UNIVERSIDAD COLEGIO MAYOR DE CUNDINAMARCA

FACULTAD DE ADMINISTRACION Y ECONOMIA

PROGRAMA DE ADMINISTRACION DE EMPRESAS COMERCIALES
PROFESOR: JULIAN RICARDO ROMERO
ASIGNATURA: ECONOMIA INTERNACIONAL
ESTUDIANTE: ESTEFANIA GUZMAN LATORRE

TABLA DE CONTENIDO

1. Introduction
2. Objectives
3. Solution of questions
4. references

1 INTRODUCCTION

Through this work we try to investigate Shumpeterian theory from the perspective of economics
and administration, how to optimize the company's resources through technology. Research will be
conducted on startups and their importance in the current market and finally the solution of some
questions raised by the teacher.

2 OBJECTIVES

• Study the theory of Shumpeterian and apply its model looking for different alternatives for the
optimization of resources.
• Know the startups and inquire about their rapid growth in the market
• Be clear about the concepts of entrepreneurship by adopting the canvas model to create a value
proposition in the market

3. SOLUTION OF QUESTIONS

1. What is Schumpeterian approach and its relation to economics and

administration?

The Schumpeterian approach is a theory of economic development, delving into issues

such as research on profits, capital, credit, interests and the business cycle. Schumpeter
talks about combining technology and economy to create different production methods,
optimizing resources, taking into account the different economic factors focused on the
satisfaction of both business and consumer needs.
With the combination of these factors the author focuses his theory on the economy and
the administration looking for alternatives from different economic actors to optimize
production costs and generate greater profitability.

Croitoru, A. (2012). The theory of economic development: An inquiry into profits,

capital, credit, interest and the business cycle. Journal of Comparative Research in
Anthropology and Sociology, 3(2), 137-148. Retrieved from
https://ezproxy.unicolmayor.edu.co/docview/1327166869?accountid=50438.

The Schumpeterian system of economic thought was built in such a way as to realize a
necessary symbiosis between economic, historical, political, social and all other elements
of the process of the functioning and development of the capitalist world. The central
argument of his system of thought assigned the most significant role to entrepreneurship
with its inseparable and embedded innovative nature.
economic and technological problems faced by individuals in the process of production
have different characteristics; therefore, these necessitate specific answers and different
types of knowledge for the economic actors to take into consideration. On the one hand,
the contrastive nature of the relationship between economic and technological problems
and on the other hand the complementary nature of the two as aspects of the process of
production are the main characteristics of the picture used by Schumpeter for an
introduction to one of the most important concepts of his book, namely the concept of
'combination'. "Technologically as well as economically considered, to produce means to
combine the things and forces within our reach. Different methods of production can only
be distinguished by the manner of the combination, that is either by the objects combined
or by the relation between their quantities. Every concrete act of production embodies for
us, is for us, such a combination... An enterprise as such and even the productive
conditions of the whole economic system we shall also regard as 'combinations'". These
two types of combinations are not similar. From the Schumpeterian perspective "economic
logic prevails over the technological". The fact that producers can choose between
different combinations implies that the costs for producing a particular good can be
different for each producer and also that an enterprise can produce different types of
goods using identical kinds and quantities of factors. From this perspective 'costs are a
value phenomenon and in the analysis of the costs for producing a good, the possibilities
of utilizing the resources in a different way must be take into account. "Costs as an
expression of the value of other potential employments of means of production constitute
the liability items in the social balance sheet. This is the deepest significance of the cost
phenomenon"

2. What is a startup?

It is a temporary organization in its early stage dedicated to finding a model that is

reproducible on a large scale with digital technologies. According to Morelos, director of
Startupbootcamp Fintech Mexico, temporality is the first characteristic of startups. The
scalability that has to do with the potential growth of the company is the second
fundamental aspect of a Startup "To achieve this characteristic, technology must be
integrated allow to distribute the product exponentially "the third aspect of a startup is
exponential growth" This type of business must have the ability to acquire users
exponentially, with distribution means that allow it to reach a greater number of users and
customers, as well as a sale that is not linear. Revenues grow much faster than the
company's expenses and this is usually achieved through technology "affirms Morelos.
https://www.entrepreneur.com/article/304376

Next I annex a lync of a startup against fraud which with less than a year of creation is
already in four countries.https://www.dinero.com/emprendimiento/articulo/historia-de-
truora-startup-que-lucha-contra-el-fraude/273487

3. What is the canvas model?

Slávik, S., & Bednár, R. (2014). Analysis of business models. Journal of

Competitiveness, 6(4)
doi:http://ezproxy.unicolmayor.edu.co:2091/10.7441/joc.2014.04.02

concept of authors Alexander Osterwalder and Yves Pigneur, called Canvas (2009),
defines business model using nine components: customer segments, customer
relationships, distribution channels, value proposition, key resources, key activities,
partners, cost structure and revenue streams. Canvas is a powerful visualization tool and
clearly shows all the components and their interconnections (Fig. 2). Key Partners Key
Activities Value Propositions Customer Relationships Customer Segments Key Resources
Channels Cost Structure Revenue Streams.

Fig. 2 - The visualization tool Canvas by Osterwalder & Pigneur (2009)

Fariñas, E. d.,Carmen Aldana, Ana,Ma Teresa del Carmen Ibarra Santa, & Reyes, I. L.
(2011). EL MODELO DE NEGOCIOS COMO REFORZADOR DEL
EMPRENDIMIENTO EN LAS UNIVERSIDADES. CASO DEL TECNOLÓGICO DE
MONTERREY CAMPUS CIUDAD DE MÉXICO/THE BUSINESS MODEL AS
ENHANCER OF ENTREPENEURSHIP IN UNIVERSITIES - THE CASE OF
TECNOLOGICO DE MONTERREY, MEXICO CITY: JOURNAL OF STRATEGIC
STUDIES JOURNAL OF STRATEGIC STUDIES. Revista Ciencias
 Estrategicas, 19(26), 185-201. Retrieved from
https://ezproxy.unicolmayor.edu.co/docview/1024821817?accountid=50438

This article reviews the use of The Business Model as a tool to teach entrepreneurship
in Universities, and proposes a new approach based on the design of a Business
Model accompanied by significant activities as a means to promote the entrepreneur
spirit among students. The proposal is based on information produced by known
authors, specially the new approach by Alexander Osterwalder, and includes the
application of the Design Thinking Theory in which entrepreneurs need to think
divergently and convergently through diverse knowledge stages. An exploratory
methodology, that included interviews with alumni who were entrepreneurs, was used
to validate the proposal. Thus, a pilot study was implemented throughout an academic
semester to apply the proposed Business Model, among other activities, instead of the
traditional Business Plan. When this came to an end, the active students and
professors of the entrepreneurship course were interviewed. The results showed that
the process was satisfactory in the students learning process and the entrepreneur
spirit motivation when applying the Model of Business as the basis of the course, its
outcomes and acceptance of significant activities

4. According to Prof. Avraham Shtub, Industrial Engineering, from Technion

(Cornell); What is "Value"?

Prof. Avraham Shtub, Industrial Engineering, Technion

The degree to which we satisfy the needs and expectations of stakeholders

5. Which are the four Customer problems related to value according to this
conference (four U)

Building a Compelling Value Proposition. Michael Skok, Underscore VC, Venture

Partner HBS

 unworkable
 unavoidable
 urgent
 underserved

6. Why an entrepreneur must avoid self-evident "value"?

Employers must avoid the obvious value because, although a promotion must be made to
the product, the buyer must discover the value of a good according to the satisfaction of
his needs, if all the wonders of the product are mentioned from the beginning. is biasing
the customer to an anticipated perception without having tested the product and may not
meet the expectations of the buyer.

7. What is a Competitive advantage?

The competitive advantage is what makes a company different from the others, is that or
those factors that make it unique in the market. Whether the quality of their products, the
promotion of their merchandise, the optimization of costs among others.

This competitive advantage should allow the company to have successful results unlike
the competition which must remain in time and should not be susceptible to copies by
other companies.

4. REFERENCES

https://ezproxy.unicolmayor.edu.co:2136/central/index?accountid=50438

https://robertoespinosa.es/2017/10/22/ventaja-competitiva-que-es-tipos-ejemplos/

https://www.google.com/search?
q=Alexander+Osterwalder&rlz=1C1CHBD_esCO813CO813&oq=Alexander+Osterwalder&aqs=chro
me..69i57j0l5.319j0j7&sourceid=chrome&ie=UTF-8

https://www.dinero.com/emprendimiento/articulo/historia-de-truora-startup-que-lucha-
contra-el-fraude/273487