THE TALISKER WHISKY

ATLANTIC CHALLENGE

SPONSORSHIP
PROPOSAL

Help
combat
plastic
pollution

MAKE A DIFFERENCE
CONTENTS
A Message From The Team 2

About The Challenge 3

The Crew 5

Goals 6

Make a Difference 7

Sponsorship Opportunity 8

Race Media Coverage 10

Atlantic Ambition Coverage 11

Title Sponsorship 13

Gold Sponsorship 14

Silver Sponsorship 15

Bronze Sponsorship 16

Oar & Affiliate Sponsorship 17

Contact Us 18

MAKE A DIFFERENCE
A MESSAGE FROM THE TEAM

As a team, we would like to thank you for taking

the time to read this proposal. We hope you'll
find it informative and inspiring.

We're grateful for any support - from mentions

on social media to being our title sponsor.

Help us make a difference.

James, Jon, Ewan, Ed

Email: sponsor@atlanticambition.com
Website: www.atlanticambition.com
Instagram: atlanticambition.com
Facebook: www.facebook.com/WeRowAgain

MAKE A DIFFERENCE
 THE TALISKER WHISKY ATLANTIC
CHALLENGE
More people have climbed
Everest or been to space than
have rowed the Atlantic.

This is a challenge for titans!

The Talisker Whisky Atlantic Challenge is the premier event in ocean

rowing and brings together teams from across the World. A true test of
physical and psychological endurance, the teams will race to cross the
Atlantic Ocean in nothing more than a rowing boat.

3,000 miles
30 teams
Starting in La Gomera, Canary Islands
Ending Nelson's Dockyard English
Sleep deprivation
Harbour, Antigua & Barbuda
DISTANCE Endurance
Hallucinations
Zero privacy
Mental battles
Record of 37 days and 9 hours CHALLENGE
Average time 55 days Oh... And did we mention the
Longest time 100 days waves and weather?!
Continuous rowing in 2 hour shifts
DURATION

MAKE A DIFFERENCE
 THE WORLD'S TOUGHEST ROW
NOT FOR THE FAINT OF HEART, THIS CHALLENGE DEMANDS THE
HIGHEST IN PHYSICAL ENDURANCE AND MENTAL FORTITUDE...
and the resilience to deal with brutal conditions.

1 x 30ft boat - open to the elements

4-man team in close and ceaseless
proximity
1 watermaker provides water for
CONDITIONS drinking, washing and food
rehydration
No toilet, just 1 bucket!
2 hour, non-stop rowing shifts
To row 12 hours per day and
maintain energy, each man needs
over 6,000 calories
Nothing fresh, just dehydrated
meals designed for purpose, not
FOOD taste
Hurricane strength winds
Solar glare
Salt corrosion
50ft swells
Sharks Salt sores
NATURE Blisters
Muscle depletion
Hallucinations
Extreme sleep deprivation
SUFFERING Exhaustion

MAKE A DIFFERENCE
 THE WORLD'S TOUGHEST ROWERS:
THE ATLANTIC AMBITION CREW
4 school friends living on opposite sides of the world, brought back together by a desire to achieve
something life-changing and a drive to make a difference.

EWAN BELL - UK - SKIPPER

Ewan was attracted to the Talisker Whisky Atlantic
Challenge by its promise to test his physical and
mental resolve to the limit. A fiercely competitive
athlete, he comes from a long line of accomplished
sailors who have previously sailed across the
Atlantic themselves. He now intends to go one better
and cross the Atlantic powered entirely by his own
steam.

ED WILSON - AUSTRALIA
As a two time British National Rowing Champion, Ed
will be leading the team from the front as the crew
member with the most experience behind the oars.

Ed saw the opportunity to cross the Atlantic

unassisted as too good to miss, and is looking
forward to both the physical and mental challenge of
the race.

JAMES PROTHEROUGH - UK
Having hung up his rugby boots, James is looking
forward to a new challenge and is determined to
raise money for two charities helping prevent oceans
of the world drowning in our own waste. From their
school days he knows there is a strong competitive
nature instilled within the crew and is confident that
they will be pushing for the front in their campaign.

JON MEROTRA - AUSTRALIA

When Jon discovered that more people had been
into space than had rowed the Atlantic, there was no
turning back. Jon is the most adventurous out of the
4, having hitchhiked from London to North Africa,
driven 10,000 miles in a small hatchback from
London to Mongolia and a hiked to Everest Base
Camp, Nepal. Rowing the Atlantic is just the next
step?!
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MAKE A DIFFERENCE
 THE GOALS

Put 4 school friends and athletes in a boat together

and finishing isn't enough. Winning is the only
option... And a record setting time is the target!
WIN

A WORLD
FIRST A challenge of this magnitude presents the
opportunity to do something more. Atlantic
Ambition are committed to protecting the
worlds oceans by carrying out vital research,
and have partnered with Smartfin technology
to measure critical ocean properties
throughout the crossing including:

Temperature
Location
Wave characteristics
pH levels
Dissolved oxygen
Chlorophyll levels

This unique data set will be used to help

researchers and scientific communities
understand trends in the Atlantic Ocean’s
health.

MAKE A DIFFERENCE
 The target: over

MAKE A £200,000 for

charities actively
combating plastic

DIFFERENCE pollution in the

crew’s respective
countries - UK and
Atlantic Ambition are raising money for two charities with a Australia.
demonstrable track record of reducing plastic pollution and delivering
tangible results.

BEACH CLEANS EDUCATION BEHAVIOURAL CHANGE

Beach cleans play a vital role in
restoring natural habitats, allowing
fwildlife to flourish and providing
the opportunity to collect data
used to to drive change.
By educating adults and children,
people are able to understand the
impact of their actions and how to
avoid excessive plastic pollution.
Using organised networks,
MCSUK was the driving force
behind banning plastic bags at
supermarkets, which has resulted
in a 95% reduction in plastic bag
litter. With Atlantic Ambition's
support they will continue to drive
similar schemes.

MAKE A DIFFERENCE
 sponsoring a team in

BE PART OF the talisker whisky

atlantic challenge

SOMETHING extends far beyond

exposure. It's an

EXTRAORDINARY
opportunity to be part
of something at the
pinnacle of human
Partners range from specialist equipment providers to global endurance, and, that
automobile brands, local businesses to multinational corporations. makes a difference.
All have something in common: the desire to be part of something
bigger and make an impact!

“The Atlantic Ambition team are inspiring

me with their clear passion, purpose and
commitment to challenge themselves in
one of the most extreme ways possible, but
also to make a difference to the world and
encourage conservation of our oceans.

Thanks guys, and good luck with the

project. You are embracing the process of
‘Decide, Commit, Succeed’!”

Karen Darke MBE, Paralympic Gold

Medalist, Adventurer

MAKE A DIFFERENCE
 SPONSORSHIP BENEFITS

Increased PR and Brand Exposure 

Outreach through global media coverage, events
through Atlantic Ambition’s channels and the Talisker
Whisky Challenge coverage.

improved brand perception

Associate your brand with the team's inspirational
sporting challenge and the power of working together.

high quality media content

The team will be available for press releases about the
partnership and will provide rights to all photo’s and
video content.

post race presentations

Partners' staff are encouraged to join in the adventure
and post presentations can be arranged.

HOW WILL SPONSORSHIP BE SPENT?

boat & equipment The overall cost of the

£56,000 entering and completing the
race is approximately
charity £100,000.
£100,000
At first, sponsorship money
will be used to cover the
costs, shown left.

TARGET Any additional money, and

money raised from sales
£200,000 following the race, will be
food
split evenly between our
£6,000
amazing charities.

shipping
£6,000

race entry
£21,000
maintenance
£5,000
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MAKE A DIFFERENCE
 MEDIA COVERAGE - talisker whisky challenge
WORLDWIDE EXPOSURE
All sponsors will be able to take advantage of the dedicated media team employed by the
The Talisker Whisky Atlantic Challenge, who offer global exposure.

Official film crews and photographers are present at race start and finish to capture key
visual assets that are distributed around the world.

Press releases and video news reals (VNRs) are produced for each team, always ensuring
there is a steady stream of content to be ‘consumed’ by global media.

RACE MEDIA STATISTICS

Total Engagement Total Reach Total Video Views

1.25 MILLION 20.1 MILLION 3.75 MILLION

Reach Reach Reach Reach

16.3M 23K 600K 1.4M
Views Views Views Views
2M 7.1K 15K 560K
Engagements Engagements Engagements Engagements
1.5k 1.5K 1.5K 1.5k

tv coverage print coverage

225+ individual broadcasts 2.1K Articles
15.1m total views 21.6m Unique Reach

DIGITAL coverage RACE WEBSITE

4.3K placements 1.5M page views
11.25m reached 100K+ Unique Views

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MAKE A DIFFERENCE
 MEDIA COVERAGE

Atlantic Ambition are dedicated to promoting new and existing

sponsors throughout the campaign, giving regular updates to
followers and promoting events.

Throughout the campaign they will be involved in a number of

interviews for TV, radio and newspapers. This will continue
during the race and it will be possible to arrange live feeds or
phone calls at the sponsor's request.

Followers
1.2K+

Reached
2.5K+

Ongoing
promotion

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MAKE A DIFFERENCE
 previous team
sponsor review
"Our platinum sponsorship of Atlantic Discovery gave NAGICO the opportunity to align our story
of emerging strong, resilient and reliable after the catastrophic weather events of 2017, with the
team's extreme endurance row calling on the same core values and teamwork for success. The
investment turned out to be far more commercially viable than we anticipated; we gained four
upstanding brand ambassadors, sustained PR exposure which has lasted over 6 months and
still continues, and most gratifying: we and the team have inspired school children, university
students and a variety of organisations around the world.’’

KYRIA ALI - GROUP STRATEGY AND DEVELOPMENT OFFICER - NAGICO GROUP

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MAKE A DIFFERENCE
 TITLE SPONSOR
As the Title Sponsor you will have many powerful opportunities to
utilise the partnership you’ve made with the team.

The team are flexible in their approach and will align their campaign
to suit your company's ideals and focus.

advertising placements
Atlantic Ambition boat or team renamed after your company
Half of the boat branded with your company logo and colour
scheme, highlighting your support as our ‘Title Sponsor’
Prominent company logo on all team attire, front and back
Company name on website with link to own website
Company promotion through team’s social media
2 x branded oars presented at the end of the race

media
Company mentioned as key partner where possible in all
media interviews
Rights to all photos and video content from expedition
Support for press releases from the team
Exposure through official race media content (photos and
videos)

corporate & employee

engagement
Post race presentation to your company employees, helping
inspire others and highlighting your support of a great cause
The chance to organise hospitality events and B2B
opportunities at the event in which the team is present or
competing

cost Negotiable

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MAKE A DIFFERENCE
 GOLD SPONSOR
As a Gold Sponsor you will have many powerful opportunities to
utilise the partnership you’ve made with the team.

The team are flexible in their approach and are willing to adapt to
ensure you maximise the potential results from this great opportunity.

advertising placements
Company logo in prominent position on both sides of the boat
approximately, 1.5m x 0.65 m.
Company logo on all team attire, back
Company name on website with link to own website
Company promotion through team’s social media
1 x branded oar presented at the end of the race

media
Rights to all photos and video content from expedition
Support for press releases from the team
Exposure through official race media content (photos and videos)

corporate & employee

engagement
Post race presentation to your company employees, helping
inspire others and highlighting your support of a great cause

cost £10,000

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MAKE A DIFFERENCE
 SILVER SPONSOR
As a Silver Sponsor you are highly valued and we will work to ensure
you get what you expect. In addition to this we offer branded oars at a
discounted rate as shown below.

advertising placements
Company logo on both sides of the boat, approximately 1.0m x
0.5 m (negotiable).
Company logo on some team attire
Company name on website with link to own website
Company promotion through team’s social media

media
Rights to all photos and video content from expedition
Support for press releases from the team
Exposure through official race media content (photos and
videos)

cost £5,000

optional extras
Post race presentation to your company £1,000
employees, helping inspire others and
highlighting your support to a great cause

1 x branded oar £1,000

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MAKE A DIFFERENCE
 BRONZE SPONSOR
Bronze Sponsorship is our entry level and we have created a number
options to cater for all company sizes and marketing budgets. All bronze
sponsors will recieve the benefits as set out below with prices differing
with logo size.

advertising placements
Company logo on both sides of the boat
Company name on website with link to own website
Company promotion through team’s social media

media
Rights to all photos and video content from expedition
Exposure through official race media content (photos and videos)

LEVEL COST LOGO LOCATION

£/mile £ SIZE

£1 CLUB £3,000 0.75m x 0.40m HULL

50p CLUB £1,500 0.50m x 0.25m HULL

20p CLUB £600 0.20m x 0.20m HATCH

10p CLUB £300 0.20m x 0.15m HATCH /

TO SUIT

cost £500 - 3,000

optional extras
Post race presentation to your company
employees, helping inspire others and
highlighting your support to a great cause £1,500

1 x branded oar £1,500

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MAKE A DIFFERENCE
 OAR SPONSORSHIP
Oar sponsorship is a great way to get involved in sponsoring the team
and recieve some memoribilia at the end of the race.

Oar sponsors will recieve the benefits as set out withing the Bronze
sponsorship with a logo on the oar which be presented at the end.

cost £2,500

AFFILIATE
SPONSORSHIP
If your company would prefer donate a
product or service in return for a similar
price level sponsorship then please get
in contact using the details at the end of
this document.

The team need various bits of

equipment during the expedition, prizes
for raffles and items to auction at their
fundraising meal, so are willing to
accept any offers.

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MAKE A DIFFERENCE
 contact us
get involved...

Email: sponsor@atlanticambition.com

Ed: +(61) 406 949 103

Jon: +(61) 422 210 948
Ewan: +(44) 7970 181 656
James: +(44) 7594 053 860

Instagram: atlanticambition.com
Facebook: www.facebook.com/WeRowAgain

... THANK YOU

existing sponsors

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MAKE A DIFFERENCE