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Connecting Asia Pacific • January / February 2013

The Road Ahead

NAIAS • 2013 Holiday Calendar • Meet the new head of Ford AP

A year of opportunity

Dave Schoch
President, Ford AP

03 04

Hello Everyone and Happy New Year!

This is my first letter in our Asia Pacific @Ford

magazine, and I’d like to start by saying it is an
incredible honour and privilege to lead such a
hard-working and talented group of people.

As we begin what promises to be an exciting 2013, we

should also take a moment to celebrate the wonderful
accomplishments of 2012. For example, we opened
new assembly plants in China and Thailand and
successfully launched Focus in four new plants
07 12
and Ranger in two. We had record sales for Focus,
Ranger, Mondeo and Edge, and thanks to everyone’s
hard work, we sold nearly 1 million wholesale 03 Global watch
vehicles across our region last year. It’s a new sales
Ford and Lincoln steal the show at NAIAS
record for us and an incredible accomplishment.
04 Cover story
It also gives us momentum as we move into 2013.
What’s in store in 2013
This year, we will be bringing more fantastic vehicles
to all our markets, and aggressively expanding our 06 Growth
retail and manufacturing capacity to provide our Elena Ford brings growth and charity to Cambodia
customers with a whole family of great vehicles from
which to choose. 2013 is going to be a major pivot 07 CEGC
point for the Ford brand in many of our markets.
Ford’s annual awards to help China’s environment

Being part of this incredible expansion – Ford’s

greatest in half a century – really is a once-in-a-career 09 HFA
opportunity. Let’s all commit to each other to make Henry Ford Awards honour Philippines’ best auto
the most of this opportunity and have fun doing it. journalism

Thanks for going further every day! 10 Holiday calendar 2013

12 Leadership
An interview with Ford AP’s new President

14 Dealers
Ford dealers go for gold

16 News roundup
A look at what’s happening throughout AP

18 Ford faces
Super snakes

@Ford January / February 2013

@Ford is published for the people of Asia Pacific , Ford Motor Company,
One Team · One Plan · One Goal · by Ford Communications – 11th Floor, Sathorn Square Office Tower, 98 North
Sathorn Road, Silom, Bangrak, Bangkok 10500, Thailand .
Director/Publisher: Karen Hampton; Managing Editor: Leigh Murray;
Editor: Gregor McClenaghan; Writers: PRISM Asia Pacific Content Factory;
Design: Smarty Pothithet, Sunisa Sritanaviboonchai.
A publication of Ford Communications Network. January / February 2013.
Please send questions and comments on this issue to APAmedia@ford.com
Ford and Lincoln
Global watch

steal the show at NAIAS

The North American International Auto Show is the biggest event in the global
automotive calendar – and Ford and Lincoln are this year’s stars, with two
stunning concept vehicles and an award-winning fleet on display

The entire North American Ford fleet One of the star attractions was the The Atlas Concept impressed the media
was on display at the show in Detroit, unveiling of the Atlas Concept truck, and public so much that it was named
with 65 vehicles including Ford Police which the LA Times said stole the show ‘Most Significant Vehicle of NAIAS 2013
Interceptors, Mustangs, Fiestas, Transits, at NAIAS. The muscular Atlas is bigger by Autoweek Magazine.
and the all-new Fusion, which signals and wider than the current F-150 truck
the next-generation Ford Mondeo that that dominates the American pick-up “The Ford Atlas Concept previews the
will be available in global markets market, and would be powered by a innovations that will transform what
including AP. turbocharged EcoBoost engine capble of people expect from their pick-up,” said
towing up to 5,125 kg. The Atlas Concept Raj Nair, Ford’s group vice president for
To mark the 150th anniversary of Henry also showcases Ford’s class-leading Global Product Development.
Ford’s birth, visitors were welcomed to technology, with features including
the stand by actors dressed as the Dynamic Hitch Assist to help line up the “With 36 years as America’s best-selling
company’s founder, who gave talks truck with a trailer, and a 360-degree pick-up, we are absolutely committed to
about his life and showed guests Ford point of view camera, a first for a Ford setting the agenda in the truck market.”
vehicles past and present – including an truck, which gives a bird’s-eye view of
original 1903 Model A, the car that the vehicle to help manoeuvre in tight
started it all. places.

Lincoln evolves Lincoln Motor Company also brought its The all-new MKZ, the first of four new
best to NAIAS, with the unveiling of the Lincoln models due to be launched in the
MKC Concept, a vision of how the recently- next four years, has had rave reviews from
reinvented brand will enter the fast-growing journalists lucky enough to take it for a
small luxury utility segment. drive.
@Ford AP January / February 2013

“The Lincoln MKC Concept is designed to “Lincoln is so fortunate to be rejuvenating

strike a perfect balance between warm, its line-up right now,” Farley said.
inviting comfort and the engaging and
superb dynamic qualities of performance, “The design of a Lincoln will look indi-
ride, handling and braking,” said Jim Farley, vidualistic, organic, warm and surprising,
executive vice president of Global Market- not at all like the German definition of
ing, Sales and Service and Lincoln. beauty. What we are offering is different
and offers a unique design, world-class
“This balance is focused towards a new quality and a fun yet comfortable ride. We
luxury automotive client emerging in the believe that Lincoln can really innovate in
marketplace – someone who recognises a these areas, where other brands are stuck
Jim Farley, Executive Vice President, great vehicle and demands a balance with their legacy.”
Global Marketing, Sales & Service and Lincoln between all-out performance and comfort.”


The road ahead

Going Further in 2013
A hundred years after Henry Ford developed the world’s
first moving assembly line, the company he founded is
looking forward to another great year in AP

It was October 1913 when Ford’s revolutionary concept of an As economies continues to grow, and as more consumers in
automated production line started up at the Highland Park AP reach the threshold for buying vehicles, Ford is planning to
Assembly Plant in Michigan. By 1916, the factory was churning meet rising demand for quality, green, safe and smart vehicles
out more than 585,000 Model T cars a year, and constant with a string of new launches and updated models in 2013.
innovation made the process more efficient, and the cars more
affordable, with every passing year. “We’re all gearing up for what’s set to be a fantastic year for
Ford in AP,” said Dave Schoch, president of Ford Asia Pacific.
One hundred years later, a similar process of continuous
improvement is driving Ford’s unprecedented expansion in “With a growing lineup of class-leading One Ford vehicles, with
Asia Pacific. Despite the challenges posed by Europe’s ongoing stronger-than-ever regional manufacturing capabilities, and
debt crisis and political gridlock in the U.S., the AP region with a growing and deepening sales and service network, we’re
continues to provide reasons for optimism. looking forward to Going Further in 2013 – but there’s plenty of
work ahead.”
“We are very excited to see some emerging signs of recovery
from some of the major markets including China and to a The work begins with the vehicles themselves. Over the course
certain extent India, and we expect further improvements in of 2013, three all-new vehicles – the Kuga, EcoSport and
these Asian markets in terms of economic growth this year,” Explorer – will be introduced across AP. The class-leading
said Yong Yang, a senior economist based at Ford World Fiesta will also receive a thorough overhaul to reinforce Ford’s
position in the small-car segment.
@Ford AP January / February 2013

Headquarters in Dearborn, Michigan.

He said the strong links between markets in the region meant Starting with the release of the Kuga in Chongqing in January,
a better economic performance in large markets like China consumers will see Ford’s kinetic design language at work,
would have knock-on benefits for other countries. most prominently in the aggressive new global grille that’s
being introduced across the product range. They will also
“We expect the improving economic performance in China to appreciate higher levels of quality and craftsmanship in things
bode well for the mining industry of Australia, which has like better materials and finishes, and quieter interiors.
become increasingly reliant on sales of commodities like iron
ore to China,” Yang explained, adding that low vehicle Kumar Galhotra, who leads product development strategy for
ownership levels in AP’s emerging markets leave significant Ford AP, said the new vehicles, teamed with smart and green
room for auto industry growth. technologies like Ford’s 1-litre EcoBoost engine, will be


“Kuga has a very modern, athletic, and agile look, and is packed “It is not prosperity that makes the automobile, so much as it is
with smart technologies like the foot-activated liftgate,” he said. the automobile that makes prosperity. It gives a momentum
and diversity to the people’s activity which tends constantly to
“The all-new EcoSport will inspire consumers with its great looks increase and is most difficult to stop.”
and versatility, and we’ll be making the fashionable and stylish
Fiesta even more desirable,” Galhotra explained. In 2013, Ford will be going further to drive that momentum,
bringing world-class vehicles to more consumers than ever
Ford’s rugged and class-defining Explorer will also be making a before.
splash in AP as the company continues in its goal of introducing
more than 50 new vehicles and powertrains to the region by the Ford Kuga
middle of the decade.
These vehicle and powertrain introductions are supported by the
breathtaking growth of Ford’s AP manufacturing capacity, made
possible by more than US$6.7 billion in investment in the region
since 2006. Ford plans to open nine new plants in all – seven of
which are still under construction – as it works to increase

Ford Explorer

Kumar Galhotra

worldwide sales to about 8 million vehicles a year by mid-decade,

part of the largest expansion the company has undertaken in half
a century.
Gary Johnson, the vice president for manufacturing operations in
AP, is overseeing the construction of four new assembly plants
and three engine plants in the region, and said there is no denying
the magnitude of the task ahead.
“People use the word unprecedented a lot, but what we’re doing
really hasn’t ever been done before. It’s not just about opening
seven new plants. We have to make sure that each and every
plant, each and every employee, and every one of our partners in
every market in this region is working as a team to build the best
vehicles possible,” he said.
Just building the vehicles won’t be enough. With 67 per cent of
Ford’s growth in the next 10 years due to be concentrated in Asia
Pacific, the company needs to vastly expand its sales and service
@Ford AP January / February 2013

capacity around the region. By the middle of the decade, the

number of dealerships in China will have more than doubled from
the 340 that existed at the end of 2010. Similarly, 45 new sales
and service outlets will be added across India, taking the network
there to 123 cities. In the first half of 2013 alone, Ford will be
expanding its dealership network in the Philippines by 20 per
Ford’s expansion at AP comes at a crucial time for the region,
particularly as many emerging markets reach key income
thresholds for vehicle ownership. Nearly 90 years ago, Henry Ford
Ford Ecosport


Elena Ford
brings caring and cars to Cambodia

Dozens of community wells will be dug across the country thanks to a grant from
Ford, which has just opened a world-class dealership in Phnom Penh

Ford Motor Company’s director of global Marketing, In the capital, Phnom Penh, Elena Ford celebrated
Sales and Service, Elena Ford, who is the great- the opening of a new world-class dealership,
great granddaughter of Henry Ford, travelled to the together with the company’s local partner, RM
village of Rolum Run Tamei to see ground broken Asia.
on the first of the community water wells the
company is funding. “Ford has been in Cambodia for more than 15 years
and has established itself as a committed,
“These much-needed series of wells, in responsible leader in the development of this
combination with water purification technology, market’s automotive industry,” she said.
will supply Rolum Run Tamei and the surrounding
farms with clean, safe-to-drink, fresh water,” she David Westerman, the Ford Export and Growth
said. Operations Asia Pacific regional manager, said the
Ford Taurus would be the latest of 12 vehicles that
“As Ford expands in Cambodia, we have also are expanding Ford’s product range in Cambodia.
pledged to invest in it – not just in automotive
infrastructure or new product launches, but in its “This new full-service Ford dealership will offer
people, their health and their quality of life.” world-class service for our Cambodian customers.
It is part of Ford’s ongoing investment in
The new wells will give the 478 residents of Rolum Cambodia,” he said.
Run Tamei, and hundreds of others elsewhere in
Cambodia, sufficient water not only for daily use in “With the addition of the highly evolved Taurus to
their homes, but also to irrigate their fields. the showroom, Ford is spearheading the
introduction of high-quality, fuel efficient cars to
“These wells will help save the residents of this this growing and maturing market.”
village the time and struggle of fetching water from
unsafe and unreliable sources far away from their
homes,” said Ford.


Ford awards
for China’s environmental heroes

Ford’s annual Conservation and Environmental Grants China (CEGC) awards

honour the people and organisations fighting to preserve the country’s natural
beauty, and help fund their work. Ford Motor Company’s executive chairman,
Bill Ford, handed out the awards in person during his recent visit to the region.

A total of 23 awards were given to projects people about the environment, and a
and individuals to help them continue their farmer who turned his house in to an
environmental work. “Leadership in eco-friendly, fuel efficient dwelling that has
Environmental Conservation” awards came helped others stay warm as well as being
with grants ranging from RMB 10,000 (USD green.
1,608) to a first-place prize of RMB
260,000 (USD 42,000), while the Since 2000, CEGC has awarded grants for
“Excellence in Public Awareness projects across China, from tree planting in
Campaigns for Environmental the Gobi desert to Buddhist monasteries
Conservation” awards included grants working together to help promote
worth between RMB 10,000 and RMB biodiversity; from protecting barhead goose
200,000 (USD 32,000). eggs from predators, to funding
photographers to document endangered
“The reason that these awards are so animals and wildlife in remote corners of
special to me is that they provide a direct China.
connection between the heritage of our
past and vision for our future,” Bill Ford said Bill Ford’s visit to the region included visits a
at the awards ceremony, which was chance to talk to employees at town hall
attended by more than 700 Ford meetings held in Shanghai, Bangkok, and at
employees, as well as environmentalists the FTM and AAT plants in Rayong, during
and the media. which he talked about how to build on the
company’s success in the region, thanked
@Ford AP January / February 2013

“When my great grandfather Henry Ford employees for their hard work, and praised
founded the company, he wasn’t just the company’s social programmes and
pursuing profits; he was pursuing a greater response to crises like the 2011 floods in
purpose. He wanted to provide personal Thailand.
transportation for the average person. He
believed the products that he made should “I know that some of the people whose
serve customers and society, and he lives we touch may never be Ford
wanted to create value for everyone, but customers, and that is okay,” he said.
also he wanted to make people’s lives “But if they know and understand that Ford
better.” is a company that cares, then that is
Among the winners were a former soldier something to be proud of.”
who has spent decades educating young


Start it. Share it. Win it. Won.

Ford Philippines gave away an all-new Focus Titanium+ after
thousands of people got involved in a campaign that showed
off the car’s incredible technology.

The “All-New Ford Focus… Start it. Share it. Win it.” campaign gave more than
1,000 people the chance to personally experience the first-in-market and
first-in-segment features of the all-new Focus, with interactive sessions held
over 12 weeks throughout Metro Manila.
Each participant was filmed during their ‘smart demo’, capturing their reactions
to the high-tech features, including Active Park Assist, which allows the car
to parallel-park itself.
The videos were uploaded to Facebook, where they were viewed more than
150,000 times. The winner in each market was determined by whose video
was watched most. The campaign also generated more than 55,000 ‘likes’
for the global Ford Focus Facebook page.
The Philippines winner, Maria Patriz De Vera Dumlao, is a 23-year-old IT
professional from Quezon City, who collected her new car at the Ford Cainta Nine other finalists received an Apple iPad.
dealership. “The result of the integrated ‘Start it. Share it. Win
“I am excited to bring home the new Focus and make it my daily drive,” she it.’ campaign exceeded our expectations, allowing
said. us to witness an extraordinary level of excitement
among our customers by providing them with a
“One of the things I dread is parallel parking, so the Focus with Active Park unique and personal experience of the all-new
Assist is perfect for me – I also can’t wait to pair my phone with Ford SYNC. Focus,” said Prudz Castillo, Ford Philippines’
Thank you Ford Philippines!” assistant vice president for marketing.

Ford Philippines wins safety award

Ford Motor Company Philippines (FMCP) won an award of
distinction in the 8th Annual Health and Safety Awards
held by the Department of Labour and Employment

Ford’s health and safety practices and “Our people are our most valuable asset lastly, a panel presentation from the
programmes were lauded for being one and we go further in everything we do to finalists.
of the best in the country, joining a ensure their health and safety.”
select list of 28 companies who were FMCP was recognised for its holistic
given the institutional awards. Each entry underwent a rigorous approach to Occupational Health and
three-phase selection and judging Safety, having in place programmes and
“We are honoured to receive this process including a review of the processes covering everything from
prestigious award. At Ford, we have a applications, on-site validation by a safety training and procedures to health
standard operating philosophy of team of representatives from the and wellness, fire safety assessments
“Safety First” which is at the heart of Occupational Safety and Health Center and corporate citizenship programmes.
everything we do,” said Arni Rifareal, (OSHC), DOLE Regional officers and
vice president for Human Resources. employers’ and workers’ groups, and The company was also praised for
having a wide range of audits and data
analysis tools to make sure standards
@Ford AP January / February 2013

are kept up.

Ford Philippines’ Health and Safety
Programmes have also been recognised
by Ford headquarters in Dearborn,
achieving a President’s Excellence
Award for Health and Safety in 2011, and
recognition of being among the best
Ford plants, with zero major injuries in
the last five years, and achieving more
than nine million safe hours.


Henry Ford Awards

honour Philippines’ best auto journalism
Ford Philippines celebrated the 12th annual Henry Ford Awards, recognising
outstanding work by the country’s best automotive writers

The Henry Ford Awards celebrate The most anticipated award – ‘Best
the critical roles that journalists Motoring Section’ – was won by Fast
play in both chronicling and Times of The Manila Times, headed by
driving the automotive industry. Motoring Editor Brian Afuang. All
national broadsheet automotive
The awards, which were given out sections are automatically included in
in 12 categories, remain the competition and are judged on
unparalleled in their effort to content, relevance, consistency and
acknowledge excellence in print, layout quality.
broadcast and online media.
HFA is part of Ford’s commitment to
“We always look forward to give due recognition to journalists who
hosting the annual Henry Ford have showed unparalleled excellence in
Awards and to celebrate the automotive journalism and have made
excellence of automotive a significant contribution to growing
journalism in the Philippines,” the automotive industry and
said Randy Krieger, president of influencing Filipino consumers in their
Ford Philippines. Automotive Television/Online Feature’
and Kai Huang of Top Gear Philippines decisions. Cash prizes of PhP 20,000
“On our 12th year, we thank our partners for ‘Best Published Photograph’. (USD 488) and a trophy were awarded
in the media for their continued to winners of the HFA regular
commitment to accurate news Iñigo Roces of Autoindustriya won ‘Best categories, while PhP 25,000 (USD
information and for helping us tell our Smart Technology Feature’ – one of two 610) and a trophy went to winners of
One Ford story to our customers.” new categories added to this year’s the HFA special categories.
HFA. The ‘Best Smart Technology
Amongst the winners were Jason Ang of Feature’ focuses on technology and An esteemed panel of judges from
the Philippine Daily Inquirer, for ‘Best innovation in the automotive industry. academia, the auto industry and
Automotive Feature Story in Print’, Kap journalism lent their time and expertise
Aguila of The Philippine Star for ‘Best Winners for the Ford special categories to this year’s HFA to carefully evaluate
Automotive Column in Print’, Ulysses are Kevin Limjoco of C! Magazine for all entries through a rigorous two-phase
Ang for ‘Best Automotive Online ‘Best FGP Feature Story’ and Igor process.
Feature’ for his piece in carguide.ph and Maminta of Top Gear Philippines for
‘Ford Published Photograph’. This year also saw Ford employees take
Paulo Subido of topgear.com.ph for part in the judging for the first time,
‘Best Automotive Blog’. Iñigo Roces of the Manila Bulletin won adding their votes to the ‘Ford
@Ford AP January / February 2013

Ford was also proud to award Dinzo ‘Best Ford Go Further Feature Story’, the Published Photograph’ and the ‘Ford Go
Tabamo of Top Gear Philippines for second new category to this year’s HFA Further Story’ categories.
‘Best Green Technology Feature,’ Marco which highlights Ford’s brand promise
Subido of topgear.com.ph for ‘Best and commitment of “Go Further.”


Asia Pacific Holidays in 2013

Note: The national holidays indicated in the calendar are subject to change and do not necessarily reflect
each market’s office closure days.

January February March

Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun
1 2 3 4 5 6 1 2 3 1 2 3

7 8 9 10 11 12 13 4 5 6 7 8 9 10 4 5 6 7 8 9 10

14 15 16 17 18 19 20 11 12 13 14 15 16 17 11 12 13 14 15 16 17

21 22 23 24 25 26 27 18 19 20 21 22 23 24 18 19 20 21 22 23 24

28 29 30 31 25 26 27 28 25 26 27 28 29 30 31

1 New Year’s Day AP 6 Waitangi Day NZL 1 Swap with 3/29 Youth Day TWN
2 New Year’s Holiday AUS, NZL 10 Lunar New Year IDN, IND 5 Labour Day AUS (Western Australia)
2-3 Bank Holiday CHN, JPN 9-18 Lunar New Year TWN 7 Labour Day AUS (Queensland)
14 Pongal IND 9-15 Lunar New Year CHN 11 Labour Day AUS
14 Coming of Age Day JPN 11 National Foundation Day JPN 12 Day of Silence IDN
15 Mattu Pongal IND 25 Maka Bucha Day THA 20 Spring Equinox JPN
16 Thiruvalluvar Day IND 28 Peace Memorial Day TWN 21 Human Right’s Day ZAF
24 The Prophet Muhammad’s Birthday IDN 28 Maundy Thursday PHL
26 Republic Day IND 29 Good Friday AUS, IDN, IND, NZL, PHL, ZAF
28 Australia Day AUS 30 Black Saturday PHL
31 Easter IDN

April May June

Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun
1 2 3 4 5 6 7 1 2 3 4 5 1 2

8 9 10 11 12 13 14 6 7 8 9 10 11 12 3 4 5 6 7 8 9

15 16 17 18 19 20 21 13 14 15 16 17 18 19 10 11 12 13 14 15 16

22 23 24 25 26 27 28 20 21 22 23 24 25 26 17 18 19 20 21 22 23

29 30 27 28 29 30 31 24 25 26 27 28 29 30

1 Easter Monday AUS, NZL 1 Labour Day CHN, PHL, THA, TWN, ZAF 3 Queen’s Birthday NZL
1 Family Day ZAF 1 May Day IND 4 Foundation Day Western AUS
3 Swap with 12/25 Constitution Day TWN 3 Constitution Memorial Day JPN 6 Ascension of the Prophet IDN
4 Tomb Sweeping Day TWN 4 Greenery Day JPN 10-12 Dragon Boat Festival CHN
@Ford AP January / February 2013

5 Women and Children’s Day TWN 5 Children’s Day JPN 10 Queen’s Birthday AUS (except Western AUS)
4-6 Qing Ming Festival CHN 5 Coronation Day THA 12 Independence Day PHL
6 Chakri Day THA 6 Children’s Day* JPN 12 Dragon Boat Festival TWN
9 Araw ng Kagitingan PHL 9 Ascension Day of Jesus Christ IDN 16 Youth Day ZAF
13-15 Songkran THA 24 Visakha Day THA
25 ANZAC Day AUS, NZL 25 Vesak Day IDN
27 Freedom Day ZAF
29 Shōwa Day JPN
29-30 Labour Day CHN


July August September

Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun
1 2 3 4 5 6 7 1 2 3 4 30 1

8 9 10 11 12 13 14 5 6 7 8 9 10 11 2 3 4 5 6 7 8

15 16 17 18 19 20 21 12 13 14 15 16 17 18 9 10 11 12 13 14 15

22 23 24 25 26 27 28 19 20 21 22 23 24 25 16 17 18 19 20 21 22

29 30 31 26 27 28 29 30 31 23 24 25 26 27 28 29

15 Sea Day JPN 8-9 Eid al-Fitr IDN 2 Independence Day VNM
22 Asarnha Bucha Day THA 9 National Women’s Day ZAF 9 Vinayagar Chathurthi IND
23 Buddhist Lent Day THA 9 Ramadan IND 16 Respect for the Aged Day JPN
12 Queen’s Birthday THA 19 Mid-Autumn Festival TWN
12-16 Annual shut down days TWN 19-21 Mid-Autumn Festival CHN
15 Independence Day IND 20 Swap with 10/25 Restoration Day TWN
17 Independence Day IDN 23 Autumn Equinox JPN
21 Ninoy Aquino Day PHL 24 Heritage Day ZAF
21 Swap with 10/31 Chiang Kai-shek’s Birthday TWN 28 Confucius’ Birthday TWN
26 National Heroes Day PHL
26 Swap with 9/28 Confucius Birthday’s make-up day TWN

October November December

Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun
1 2 3 4 5 6 1 2 3 30 31 1

7 8 9 10 11 12 13 4 5 6 7 8 9 10 2 3 4 5 6 7 8

14 15 16 17 18 19 20 11 12 13 14 15 16 17 9 10 11 12 13 14 15

21 22 23 24 25 26 27 18 19 20 21 22 23 24 16 17 18 19 20 21 22

28 29 30 31 25 26 27 28 29 30 23 24 25 26 27 28 29

1 Queen’s Birthday/Labour Day AUS 1 All Souls’ Day PHL 5 King’s Birthday THA
2 Gandhi Jayanthi IND 1-2 Deepavali IND 10 Constitution Day THA
1-3 National Day Holidays TWN 3 Culture Day JPN 16 Day of Reconciliation ZAF
1-7 National Day CHN 4 Culture Day* JPN 23 Emperor’s Birthday JPN
@Ford AP January / February 2013

10 Double Ten Day TWN 5 Melbourne Cup Day AUS (Victoria) 25 Christmas Day AUS, IDN, IND, NZL, ZAF
14 Vijaya Dasami IND 5 Islamic New Year IDN 26 Day of Goodwill ZAF
14 Sports Day JPN 23 Labour Thanksgiving Day JPN 26 Boxing Day AUS, NZL
15 Eid al-Adha IDN 30 Bonifacio Day PHL 30 Rizal Day PHL
23 Chulalongkorn Day THA 31 New Year’s Eve JPN, THA
28 Labour Day NZL


Dave Schoch on
Delivering the plan for AP
On Dec. 1, 2012, Dave Schoch took over as Ford Motor Company group vice
president and president, Asia Pacific. The new position builds on Schoch’s 35
years of global experience, particularly his time as Chairman and CEO of Ford
China. @Ford caught up with him recently to discuss his priorities for 2013.

Q: How would you describe yourself?

D: I am a proud Ford team member. I am grateful to have been part of the Ford family for the last three decades and had the
great pleasure of working with some remarkable people, in fascinating assignments all over the world. I am a very strong believer
in nurturing and developing people and do my best to live by our One Ford behaviours of how we treat people. Importantly, I also
have high expectations that those I work with will do the same.

Q: What are your priorities

for 2013 and as the new
president of AP?
D: This is an amazing opportunity and I
am honoured to lead this team and
continue to drive our aggressive expan-
sion. The future of Ford in Asia Pacific is
@Ford AP January / February 2013

very exciting. Our priorities for 2013 are

all about delivering on our plan, particu-
larly demonstrating that we can and will
be a key part of the company’s profitable
growth. In particular this year, we must
deliver great launches of the vehicles our
customers want and value.

My personal priorities are to support the

markets in delivery of their plans and to
work with all of our teams to develop our
future talent so we can ensure our future

Q: How will AP deliver profitable

D: The most important thing we do is deliver on our plan.
We all must remain conscious of the significant invest-
ment the company is making here – with seven new
plants being built to take advantage of the growth – and
we must never forget our responsibility to deliver on that

This year, I look forward to working together with the

entire team to deliver flawless and on-time launches of
the new products for our customers. And while 2013 is a
big year for product in Asia Pacific, we have even more
world-class products coming in 2014 and beyond. The
groundwork we can deliver this year in terms of brand
reputation and purchase consideration will go a long way
to ensuring our future profitable growth in this region.

As an Asia Pacific team, we also must continue our

relentless pursuit for ways to accelerate this profitable
growth. We will continue with the robust process we
have been using to track profits weekly as well as identify
and track additional opportunities. It has allowed us to
focus on key profit drivers, such as building every vehicle
we can.

And, as we have discussed before, we all must be

conscious of our spending and work together to elimi-
nate unnecessary costs as well as maximize the effec-
tiveness of the investments we make.

Q: Do we have the adequate amount

of talent resources in the company
to achieve our growth objectives
around the world... especially our
growth in Asia Pacific?
D: Ensuring we have the right talent in the right positions
while balancing the costs of those resources is a key
process we are working through in Asia Pacific. We
realise that we must invest for our growth and that is
why we are increasing retail and manufacturing capacity
in our growth markets in addition to growing our work-
force aggressively. Also, while we grow our workforce, we
also are working to increase the experience and knowl-
edge of our locally available talent for Ford’s long-term
success. This is a key process that gets global attention
and support across the skill teams.

Q: How does AP fit into Ford glob-

D: We are at the epicenter of the majority of Ford’s
@Ford AP January / February 2013

growth over the next decade (60-70%), and as such, we

have an obligation to deliver on our plan. We have a great
plan and extraordinarily talented and hard-working
people here - and very importantly -- we have the full
support of Ford’s global leadership, so I am very optimis-
tic and excited about our future.


Ford dealers go for gold

Ford Philippines’ top dealers were recognised at the 2013 Annual
Ford Dealer Convention, held at the Filinvest Tent in Alabang.

Ford Quezon Avenue was named Ford’s Prizes were also given out for the ‘Sales
‘2012 Dealer of the Year’ for its overall and Service Olympics’ held in December,
distinction in wholesale, retail sales and which saw more than 100 employees
customer service, while Ford Iloilo was from 22 teams in the Ford Philippines
named provincial dealer of the year. dealer network competing in practical
examinations and skill tests designed to
Ford Alabang received awards for being replicate real-world scenarios.
Metro Manila’s ‘Top Selling Dealer’ of the
Ford Fiesta, Ford Escape, Ford Explorer “Our team is our best asset and we
and Ford Expedition. Ford Global City continuously look for ways to further
was also praised for its performance in develop their skills and enhance their
fleet sales and took home the top-selling product knowledge, technical
dealer award for the Ford Focus, Ford competency, process adherence, and
Mustang, Ford Expedition and Ford E-150. most importantly self-confidence in their
expertise,” said Margo Delfinado, head of
“With the consecutive launches of our the Ford Customer Service Division
four class-leading vehicles and the (FCSD) in the Philippines.
aggressive expansion of our nationwide
dealer network, 2012 was a pivotal year “The Skills Olympics challenges our
for Ford Philippines,” said Minnie network to raise the bar in everything we
Valencia, vice president for Marketing do, especially in customer satisfaction.
and Sales. We also look forward to this annual event
as it allows us to come together in a fun
The unwavering commitment and and educational manner as One Ford
dedication of our nationwide Ford dealer family,” she said.
network plays a key role in our shared
success.” The LPL group, headed by Levy P. Laus,
were the big winners from the Olympics
Other top performers in 2012 who won and were named ‘Overall Champions’
awards at the red-carpet event included during the dealer conference. The LPL
the ANC group for the ‘Best Sales group is composed of Ford Cabanatuan,
Administration Team’, Leo Villevert of Ford Dagupan, Ford Libis, Ford
Ford Iloilo for ‘Branch Head of the Year’, Pampanga and Ford Subic.
Mary Antonette Cruz of Ford Global City
for ‘Top Fleet Sales Consultant’ and “Our Ford dealer network is such as big
Andre Borromeo of the ARB Group for part of our One Ford plan. They will
‘General Manager of the Year’. Bernard certainly help drive our momentum in
Amisola of Ford EDSA was recognized as 2013 as we continue to launch class-
‘General Sales Manager of the Year’. leading One Ford vehicles and enhance
our customer service experience in the
‘Outstanding Retail Excellence for Year Philippines,” said Valencia.
2012’ was awarded to Ford Balintawak,
Ford EDSA, Ford Iloilo, Ford Negros and
Ford Quezon Avenue.
@Ford AP January / February 2013


Dealer network
continues to grow
Ford Philippines celebrates the continued expansion of its
nationwide dealer network with the inauguration of Makati
Ford in Metro Manila.

Makati Ford is the sixth Ford vehicles, we are customer experience,”

new full sales and service absolutely committed to said Yee.
outlet the company has making the Ford brand
opened recently, and is more accessible to our Since the inauguration of
one of 12 new dealerships customers here in the Ford Cainta in October,
that will expand its Philippines and across the Ford has opened
nationwide network to 35 region.” dealerships in Butuan,
by the middle of the year. Naga, Tarlac and Isabela.
Makati Ford, under dealer Over the next six months,
Matt Bradley, president of principal Edmund Yee, is Ford will be establishing
Ford ASEAN, and Randy strategically located dealerships in Bohol,
Krieger, president of Ford along Pasong Tamo in General Santos, Laoag,
Philippines, helped Makati City, and features Zamboanga, Manila Bay
celebrate the milestone. a nine-vehicle showroom and Baguio.
and 30-vehicle servicing
“The continued expansion capacity. “With more segment-
of our Ford dealer leading One Ford vehicles
network will help drive our “With the opening of coming to the Philippines
product-led Makati Ford, we are proud and a growing network of
transformation and to continue driving the authorized Ford
momentum in the company’s aggressive dealerships, we remain
Philippines, as well as growth plans in the absolutely committed to
help support our overall, Philippines. We look our One Ford plan and are
aggressive growth plans forward to welcoming confident that we will
for the ASEAN region,” many new customers to take this even further in
said Bradley. our world-class 2013,” said Krieger.
showroom and providing
“In addition to introducing them with the very best
segment-leading One

@Ford AP January / February 2013

News roundup

News roundup
Charity celebrations
Ford’s joint venture, AutoAlliance Thailand (AAT), organized a variety of charitable
activities to celebrate the King’s birthday, including a blood donation, planting
mangrove trees, and releasing sea crabs back to nature.
Around 100 AAT employees and managers from Human Resources, Production
Control &Logistics, and Supplier Technical Assistance (STA) departments
joined the local Department of Marine and Coastal Resources to help the
environment and the local community.
“The mangrove forest is home to many marine animals and it is important that
we preserve it,” said Sampan Jongsukwarakul, manager, Human Resources
Department, AAT.
“I’m glad that our employees were eager to participate in this activity that
benefits the environment.”

Forty incredible years

Ford Lio Ho (FLH) held an “Amazing Forty” celebration to mark 40 years of delivering
world class products to Taiwanese customers and supporting local communities.
Robert Tsung, FLH chairman, delivered an emotional speech to the Ford team.
“It was 40 years ago that my father and uncle travelled across the Pacific Ocean in search
of the chance of a joint-venture, and Mr. Henry Ford showed great hospitality at Dearborn,”
he said.
FLH President Thomas Fann encouraged employees and business partners to go further
for success.
“I strongly believe we together, under the One Ford strategy and the great One Team tradition, shall open a wonderful chapter of the
next 40 years in the year of 2013,” he said.
To further commemorate the anniversary, FLH published a 140-page book, “Ford Lio Ho’s 40 Anniversary,” which included 23 stories
from current and retired employees, suppliers and dealers.

Ford REC celebrates Family Day in Nanjing

Ford REC, the company’s Research and Engineering Centre in Nanjing,
transformed itself into a car-themed amusement park to welcome employees
and their families.
“A career at Ford takes a lot of time and energy, especially given what we want
achieve with Ford in China. It’s your support that really helps to make it happen,”
said John Lawler, chairman and CEO of Ford China, addressing the families of
Ford employees at the event.
Over 1,000 people joined the fun, participating in outdoor activities, learning
about Ford’s history and culture as well as meeting with people from all over the
world. The event was the second major family event the company has held in
The Nanjing REC office was also decorated to display Chinese folk art and Ford technologies. Participants had the opportunity to try
traditional Chinese activities like paper cutting, sugar painting and calligraphy.

Ford India teams win Quality awards

@Ford AP January / February 2013

Two teams from Ford India triumphed at the 26th National Convention on Quality
Concepts by winning “Par Excellence” awards, beating more than 1,000 teams to the titles.
The convention was held at the Indian Institute of Technology (IIT), Kanpur, and organised
by the Kanpur chapter of the Quality Circle Forum of India.
Ford India’s two Natural Work Group (NWG) teams — ‘Power Train Promoters’ from the
Engine Plant and ‘Body Framers’ from the Body Shop— competed for the prestigious title
against 1,027 Teams from 325 organisations from across India.
“We are extremely delighted to have won this top national recognition – it shows the great
efforts our NWG teams are making to Go Further and to implement best practices in
manufacturing,” said Tom Chackalackal, Ford India’s executive director for manufacturing.

News roundup

Award for innovative Focus

The all-new Ford Focus ended 2012 in Indonesia by adding another award to
its collection when it was named ‘Best Innovative Smart Car’ by Techlife, one
of Indonesia’s leading information and communication technology
The award recognized the many beneficial innovative features of the all-new
Focus, including the first-in-market Ford SYNC connectivity system, and
first-in-segment Active Park Assist, Active City Stop, Blind Spot Information
System and Active Grille Shutter.
“The all-new Focus is packed with smart technologies that help it to
significantly raise the bar in the compact segment, and we’re proud that it has
been recognized by Techlife for its innovative features,” said Lea Kartika Indra,
communication manager, Ford Motor Indonesia, on receiving the accolade.

Ford helps hospital on Gala Day

Ford put in an award-winning performance in a fancy dress parade to raise money
for Barwon Health’s Geelong Hospital.
Ford employees dressed as characters including Snow White, the Queen of Hearts,
Homer Simpson and a Star Wars stormtrooper for the parade, which also included
a fleet of Ford vehicles: a Falcon XR6; a Focus Titanium; a Ranger XLT and a
Territory Titanium.
Ford XR6 trucks were also used by Barwon Health to carry Geelong footballers and
Fireman Sam, while children in Ford t-shirts handed out lollipops to the public
along the parade route.
The team’s efforts won them two awards, for ‘best entry’ and ‘best depiction of the
theme’. This was the 96th year that Geelong has hosted Gala Day, and around
20,000 people watched the parade pass through the streets of the town.

Fiesta ST confirmed for South Africa

Hot on the heels of the launch of the new Focus ST, Ford Motor Company of
Southern Africa (FMCSA) has confirmed its smaller sibling, the new Fiesta ST,
will arrive in the first half of 2013.
The all-new model will take Fiesta ST performance to a new level, with its
1.6-litre EcoBoost engine delivering 132kW of power and 240Nm of torque. It
races from 0-100km/h in under seven seconds, and has a top speed of more
than 220km/h.
“With the Fiesta ST joining the new Focus ST, we will again be able to deliver a
choice of affordable small performance cars that are designed to deliver a
unique blend of stand-out styling and dynamic on-road performance with true
practicality for everyday use,” said FMCSA Marketing Manager Gavin Golightly.

All-new Focus launch in Vietnam

Ford Vietnam started production of the all-new Focus at the company’s Hai Duong
assembly plant near Hanoi in December, and officially launched the car in January.
Special guests attending the official ‘Job 1’ celebration included the U.S. Ambassador to
Vietnam, David Shear, and Nguyen Manh Hien, president of the People’s Committee of
@Ford AP January / February 2013

Hai Duong province, who joined Ford executives to witness the first two vehicles, a
Highlight Silver four-door sedan and a Red Fire five-door hatchback , roll off the line.
More than 80 journalists from Hanoi and Ho Chi Minh City then set out on a drive from
Hanoi to Ninh Binh province in the Red Delta region of northern Vietnam, giving them
first-hand experience of the class-leading fuel efficiency of the all-new Ford Focus.
“We are proud of the all-new Ford Focus, and believe it will bring Vietnamese consumers
the safest, most comfortable, and interesting driving experience,” said Laurent
Charpentier, managing director of Ford Vietnam.

Ford faces

Super snakes 2013 will be the Year of the Snake in the Chinese zodiac – and although the animal might get a
bad press, these Ford employees show that snakes still have plenty of reasons to ssssmile

Ted Chin Ruby Liao Vu Hoang Lam

Born in which Year of Born in which Year of Born in which Year of
the Snake: 1977 the Snake: 1989 the Snake: 1965

Job title / place of Job title / place of Job title / place of

work: Product work: Financial work: Ford Customer
Marketing Manager, Analyst, Ford China Service Division
Ford Lio Ho Operations Manager, Ford

Q People born under the sign of the snake are said to be calm, refined and attractive; they value their privacy and do not get flustered
easily – does this describe you?

I had not heard about the characteristics of the sign of the Snake before - it sounds interesting. I think they all fit me except for attractiveness.
However, I believe every Ford team member should try to be calm & refined.

I can remain calm on big decisions, while a bit impulsive on small ones.

It’s not really true for me. Preferring privacy and being refined is accurate, but I am not a calm person and I get flustered easily when it comes to

Q Have you ever wished you had been born under a different sign, or are you happy being a snake? If you could choose, which
animal would you be, and why?
Although I might have been born under the sign of the Snake due to my parents’ miscalculation, I think Snake is good. At least, we won’t face the
intense competition Dragon babies do. But if it was something I could choose, I would want to be born under the sign of Dog, because I love the

I thought being born under Rabbit would have been much cuter when I was younger, but now I think it is kind of special to be a Snake.

I am a very demanding person and always unsatisfied with what I have done or got. I have not seen any significance or bad luck because of
having been born under the sign of the Snake, but if I could, I would go with theYear of Dragon. To Eastern people, Dragon is a symbol of prosper-
ity and power and those characteristics seem more attractive to me.

Q What are you hoping to achieve this year?

I hope FLH can get extra support from AP executives who will visit us this year. I also hope the product under my responsibility will sell well.

I hope I can get used to my new position and be good at it soon.

Snake is a special animal. After a biological cycle, it sheds its skin to be stronger. For 2013, I also want to have a “moult” like the snake’s to refresh
myself and be ready to achieve good things for family, society and the company.

Q What message do you have for your fellow snakes in Ford AP?

No matter if you are an “old Snake”, or “young Snake”, I wish you a good fortune this year.

I heard that the year of the animal in which you were born will be significant for you. So, I hope no matter whether if it’s good or bad, you can
maintain a good mood.

For my fellow Snakes in Ford AP, I hope you all have a chance to “moult” and have success in any fields. Don’t let the year pass by without any
memorable things and moments happening, as it will be 12 years until the next Year of the Snake.



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