Women Entrepreneurship in India – Growth and Challenges

Sathish.V, sathishv@sonamgmt.org
Assistant Professor, Sona School of Management, Salem

Rameshkumaar.V. P., rameshvp@sonamgmt.org


Assistant Professor, Sona School of Management, Salem
Abstract

World is witnessing the success stories of women in India. Indian women were no longer restricted
to household work or homemakers. Business which owned by women plays a vital role in
economic growth of the nation. In this LPG era, Emphasis on women entrepreneurship is more in
India. Women’s participation in business as entrepreneurs has witnessed a record growth in the
recent years. Business fields are no longer dependent only on men but are swiftly being equally
distributed to women. Government of India has introduced National Skill Development Policy and

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National Skill Development Mission in 2009 in order to provide skill training, vocational education
and entrepreneurship development to the emerging work force. However, entrepreneurship
development and skill training is not the only responsibility of Government and therefore other
stakeholders need to shoulder the responsibility. Business women were facing challenges like
raising financial aid, insufficient training, support and guidance. Despite such hurdles, business
services owned by women are growing faster than startups led by men. This paper focuses on the
growth, recognition and challenges faced by women entrepreneurs, how to overcome them and to
discover regulations of Indian government for the possibilities of making women as successful
entrepreneurs.

Key words: Entrepreneurship, Growth, Challenges, Women in business services

E-28

Reasons and Remedies of Rural Entrepreneurs in India

Author: Mr.N.Chandrasekar, MBA., M.Phil., PGD-PPT.


Research Scholar, Manonmaniam Sundaranar University, Abishekapatti, Tirunelveli, Tamil Nadu,
India.

Co-Author: Dr.V.R.Palanivelu MBA., M.Com., M.Phil., Ph.D.


Professor-Cum-Director (i/c), Periyar Institute of Management Studies(PRIMS), Periyar
University, Salem, Tamil Nadu

ABSTRACT

In our country maximum people lives in villages, nearly seventy three percentage of the
total population live in rural areas where agriculture and allied activities are the main stay of their
lives. The economic development of our country largely depends on the development of rural areas
and the standard of living of its rural mass. Rural entrepreneur is one of the most important inputs
in the economic development of a country and of regions within the country. Rural entrepreneur
uses the scarce resources in the most efficient manner thereby increasing profits and decreasing
costs. Due to lack of education, majority of rural people are unaware of technological development,
marketing etc. Shortage of finance and raw materials are main problems face by rural
entrepreneurs. Most of the rural entrepreneurs face peculiar problems like illiteracy, fear of risk,

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lack of training and experience, limited purchasing power and competition from urban
entrepreneurs. Promotion of rural entrepreneurship is a key to develop rural areas and backward
towns. This paper focuses on the identification of various problems associated with rural
entrepreneurship. Suitable cures have also been discussed to overcome these problems.

Key words: Economic development, Lack of training, Purchasing power, Rural entrepreneur,

Rural mass.

E-29

Rural Entrepreneurship Development in Organic Food Products

Author: Prof. B.Ravikumar


Research Scholar, Bharathiyar University, Coimbatore.

Co-Author: Dr. P.Raja


Director,Department of Management Studies,Sivet College, Gowriwakkam, Chennai.

ABSTRACT

The current agricultural crisis and the farmers situation in the era of globalization,
increasing capitalization of agriculture, chemical intensive and bio-technology oriented farming
and implications of soil and water degradation or depletion for farmers livelihoods. Food is our
most basic need, the very stuff of life. 75 percent of the Indian population derives its livelihood
from agriculture, and every fourth farmer in the world is an Indian, the impact of globalization on
Indian agriculture is of global significance. Small and marginal farmers are pushed to extinction, as
monoculture replace biodiversity crops, as farming is transformed from the production of
nourishing and diverse foods into the creation of markets for seed company products, as farmers are
transformed from producers in to consumers of corporate-patented agriculture products.
Agriculture is the most important livelihood strategy in India, with two thirds of the country’s
workforce depending on farming. Most farmers are small and marginal farmers cultivating areas of
less than two hectares. Increasing land fragmentation, diminishing natural assets, high costs for
external farm inputs, indebtedness, and pesticide-related health issues have threatened the
livelihoods of many farming families. So, organic farming is best and ultimate livelihood option for

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any kind of social horizon. Organic farming makes the Natural assets, Social assets, Human assets,
Financial assets and Cultural assets by eating organic food and working in organic farm will
improve the health. An attempt is made in this paper to analyse the socio and economic status of
organic products producers and rural entrepreneurship in India.

Keywords: Organic farming, Cultivation, rural ntrepreneurship and Marketing Arrangements.

 B.RAVIKUMAR , Research Scholar, Bharathiyar University, Coimbatore.


 Dr.P.RAJA, Director,Department of Management Studies,
Sivet College, Gowriwakkam, Chennai.

M-11

A STUDY ON IMPACT OF CUSTOMER SATIFACTION TOWARDS CUSTOMER


LOYALTY AND RETENTION WITH SPECIAL REFERENCE TO HERO MOTORS.
Mr. S. Syed Muthaliff Ashokraj.J

The automobile sector is one of the most vibrant manufacturing Industries in India. The
Indian auto mobile market can be divided into several segments, such as, two wheelers, three
wheelers and commercial conveyances. Indian roads in most cities, villages and towns are narrow.
Two-wheelers sanction people to navigate such roads facilely and it makes the quotidian
peregrinate both affordable and convenient. At present competition among the two wheeler
manufacturers is growing stiff. All the players in the market are endeavoring to hold their place in
the minds of the consumers. Branding is around for centuries as an expedient to identify and
differentiate the goods and accommodations of one engenderer from those of another. Brands are
considered to be the valuable assets of business. The brands such as, Hero, TVS, Suzuki, Bajaj,
Honda, Mahindra, Royal Enfield and Yamaha are the popular brands in the automobile industry.
Consequently, the study has been undertaken to study the gratification level of the customers
towards culled branded two wheelers. The main objective of this paper is to study on the Impact of
Customer Satisfaction towards customer loyalty and retention with special reference to Hero
Motors.
A descriptive study was done on primary data collected from 100 respondents on basis of
judgmental sampling. 125 respondents were given questionnaire and 100 were found to be fully
usable for analysis. Questionnaire was used to collect primary data. Likert five point scaling was
given to customers for evaluating their impact of Demographical factors on Apparel retail store

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selection. IBM SPSS Statistic version 20.0 was used for this analysis and the following tools were
administered 1) Reliability Test 2) Factor Analysis and 3) Multiple Regression
Reliability test was made and the obtained coefficient alpha value (Cronbach’s alpha) was
0. 0.937, and hence the data had satisfactory reliability. Factor analysis and Multiple Regression
was used to find the Factors Influencing Customer Satisfaction towards the Selection of Honda
Bike.
Keywords:
Customer satisfaction, Customer retention, Customer Loyalty, Hero Two wheeler.
GM-04
Evaluation of Rural Entrepreneurship Development Programme
S. Jaisankar, M.Com,M.Phil, M.R.S
Ph.D, Scholar, Center for Rural Development, Annamalai University, Annamalai Nagar.
I.Introduction

Entrepreneurship is the Character, practice and ability of an entrepreneur. The practice is


inculcated by one if he comes from a family of business background. But those who are first
generation entrepreneur who has skills to run a business, should first learn what is
entrepreneurship. It is found that the same business faces success in the hands of one
entrepreneur but faces failure in the hands of the other. It is said that the enterprise never fails,
only the entrepreneur can fail. Any prospective entrepreneur has inherited entrepreneurship
which has to be enlightened through proper Entrepreneurship Development Programme.
Entrepreneurship is the most powerful weapon in the hands of one who is willing to fight against
poverty and unemployment. Entrepreneurship is the best mechanism for the economic
development of a nation and its leads to generation of employment, contributes to national
income, rural development, industrialization, technological development, export promotion etc.

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(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

GM-08

A Comprehensive Reveal: The Role of Science & Technology Entrepreneurship Parks[STEP]


Around the Globe to Shut Down the Unemployment Rate and Flourish The Economic Rate.

Dr.Devi Mani,, Pooja Dixikha.G

Assistant Professor , Department of Computer Science , King Khalid University , Sarat


Abidah Campus ,Kingdom of Saudi Arabia.
UG Scholar , Department of Electronics & Communication Engineering , Sona College
of Technology - Salem , Tamilnadu, India.

Abstract

This empirical study investigates the role of Science & Technology Entrepreneurship Parks (STEP)
around the world in the creation of entrepreneurs for new businesses .The almighty has created the
world. There is no overstatement; Science & Technology has created the opportunity to survive in
this world .The exponential growth of population leads to an unemployability rate high. Thus go
ahead poor economic rate. STEP designed to promote knowledge flows in the business sectors
which stimulate nation’s economic growth. The milestone of STEP is to construct the opportunities
of technology based business enterprises and development of entrepreneurship. The rapid paces of
improvements in the field of science and technology are likewise driving towards a new class of
knowledge entrepreneurs and knowledge/innovation driven enterprises, which are being recognized
as an important factor for the financial development of countries and a source of value-added
employment generation[7]. The establishment of STP is employed as a vital strategy for developing
high-tech industries in many countries. Further we discuss how the nation’s economic growth
flourishes by the role of most promising STEP, Incubators and accelerators in various countries.
The paper overviews actively functioning STEP located in different countries and reveals that
improved attention of STEP making more entrepreneurs in the locale.

Keywords: Science and Technology Entrepreneurship Park, Economic growth , Unemployment


rate , Entrepreneurship , Incubators.

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(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

M-12

“A Study on Customer Awareness In LIC Mediclaim Policy with Special Reference to


Coimbatore City”
Dr.Latha Natarajan, Research Supervisor, Bharathiar University, Coimbatore.
E-Mail:rosesbyangel@gmail.com, Ph.No:9443736549.

Mrs.P.Menakadevi, Assistant Professor, VLB Janakiammal College of Arts and Science, Research
Scholar, Bharathiar University Coimbatore. E-Mail:sivababamenaka@gmail.com.
Ph.No:9994427799.

Abstract:

Health insurance is essential in modern world because the emergency occur at anytime. The growth
of health insurance in India always successful trend but the awareness was near to the ground. LIC
Jeevan Arogya medic claim provide more benefits such as hospital cash benefit, major surgical
benefit, ambulance benefit these all being used less due lack of awareness about insurance among
people and less courage in rural area. Therefore LIC must trust its business to villages of India by
paying attention to product innovation and too many limitation for getting HCB, MSB or other like
1styear, subsequent years or lifetime benefits this may confuse you, no benefit for 1 st day of
hospitalization incase your hospitalization is less than a 7-day period. This paper examines the
customer awareness in medi-claim towards the Life Insurance. The study has been conducted at
Coimbatore district with the sample of 222 respondents to find out the awareness level of the
policyholders in the study area. In this context the respondents opinion on the various related
statement were collected with a 5 point scale, ranking. This study helps to find the various
customers which have different expectation from life insurance.

Keywords: Health Insurance, Customer Awareness, Policyholders, Life Insurance.

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PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

E-30

Social Entrepreneurship and Entrepreneurial Culture

Dr.K.Nithyavathi Ms. A.P.Shivanyshre


Associate Professor, 1st year
Department of Management Sciences, Department of MBA
Hindusthan College of Engineering and Hindusthan College of Engineering and
Technology, Technology,
Coimbatore, Tamilnadu, India. Coimbatore, Tamilnadu, India.
e-mail id: nithya.rkn84@gmail.com e-mail id: shivanyammu@gmail.com
Contact number: +91 9688756320 Contact number: +91 6384062208

Abstract:
Social entrepreneurship is the use of start-up companies and other entrepreneurs to develop,
fund and implement solutions to social, cultural, or environmental issues. This concept may be
applied to a variety of organizations with different sizes, aims, and beliefs. Social entrepreneurship
is all about recognizing the social problems and achieving a social change by employing
entrepreneurial principles, processes and operations. A social entrepreneur is somebody who takes
up a pressing social problem and meets it with an innovative or path breaking solution. Culture in a
society is learned and is passed on from one generation to the next culture is nurtured, fostered and
promoted. A culture is usually divided into sub-cultures based upon geography or such human
characteristics as age or ethnic background. The entrepreneur could therefore mean to be an
individual who perceives the profitability in production of goods or service, and organizes
accordingly. Culture represents the manner in which members of a group (whether it is society or a
business group) regulate their behavior in order to be in harmony with each other and with other
groups in that society. Ethics is that branch of philosophy which is concerned with rightness or
wrongness, goodness or badness of human conduct. In the case of a business organization, the
definition of human would extent to all activities carried out by people in the course of business.
Keywords:Social enterprise, Social entrepreneurship, Entrepreneurial culture, Sub cultures

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(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

GM-05

The Prevalence and Prevention of Non-Communicable Disease Healthcare Management in


India
K.V.Sona (PhD. Research Scholar), Dr.V.Vaithianathan (Assistant Professor)
Department of Economics, Periyar University, Salem-11
____________________________________________________________________
Abstract

Non-Communicable Diseases (NCDs) are the leading causes of death globally, killing more
people each year than all other causes combined. Nearly 80% of NCD deaths occur in low- and
middle-income countries. NCDs are caused, to a large extent, by four behavioural risk factors that
are pervasive aspects of economic transition, rapid urbanization and 21st century lifestyles:
tobacco use, unhealthy diet, insufficient physical activity and the harmful use of alcohol. Improved
health care management, early detection and timely treatment are another effective approach for
reducing the impact of NCDs. Many NCD-related health-care interventions are cost effective,
especially compared to costly procedures that may be necessary when detection and treatment are
late and the patient reaches advanced stages of the disease. Health systems need to be further
strengthened to deliver an effective, realistic and affordable package of interventions and services
for people with NCDs. NCDs contribute to around 5.87 million deaths that account for 60 % of all
deaths in India. In this study, an attempt is made to analyze the prevention and control of NCD in
India. In summary, effectively preventing and controlling NCDs requires engaging actors and
partners from various sectors who hold different agendas and reach different populations and
communities. NCDs have potentially serious socioeconomic consequences, through increasing
individual and household impoverishment and hindering social and economic development.

Key words: Non- Communicable Diseases, Behavioural Risk Factors, Health Care Management,
Socio- Economic Development

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PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

H-14

Talent Management Practices and Employee Value Proposition in Indian IT Industry

Dr M Dhanabhakyam Sowmya G

Associate Professor Junior Research Fellow

Department of Commerce Department of Commerce

Bharathiar University Bharathiar university

dhanabhakyam@buc.edu.in sowmyagiyyer1992@gmail.com

Abstract

Talent management practices are widely employed in the organizations of present era.
Customized and congruent talent management strategies are the yardstick for the stable and
sustainable development of the employees in particular and the organization in general. Talent
management practices rewards the employees for their unique set of skills, capabilities and
technical know-how provided by their employees. The talent management prejudices the
employees to have increased employee value proposition (EVP). An increasing quotient of
employee value proposition curtails the continuous dissatisfaction of the employees and upgrades
the intention to stay. The researcher ascertains the impact of talent management interventions on
employee value proposition of IT employees in India. The researcher has used structural equation
modeling (SEM) to prove the positive impact of talent management practices on employee value
proposition.

Key words: Talent Management; Employee Value Proposition

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(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

E-31

Sustainable Economic Development of Rural Women Entrepreneurs in Salem District


Ms.M.Kousalya Devi.,
Research Scholar, PRIMS, Periyar University, Salem, Tamil Nadu.
Abstract:
In a fast moving world, all economic activities are growing faster. Particularly, small and
medium businesses run by women were contributing a sustainable economic development of rural
areas in India. The women entrepreneurs were capitalized a small amount of investment and then
get a maximum profit. In that they are taking an effort and provide employment opportunity for
rural women. These activities are leads to increase the standard of living and unemployment in
rural area. When the weaken sections grown, automatically the nation will be developed. The
women are more talented while comparing with men. If it is there are some problems faced by rural
women entrepreneurs in Salem District of Tamil Nadu. Like lack of finance,lack of family support,
lack of technology upgradation, taboos and religious issues, etc., In this research the researcher
frame such objectives that is as follows first one is to study demographic factors of rural women
entrepreneurs in Salem. Second, to analyze the small and medium enterprises run by rural women.
Third, to find out the economic development of rural women entrepreneurs in Salem district.
Finally, to contribute suggestions, which are made sustainable economic development of rural
women owned enterprises in Salem. The researcher will be used descriptive research design and
snowball sampling technique to choose the sample size. The sample size of this research is 150
women entrepreneurs and the sampling area is an Omalur Taluk of Salem district. The researcher
used primary and secondary data with the help of a well-Structured questionnaire. The importance
of the study is to measure the sustainable economic development through women entrepreneurs.
The scope of the study is to encourage and study the rural women entrepreneurs and their economic
contribution in Salem region.
Keywords: Rural women entrepreneurs, Sustainable Development, Economic, Small and
Medium enterprises.

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(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

M-03

Study on Customer Relationship Practices among the Consumers of Total Gaz


,Trichy

Author(s)

Corresponding Author:

Dr.V.Mahalakshmi, Assistant Professor, Dept of Management Studies,

Saranathan College of Engineering, Trichy-620012.

J.Bhuvaneswari, Student II MBA

Dept of Management Studies,Saranathan College of Engineering, Trichy-620012

Abstract:

We are living in a Customer Centric Era. Organization that gives importance to customer
needs will only survive. Others will be chucked out. Even though this is a universal
principle, this epoch is experiencing radical changes in terms of Customer Acquisition
and Retention.. An ultimate Customer Relationship Management system is a central
collection all data sources under an organization and provides real time vision of
customer information. In this Research work , the researcher examined the Customer
Relationship Practices of Total Gaz ,Trichy Total Gaz is a LPG division which operates
internationally in this brand name. Data Analysis and Interpretation was carried out using
Statistical Package for Social Sciences. Interesting findings were revealed in this study.

Keywords : CRM , Totalgaz , Customer Retention ,SPSS

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(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

GM-06

Dr.A.Elankumaran, Assistant Professor, Department of Business Administration, Arignar


Anna Government Arts College, Vadachennimalai,Attur-636121.

Mail Id: mailkumaran18@gmail.com

Mobile:9443443466

Central and State (Tamilnadu) Government Efforts and Support to young and Innovative
entrepreneurs in India

Abstract

Stories of successful startups are making headlines on daily newspapers! The government has
recognized the importance of entrepreneurship and launched the programs like the Start-up India
and Make in India with an aim to celebrate the entrepreneurial spirit. It is the best time than ever
before to start a business in India and to be a successful entrepreneur because these programs have
also opened the doors to countless opportunities for startups. All in all, currently, India has a
blooming startup ecosystem, but still entrepreneurship is a big challenge for many innovative minds
as there are countless exceptional challenges that cannot be ignored. Indeed, there are great steps
taken by the government, however there are some factors which are making challenging for
startups to grow fast. The Government of India has undertaken several initiatives and instituted
policy measures to foster a culture of innovation and entrepreneurship in the country. Job creation
is a foremost challenge facing by India. With a significant and unique demographic advantage,
India, however, has immense potential to innovate, raise entrepreneurs and create jobs for the
benefit of the nation and the world. In the recent years, a wide spectrum of new programmes and
opportunities to nurture innovation has been created by the Government of India across a number
of sectors. From engaging with academia, industry, investors, small and big entrepreneurs, non-
governmental organizations to the most underserved sections of society.

Keywords: Startups, Entrepreneurs, Make in India, Policy measures, ecosystem

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PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

E-32

Green Entrepreneurship in India for sustainable development

Ms. Kanimozhi. V

Assistant Professor

Department of Management Science,

Hindusthan College of Engineering and Technology,

Coimbatore, Tamilnadu, India

Contact number: +91 98947 93391

e-mail id: kanimozhi.viswanathan@gmail.com

Abstract:

In recent years, consumers are more health and environment conscious which being one of the main
reasons behind slow and steady growth of green product and green marketing concept in the
business world. Green entrepreneurs are indispensible for employment creation and GDP growth.
Green entrepreneurs are drivers of change. The objective of this study is to examine the perspective
of green entrepreneurship and need for green entrepreneurs. This study also aims to identify and
examine green entrepreneurship in India. This study aims to create awareness about green
entrepreneurship and its importance for sustainable development of a nation.

Keywords: Green Entrepreneur, sustainable development, entrepreneurship, environment.

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PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

GM-07

Financial Stability and Development of SMEs for Performance in India

P.Masiyamoorthy Dr.N
.Rajendhiran

Phd Research Scholar,PRIMS, Research


Supervisor, PRIMS

Periyar university,Salem-11 Periyar


University,Salem-11

Introduction:
The performance and growth of Small and Medium Sized Enterprises (SMEs) have throughout
the nations, 3There is worldwide consent that high rates of economic growth contribute to economic
and social development and poverty reduction. At the same time, there is growing recognition that
poverty reducing growth depends on the quality of growth: its composition, distribution and
sustainability.SMEs Recent scholarly assessments of growth meet on the view that “the rate at
which countries grow is substantially determined by 1) their ability to integrate with the global
economy through trade and investment; 2) their capacity to maintain sustainable government
finances and sound money; and 3) their ability to put in place an institutional environment in which
contracts can be enforced and property rights can be established”Globally, small scale enterprises
have contributed enormously in improving the standard of living of the people by providing jobs to
relieve the society of social embarrassment, stimulating indigenous entrepreneurship and utilizing
scarce resources. Financial literacy, in the brightness of the new business reality, is the capability to
adequately oversee financial resources over the life cycle and connect with effectively with
financial products and services. Financial literacy is about discernment and makes effective
decisions on utilization of financial management This is an area that requires knowledge, skill,
attitude and experience with goals to deal with the survival of the firm; profit maximization; sales
maximization; capturing a particular market share ;minimizing staff turnovers and internal
conflicts; and maximizing wealth. It can be among the essential strategic tools to more organize
allotments of financial resources and to a considerable financial strength. In a business, decision-
making needs to be rational and be a premised on available information. This implies that it is

3
2nd OECD Conference of Ministers Responsible For Small and Medium Sized Enterprises SMEs,Promoting
Entrepreneurship and Innovative SMEs in a Global Level Economy, Istanbul, Turkey 3-5 June 2004.
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Salem-11
Tamil Nadu, India

imperative that manager of business and individual should have a reasonable degree of knowledge
related to the available information to make good decisions. Remund opined that financial literacy
is the degree to which one understands important financial concepts and possesses the capacity and
confidence to handle personal funds of appropriate, brief period decision-making and solid long-
term financial forethought

E-33

ASSESS THE WAYS AND STRATEGIES TO DEVELOP THE ENTREPRENEURIAL


VENTURES IN DAIRY CATTLE FARMING

1Dr. R. Subramaniya Bharathy


Associate Professor, Periyar Institute of Management Studies(PRIMS), Periyar University, Salem-
636011. Phone No. 9865265208 Email:bharathyprims@gmail.com
2S.Vijaya Kumar
Ph.D. Research Scholor, Periyar Institute of Management Studies(PRIMS), Periyar University,
Salem-636011. Phone No. 9788633002 Email:vijaykumar.srinivasan@gmail.com

Abstract :

National level production of livestock and livestock products in india has increased over the
years even though many households involved in livestock production have continued to be poor
and food insecure. It is perceived that poor performance of dairy businesses is stemming from poor
business growth caused by certain business related factors. Consequently, a study was conducted to
establish factors influencing business growth of smallholder dairy farming enterprises in Salem
District of sankari taluk, Tamilnadu.The study established that business management skills
influence growth of diary enterprises and that interaction with extension service providers
positively impacted on the earnings of the dairy farmers. Further it was established that the size of
the dairy businesses are not directly related to age of the enterprises implying stagnation of the
older enterprises as it is not consistent with growth model of business enterprises .The objectives of
the study were to establish the influence of farmer’s business management skills, and extension
support services on the growth of dairy farming business.

Keywords:Extension service,growth rate ,Awareness of cattle farming.

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PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

F-06

Comparative Analysis of Selected Stocks in Bse-100 Companies and Bse-100 Index by Using
Technical and Fundamental Analysis

* P.Prakash, Assistant Professor, Nehru Institute of Management Studies (NIMS), Coimbatore,


Tamilnadu.

** Dr.S.Sundararajan, AssociateProfessor, Department of Management Studies, Sankara College of


Science & Commerce, Coimbatore, Tamilnadu.

***Dr.S.Krishnaprabha, Associate Professor,Department of Management Studies,Sri Ramakrishna


Engineering College, Coimbatore, Tamilnadu.

ABSTRACT
The paper titled “a study on comparativie analysis on selected stocks in BSE100 companies
with the BSE100 INDEX”. The main objectives of this research are to analyse the performance of
the various sectors and financial performance of industries is based on tools like return, Beta,
Relative Strength Index (RSI), Simple Moving Average etc. Further the study is based on 5
different sectors. Reports of the top five industries listed in BSE 100 are ACC LTD, AURO
PHARMA, BAJAJ AUTO, HDFC LTD, & JSW STEEL. The purpose of the study is to analyze
and compare the performances of the BSE 100 companies with BSE 100 INDEX. The top five
Sectors in India for the study used only,all the analysis and findings based on the data that are
availed from the BSE website. So majority of the data has been used in this study is secondary in
nature. In this research, no primary data have been involved. The data were collected from capital
line database. Period of studying the data analysis and interpretation are reviewed for period from
2017 to 2018. The tools which have been used in this study to analyze the profitability are mainly
the different Technical and fundamental tools and that are capable to find out the best decision to
the investor. And the other tools are simple line charts. The analysis directed the researcher towards
the objectives of the study and could be able to find the problems that are facing by the investors
regarding selecting the best stock for investment. The main findings are, there is a huge difference
in standard deviation of stock and standard deviation market for every stock, ACC Cement is not a
good option for the investors who is very aggressive in nature because most of the time Beta value

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(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

is less than one, The return of Auro pharma is very less (-0.817%) while comparing with the market
(1.7%), The beta value of Auropharma shows that it have very volatility in market so it is very high
risk to the investors because the share price have more volatility than the market and there is better
chance for making good profit, Bajaj-auto showing a moderate market volatility for the year,
HDFC is giving a negative average return to the investor for the financial year 2017-2018, the RSI
of JSW Steel was above 70 which indicate the sell signal to the investor.

Key Words: Fundamental Analysis, Technical Analysis, BSE 100, ACC, HDFC, Indicators,
Comparative Analysis, Auro Pharma, Bajaj Auto etc.

H-18

Socio Economic Status of Women Entrepreneurs with Special Reference to Bengaluru Rural
District-A Study

Nandisha H D, DR.H.Prakash

Abstract

Women entrepreneurship has gained momentum in the last four decades with the increase in
number of women enterprises and their substantive contribution to economic growth. Growth of
women entrepreneurship leads to promote the Socio Economic development of the country which
concentrates the sustainable development, Bengaluru Rural District may well be termed as one of
the prominent educational and fast developing industrial centres of Karnataka. This study analyzed
the socio economic condition of women entrepreneurs in Bengaluru Rural district in Karnataka.

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PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

E-34

A Study on The merging Role of Entrepreneurs in Tourism Industry

*Dr M Rehmath Jahan Chikkandar


PQC- College of Business Administration for Girls,
Jazan University,Jazan, Saudi Arabia.

**Mrs.MNoorjahan
Faculty - Centre for Tourism and Hotel Management,
Madurai Kamaraj University,Madurai -21, India.
Abstract

Tourism plays a major contributor to the Global market,and it is also the fastest growing industries
with enormous potentiality in economic development and economic renovation especially in
developing countries.Entrepreneurs in tourism industry also play a vital role and have a major
contribution in the development of nation. Though theentrepreneurs programme are emerging day-
by - day, at the same time they are also facing and accepting innovative challengeswhich have
enabled the entrepreneurs to become more advance and bring out new ideas to attract the tourists
in tourism industry.In this paper it reviews the importance of development programme for
entrepreneurs in tourism industry. It is also to understand its application area and the limitations.
Journals, articles and internet were used, as a proposal material, to collectinformation on this
topic.

Keywords: -Tourism industry, entrepreneurs, economic development, innovative challenges,


programme.

“Don’t read success stories, you will only get message. Read failure stories, you will get some
ideas to get success.”

-Lt.Dr. APJ. Abdul Kalam

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PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

M-13

EXPORTERS SATISFACTION TOWARDS INTERNATIONAL FREIGHT


FORWARDING INDUSTRIES IN INDIA

Dr.G.Yoganandan
K.E Balaji

ABSTRACT

Freight forwarding industry is basically determined as a service for the purpose of import and
export. For the process of export and import and to clear all the legal formalities and procedures
there is in need of a service provider who take initiate to export or import the goods safely to the
destination. They act as an agent and have many contacts of shipping and airline companies for the
better service of the transporting the goods. Transportation plays a major role in the freight
forwarding business. The international trade is the benefit to the nation and also for the business
entity. To fulfill the requirements of the particular customer or business the exporters contact the
freight forwarding industries to export the goods and the freight forwarding industry make the flow
of goods from one place to another. The Industry will appoint the freight forwarders who are
specialized in the arrangements of storage goods and sell the goods to the customers or business.
There may be heavy competition between logistics suppliers or with other supply chain business.

Keywords:Exporters Satisfaction, International Freight forwarding industry, services, Export

H-27

A Study on Effectiveness of Emotional Intelligence and Professional Commitment on Teacher


at Elementary Level

Dr.D.Jayanthi, HOD and Associate Professor


Department of Business Administration, Sri Ramakrishna College of Arts and Science for
Women, Coimbatore.

Abstract

The role of a teacher is molding the character of thousands of pupils, is tremendous. In


Indian thought, the teacher is assigned many splendored roles. It is certain that to provide the best
education the best teacher should be necessarily equipped with skills and competencies.In this
context; Emotional Intelligence, Teacher Commitment and Teacher Effectiveness are of prime

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Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

important phenomena. Emotional intelligence and Professional Commitment are the most
influencing factors to Teacher Effectiveness. It becomes quite clear that there is scarcity of studies
on teacher effectiveness as related to emotional intelligence and professional committeemen in
Indian context. The main ultimate aim of this research is to study the effect of Emotional
Intelligence on the teacher effectiveness at elementary level. Therefore this study is significant
because it indicates the relationship of emotional intelligence & Professional Commitment with
teachers’ effectiveness in teaching. In the present study the Descriptive Survey Method of research
was used and the most popular and widely used measure for representing the entire data. The study
provides excellent evidences, how emotional intelligence is affected and related to professional
commitment, personality and gender. The present situation is the educational world appears to be
in the state of anomie that’s why primary teachers seem to be alienated from the system. It is been
felt that the phenomenon of academic anomie be investigated and its relationship with Professional
Intelligence and commitment of teachers be traced out.

Key Words: Emotional Intelligence, Professional Commitment, Effectiveness of Teaching

E-37

The Role of Institutional Support in Promoting Entrepreneurship in Globalized Business


Environment

Authors:
Dr.ArockiaMary.R, Assistant Professor, PG & Research Department of Management, Sacred
Heart College,Tirpupattur-635601,Vellore District. E-mail Id:arockiamaryr@gmail.com
P.Nicola Prakash, Project Officer, Sacred Heart College,Tirpupattur-635601,Vellore District.
E-mail Id:nicolamsw@gmail.com
_______________________________________________________________________________

INTRODUCTION:

The paper presented here provides a theoretical understanding on the entrepreneurship development
programmes and institutional support system that lays the foundation for entrepreneurial
development and sustainability in India. Basically the institutional support system has been
designed at following four levels: 1. Central Government 2. State Government 3. Non-Government
Support System 4. District Industries Centres (DIC).

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Salem-11
Tamil Nadu, India

This paper in simple provided here throws lime light on programmes and central
government institutions that supports Entrepreneurship.

GM-09

Study on Technical Analysis of Automobile Sector

*Dr.S.Shanthi, HOD, Nehru Institute of Management Studies, Coimbatore.

** Mr.B.Thirumoorthi, Assistant Professor, NIMS, Coimbatore, Tamilnadu

Abstract

Indian automobile industry is going through a technological change where each firm is
engaged in changing its processes and technologies to sustain the competitive advantage and
provide customers with the optimized products and services. Technical analysis is mainly based on
three assumptions namely, market discounts everything, price moves in trends, and history tends to
repeat itself. It is mainly concerned with the study of historical price movements of the stocks and
its volume of trade in the market to predict the future trend movements of the stocks. However, it
does not consider any fundamental factors of the company like earnings, dividends, growth rates
etc. The present study has been undertaken to examine how technical analysis useful to take buy or
sell decisions of stock and to know how technical tools are used to predict the future behaviour of
the stock. The study helps people to get an idea on investment on right stock.

F-07

Impact of Macroeconomic Variables on Stock Price:Evidence from Bombay Stock Exchange,


India

B.Thirumoorthi, Asst.Professor, Nehru Institute of Management Studies, Coimbatore.

Dr.K.Nanthini, Principal, Nehru Institute of Management Studies, Coimbatore

Abstract:

The present study has been undertaken to examine the empirical relationship between
Bombay Stock Exchange (BSE) equity share prices and the macroeconomic variables such as:
interest rate, inflation rate, and exchange rate for the period 2013-2017.To estimate the
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relationship and its impact of explanatory variables on stock price; Correlation analysis,
Regression Analysis have been used. The results revealed that interest rate and inflation rate, has
significant impact on the market price of share. Inflation rate being the strongest determinants of
market price and it is having inverse relationship with the share price movement. From the study, it
is evidently understood that macroeconomic determinantspossess strong explanatory power and
hence, can be used to make accurate future forecasts of stock prices. So, investors are suggested to
take care of accounting variables of company before investing.

GM-10

Awareness on Government Schemes and Programme among Tribal’s in

Dharmapuri District

Dr.S.Balamurugan, Assistant Professor, Periyar Institute of Management Studies (PRIMS),


Periyar University, Salem – 11

S.Tasnim, Ph.D Research Scholar, Periyar Institute of Management Studies (PRIMS), Periyar
University, Salem – 11

Abstract:

This paper examines that the Tribals of Dharmapuri district, socio economic profile and
awareness towards various government schemes which has been provided to the tribal people.
Tribals are diverse way of living community life and they follow their own culture, customs,
religious, beliefs etc.,(Anbuselvi & John, 2015). The government has allotted lakhs and lakhs for
the development of Construction of traditional houses, distribution of milk animals, provision of
drinking water facilities, street lights, etc., assets created for the PVT – Particularly vulnerable
tribes. However, the tribal people were benefit from the government to bring changes in their socio-
economic condition.

Keywords: socio-economic condition, tribal community, awareness etc.,

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M-14

Green Marketing- A Study of Consumers’ Buying Behavior in


Relation to Green Products

Dr.M.Suryakumar R.Venkatesh

Abstract
Environmental issue is a sizzling topic nowadays as almost every country’s government and
society has started to be more aware about these issues. This leads to a trend of green marketing
used by the firm as one of the strategies in order to gain profit and protect the environment. This
paper will be discussing the green marketing and its sustainability as well as the tools and
marketing mix of green marketing. Other than that, the green consumer and branding will be
discussed in further in this paper as this will attract more consumers. Lastly, firm will be
benefited once green marketing strategy is applied.

Keywords: marketing, green marketing, sustainability, green marketing benefits.

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H-28

Factors Influencing to Job Satisfaction of Banking Employees in cuddalore Special


Reference New Generation Private Sector Banks in cuddalore District

Author Name: Mr.L.Prakash

Assistant Professor,

Department of Business Administration,

Arignar Anna Government Arts College,

Vadachennimalai,Attur.

Abstract:

Employees are the backbone of any organization. They are the most precious and
important asset among all the assets of any organization. Job satisfaction is a part of employee
life satisfaction. So the employee job satisfaction becomes one of the top priority issues in the
banking industry. Therefore, the study aims to identify the level of job satisfaction of banking
employees’ in private sector banks in cuddalore District. All employees who are working in
either private banks in cuddalore District were the population of the study and out of them 258
employees were selected as sample of the study based on stratified sampling technique. Data
were processed through number of rigorous analysis to derive a robust conclusion. The findings
of the study indicated higher level of job satisfaction in private sector employees. Further study
regression result highlighted statistically significant impact of work itself, salary, job security
and recognition on employee job satisfaction in baking sector cuddalore , however possibility of

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growth and working conditions no longer make significant impact on employee job satisfaction.
Finally, study identified salary as a greatest explanatory variable of employee job satisfaction in
banking sector.

. Key words: Banking Sector, Job satisfaction, Salary, Job security

GM-11

Empowering Women through Education

M. Radha
Ph.d Research scholar
Prims ,Periyar University
Salem
V.Vetriselvan
Ph.d Research scholar
Prims ,Periyar University
Salem

ABSTRACT
India is famous as a great country of many cultures, traditions, religions and geographical
characteristics. However, at the same time, India is also known by the sobriquet male
chauvinistic nation‟. The male chauvinist half of the nation tends to forget that India is referred
to as „Bharat Mata‟ the mother to every Indian, as well. Traditionally, women have been
compelled to play the second fiddle in every sphere, be it in family or public life. Such in order
of things in India in spite of the fact that women nowadays, are no less proficient than men in
any field. They have now made their presence felt in every sphere of life. Women have
ultimately discarded their homely image and are now making meaningful contribution to the
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progress of the nation but, are the progress made by women in all encompassing phenomenon, or
is it confined to some specific cases only? Have all women been empowered? If not what is the
story of the women who are not empowered? Has the common woman have vested with powers
to drive the nation? It is precisely these questions that this essay will attempt to throw some light
upon. Here the researcher analyzing the concept, women empowerment by incorporating all
divergent views with sufficient logical reasoning. It also explains the problems faced and the
possibilities ahead in achieving women empowerment through education.
Key words: Women, Empowerment, education, economy etc

F-08

Role of Private Equity in Promoting Entrepreneurs in India

by
Dr. A. Mourougane
Associate Professor and Head,
School of Maritime Management,
Indian Maritime University, Chennai.

The research article states the constraints for Private Equity funding of new research projects and
ideas ventures in Indian economies. In addition to capital, private equity investors strive to
provide entrepreneurs with the support they need to create up-scalable business with sustainable
growth, while providing their contributors with outstanding returns on investment, for the higher
risks they assume. Private Equity (PE) is a medium to long-term finance provided in return for
an equity stake in potentially high-growth unlisted companies. Private equity investments are
usually made to ensure a turnaround for distressed companies or to enable liquidity events such
as an initial public offering or a sale to a public company. It plays a significant role economic

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growth by creating jobs, generating returns for its investors and thus building better businesses
by creating real value.

A private equity firm is called a General Partner (GP) and its investors that commit capital are
called Limited Partners (LPs). PE investment comes primarily from institutional investors and
accredited investors, who can dedicate substantial sums of money for extended time periods. PE
firms will typically look to hold investments for between four and seven years, at which time
they will look to sell, or ‘exit’, their stake, either on the stock market, to a corporate buyer or to
another investor.

In India, Private Equity is a Category II Alternative Investment Fund. Category II AIF are those
AIFs for which no specific incentives or concessions are given. They do not undertake leverage
or borrowing other than to meet the permitted day to day operational requirements, as is
specified for Category I AIFs. eg. Private Equity or debt fund. Private Equity generally finance
new and rapidly growing companies typically knowledge – based, sustainable, unsalable
companies, assist in the development of new products or services, add value to the company
through active participation on the board or in partnership with management, take higher risks
with expectation of higher rewards , have a long term orientation.

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GM-12

‘Role of Management Education in Developing Entrepreneurship Skills in the Globalised


Environment’

By N Ravikumar M.Com., CAIIB, MBA, ACAI, ACS: Deputy Zonal Manager, Indian Bank,
Salem Zone, Tamilnadu, India

Entrepreneurial Education-An overview and the Indian Scenario

Entrepreneurial Education - Need and Necessity:

While awareness on entrepreneurial education is still in the budding stage in India, inclusion of
entrepreneurship in management education can certainly help develop entrepreneurial
environment for the growth of any country. Entrepreneurial focused management programs
would undoubtedly show a path to today’s youth to shape up dreams of their ventures. The aim
of management education should be to make aspirants as risk takers rather than job seekers.
Management Education should be designed in a way that does not merely give information
about the subjects but giving a path to students for their career. Management education should
provide students an opportunity to become skilled at business tactics and foster the talent
required to be a successful entrepreneur. The approach should be not only making students
understand the concept but also apply the same in their relevant business.

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The objective of this paper is to give an overview of the present state of Indian economy,
significance of entrepreneurship culture for the growth of the economy, importance of
entrepreneurship education to develop entrepreneurs, redefining and restructuring management
education by emphasizing more on entrepreneurship and encouraging young aspirants to grow
with their own start-ups for the overall development of Indian economy.

E-38

‘Role of Management Education in Developing Entrepreneurship Skills in the Globalised


Environment’

By N Ravikumar M.Com., CAIIB, MBA, ACAI, ACS: Deputy Zonal Manager, Indian Bank,
Salem Zone, Tamilnadu, India

Entrepreneurial Education-An overview and the Indian Scenario

Entrepreneurial Education - Need and Necessity:

While awareness on entrepreneurial education is still in the budding stage in India, inclusion of
entrepreneurship in management education can certainly help develop entrepreneurial
environment for the growth of any country. Entrepreneurial focused management programs
would undoubtedly show a path to today’s youth to shape up dreams of their ventures. The aim
of management education should be to make aspirants as risk takers rather than job seekers.
Management Education should be designed in a way that does not merely give information

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about the subjects but giving a path to students for their career. Management education should
provide students an opportunity to become skilled at business tactics and foster the talent
required to be a successful entrepreneur. The approach should be not only making students
understand the concept but also apply the same in their relevant business.

The objective of this paper is to give an overview of the present state of Indian economy,
significance of entrepreneurship culture for the growth of the economy, importance of
entrepreneurship education to develop entrepreneurs, redefining and restructuring management
education by emphasizing more on entrepreneurship and encouraging young aspirants to grow
with their own start-ups for the overall development of Indian economy.

GM-13

“Social Empowerment of People in Tamilnadu”

*Dr.S.Ravi
Assistant Professor
**S.Sankar
Research Scholar
Department of Management Studies, Periyar University Constituent College of Arts and
Science, Idappadi
sraviphd@gmail.com

ABSTRACT
Empowerment can serve as a tool in attaining upward social and economic mobility by the
women members. Women empowerment is a global issue, which has gained thrust in recent
decades. Social empowerment is uneasy with overall development of the country which

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manipulates all the characters of the economic growth like purchase power, saving behavior,
complex life style and glorious will beings. Hence, the society must become authorize in the
field of economic, political, education, legal and other aspects. It is not only the perception
which drive to the social development, but also it the system to achieve the impartial and self
confidence enlargement of the nation.

E-39

The Social Media and Entrepreneurship Growth

Dr.M.Bhuvaneswari Associate Professor Hindusthan College of Engineering and


Technology Coimbatore – 32 Ph: 9994400028 Mail id: bhuvi.kannan@gmail.com

Abstract: Social media is a new phenomenon that has changed the business environment
operates. Businesses are able to gain access to resources through social media. Nowadays social
media has helped businesses to increase their worthiness, cultivate strategic partnerships and
increase their contact with customers and suppliers. It has become an inevitable part of business
owners and marketers to understand how social media work as a communication and marketing
tool and how they can significantly grow their businesses. The study shows that social media
tools offer greater market accessibility and CRM which in turn have a significant impact on the
growth of entrepreneurs. It revealed that geographical barriers can be broken down by the use of
social media tools. Additionally, social media allows businesses to communicate speedily and
cheaply with customers as well as allow them to construct a database that can be used to generate
business leads that may translate to increased sales and thus helps in the growth of entrepreneurs
The study recommends that policy makers such as the government should be keen on the current
trends of technological adoption like the issues of copyright and privacy should also be
addressed, and training of social media and provision of business solutions that would bridge the
gap and encourage more entrepreneurs to adopt the use of social media tools which would lead to
their growth.

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H-29

Employability Skills- An Empirical Study at TCS

Dr.G.Barani, Associate Professor, BSMED, Bharathiar University, Coimbatore

Mrs.K.M.Shabana, Assistant Professor, Department of MBA, Adhiyamaan College of


Engineering, Hosur

Abstract

This study was conducted with the objectives of identifying stakeholders‘ satisfaction on
competencies and identified skills of their trainee undergraduates. Findings reveal that the
trainers were highly satisfied with the punctuality, responsibility, commitment and attitudes
towards work of their trainees. Also they were fairly satisfied with oral and written
communication skills and decision making abilities. However, they have emphasized on several
areas that need improvement, such as advanced writing skills, ability to use of e-mail and
internet facilities, decision making and analytical skills.

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H-30

Job satisfaction and Quality of Work life of Employees in Private sector


Banks with Special reference to Trichy district
Mr.P.M.Sathiyaseelan
Assistant Professor, Department of Business Administration, Government Arts & Science
College, Veppanthattai, perambalur -dist
E-mail: pmsworld@gmail.com

Abstract

A drastic change can be witnessed while screening the competency of bank employees,
because of the structural changes over the past two decades in the banking sector. To meet the
organizational goals and to fortify customer satisfaction the bank employees are facing
maximum work pressures while offering timely service. Quality of work life plays a vital role in
improving working conditions, career growth, work atmosphere, interpersonal relationship etc.
The result of the study highlights that banks should improve the work life policies of bank
employees in order to increase their job satisfaction, commitment and efficiency

Keywords: Private sector banks, Quality of work life, Job satisfaction, Performance of
Employees.

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M-15

Factors influencing smartphone purchase behavior among Management students in Salem


city.

Dr.G.Yoganandan G.Saranya

Abstract

A smartphone is an ultimate need for each and every human being as it helps people to connect
with each other and keep them busy by browsing websites, watching movies, listening to music,
playing games, learning through applications and he/she can check their emails while traveling
and can work from anywhere. There are huge numbers of smartphones, in various brands and
people can choose their favorite brand from the pool of brands. Earlier, cell phones were used
only to make voice calls and send text messages, but the scenario has changed now; the currently
available smartphones can connect to the internet/Wi-Fi and people can update the daily news,
emails, music, games and fun filled entertainment through various applications. The main
objective of this paper is to analyze the factors influencing smartphone purchase behavior among
management students in Salem city. Research design is descriptive design and sampling
technique adopted in this study is Convenience sampling. The sample size for this study is 100
Management students from various colleges in Salem city. Descriptive analysis and Factor
analysis has been employed to analyze the data using Statistical Package tools. The major
finding of this study is brand advertisements, promotions and suggestions by friends and
relatives and impact of social media are the factors which influence the students to purchase
smartphones.

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H-31

A Study On Emotional Intelligence And Leadership Effectiveness Among It Employees

S.Joyce,Research Scoholar, Sathyabama Institute of science &technology

Dr.R.Magesh,Professor,Research supervisor,Anna university.

ABSTRACT

The purpose of this study is to know the Emotional intelligent and leadership effectiveness
among IT employees. The study has been conducted in Chennai. The objective is to study on the
level of self-awareness, self-management, relationship management, empathy and effective
communication and suggest some improvements that can helpful for the development of the IT
Employees. A Sample size of 150 respondents was drawn from a population of 300 employees.
A random sampling system was adopted and applied in the firm. Analysis is done on various
perspective such as workers perceptions, expectation of the workers opinion. A survey was done
through the employees of open ended questions, structured questionnaires and discussions with
key informants and individuals. Based on the research hypotheses, the researcher established a
significant relationship between Emotional intelligent and leadership effectiveness.

Keywords: Self-awareness, Self-management, Emotional intelligent, leadership effectiveness.

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E-41

Factors contributing to msme entrepreneurs


satisfaction on banking services
Dr.M.Suryakumar, Assistant Professor & Research Supervisor, Periyar Institute of Management
Studies (PRIMS), Periyar University, Salem, Tamilnadu, India.
T.Thirunavukkaras, Research Scholar, Periyar Institute of Management Studies (PRIMS),
Periyar University, Salem, Tamilnadu, India.
Ph: +91 97503 63840
E-Mail id: thiruna.arasu90@gmail.com
Abstract:
Bank loan process is contrasts from customer to customer. The customer has assorted
loaning approach while the MSME loan process falls under business loan and needs to
experience an explained procedure of overseeing advances. Bank lending process track a five
key process including documentation, verification, approval, endorsement and disbursement. In
this manner it is vital to have understanding around total procedure of MSME bank lending to
empower further enhancements in the MSME bank lending procedure. This examination is a
Study on satisfaction of Bank Lending services with Reference to Micro Small and Medium
Enterprises (MSMEs), in Tiruppur District. This investigation objects are the how MSME
satisfied with Bank lending services.
E-42

A STUDY ON FEMALE ENTREPRENEURSHIP START-UPS IN MADURAI REGION

R. GUHAN
Department of Management
Madurai Kamaraj University

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ABSTRACT
Women entrepreneurship was a neglected domain during the past, but with the spread of
education and awareness among the women the picture has been changed and the women have
emerged as today’s most memorable and inspirational entrepreneurs. It is said that family is a
chariot with wheels which are driven by both the male and female members of the family. If one
of the wheels is lagging behind, the chariot i.e. the family will not be able to grow and develop.
In the same way when we speak about a nation, the Women entrepreneurship plays a dominant
role in the economic development and makes significant contributions to the economic growth of
the country. The development of the country would be very slow if the women entrepreneurship
is ignored and stopped to join the main stream of productive activities. This paper unfolds the
significance of women entrepreneurship and also focuses the role of women entrepreneurs in the
Indian economy and also their contributions to the economic development.
Key words: women, entrepreneurship, economic, development

E-43

ENTREPRENEURSHIP DEVELOPMENT PROGRAMME

C. BASKARAN,
Lecturer in commerce (DMOP),
Government Polytechnic College,
Aranthangi
ABSTRACT
Entrepreneurship has long been described by researchers with terms like new, innovative,
flexible, dynamic, creative, and risk-taking. Identifying and pursuing opportunities is an
important part of entrepreneurship. It involves the creation of value, the process of
starting/growing a new profit-making business, and providing a new product of service.
Entrepreneurship involves changing, revolutionizing, transforming, and introducing new

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approaches. It creates unique products and tries unique approaches. It is not a one-time
phenomenon. It involves a series of decision and action from initial start-up to managing the
entrepreneurial venture.

E-44

Behind The Success: - Challenges For Entrepreneur In Southern Tamilnadu


S. Rajendran (Ph.D Scholar)
Alagappa Institute of Management
Alagappa University
Karaikudi
ABSTRACT
Geographically TamilNadu is situated in between the Western Ghats and Bay of Bengal,
the Eastern part of TamilNadu is fully bordered with costal plans, which starts from
Kanniyakumari of Indian Ocean and passes through Bay of Bengal, the border of TamilNadu
ends in Northern Chennai with marina beach and St.Geroge Fort, The Western Ghats are
dominated with gambling monsoons and records in heavy rain fall. The central part specifically
southern part of TamilNadu is an arid plan, which holds a severe lack of water, significant
changes of weather leads reduction in use of agriculture lands. In addition! It induces a higher
degree of opportunity for poverty, which causes literacy. The literacy extends its maximum to
prevent a growth and development. Which re – causes a literacy, A Sudden increase in
population and urbanization is also a major hindrance for an economic growth and development
of live hoods, in a modern era to overcome a challenge there is a need of extra vibrant, to
streamline it there is a need of entrepreneurial process which implies the changes to every one’s
life, thus the shadow of poverty and literacy will be erased in feature, to initiate a lighting
process there a need of skill and knowledge to face a initial problems to start up an enterprises or

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to became an entrepreneur. The purpose of the study is to analyze the external barriers for an
entrepreneur’s particularly in southern TamilNadu.
Keywords: - Entrepreneurs, Demographic factor, Education, Life Style, Industrialization,
Globalization.
E-45

Institutional Support System For Entrepreneurship Development


*S.Prasanth (PhD Research Scholar), Alagappa Institute of Management, Alagappa University,
Karaikudi 630003
Abstract:
Innovations are an important factor conditioning the development of small and medium
enterprises since the development of innovativeness in these companies is one of the indicators
of their competitiveness. The companies that do not carry out innovative activity are not capable
of taking advantage of market opportunities or meet strong competition. The market is one of the
key factors determining the possibility to introduce innovative solutions in the SME sector as the
analysis of market processes allows making decisions concerning, for instance, the
implementation of a new technology, the date of launching a new product into the market, spatial
sales range, etc. These companies more and more frequently undertake measures that are aimed
at increasing their capability to create innovative products or organisational solutions. The road
from the idea to the implementation of innovation, however, is laborious and time-consuming
and is connected with overcoming numerous barriers. The most important obstacles include: the
lack of financial resources, high costs of innovation implementation, the lack of external sources
of financing, the unpredictable demand and access to knowledge. Overcoming these obstacles
requires the presence of an efficiently functioning institutional support system for the
development of SME innovation

Key words: development, Entrepreneurship, Innovations, system

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E-46

Contribution Of MSME In Entrepreneurship Development In Tamil Nadu

A. Sathish
Ph.D. Research Scholar
Alagappa Institute of Management
Alagappa University
Karaikudi – 630 004
Tamilnadu, India
Email – astsphd@gmail.com

Abstract

The MSME sector in Tamilnadu is highly heterogeneous in terms of the size of the
enterprises, variety of products and services, and levels of technology. The sector not only plays
a critical role in providing employment opportunities at comparatively lower capital cost than
large industries but also helps in industrialization of rural and backward areas, reducing regional
imbalances and assuring more equitable distribution of national income and wealth. The MSMEs
complement large industries as ancillary units and contribute enormously to the socio-economic
development of the country. The MSMEs are a very heterogeneous group of businesses usually
operating in the manufacturing, trade, agri-business, and service sectors. They include a wide
variety of firms such as village handicraft makers, small machine shops, computer software firms
and so on that possess a wide range of sophistication and skills. Some are dynamic, innovative,
and growth-oriented while others are satisfied to remain small and perhaps family owned. It
usually operates in the formal sector of the economy and employs mainly wage-earning workers.
It is often classified by the number of employees or by the value of their assets. The present
study aimed to understand the role of MSME in the promotion of entrepreneurship in Tamilnadu.
The required secondary data has been collected in the published report of Commissioner ate of
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Industries and Commerce – Government of Tamilnadu. The data has been analyzed by using the
appropriate statistical tools like correlation, multivariate regression, CAGR and so on.
Keywords: MSME, Entrepreneurship, Regression, Correlation.
E-47

Logistics & Supply Chain - Mega Trends Shaping The Future Of Entrepreneurship
* S. Leelapriyadharsini, Research Scholar, Department of Logistics Management,
Alagappa University, Karaikudi

ABSTRACT
After a long Great Recession hangover, entrepreneurship is finally rebounding in the
nations all over the globe. Entrepreneurs are driving a resurgence of business activity in India—
in new business creation, local small business activity, and the growth of small firms into larger
businesses. But underneath this reassuring surface, turbulent shifts are shaping the future of
entrepreneurship to be dramatically different than what it is today, or was in the past. We posit
that three mega trends will be defining forces shaping the future of entrepreneurship for decades
to come. These three trends reflect the changing demographics, map, and nature of Indian
entrepreneurship. This paper aims to highlight the potential and contemporary trends to follow
while being an entrepreneur with the thought of “Entrepreneurship is something that should be
available to all - not just to those with money, connections, or expertise”.
Key words: entrepreneurship, trends, Supply chain, shaping.

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E-48

Women Entrepreneurship Development In India

M.manida
Department of Commerce,
Alagappa University, Karaikudi – 630004
ABSTRACT
Women entrepreneurs are getting more important in the conversion of social interactions
along the gender lines. Majority of previous studies focus on entrepreneurs in wide-ranging, thus
leaving a gap for the current study to concentrate in women entrepreneurs. Studies on women
entrepreneurship have witness a rapid growth over the past 30 years. First is to examine the
number of papers published on women entrepreneurship in 12 established entrepreneurship
journals from 2000 to 2018. Women entrepreneurship is considered an important tool in enabling
female empowerment and liberation. In the light of recent world events, this has become a
crucial area to study and understand – especially with respect to motivations, constraint and cost.
Keywords: Women, Entrepreneurship and Development.

E-49

OVERVIEW ON RURAL ENTREPRENEURSHIP DEVELOPMENT IN TAMILNADU


K. Indhu (M.phil Research Scholar) Alagappa Institute of Management, Alagappa
University, Karaikudi, Tamilnadu

ABSTRACT:
The Rural entrepreneurship can help develop rural areas through good management of the
local resources. Within the structure of incorporated rural development theory, attempts to
determine the perception of rural entrepreneurs on the environment and role of entrepreneurship
in rural economic development. The rural entrepreneurship can help increase output, create

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(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

employment and reduce rural urban migration among other things. However, rural entrepreneurs
faced with certain challenges such as insufficient funds and lack of government support. The
researchers recommended that rural areas should be attractive and government should create
enabling environments for rural entrepreneurs through their policies and other assistance.
Key words: Rural, entrepreneurs, development, employment

E-50

A STUDY ON PREDICTIVE MODEL OF INNOVATION OF RURAL


ENTREPRENEURSHIP

V.Prabakaran (Ph.D. Research scholar), Alagappa Institute of Management, Alagappa University


Karaikudi
ABSTRACT
The present analysis started from the declared objective ofaccelerating the visibility of
rural entrepreneurship planned in an exceedingly a new manner ,which should highlight the
innovative potential of local entrepreneurs as a condition of success and as a condition of
accomplishing the level of well-beeing.the approach is justified by the identification of the role
of innovation in shaping the profile of local entrepreneurs .The need for theoretical models
which should illustrate conceptually and practically the relation between the level of innovation
and the successful development business .the study started from underlining the main factor
which determine economic development in the rural environment .the main objective of the
study is to be define a predictive model in the scope of sustaining innovative development
among the investigated entrepreneurs
Key words:Innovation, Rural, Sustainable Development,Entrepreneurship

160
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

E-51

ROLE OF ENTREPRENEURSHIP IN INDIA’S ECONOMIC DEVELOPMENT

M.Arul Kumar
Ph.D (Research Scholar)
Department of International Business
Alagappa University, Karaikudi.
Abstract
In this paper aims to develop a conceptual framework that examines the role government
policy growth of entrepreneurship development in India and its present status in promoting
economic development of India. Entrepreneurship development is the process of improving the
skills and information of entrepreneurs through various training and classroom programs. The
entire position of entrepreneurship development is to increase the number of entrepreneurs.
Entrepreneurship can take part in an essential role in giving a boost to the economic development
to one of the largest peopled countries like India. Entrepreneurship is the key in to India’s
development. It is significant as it utilized local resources, employment and rural development.
Entrepreneurship is considered as the indication of economic development.

Keywords: Role, Entrepreneurship, Economic and Development

161
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

E-52

ENTREPRENEURSHIP READINESS OF MANAGEMENT GRADUATES IN AGRO


BASED BUSINESS

Dr. D.Ravindran, MBA, M.Phil, PhD


Assistant Professor, Kristu Jayanti School of Management,
Kristu Jayanti College (Autonomous), Bangalore, rtkob@yahoo.co.in,

ABSTRACT
India as a country with high agricultural base emerging as a fast developing economy.
After the IT revolution and monsoon failures, modernization of lifestyle and shortage of basic
food products are happening side by side. As like many developed countries, the management
education in India is booming at a higher rate producing thousands of management graduates for
managing industrial demand. Some of the business schools are having a special focus towards
tuning the management students towards entrepreneurship ventures, rather than corporate
placements. With increasing state and central government support in financial and channelizing
entrepreneurs, the new generation entrepreneurs are started emerging. This research focuses on
understanding the readiness of management graduates towards the agriculturally based
entrepreneurship like direct modern farming, manufacturing agricultural equipment, consulting
services to farmers etc. From the village based Sivagangai district in Tamil Nadu, 164 passing
out management graduates directly from the business schools are chosen using a simplified
random sampling method.

162
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

E-53

ROLE OF BUSINESS INCUBATION CENTRES IN GROWTH OF SMALL BUSINESS


IN TAMILNADU
N.Ramar (Ph.D Research Scholar), Alagappa Institute of Management, Alagappa University,
Karaikudi, Tamilnadu
ABSTRACT
The last five- year’s unemployment has been a growing in India, which has caused many
socio-economic problems. One of the solutions to this problem is private sector development. A
lot of attention has paid toward attraction of investments at large scale from private sector,
however, experience of many countries including industrial economies show that small-scaled
business has contributed to employment and economic development to remarkable extend. The
development of this business requires promotion of entrepreneurship. This study attempts to
highlight the role of business incubation centres. Studies have shown that factors such as
incubation centres physical infrastructure, provision of business assistance, management
guidance and counselling, enabling environment and sound practices of incubation centres have
led to survival and growth of many small businesses.
Key Words: Role, Business, employment, small scale, incubation centres

163
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

E-54

STUDY ON CONCEPTUAL MODEL OF CORPORATE ENTREPRENEURSHIP IN


BANKING INDUSTRY

Mrs. M.SOUNDARYA
Ph.D Full –Time Scholar, Dept of Bank Management, Alagappa University, Karaikudi, and
TamilNadu – 630004

ABSTRACT
The rapid growth of global economies, changes in technology, market competition and
ever changing business environment have caused the banks to struggle for profitability, growth
and performance. With the intense competition among banks in the industry, it is imperative for
them to have superior performance, and the banks However, banks being the backbone of any
economy and its importance for the future growth and development of the country. Thereby, the
performance of the bank is of a major concern, and with this in mind the scholars have argued
that there is a strong relationship between corporate entrepreneurship and bank performance.
Therefore, corporate entrepreneurship with innovative products, strategic renewal and quality
services will provide the banks with competitive advantages in the organization, sustaining them
in their business challenges and survival in the market place with greater performance.
Key words: global economies, entrepreneurship, corporate, bank

164
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

E-55

STUDY ON INNOVATION INTELLIGENCE AND ENTREPRENEURSHIP IN THE


FASHION INDUSTRY IN INDIA
S.soniya (Ph.D Research Scholar), Alagappa Institute of Management, Alagappa University,
Karaikudi
ABSTRACT
Over the course of economic globalization, the innovation aspect of entrepreneurship has
gained critical importance in almost all sectors, including the fashion industry. The emergence of
an entrepreneurial economy stimulated a new type of competition in the fashion industry and
changed the face and nature of the competitive advantage around the world. In this context, the
introductory son innovative entrepreneurship by focusing on the theories and definitions of
innovation and entrepreneurship in the light of the eminent literature on innovation-related
entrepreneurship we could argue that fashion businesses and fashion employers require high
level of innovativeness and entrepreneurship to produce high performing firms. Innovation
increases firm performance and contributes to competitive advantage. To support this argument,
evidence on innovation-based entrepreneurs and how innovativeness relates to entrepreneurship
were given from fashion companies, entrepreneur-fashion designers and their various
innovations. The fashion industry provides numerous examples of individuals who are
simultaneously inventors, owners and managers of fashion business firms.
Key words: Innovation, Economic, entrepreneurship, fashion industry

165
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

EX-02

Exports and Imports in India - Balance of Payments, Its Components, and Deficit versus
Surplus
Dr.V.R.Palanivelu

Professor, Periyar Institute of Management Studies, Periyar University, Salem – 11, TamilNadu

S. Narmada

Ph.D. Research Scholar, Periyar Institute of Management Studies, Periyar University,

Salem – 11, Tamil Nadu

ABSTRACT:

The balance of payments is the record of all international financial transactions made by a
country's residents. A country's balance of payments tells you whether it saves enough to pay for
its imports. It also reveals whether the country produces enough economic output to pay for its
growth. The BOP is reported for a quarter or a year. In this paper we are going to have a detail
study on Balance of Payments, its components and deficit versus surplus. These transactions
consist of imports and exports of goods, services and capital, as well as transfer payments such
as foreign aid and remittances. A country's balance of payments and its net international
investment position together constitute its international accounts.

166
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

GM-14

Women Empowerment Government Schemes


S.Revathy
Research Scholar (Part – time)
Department of youth Welfare Studies
School of Youth Empowerment
Madurai Kamaraj University
Madurai – 625 021.
Introduction
The empowerment of women is one of the central issues in the process of development
all over the world. Tamil Nadu has a glorious tradition of recognizing the importance of
empowering women over several centuries. Now, the contribution of writers and social reformers
has been well documented and published. The government of India has made empowerment of
women as one of the principle objectives of the Ninth Five Year Plan (1997-2002) and also
declared 2001 as the year of “Women’s Empowerment”.
According to the Country Report of Government of India, “Empowerment means moving from a
position of enforced powerlessness to one of power”.1
E-56
"The Affluent Women Entrepreneurs in Tamil Nadu: Motivational Factors"
- An Empirical Study

ABSTRACT

The aim of the present study is to test the status of Women Entrepreneurs in India with reference
to selective cities in Tamilnadu. This study was carried out as the role of women entrepreneurs
has gained significance in today's environment. The present study is based on the women
entrepreneurs in and around Trichy and Thanjavur. Women, who succeed as entrepreneurs are

167
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

risk taking personalities. The women entrepreneurs have their own identity in the world of
entrepreneurship. Most of them are capable of fully identifying themselves in their new
economic role in society. In this research, stratified sampling technique was used. A detailed
questionnaire bringing out the various aspects of the study was first prepared and tested. In this
research, 60 successful women entrepreneurs were interviewed. The sample was selected from
two towns, Trichy and Thanjavur. The sample selection was as under: Trichy – 60% and
Thanjavur – 40% This break up was due to the fact that there was a greated concentration of
available successful women entrepreneurs in Trichy when compared to Thanjavur. The study has
highlighted many factors that have motivated women entrepreneurs in starting an entrepreneurial
career. Success has been seen mostly among the mid thirty and early forty age group. The
government schemes, incentives and subsidies have stimulated and provided support measures to
women entrepreneurs in and around the city. In this research, one of the findings was that while
a majority of women came from a family business as a core background and they were mostly
married to business families. The business environment seems to have prepared them mentally,
thereby facilitating their entry into business. Help and guidance was also available within the
family in case of any business problems.

168
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

GM-15
A Theoretical Study of Issues and Challenges of Small Enterprises in Tamil Nadu

Mr.S.Mohanraj,
Research Scholar in Management
Dr.GRD College of Science, Coimbatore.
Dr.S.Sivaraman
Assistant Professor in Commerce
Dr.GRD College of Science, Coimbatore.
Abstract

In the era of globalization, entrepreneurship development in the rural context is a


challenge. According to 2011 Census 68.84% people are living in rural areas of India. People in
rural areas suffer with unemployment, poor infrastructure facilities which may be solved with the
development of the rural entrepreneurs. “Rural entrepreneurship can be defined as
entrepreneurship emerging at village level which can take place in a variety of fields of endeavor
such as business, industry, agriculture and acts as a potent factor for economic development”.
But, these rural entrepreneurs are suffering with various problems like fear of risk, lack of
finance, illiteracy, and competition from the urban entrepreneurs. Rural entrepreneurs increase
the standard of living and purchasing power of the people by offering employment opportunity to
the people in villages. This paper is an attempt to understand the problems and challenges for
rural entrepreneurship in the context of rural development in India and possible suggestions to
overcome the problems.

Key Words: Rural entrepreneurs, Issues and Challenges, Rural Development,


Suggestions

169
PERIYAR UNIVERSITY
(Re-accredited NAAC “A” Grade-State University-NIRF Rank 90)
Periyar Institute of Management Studies-PRIMS
Salem-11
Tamil Nadu, India

170