Corporate Connections

A marketing plan is an important part of the growth and development of a company, since it defines
the key marketing elements of the company and clarifies the objectives and directions for the company
and the employees. It is a document describing a company’s advertising and marketing plans for the
upcoming years. It can include a company’s marketing situation, positioning, target markets and
activities to achieve marketing objectives. (Entrepreneur 2014.)

From a simple irrigation that is use for agricultural matter became a way to develop a cheap and must
try resort in Pampanga. The "Waterfalls Resort" which is specifically located in Calzadang Bayu, Porac
was founded 15 years ago. The story behind the foundation of the resort derived from the idea that the
owner has come up when they noticed that there were children bathing on the fresh water supply of the
rice plantation and give them the concept of making use of the natural resources they have like the
freshwater and built a resort with a man made waterfalls.

The resort is a family business managed also by some of their relatives. Now, they still continue the
operation and they are also focus on the beautification of it to give a new look to the market. It is open
for the public and they accept reservations for any occasion or event.

The aim of the resort is to let the customers feel that they are well cared, served while enjoying their
stay and what we offer to them.