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UNIVERSITY OF SUNDERLAND
Due Date: 20th January 2015 Hand in Date: 20th January 2015
Assignment Title:
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information have been referenced)
PGBM 01
Financial Management
2. Profitibality 1
4. Liquidity 1
5. Gearing 2
Part C
13. Bibliography 10
14 Appendices 11-‐16
Part
A
–
Sterling
Plc
Profitability
In
order
to
know
your
business
performance,
monitoring
and
observing
profitability
is
very
important.
Attached
is
the
information
on
income
statement
for
the
year
ended
31
December
and
statement
of
financial
view
of
Sterling
Plc,
this
report
has
discussed
and
calculated
four
relevant
ratios
of
profitability
performance:
Return
on
capital
employed
(ROCE),
Return
on
equity
(ROE),
Gross
profit
margin
(GRM)
and
Net
profit
margin
(NPM).
From
the
results
of
these
ratios,
Sterling
have
a
bad
profitability
performance
in
2013
year,
the
ROCE,
ROE
and
NPM
both
has
the
significant
decline.
The
ROCE
and
ROE
has
the
big
change,
ROCE
has
decline
13.89%
and
ROE
has
decline
19.30%.
The
main
reason
is
the
ordinary
shares
in
equity
increase
£700,000
and
net
income
decrease
by
£850,000.
Although
the
sale
price
and
volumes
can
change
significantly,
but
the
gross
profit
margin
is
usually
quite
stable,
the
GRM
of
2012
to
2013
looks
quite
stable,
2012
GRM
is
47.24%,
2013
is
42.50%,
but
due
to
the
increase
of
the
variable
expenses
that
reduce
to
the
operating
profit
before
interest
and
tax,
the
NPM
also
fall
by
7.87%.
Sterling
Plc
needs
to
think
about
why
the
sales
revenue
increased
£2,230,000
but
the
net
profits
has
decline
£850,000
at
2013
years.
Liquidity
Liquidity
ratios
are
often
used
to
determine
a
company’s
ability
to
meet
its
short-‐term
debt
obligations.
The
rations
calculation
of
liquidity
includes
current
ratio,
quick
ration
and
working
capital
cycle.
From
the
results
of
calculation
that
shows
Sterling
Plc
has
a
relatively
low
level
of
liquidity,
the
current
&
quick
ratio
both
has
the
minimal
change
between
2012
and
2013.
But
it
shows
very
low
index.
Current
ratio
has
decrease
by
0.08
times
and
quick
ratio
decrease
0.06
times.
It
is
worth
nothing
that
the
significant
change
on
working
capital
cycle,
it
is
the
negative
change
from
-‐8
days
of
2012
changed
to
25
days
of
2013,
the
trade
receivables
days
from
56
days
increased
to
65
days
and
the
trade
payable
days
from
94
days
decreased
to
70
days,
it
means
company
get
back
the
trade
capital
slows
down
but
they
need
to
faster
pay
the
money
for
suppliers.
1
Gearing
These
ratios
concentrate
on
the
long-‐term
health
of
a
business.
Particularly
the
effect
of
the
capital/finance
structure
on
the
business:
gearing
ratio
and
interest
cover
ratio.
According
to
the
results
can
indicates
Sterling
Plc
have
a
stable
gearing
ratio,
although
have
decline
by
4.97%,
but
this
is
the
common
change
at
the
company
development,
it
is
due
to
the
increased
of
equity.
Stable
gearing
ratio
can
shows
that
Sterling
Plc
managers
still
effectively
to
use
the
shareholder’s
capital,
it
can
help
the
shareholders
a
larger
scale
operation
with
fewer
funds.
A
problem
can
be
find
in
the
interest
cover
ratio,
company
had
£845,000
bank
overdraft
at
2013
year,
it
takes
the
increased
of
interest
payable
directly.
The
interest
cover
ratio
has
decline
by
2.21
times
from
2012
to
2013,
it
reflects
debt-‐paying
ability
of
Sterling
Plc
has
changed
weaker.
Of
course,
the
increased
of
variable
expenses
also
contributed
to
the
change.
The
ratios
calculation
of
efficiency
can
given
an
insight
into
how
efficiently
the
company
is
employing
those
resources
invested
in
fixed
assets
and
working
capital.
Stock
(inventory)
turnover
days,
accounts
receivable
collection
period
(ARCP)
and
accounts
payable
payment
period
(APPP)
has
calculated
in
this
areas.
It
is
similar
same
with
the
working
capital
cycle
calculation.
From
the
results
of
these
ratios
can
know
Sterling
Plc
have
a
bed
cash
flow.
The
stock
turnover
days
is
40
days
in
2012
and
35
days
in
2013,
it
can
indicates
a
good
stock
management
of
company.
However,
the
big
problem
reflects
on
ARCP
and
APPP.
It
takes
the
negative
change
at
2013
year,
ARCP
times
increased
6
days
and
APPP
times
decreased
24
days.
The
reason
for
these
changes
are
increased
the
sale
revenue
and
credit
purchase.
2
Break-‐even
point
(BEP)
is
a
point
that
neither
profit
nor
loss,
that
is,
the
activity
breaks
even.
Where
the
volume
of
activity
is
below
BEP,
a
loss
will
be
incurred
because
total
cost
exceeds
total
sales
revenue.
When
the
volume
of
activity
above
BEP,
there
will
be
a
profit.
(Atrill
and
McLaney,
2011).
According
to
the
BEP,
the
further
of
activity
is
below
BEP,
it
could
get
the
loss;
the
further
of
activity
is
above
BEP,
it
could
get
the
profit.
Followed
the
calculated
break-‐even
point
for
Grantham
Ltd,
it
can
knows
the
break-‐even
point
in
units
sold
is
128,571
units
and
the
break-‐even
point
in
revenue
£45,000,000
in
2012
year;
the
2013
year
BEP
in
units
is
61,429
units
and
BEP
in
revenue
is
£645,000.
It
was
a
large
movement
from
2012
to
2013.
At
2013
year,
Freezer
can
more
easy
and
quickly
to
above
the
BEP
and
get
the
profits.
The
key
movement
reason
is
that
management
has
decided
to
increase
the
selling
price
by
20%,
the
selling
price
at
2013
is
£420,
it
makes
£70
increased
of
unit
contribution
margin
than
2012;
at
the
same
time,
the
increased
of
£1,950,000
in
fixed
costs
also
as
the
important
factors
to
effects
the
BEP.
The
decreased
of
BEP
indicates
Freezer
has
a
strong
anti-‐
risks
of
business
operation.
Margin
of
safety
Usually,
manager
can
be
consider
to
uses
the
margin
of
safety
with
the
break-‐even
point.
Margin
of
safety
is
often
used
to
ensure
the
safety
of
the
sales
when
knows
the
BEP,
it
can
be
set
to
detect
whether
company
can
avoid
the
loss
of
profits.
When
Freezer
knows
the
BEP
with
its
sale,
it
can
easy
to
set
to
the
margin
of
safety.
For
example,
in
2013,
the
calculated
for
the
margin
of
safety
in
units
is
238,571
units,
in
revenue
is
£125,355,000.
The
set
to
margin
of
safety
can
not
lower
than
these
data,
it
could
insure
when
the
sale
above
margin
of
safety,
company
can
make
profits.
3
Key
assumptions
of
break-‐even
analysis
There
are
three
key
assumptions
that
affect
the
applicability
of
break-‐even
analysis
The
average
sales
price
per
unit:
Which
takes
into
account
the
sales
discounts
and
special
offers
Managers
need
to
predict
this
numbers
for
the
unit
price
from
sales,
in
some
company
not
base
on
the
unit,
it
should
be
a
percentage
to
show
that
the
per
earnings
unit
in
per
unit
of
cost.
(Lynch,
2005).
This
is
the
most
common
problems
in
the
same
product
sales
market,
so
managers
need
to
predict
the
BEP
according
to
the
sales
prices.
Variable
unit
cost:
this
is
based
on
the
production
costs
When
use
to
the
BEP,
managers
need
to
clearly
determine
which
cost
belongs
to
the
production
cost
It
can
calculate
the
contribution
margin
per
unit,
it
reflects
the
profit
per
unit
produce
by
one
sales
product.
Monthly
fixed
costs:
Monthly
fixed
costs
includes
the
machine's
depreciation,
administrative
costs
and
other
fixed
costs
that
must
paid
by
each
month
Technically,
a
break-‐even
analysis
defines
fixed
costs
as
costs
that
would
continue
even
if
it
went
broke.
Used
to
the
break-‐even
analysis
can
evaluate
the
economic
of
a
project,
it
can
determine
the
financial
benefit
of
the
merits
for
several
projects,
which
filter
out
the
optimal
solution.
Although
the
break-‐even
analysis
is
only
to
discuss
the
impact
of
price
changes
uncertainties,
yield,
variable
costs,
fixed
costs,
such
as
profit
and
loss
generated
by
the
project,
but
it
can
not
judge
the
profitability
of
project.
On
the
other
hands,
break-‐even
analysis
is
a
static
analysis,
it
is
not
consider
to
the
time
value
of
money,
the
magnitude
of
change
is
uncertainties
by
artificial,
so
it
has
some
limitations.
(All
the
analysis
data
used
from
Appendix
2,
it
includes
the
relevant
break-‐even
point
and
margin
of
safety
calculations
and
a
summary
table
for
both
2012
and
2013
year.)
4
Part
C
Section 1
As
the
famous
proverb
says,
“Those
who
fail
to
plan,
plan
to
fail”
is
very
true
when
it
comes
to
plan
a
business
specifically
on
the
budgeting
aspect.
There
are
many
business
owners
failed
in
their
business
due
to
a
poor
budget
planning.
Budget
is
the
most
prominent
element
for
a
successful
business
plan.
In
fact,
budget
shows
a
detailed
analysis
on
how
an
organisation
should
spend
money
in
future
time
periods.
A
typical
budget
helps
the
business
to
plan
its
own
strategy
and
to
reach
the
goal
of
the
organisation.
At
the
same
time,
making
sure
the
earning
income
is
in
control
of
the
cost
related
to
that
income
keeps
the
business
owner
on
the
right
track
in
achieving
the
business
goal.
(Tracey
Loubser,
2014)
Control expenditures
One
of
the
undeniable
benefits
of
budget
is
the
ability
to
control
or
to
limit
on
the
cash
flow
spent
on
certain
departments
within
an
organisation.
Since,
an
accurate
budget
accounts
can
show
the
expenditures
of
the
departments,
the
management
can
plan
a
strategy
to
control
that
cash
flow
so
it
can
be
channeled
to
some
other
needs
within
a
company.
Literally,
it
refrain
the
company
from
wasting
its
capital
and
limits
the
economic
resources.
When
the
year
passes,
budget
review
is
a
must
for
organisations.
It’s
an
essential
activity
for
companies
to
know
where
they
spent
the
most
and
where
they
spent
the
least
especially
when
it
comes
to
their
operations.
At
times
it
makes
them
to
come
up
with
new
budget
policies
for
the
interest
of
the
company.
On
the
other
hand,
it
is
very
norm
for
companies
to
plan
for
future
business
development
and
growth.
Capital
of
the
business
is
really
saved
on
regular
business
expenditures
where
the
thougt
of
investing
them
into
another
business
or
needing
them
for
business
expansion
is
a
practice
in
business
provided
the
companies
has
the
budget
plan
.
Budgeting
for
future
growth
opportunities
ensures
that
companies
have
capital
on
hand
when
needing
to
make
a
5
quick
decisions
for
expanding
business
operations.
This
capital
may
also
be
used
during
slow
economic
times
as
a
safety
net
for
paying
regular
business
expenses.
Conclusion
Budgeting
is
very
essential
and
an
important
activity
for
an
organisation
in
the
sense
of
stabilsing
the
company’s
financial
strength
and
not
forgetting
that
planned
and
controlled
budgets
always
helps
the
organisation
during
a
slow
economic
prgression.
In
order
to
sustain
in
today’s
business
competency
,
no
matter
what
is
the
business
nature
but
adopting
budgeting
habit
within
an
organisation
or
business
will
lead
to
a
healthy
financial
growth.
(Tracey
Loubser,
2014)
6
Section
2
When
it
comes
to
financing
business
there
are
many
times
of
business
financing.
They
are
capital
markets,
which
are
more
likely
issuing
the
new
shares.
Stock
market
listing
is
one
of
how
capital
market
functions.
The
other
financing
methods
are
like,
loan
stock,
retained
earnings,
bank
borrowing,
government
sources,
and
business
expansion
scheme
funds,
venture
capital
and
franchising.
(Basic
finance
for
marketers.
2014.
[ONLINE])
Ordinary share
Ordinary
shares
are
issued
to
the
owners
of
a
company.
They
have
a
nominal
or
'face'
value,
typically
from
a
dollar
to
50
cents.
The
market
value
of
a
priced
company's
shares
bears
no
liaison
to
their
nominal
value.
A
company
can
obtain
additional
equity
funds
through
stock
exchange
quotation.
Apart
from
that,
right
issue
provides
a
way
of
floating
new
share
capital
by
giving
an
offer
to
existing
shareholders
by
inviting
them
to
subscribe
cash
for
new
shares
in
ratio
to
their
existing
holdings.
On
the
other
hand,
preference
shares
have
a
fixed
percentage
dividend
where
any
dividend
is
paid
to
the
normal
shareholders.
From
the
company’s
point
of
view,
preference
shares
dividends
do
not
have
to
be
paid
in
a
ear
where
the
profits
are
poor
while
this
is
not
the
case
with
interest
payments
on
long
term
debt.
(Basic
finance
for
marketers.
2014.
[ONLINE])
Loan stock
Loan
stock
is
long-‐term
debt
capital
extended
by
a
company
for
which
interest
is
paid.
Holders
of
loan
stock
are
therefore
long-‐term
creditors
of
the
organisation.
Debentures
are
a
form
of
loan
stock,
legally
defined
as
the
written
acknowledgement
of
a
debt
incurred
by
a
company,
normally
enclosing
requirements
about
the
payment
of
interest
and
the
eventual
repayment
of
capital.
(Basic
finance
for
marketers.
2014.
[ONLINE])
Retained earnings
For
any
company,
the
amount
of
incomes
retained
within
the
business
has
a
direct
effect
on
the
amount
of
dividends.
Profit
re-‐invested
as
engaged
earnings
is
profit
that
could
have
been
paid
as
a
share.
The
main
reasons
for
using
reserved
earnings
to
finance
new
assets,
rather
than
to
pay
higher
dividends
and
then
raise
new
equity
for
the
new
investments
like
7
the
organisation
of
various
companies
thinks
that
retained
earnings
are
the
finance
which
do
not
cost
anything
although
this
fact
is
just
a
myth.
But,
it
is
factual
that
the
use
of
enclosed
earnings
as
a
source
of
funds
which
don’t
lead
to
a
payment
of
cash.
(Basic
finance
for
marketers.
2014.
[ONLINE])
Bank lending
This
is
a
very
famous
source
of
finance
that
available
for
business.
Borrowings
from
banks
are
an
important
source
of
finance
for
companies.
Bank
offering
is
still
mainly
short
term,
although
medium-‐term
lending
is
quite
usual
these
days.
a) An
overdraft,
which
a
company
should
keep
within
a
limit,
set
by
the
bank.
Interest
is
charged
(at
a
variable
rate)
on
the
amount
by
which
the
company
is
overdrawn
from
day
to
day;
b)
A
short-‐term
loan,
for
up
to
several
years
which
is
very
subjective
according
to
the
banks.
Leasing
A
lease
is
an
contract
between
two
parties,
the
"lessor"
and
the
"lessee".
The
lessor
owns
a
capital
asset,
but
permits
the
lessee
to
use
it.
The
lessee
makes
payments
under
the
terms
of
the
lease
to
the
lessor,
for
an
indicated
period
of
time.
Leasing
is,
therefore,
a
form
of
rental.
Leased
assets
have
usually
been
plant
and
machinery,
cars
and
commercial
vehicles,
but
might
also
be
computers
and
office
equipment.
There
are
two
basic
forms
of
lease:
"operating
leases"
and
"finance
leases".
Operating
leases
are
more
to
rental
contract
between
the
lesson
and
the
lessee
where
the
lesson
supplies
the
equipments
or
instruments
to
the
lessee
and
the
finance
leases
are
lease
contract
between
the
user
of
the
leased
asset
(the
lessee)
and
a
provider
of
finance
(the
lessor)
for
the
most.
(Basic
finance
for
marketers.
2014.
[ONLINE])
8
Government
assistance
The
government
provides
financing
aids
in
the
form
of
loan
with
the
lower
interest
comparing
to
any
private
loan
financing
agencies
to
companies
in
cash
grants
and
other
forms
of
direct
assistance,
as
part
of
its
policy
of
helping
to
develop
the
national
economy,
especially
in
high
technology
industries
and
in
areas
of
high
unemployment.
(Basic
finance
for
marketers.
2014.
[ONLINE])
Venture capital
Venture
capital
is
the
investment
money
put
into
an
enterprise
which
may
all
be
lost
if
the
enterprise
fails
to
earn
profit
or
to
reach
its
goal.
Normally,
a
businessman
starting
up
a
new
business
will
invest
venture
capital
of
his
own,
but
he
will
probably
need
extra
funding
from
a
source
other
than
his
own
sourcing.
However,
the
term
'venture
capital'
is
more
specifically
associated
with
putting
money,
usually
in
return
for
an
equity
stake,
into
a
new
business,
a
management
buy-‐out
or
a
major
expansion
scheme.
(Basic
finance
for
marketers.
2014.
[ONLINE])
Franchising
9
Bibliography
Atrill,
P,
and
McLaney,
E.
(2011).
“Accounting
and
Finance
for
Non-‐specialists
with
Myaccountinglab”.
United
Kingdom:
Prentice
Hall
Financial
Times.
Lynch,
R.
(2005).
“Corporate
strategy”.
3rd
ed.
United
Kingdom:
Financial
Times
Prentice
Hall.
Chron.
2014.
Why
Is
it
Important
for
a
Business
to
Budget?.
[ONLINE]
Available
at:
http://smallbusiness.chron.com/important-‐business-‐budget-‐385.html.
[Accessed
30
December
14].
Basic
finance
for
marketers.
2014.
Sources
of
finance
.
[ONLINE]
Available
at:
http://www.fao.org/docrep/W4343E/w4343e08.htm.
[Accessed
16
December
14].
TRACEY
LOUBSER
.
2014.
Why
budgets
in
business
are
a
must
have.
[ONLINE]
Available
at:
http://www.efinancialmanagement.com.au/accounting/why-‐budgets-‐in-‐business-‐are-‐a-‐
must-‐have/.
[Accessed
23
December
14].
10
Appendixes
Appendix
1:
Part
1
-‐
Sterling
Plc
Profitability
Ratios
Formula
2012
2013
Return
on
capital
Operating
profit
/
Share
5285
/
5900
+
4435
/
6670
+
employed
(ROCE)
capital
+
Reserves
+
Non-‐ 1985+5105
*
100%
=
2550+7325*100%
=
current
liabilities
*
100%
40.70%
26.81%
Return
on
equity
Profit
after
tax
&
interest
3095
/
5900
+
1985
*
1840
/
6670
+2550
*
(ROE)
&
preference
dividends
/
100%
=
39.25%
100%
=
19.95%
(ordinary
share
capital
+
reserves)
*
100%
Gross
profit
Gross
profit
/
sales
*
100%
8150
/
17,250
*
8280
/
19,480
*
margin
(GRM)
100%
=
47.24%
100%
=
42.50%
Net
profit
margin
net
profit
before
interest
5285
/
17250
*
100%
4435
/
19,480
*
(NPM)
and
tax
/
sales
*
100%
=
30.63%
100%
=
22.76%
Liquidity
Ratios
Formula
2012
2013
Current
ratio
current
assets/current
4105
/
3245
=
1.26
4560
/
3875
=
1.18
liabilities
times
times
Quick
ratio
(current
assets
-‐
3120
/
3245
=
0.96
3495
/
3875
=
0.90
inventory)
/
current
times
times
liabilities
11
Gearing
Ratios
Formula
2012
2013
Gearing
ratio
loan
capital/
share
capital
5105
/
5900
+
1985
+
7325
/
6670
+
2550
+
reserves
+
long-‐term
5105
*
100%
=
39.3%
+7325
*
100%
=
loans
*
44.27%
100%
Interest
cover
ratio
operating
profit/interest
5285
/
1110
=
4.76
4435
/
1745
=
2.54
payable
times
times
12
Part
2
-‐
Sterling
Plc
Working
capital
Average
inventory
holding
period
+
average
settlement
period
for
trade
cycle
receivables
-‐
average
settlement
period
for
trade
payables
Working
for
Part
2
Average
settlement
Trade
Receivables
*
365
2650
*
365
days
/
3495
*
365
days
/
period
for
trade
days
/
Credit
Sales
17,250
=
56
days
19,480
=
65.5
days
receivables
Revenue
Average
settlement
Trade
Payables
*
365
days
2260
*
365
days
/
2165
*
365
days
/
period
for
trade
/
Credit
Purchases
8750
=
94
days
11,280
=
70
days
payables
Working
capital
Average
inventory
holding
45
days
+
56
days
-‐ 33.5
days
+
65.5
cycle
period
+
Average
94
days
=
7
days
days
-‐
70
days
=
settlement
period
for
29
days
trade
receivables
-‐
Average
settlement
period
for
trade
payables
Summary
table
2012
2013
2012
-‐
2013
change
Return
on
capital
employed
40.70%
26.81%
-‐
13.89%
(ROCE)
Return
on
equity
(ROE)
39.25%
19.95%
-‐
19.30%
Gross
profit
margin
(GRM)
47.24%
42.50%
-‐
4.74%
Net
profit
margin
(NPM)
30.63%
22.76%
-‐
7.87%
Current
ratio
1.26
times
1.18
times
-‐0.08
times
Quick
ratio
0.96
times
0.90
times
-‐0.06
times
13
Gearing
ratio
39.30%
44.27%
-‐4.97%
Interest
cover
ratio
4.76
times
2.54
times
-‐2.22
times
Stock
(inventory)
turnover
40
days
35
days
-‐5
days
days
Accounts
receivable
collection
56
days
65
days
+9
days
period
(ARCP)
Accounts
payable
payment
94
days
70
days
-‐24
days
period
(APPP)
Earnings
per
share
(EPS)
£
0.52
£
0.28
-‐£
0.24
14
Appendix
2:
Part
B
-‐
Grantham
Ltd
2012:
Unit
Contribution
margin
=
Sales
revenue
per
unit
-‐
variable
cost
per
unit
£225
-‐
£125
-‐
£45/3
-‐
£20
-‐
£15
-‐
£10
=
£40
Break-‐even
point
in
units
sold
=
Fixed
costs
/
unit
contribution
margin
(£1,100,000
+
£1,450,000
+
£675,000)
/
£40
=
£3,225,000
/
£40
=
80,625
units
Contribution
margin
ratio(
CM
ratio)
=
Contribution
margin
/
sale
£40
/
£225
=
17.8%
Break-‐even
point
in
revenue
=
Fixed
costs
/
CM
ratio
(£1,100,000
+
£1,450,000
+
£675,000)
/
10%
=
£3,225,000
/
10%
=
£32,250,000
Margin
of
safety
in
units
=
total
sales
units
-‐
Break-‐even
units
220,000
units
-‐
80,625
units
=
139,375
units
Margin
of
safety
in
revenue=
Total
sales
-‐
Break-‐even
sales
£225
*
220,000
units
-‐
£32,250,000
=
£49,500,000
-‐
£32,250,000
=
£17,250,000
2013:
Unit
Contribution
margin
=
Sales
revenue
per
unit
-‐
variable
cost
per
unit
[£225
+
(£225
*
25%)]
-‐
£125
-‐
£45/3
-‐
£20
-‐
£15
-‐
£10
=
£281.25
-‐
£125
-‐
£45/3
-‐
£20
-‐
£15
-‐
£10
=
£96.25
Break-‐even
point
in
units
sold
=
Fixed
costs
/
unit
contribution
margin
(£1,100,000
+
£1,450,000
+
£675,000
+
£1,450,000)
/
£96.25
=
£4,675,000
/
£96.25
=
48,571
units
Break-‐even
point
in
revenue
=
Fixed
costs
/
CM
ratio
(£1,100,000
+
£1,450,000
+
£675,000
+
£1,450,000)
/
10%
=
£4,675,000
/
10%
=
£467,500
15
Margin
of
safety
in
units
=
total
sales
units
-‐
Break-‐even
units
220,000
units
–
48,571
units
=
171,429
units
Margin
of
safety
in
revenue=
Total
sales
-‐
Break-‐even
sales
£281.25
*
220,000
units
-‐
£467,500
=
£61,407,500
Summary
table
2012
2013
Break-‐even
point
in
units
sold
80,625
units
48,571
units
16
FM
by T Narish Tamilarasan
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