Taller sobre preposiciones y vocabulario – exhibición comercial

Aprendiz

Jesus David Yanes Duque

Instructor(a)

JHON JAIRO CASTRO

Tecnologo en Gestion de Mercados

Modalidad Virtual

SENA

10/06/2016
 “Taller sobre preposiciones y vocabulario – exhibición comercial"

En el objeto de aprendizaje identifique la lista de tipos de material POP (Point of Purchase)

“punto de compra”. Organícelos alfabéticamente y escriba su correspondiente significado

en español.

 Collars: Usually found on bottle necks

Collares: generalmente se encuentran en los cuellos de botella.

 Dump bin: A display container, like a large box, which contains

goods for sale.

Contenedor de volcado: un contenedor de visualización, como una caja

grande, que contiene bienes para la venta.

 Floor graphics: They are made of adhesive material and are pasted to

floors.

Gráficos de piso: están hechos de material adhesivo y se pegan a los

pisos.

 Gondola ends: It promotes your special offers and shows your

products through better visibility.

La góndola termina: promueve tus ofertas especiales y muestra tus

productos a través de una mejor visibilidad.

 Impulse strip: It is positioned in product families. It works by

 associating display products.

Tira de impulso: se coloca en familias de productos. Funciona al asociar

productos de visualización.

 Posters: A large printed notice, picture, or photograph, used to

advertise a product or service.

Carteles: un gran aviso impreso, fotografía o fotografía, que se utiliza para

publicitar un producto o servicio.

 Shelf talkers: printed card attached to a store shelf.

Habladores de estante: tarjeta impresa unida a un estante de la tienda.

 Standing sing: It combines metal with paper or cardboard.

Señal de pie: combina metal con papel o cartón

 Translucent vinyl: large pieces of cardboard found in the upper linear

displays of restaurants or shops

Vinilo translúcido: grandes trozos de cartón que se encuentran en las

pantallas lineales superiores de restaurantes o tiendas.

 Wobbler: A very small, lightweight sign that hangs from a shelf or wire.

Wobbler: un letrero muy pequeño y liviano que cuelga de un estante o cable.

Descargue el archivo “Planimetry” y léalo cuidadosamente. Elabore un mapa conceptual sobre la lectura y agréguelo en el archivo

Planimetry

When large supermarkets, hypermarkets or malls decide

to facilitate the display of their products and improve
their image, they create very detailed plans to attract
more customers. Not only plans are relevant here, but
also the ways in which goods are displayed.

Aspects

Visual merchandising Store planning

There are many aspects to take into account such as The space is the most limited and expensive
color, signage, merchandise presentation, and aspect that the establishment
window display among others. has. Therefore,one of the main objectives of
a person in charge is to take full advantage of
every square meter in a proper distribution of
products.

Aspects for layout stores

 Floor space Product placement Traffic flow

This item needs to consider This variable refers to the

allocating the product in This factor refers to the
commitment with customer’s tracking through
such a way that it creates manufactures, regarding
harmony between the the store. To analyze if it has
sales figures for individual provided comfort, security
image store and product, promotions and
merchandising purposes. and enough space to move
seasonal considerations comfortably.

. Free flow layout Loop or racetrack This factor refers

design store planogram Free Flow-layout layout
to the customer’s

tracking through
Designers may Their purpose is to Loop or racetrack It consists in a
combine these layouts differentiate layout is useful for linear system
the store. To of
for getting a better merchandise discount or shelving where
flexibility or items, product departmental stores. fixtures
analyze if can be
it has
improving traffic categories and arranged vertically
flow. Also, these They allow
departments.This is or horizontally
provided comfort,for
combinations could shoppers to walk
used in specialty creating aisles
improve productivity, and explore
stores«. through
securitythe
andstore.
aesthetics, and visual merchandise as they
effectiveness follow
enough space to
a perimeter traffic
aisle move

comfortably.
Realice el ejercicio dispuesto en la sección “Vocabulary”, que se encuentra dentro del

objeto de aprendizaje “Commercial Exhibition” sobre completar un párrafo con

preposiciones. Al terminar, tome una captura de pantalla y agréguela al archivo

Teniendo en cuenta el vocabulario traducido y las preposiciones estudiadas, diseñe un

planímetro con el tráfico adecuado, y aspectos a tener en cuenta como salidas, entradas y

distribución de muebles, entre otros.