Remaining Relevant in the changing Job market

By: Priyanka Saxena

Over a cup of coffee in the middle of the night me and my friend were
discussing our work lives. She is HR with my company and was telling me that
3000 people were fired from the company last quarter because they were
planning to shift their focus from existing technologies to the new ones, and
those people did not have the required skill set to fit in the new plan. After she
went home I sat alone thinking, though I had often heard about layoff stories
they never bothered me since I believed that it couldn't happen with me. But
this was happening on my own turf so I shuddered.

To give you a background, I work with an IT company as a part of the

marketing team from past 8 years and in my watch I have seen not only the size
but also the median age of my team going down. Freshers are handling the kind
of profiles that I got to handle after 4 years and managing it proficiently because
they are hands on with the latest technological advancements in the marketing

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field. Traditional marketing channels (which are my forte) are gradually taking a
back seat and making way for the new wave of social media tools which are
more cost effective and relevant than their predecessors.

I remembered a book I had read about remaining relevant in the changing

world. It said that you need to learn and adapt new technological advancements
if you want to thrive in the ever changing business scenario. But I was a working
professional with a full time job and a family to look after so taking regular
classes was not a feasible option for me. In my search for a suitable course I
looked at all options right from weekend classes, to evening ones but the amount
of travelling and cost involved me deterred me from pursuing them for a long
time.

At last my same friend told me that value of online certifications is rising rapidly
these days in the market and asked me to look out for them. I liked the idea and
my quest for learning ended with me enrolling in ‘Digital Marketing
Nanodegree' with Udacity. It gave me flexibility of timing which was my biggest
challenge and also provided me opportunity to interact with business stalwarts to
get right perspective on its relevance in market.

A month has passed and I am learning something new everyday at my pace. It

has renewed my confidence in my ability to learn and grow and after a long
time I am looking forward to a better tomorrow.

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1. List three social media platforms your target audience is likely to visit.
Include, a short one or two sentences description of why you chose these
channels.


◦ Social media platform 1: Facebook

◦ Social media platform 2: Quora
◦ Social media platform 3: Twitter


2. Craft a post for each of the platforms promoting your blog post.


◦ Post for social media platform 1: How online programs (MOOC)

help working professionals remain relevant in the presently volatile
job markets. #Onlinelearning #IminDMND #careers


◦ Post for social media platform 2: I am a marketing professional

will pursuing Nanodegree in Digital marketing from Udacity
improve my value in job market ?


◦ Post for social media platform 3: Learn how online learning

platforms let working professionals remain relevant in volatile job
market. #Onlinelearning #IminDMND #careers




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