Académique Documents
Professionnel Documents
Culture Documents
Business Angels
Venture Capital
Commercial Banks
Leasing
Strategic Partners
Strategic Partners
Chapter Objectives
1. Explain why most entrepreneurial ventures need to raise money during their early life.
4. Identify the three steps involved in properly preparing to raise debt or equity financing.
6. Explain the role of an elevator speech in attracting financing for an entrepreneurial venture.
Market Segmentation
Establishing a Brand
Product
Price
Promotion
Public Relations
Chapter Objectives
3. Explain why its important for a start-up to establish a unique position in its target market.
4. Describe the importance of the ability to position a company’s products on benefits rather
than features.
10. Weigh the advantages and disadvantages of selling direct versus selling through
intermediaries.
Patents
Patent Infringement
Trademarks
Copyrights
Obtaining a Copyright
Copyright Infringement
Trade Secrets
Chapter Objectives
2. Discuss the four major forms of intellectual property: patents, trademarks, copyrights, and
trade secrets.
3. Specify the rules of thumb for determining whether a particular piece of intellectual
property is worth the time and expense of protecting.
6. Identify the types of material that are eligible for copyright protection.
9. Describe some of the physical measures that firms take to protect their trade secrets.
10. Explain the two primary reasons for conducting an intellectual property audit.
Managing Growth
Stages of Growth
Introduction
Early Growth
Continuous Growth
Maturity
Decline
Challenges of Growth
Managerial Capacity
Additional Challenges
Chapter Objectives
5. Describe the most important factors for firms to focus on during each stage of growth.
6. Describe the managerial capacity problem and how it inhibits firm growth.
7. Discuss the challenges for firms growth imposed by adverse selection and moral hazard.
10. Explain how “quality control” can become a challenge for growing a firm.