ABOUT TWITTER:-

Twitter is a real-time information network powered by

people all around the world that lets you share and
discovers what’s happening now.

It is a private company founded in Francisco (USA) launched in July

15, 2006.Founder by Jack Dorsey and Evan Williams Jack Dorsey is a
chairman and MR.Costolo is the CEO of the company. Area served
Worldwide in the world. Total Revenue of the company US $150
million in 2010.Total Employees in the company is 300 in
2010.Website of the company www.twitter.com 190 million visitor’s
monthly visit the company web site. An available different language
likes English, Spanish, Japanese, German, French, and Italian.
Slogan of the company “what’s happening?”

What is Twitter?
Twitter is a website operated by Twitter Inc. and a new form of
online communication among people. That service for family, co
workers and friends to communicate and stay connected with
exchange of frequently answers questions with quick services. Also
users send and read user’s messages that called tweets. Micro-
blogging is a quick update usually containing a very small number
of characters. With Micro-blogging you can send text based posts up
to 140 characters that displayed on the user’s profile page. User can
restrict sender’s message that delivery to their friends list.

Twitter is also called as social messaging you can able to

follow people and have followers and ability to interact with twitter
on your cell phone. Twitter has become social media marketing.
Twitter is a tool that helps connect businesses more meaningfully
with the right audience at the right time.

All users can send and receive tweets via the Twitter website,
compatible external applications (such as for smart phones), or by
Short Message Service (SMS) available in certain countries. While
the service is free, accessing it through SMS may incur phone
service provider fees. It is sometimes described as the "SMS of the
Internet.

Features in Twitter
New design in Twitter

In new design in twitter you will now find mentions, searches,

retweets, and lists just above your timeline that creating a single,
streamlined view on the left of the screen. On the right hand side
users can feel the essence of feature of the visitor profile, trending
topics and favorites.

View videos, photos and other media contents

Now, you can easy to see embedded videos and photos directly on
Twitter, company partnerships with Daily Booth, Justin TV,
Kickstarter, Photozou, Plixi, TwitPic, TwitVid, YouTube and
USTREAM.

Mini profiles

When you click a username you can see a mini profile of that user,
without navigating from the page that provides quick access to user
account information, recent Tweets and including bio data.

Rolling out a new version

Twitter has introduced that they rolling out a new version of web
interface that called as new Twitter. The new twitter you will
fine more option likes rewets, searches, mentions and lists
that’s see just above your timeline. On the right side you can
see the features of whom or who recently followed, trending
topic and favorites.

Discover related contents

When you clicks on Tweet the details pane shows additional

information related to the subject or author. You may see replies
Depending on the Tweet’s content, a map of where a retagged
Tweet was sent from, other Tweets use by that same user, and
more.

Twitter on your mobile phone

Twitter is a new addition application to our mobile phone. The

Twitter client is available now for all Windows Phones and smart
phones. As Twitter’s other mobile clients, Twitter for Windows
Phones and smart phones include all of the features from Twitter
-Suggested users, your timeline messages, you can explore twitter
without logging and lists. From right of the application you can sign
up an account. The application is really fast, small size and easy to
use.

Why people Love twitter?

1. When people ask a question in twitter and they get an
instantaneous response.

2. Twitter has quickly built brand awareness and a royal following

especially among the technically adept bloggers, online marketers,
basically anyone with something to promote seem to find twitter is
extremely valuable.

3. It may be more addictive when you will get in touch with twitter.

How people know about twitter?

Theses are some points:-
1. Twitterel

Twitterel is a first way to find Twitter users is very easy to use.

2. City Tweets

The City Tweets is a network made up of individual pages that track

near real time Twitter activity for listing Tweets, individual cities
from that area.

3. Just Tweet It

Just Tweet It is not only a directory for Twitter users but they are
the directory for Twitter users. Since the directory is organized by
category, it’s the perfect way to find other Twitter users like you
and with the same interests.

4. Twitter Adder

Twitter Adder is pretty much like one of the hundreds of MySpace

Adders they have on the internet.

5. Monitter

Monitter is that everything is updated in real-time. So, you can see

new tweets as they are posted. In my opinion, this is definitely one
of the best tools out there for monitoring what’s being talked about
on Twitter.

6. Twitter Search

Many people already know and use Twitter Search on a regular

basis; we practically live on this site. Twitter Search is another
great way to find out what’s being talked about on Twitter. We use
it all the time to find others who are tweeting about things that I’m
interested in.
Strategic of twitter
1. Dealing with Google
May 7 management meeting, Twitter’s search syndication strategic
with Google is discussed, as is the desire of “every tech company”
to gain access to “Hose bird,” an API Twitter is working on to
deliver its full stream of Tweets to search partners and others.

2. Company Goals and New TOS/APIs:

In that same June 9 meeting, Twitter excess talked about their end
of year goals, including a “next gen search results page” and a
(much-needed) reputation system which internally is being called
“Tweet rank.”

3. Exchanging Favors with Investment Bankers

4. Managing the Message

5. Identity Crisis
Company’s mission included “Twitter is for discovering and sharing
what is happening right now,” and “Twitter makes you smarter,
faster, more efficient and more powerful.”

6. The Facebook Threat

Defensive strategy: The Company also considered how to defend
against Facebook. “Make sure people are happy” is at the top of the
list, followed by “cult” and “get more and better developers.” Doing
a better job and getting “twitter everywhere” seems to be its best
defense.

7. Real-Time Search:
Twitter is clearly concerned about positioning itself against its two
main rivals and potential acquirers. In contrast to finding out “what
is happening right now” on Twitter, “Google is old news.” Yet
during the meeting, the company is clearly preoccupied with search:
“Twitter the product is a vehicle for twitter search;” “People don’t
use twitter for search; and “Twitter should tell me stuff without me
searching for that.”
8. Getting To One Billion Users:
The key to most of these business models is to keep attracting more
users, and the company has some creative thoughts on how to
acquire them. These include: “Free phones preloaded with twitter,”
“TV twitter,” “Kindle,” “Radio,” “Dell, build it into,” videogame
consoles, Website widgets, IM networks, and PCs.

Competitor
These are main competitors of twitter:-

1-Jaiku is a primary competitor to twitter.

2- Foursquare

3- Blippy

4-Google Wave

5-Facebook

6-Orkut

Twitter Analytics
TWITALYZER-

Provides activities analysis of any Twitter user based on social

media success. Its metrics include-

(a) Influence score which is basically your popularity score on

Twitter.
(b) signal-to-noise ratio.

(C) One’s propensity to retweet or pass along others tweets

(d) Velocity - the rate one's updates on Twitter.

(e) Clout - based on how many times one is cited in tweets.

Its Time-based Analysis of Twitter Usage produces graphical

representation of progression on various measures. Using
Twitalyzer is an easy to just enter your Twitter ID and that's it! It
doesn't require any password to use its service. Speed of analysis is
depending on the size of your Followed and Followers lists.

TWIST

Offers trends of keywords or product name, based what Twitter

users are tweeting about. You can see frequency of a keyword or
product name being mentioned over a period a week or a month and
display them on a graph.

MICROPLAZA
Offers an interesting way to make sense of your Twitter streams.
Called itself “your personal micro-news agency,” it aggregates and
organizes links shared by those you follow on Twitter and display
them as new stream.

TWITTERFRIENDS
Focuses on conversation and information aspects of Twitter users'
behaviors. Two key metrics are Conversational Quotient (CQ) and
Links Quotient (LQ). CQ measures how many tweets were replied
whereas LQ measures how many tweets contained links. Its Twit
Graph displays six metrics - Twitter rank, CQ, LQ, Retweet Quotient,
Follow cost, Fans and replies. Its interactive graph (using Google
Visualization API) can displays relationships between two variables.

THUMMIT QUICKRATE
Offers sentiments analysis, based on conversations on Twitter. This
web application identifies latest buzzwords, actors, movies, brands,
products, etc.

Aspects of Twitter
Twitter's success is very uncommon, even for social network start-
ups, one example for this is the tremendous growth which can't
even be equaled by Facebook, a site which many predicted to be the
social network of the future. Reasons for this explosion in popularity
are:

• Simplicity of the user interface

• Social networking
• Speed in both reading and posting
• Diversity in usage possibilities: personal or professional
• Ease of use through many applications

key aspects is the possibility to use it to keep in touch with friends,

see what they're up to and let them know what you are thinking, or
letting them comment on your messages. The key aspects of its
service are speed, ease of use, social networking and versatility

Twitter web page analysis

Twitter IP address: - 168.143.171.84

Servers Name of Twitter:

ns3.p26.dynect.net: 208.78.71.26
ns4.p26.dynect.net: 204.13.251.26
ns2.p26.dynect.net: 204.13.250.26
ns1.p26.dynect.net: 208.78.70.26

Twitter uses auto-incrementing ID numbers for both users and

tweets. We identified the range of IDs that were consumed by the
system in any given month and the percentage of them actually tied
to real twitter accounts. ("Dead" IDs are likely canceled accounts,
SPAM accounts, test accounts, etc.) In combination, these numbers
give us a reliable approximation of how many new users joined
twitter each month:
Twitter SEO
Choose a good handle

Select an account name wisely

Make your bio count

Spread the word

Remember your URL

Select the initial characters of each tweet carefully

What issues do we face with twitter?

Since its inception twitter has grown and is currently used to

A. Draft and post press releases

B. Alert our twitter followers to blogs we are promotion

C. With prefix FCO jobs: alerted our followers to the job advert for a
digital media producer.

The number of followers has grown to over two hundred followers

putting us in the top ten public sectors twitter sites for follower
numbers-

-Keep out flagship of the twitter channel which houses a mix of

information or diversify with other twitter channels.

-Create to use twitter

-create a twitter channel were information is automatically posed

from dare I say twitter feed.

-Encourages posts such as for example Washington to create a

twitter channel.
-create a twitter channel for travel not without risks but potentially
worthwhile

-How do we brand our twitter channel?

-how to us incorporates twitter feeds into our website.

-is there a strategy to increase our twitter feeds into our twitter
followers which groups should we target? That is journalists.

What potential areas can we utilize twitter

for?
1) Travel (Would this need a separate channel?)

2) Set up twitter channel for a specific emergency crisis?

Consular.

3) Promote our blogs.

4) Put FCO news on twitter For example a minimal branding one

option would be to work with the banner swirl but edit to make
it more palatable for our twitter page

5) Advertise tech jobs.

Potentially what could twitter do in the

future for business?
1) The proviso for bellow is that there are risks and opportunities
additionally it maybe sensible to set up new twitter channels.

2) Company should create a digital diplomacy twitter channel

3) This could be more informal with the purpose being to engage

and communicate with the purpose being to engage and
communicate with a tech audience is for now populated with
tech people. if you have tech contacts who are twitter then
they could follow this particular twitter channel.
4) Twitter for travelling plan advice. Entries would need to be
carefully drafted and a new channel would perhaps need to be
created.

5) Twitter does Re-engage with consular who have already

examined twitter to look again at how they could use twitter.

6) Twitter is going to be a Social CRM.