Académique Documents
Professionnel Documents
Culture Documents
One of the possible challenges such audits create is the effect on the company morale.
Example from this challenges is, how to overcome the customer that hated that company’s
pizza. It’s difficult to accept and deal with a negative image. Once the hurdle is overcome,
addressing revealed issues may be very expensive, time-consuming, and results in
dismissals. Overall, improvement to brand equity may be slow. It may also unclear what
cause these negative perceptions in the first place, which emphasizes the importance of
carefully designing all audit materials.
The brand love relationship as a whole and the six facets can be regrouped in three main
dimensions: attachment (love/passion and self-connection), behavioral ties
(interdependence and commitment), and supportive cognitive beliefs (intimacy and brand
partner quality). These dimensions are based on several theories such as interdependency
theory and theories of attraction. However, love and passion are the essential concepts in
attachment theory.