2012 Page -01-04

Course : B.B.M (2nd YEAR)

Paper :3

Time : 3 hours

Full Marks : 100

Candidates are required to give their answers in their

own words as far as practicable.

The questions are of equal value.

Answer any five questions, selecting

at least two from each group.

GROUP –A

1. What do you mean by financial management ? Discuss the

objective and goals of financial management.

2. What is Financial Planning ? Discuss the basic elements

of Financial Planning ?

3. Define share capital. Explain the classification of share

Capital in details. continue

 page -02

4. What is ratio analysis ? Discuss the object and importance

of ratio analysis.

5. Sonu Ltd. had the following balances :

Investment at the end of 2010 Rs. 40,000

Investment at the end of 2011 Rs. 33,200

During the year the company had 25% of the

investment at a profit of Rs. 9,000.

Calculate cash from operating activities and

investing activities if the company has earned

a profit of Rs. 20,000 during the year.

Group –B

6. What is process of accounting ? Explain various step

followed in the process of accounting.

7. What is receipt and payment account ? Differnciate

its from income and expenditure account.

Continue
 Page-03

8. Give journal entries necessary to correct the errors :

(i) Goods purchased from Ramlal for Rs 1,000 were

entered in the sales book.

(ii) Cheque for Rs 500 received from Gopal was dishonored and

debited to Hari A/c.

(iii) Rs. 1,000 paid to Ramnath for salary were debited to his

Personal A/c.

(iv) Goods of the value of Rs.700 returned by Mohan were

encluded in stock but no entry was made in the books.

(v) Sales of old furniture for Rs. 600 was entered in the sales book.

9. X and Y are partners sharing profits in the ratio of 3 :1.

Z is admitted with ¼ Share in profits. He brings Rs. 50,000

as his capital but is unable to bring his share of goodwill in

cash which is valued at Rs. 40,000. Goodwill is to be adjusted

without opening goodwill account.

Pass necessary journal entries and calculate new profit sharing

ratio.

Continue
 Page -04

10. Write short notes on any two of the following :

(a) Double entry system

(b) Accounting standard

(c) Balance sheet

(d) Trial Balance

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continue for Hons. Paper . 4

 2012 Page = 01-03

Course B.B.M (2nd YEAR)

paper : Hons. 4.

Time : 3 hours

Full Marks : 75

Candidates are required to give their answers in their

own words as far as practicable.

The figures in the margin indicate full marks.

Answer any Five questions, selecting three from.

group A and two from group B.

Group-A

1. What is marketing ? Explain the difference between the

“production- oriented concept” and the “consumer- oriented

concept” of marketing. 16 ½

2. Discuss the various problems of marketing of small–scale industry

in a developing economy like India . 16 ½

3. Explain the stages in the consumer buying decision process.
16 ½

continue
 page – 02

4. Define market segmentation . Discuss the need for segmentation

markets. 16 ½

5. Define marketing research . What are its role in marketing

management ? 16 ½

6. What do you mean by channels of distribution ? Explain the

major channels of distribution used in marketing products. 16 ½

7. Write short notes on any two of the following : 16 ½

(a) Consumerism
(b) Product life – cycle
(c) Marketing communications
(d) Price policies

Group - B

8. Discuss the factors to be considered while determining the

promotion – mix strategy of a company. 12 ½

9. Public relations are value able promotion tools . Justify.

12 ½

10. Explain the steps in developing effective advertising programmes.

12 ½
11. Who pays the cost of advertising ? How can this cost be

economically justified ? 12 ½
continue
 page – 03

12. Write short notes on any two of the following : 12 ½

(a) Print Media

(b) Publicity
(c) Advertising as mass communication
(d) Social and ethical issues in advertising .

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Continue for Composition. Paper.

 2012 Page = 01-04

Course : B.B.M. (2nd YEAR)

Composition : Hindi

Time : 3 hours

Full Marks : 100

Candidates are required to give their answers in

their own words as far as practicable.

परी ाथ यथासंभव अपने श द म ही उ र दे .

The figures in the margin indicate full marks .

उपांत के अंक पूणाक के घोतक है .

िनदशानुसार शनो के उ र दी जए .

1- fuEukafdr iz'uksa esa ls fdUgh rhu ds mRrj nhft, %

15x3=45

¼d½^ ;'kks/kjk* esa fl)kFkZ ds egkfufu"dze.k dh izsjd ifjfLFkfr;ksa

dk

xqIr th us ekfeZd o.kZu fd;k gSA bl mfDr dk ijh{k.k dhft,A

¼[k½ ;'kks/kjk ds fojg&o.kZu dh fo'ks"krk,Wa crkb,A

countinue

Page = 02
 ¼x½ ^dq:{ks=* dkO; esa eq[; leL;k D;k gSa\ fnudj us ml leL;k dk

fp=.k fdl izdkj fd;k gS\

¼?k½ ^dq:{ks=* ds ;qf/kf"Bj dk pfj=kadu dhft,A

¼M-½ ^;K* vFkok ^gekjk lkaLd`frd iru* 'kh"kZd fuca/k esa of.kZr
ys[kdh;

fopkjksa dk izfriknu dhft,A

2- fuEukafdr vorj.ksa esa ls fdUgha rhu dh lizlax O;k[;k dhft, %

10x3=30

¼d½ ejus dh tx thrk gSA

fjlrk gS tks jU/kziw.kZ ?kV]
Hkjk gqvk Hkh jhrk gSA

¼[k½ iM+h jg rw esjh Hko&HkqfDr!

eqfDr gsrq tkrk gwWa ;g eSa] eqfDr] eqfDr] cl eqfDrA
esjk ekul&gal lqusxk vkSj dkSu lh ;qfDr\
eqDrkQy fu}ZU} pqusxk] pqu ys dksbZ 'kqfDrA

¼x½ ml lR; ds vk?kkr ls

gSa >u>uk mBrh f'kjk,W izk.k dh vlgk;&lh]
lglk foiaph ij yxs dksbZ vifjfpr gkFk T;ksaA
og fryfeyk mBrk] exj]
gSa tkurk bl pksV dk mRrj u mlds ikl gSaA

¼?k½ {kek 'kksHkrh ml Hkqtax dks]

ftlds ikl xjy gksA
mldks D;k tk nUrghu
fo"kjfgr] fouhr] ljy gksA

countinue
Page = 03
¼M+½ g,nh tc rd ugha yxrh] rc rd 'osr&ls&'osr oL= vifj/ks; gh cuk jgrk
gSaA gYnh tc rd ugha] rc rd dkSek;Z vifj/ks; gh jgrk gSaA gYnh tc rd
ugha iM+rk rc rd jlorh vizs; gh jgrh gSaA

¼p½ vki /keZ dh j{kk djks /keZ vkidh j{kk djsxkA mldk vlyh rkRi;Z ;gh
gS fd ge i;kZoj.k ds bu fofHkUu Lrjksa dks ifj'kq) cuk;s j[ksa vkSj
muesa vkil esa ,d lkeatL; cuk jgsA

3- fuEukafdr y?kq mRrjh; iz'uks esa ls fdUgha rhu ds mRrj nhft, %

5x3=15
¼d½ ^;'kks/kjk* esa xqiz th Hkk"kkA

¼[k½ ^dq:{ks=* dk "k"B lxZA

¼x½ fuca/k ds izdkjA

¼?k½ dkdk dkysydj dk ;k=k&o`rA

¼p½ jkgqy&;'kks/kjk dk laoknA

¼N½ pEiw dkO;A

4- fuEukafdr oLrqfu"B iz'uksa ds mRrj nhft,A

1 x 10
(i) ^dq:{ks=* esa fdrus lxZ gSa\

(ii) ^;'kks/kjk* esa uan vkSj egkiztkirh dkSu gSa\

(iii) ^lizlkxj egknku* fdldh jpuk gSa\

(iv) gfj'kadj ijlkbZ fdl izdkj ds ys[ku ds fy, izfl) gSa\

countinue
Page = 04

(v) fo|kfuokl feJ fdl lkfgfR;d fo/kk ds fy, tkus tkrs gSa\

(vi) ^vkvks gks cuoklh* fdld mfDr gSa\

(vi) ^Hkkjr&Hkkjrh* fdldh jpuk gSa\

(vii) lcls cM+k /keZ gSa uj dk] lnk izTofyr jguk* fdl iqLrd dh

iafDr gSa]

(ix) ^jloarh* fdlh jpuk gSa\

(x) vkbZ gqbZ e`R;q fdlds b'kkjs ij Bgj xbZ Fkh\

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Continue for Subsidiary. Paper.

2012 Page = 01-02

Course B.B.M (2nd YEAR)

Subsidiary : Economics

Time : 3 hours
 Full Marks : 100

Candidates are required to give their answers in their

own words as far as practicable.

The questions are of equal value.

Answer any Five questions.

1. What are the causes of backwardness of India agriculture ?

What efforts have been made for modernisation of Indian

agriculture ?

2. What is Green Revolution ? Discuss the effects of Green

Revolution on agricultural economy of India ss.

3. Discuss the present position and problems of cement industry or

cotton industry.

4. Distinguish between planning by inducement and planning by

direction.
continue

page -02

5. Bring out the salient features of the industrial policy of 1956.

6. Discuss the main features of planning in a mixed economy.

7. What are the problems of small scale industries in India.

8. Analyses the recent trends of foreign trade in India.

9. What are the difficulties of the Co-operative farming ?Give

suggestions to make it effective.

10. Write a short essay on “Energy Crisis in India.”

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Continue for Subsidiary. Paper.