ARTES Gallery Eng 2003

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Arte’s Gallery
1
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panama pag. 9
sincra pag. 17
spirit pag. 29
team up pag. 37
virgo pag. 47
path pag. 53
cup pag. 59
chic pag. 65
sit&move pag. 69
ouverture pag. 77
drums pag. 85
Artes_gallery_23x27_01_ing 19-06-2003 12:10 Pagina 1
‘Arte’s Gallery’ is a reading of our
creations from a different point of
view. A sensitive view on our most recent
ideas as well as on our plans for the future.
Arte’s, SitLand’s most prestigious line, was
officially introduced this year at Emporio 31
in Milan. This exposition space, set as a
subterranean museum, transformed a ‘fringefair’
into one with more breathing-room.
An exhibition place carefully chosen –
elaborated through architect Portello’s sage
interpretation – and providing an ideal
opportunity for spotlighting SitLand’s
personality, concepts, and projects.
A firm always careful to propose solutions
that are in line with contemporary life’s
demands and dynamism, because it is convinced
that objects composing mankind’s living and
working environments have a profound impact
on people’s motivation, productivity and
well-being which are fundamental
elements of the quality of life.

The entire package represented in the Arte’s

line by SitLand yields high engineering stan-
dards and has a strong emotional impact via
its design and content. Office seating under-
stood in a glance, as sincere and real works
of industrial art.
This underground environ chosen by SitLand

for their unveiling, has been experienced as if
entering a subterranean museum that is best
described as tunnels of a cavern or mine –
where as substitution for precious metals,
technological goods had been deposited to
set a stage capable of evocatively wedding
together an elegant system of symbols, forms
and material.
The whole project was aimed at combining

harmony and contrast in an ambience where
walls
covered by graffiti and dressed by a loose fit-

ting impalpable metallic mesh are outshined
by the radiance of matter.
Space not only contains but becames the

content.
Gianfranco Portello, Architect
Spotlights on the Arte’s products suitably

enveloped branches of metal tubing,
contrasting with diffused lighting cast upon
walls and meshing, thereby underscoring
the separation between background and the
technological objects exhibited.
An ambience of neutrality and softness took

on a specific emotional function through the
use of adjustable lighting.
The result is the perception of a losy and

enwrapping environment, capable of
bestowing a prominent – almost mystical –
impression for the ‘museum’ star… Arte’s
range.
a different point of view
A different point of view; a different way of

perceiving, planning, producing and
communicating our concepts.
panama
Dorigo Design
“Excellence is a recipe made of well
measured ingredients: constructive rigour
blends together with creativity and
intuition. Every single aspect of a design
project is the offspring of a conceptual
means of reference – that is clear from the
outset within the designer’s mind.”
| 9
Aesthetically stimulating models of
modern influence are often the fruit of
an appreciable synthesis of classic
sensibility and innovation; where
apparently irreconcilable factors like
design elegance and specialized
technical content are dealt with
and subsequently enhanced.
| 11
Aesthetically stimulating models of modern influence
| 13
Synthesis of classic sensibility and innovation
| 15
sincra
Sergio Bellin
“Designers
constantly
confront
themselves with
different
aspects of creativity.
There is a creativity that can be called
artistic – this is art itself, without immediate
profit goals, created only by an urge to do
so. There is a creativity embedded in a
firm’s system – its organization and sense
of responsibility.
To achieve perfect results one needs a
corporate culture that allows space for
passion and fantasy – therefore enabling
an entrepreneur to be a Designer, and
viceversa.”
| 17
Design is a concept that binds together,
aesthetics and state-of-the-art materials
technology. A creative use of all that
scientific research has to offer.
| 19
sincra
Creating solely for pleasure
| 21
| 23
Creative use of scientific research
| 25
Meeting
| 27
spirit
Baldanzi & Novelli
“Spirit is the result of a sum of factors; the
exchange of ideas; amalgamated
concepts that are defined and identified in
a project where one finds contemporary
messages and languages. There are many
new elements; every detail of this project
has been given renewed type of attention,
demanding a research effort employing
constant collaboration with experts in
every sector.”
| 29
A project is a living thing that evolves through
experimenting new solutions aimed at the
individualisation of design systems of absolute
technological avant-garde.
| 31
A project is a living thing
| 33
Absolute avant-garde design system
| 35
team up
Sergio Bellin
“To believe in your own intuitions is
important also when they do not conform
to standard thought.”
| 37
Pure lines challenge the constructive rigour and the
technological impact for a final effect of mere elegance
| 39
Believe in your own intuitions
| 41
Pure lines challenge the constructive rigour
| 43
Documento1 19-06-2003 11:37 Pagina 1
Effect of mere elegance
| 45
virgo
Dorigo Design
“Harmony is the search for purity of line; a
the lightness in using symbols that express
themselves through an essential, but never
rigid form. An elegance that leans towards
removing what is superfluous.”
| 47
Synthesis of a poetic provocation sought-out
within a contrast between exaltation of a
strictdimensional consistency of the seat and the
lightness of the back-rest, tapering towards a
vanishing point.
| 49
Exaltation of a strict-dimensional consistency
| 51
path
Dorigo Design
“Design paths and solutions that exploit
very effectively pure spatial quality. In Path,
there is a three-dimensional incorporation
of a Pre-Columbian ideogram providing a
chance to create a new form – carefree
and essential.”
| 53
Searching for maximum simplicity of design
that emphatically conveys a contrast between
the lightness support of the frame and the
consistency of the upholstery.
| 55
A chance to create a new form
| 57
cup
Sergio Bellin
“Dialogue between shapes. Comfortable
geometric forms while seeming mysterious
at the same time. A series of full and empty
spaces, where the structures resemble
each other but remain different.The eye
discerns them according to one’s own
tastes depending on their vantage point.”
| 59
A series of full and empty spaces
| 61
Cosy geometric forms
| 63
chic
design Sergio Bellin
“Apparently subtle differences sometimes
become essential.”
| 65
An aesthetic of frivolity which conforms
to demands of strict simplicity.
A happy combination of form and
material, conveying a design tradition
with a timelessly contemporary image.
| 67
sit&move
Enrico Cioncada
“A chair conceived of as sort of a large
“meccano project”. Like a toy made up of
many small pieces that combined together
thus inventing what had still been missing
the pleasure of sitting.”
| 69
Every designer’s obligation is to observe
reality and try to anticipate the future,
often skirting past the requirements of
production and markets.
| 71
Try to anticipate the future
| 73
Conference
| 75
ouverture
Enrico Cioncada
“Design demands technological research.
For me, technology also plays a social role
as well as public spirit – when I thought
about Ouverture’s engineering, I wanted a
chair that could be easily constructed even
by a person who is blind.”
| 77
An idea, intuition is a flash.
Creativity is not limited by time or way of
thinking. A pencil translates faithfully what
has been imagined. Hard-work comes
later during a prototype’s creation,
material selection, simplification of
mechanisms.
| 79
Intuition is a flash
| 81
Creativity is not limited by time or way of thinking
| 83
drums
Baldanzi & Novelli
Within a designer rises-forth an
appreciation for the necessity to decodify
reality through shapes and the unusual.
Impressionistic, as well as stimulating
sources, with strong-impact, encourage the
designer to explore moving upwords to
newer heights; reaching a point that sets
aside any systems or conventional barriers
which separate living-spaces from working
environments.
| 85
s.o.h.o.
| 87
Meeting
| 89
Arte’s Gallery
Cover
Photo courtesy Fabrizio Todeschini
Gallery - Emporio 31, Milano

Photo
Gianfranco Portello
Fabrizio Todeschini
Works
Photo Max Zanellato
Testi e ufficio stampa

Busa&Lauretti Associati
Graphic design
Videorunner
© 2003 Sitland Spa

Sitland Spa
Via Cà Silvestre, 52
36024 Nanto (Vicenza) Italy
Tel. 0444 637100
Fax 0444 638407
w w w. s i t l a n d . c o m Info@sitland.com
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Artes_gallery_23x27_01_ing 19-06-2003 12:10 Pagina c1

‘Arte’s Gallery’ is a reading of our

creations from a different point of

view. A sensitive view on our most recent

ideas as well as on our plans for the future.

Arte’s, SitLand’s most prestigious line, was

officially introduced this year at Emporio 31

in Milan. This exposition space, set as a

subterranean museum, transformed a ‘fringefair’

into one with more breathing-room.

An exhibition place carefully chosen –

elaborated through architect Portello’s sage

interpretation – and providing an ideal

opportunity for spotlighting SitLand’s

personality, concepts, and projects.

A firm always careful to propose solutions

that are in line with contemporary life’s

demands and dynamism, because it is convinced

that objects composing mankind’s living and

working environments have a profound impact

on people’s motivation, productivity and

well-being which are fundamental

elements of the quality of life.

The entire package represented in the Arte’s

This underground environ chosen by SitLand

The whole project was aimed at combining

covered by graffiti and dressed by a loose fit-

Space not only contains but becames the

Spotlights on the Arte’s products suitably

An ambience of neutrality and softness took

The result is the perception of a losy and

a different point of view

A different point of view; a different way of

“Excellence is a recipe made of well

measured ingredients: constructive rigour

blends together with creativity and

intuition. Every single aspect of a design

project is the offspring of a conceptual

means of reference – that is clear from the

outset within the designer’s mind.”

Aesthetically stimulating models of

modern influence are often the fruit of

an appreciable synthesis of classic

sensibility and innovation; where

apparently irreconcilable factors like

design elegance and specialized

technical content are dealt with

and subsequently enhanced.

Aesthetically stimulating models of modern influence

Synthesis of classic sensibility and innovation

There is a creativity that can be called

artistic – this is art itself, without immediate

profit goals, created only by an urge to do

so. There is a creativity embedded in a

firm’s system – its organization and sense

To achieve perfect results one needs a

corporate culture that allows space for

passion and fantasy – therefore enabling

an entrepreneur to be a Designer, and

Design is a concept that binds together,

aesthetics and state-of-the-art materials

technology. A creative use of all that

scientific research has to offer.

Creating solely for pleasure