100 Facebook Marketing Tips

MrLukeAbbott.
com
TWITTER RSS LINKED IN NEWORLD BLOG ABOUT
100 Facebook Marketing Tips (1/4)

Search for Posts
Posted By Luke ~ 16th August 2011
Search for:
Search
Like 29 likes. Sign Up to see w hat your friends like.
Subscribe by Email
Howdy! It’s been a while but life, work and the summer got in the way. So I
thought what better way to return than with something on a topic I know a bit
email
about – Facebook.
Recent Posts
Coming up in the next 4 posts are 100 Facebook Marketing Tips covering
everything you need to know about the platform. From the basics to much more 100 Facebook Marketing Tips (3/4)
detailed stuff. These posts took a lot of work so show your appreciation by 100 Facebook Marketing Tips (2/4)
tweeting, likeing or even subscribing to my blog. Prizes.org: A Cool New Google Product
Social Media Articles From the Neworld
Part 1 - Before you start, Page Basics & Newsfeed Marketing Blog
Part 2 - Edgerank Tips, Facebook Fans Older Digital Formats Being Reinvented
Part 3 - Community & Page Management Week in Virals 8: Red Bull, 1 Second Ad,
Part 4 - Facebook Features, Ad’s, Measurement and Facebook Ro.me, Annotations
Commerce How Black Hat SEO Is Out To Destroy
Social Media
#IRLday Getting Ireland Trending
Powered by Postrank
Recent Comments
Luke on 100 Facebook Marketing Tips
(1/4)
Soooali on 100 Facebook Marketing Tips
(1/4)
(1/4)
Pat Carroll on 100 Facebook Marketing
Tips (1/4)
(1/4)
Categories
Absolut
Advertising
Ambient Advertising
Ambush Marketing
Asides
Augmented Reality
I. Things to know before you start. Big Idea
Blogs
1. Does your brand suit Facebook? Cadburys
Answer honestly can your brand entertain fans with multiple posts per week? Chatroulette
Facebook
There might be 750 million people on Facebook, but none of them want to read Guerrilla
bland corporate PR speak. There are 15 million competing brand pages on Ireland
Facebook, why would someone really want to Like your’s?
Marketing
More
Movies
2. Facebook Promotion Guidelines Music
Get to know these guidelines. Stick to these to avoid your page from getting Neworld
suspended or deleted by Facebook. If that happens you lose everything.
Optical Illusions
Podcast
Powerpoint Presentations
3. Facebook Is Not Free Relationship Marketing
A good page needs a lot of creativity, time to brainstorm ideas, implement and Ryanair
Social Media
manage campaigns, day to day management, and a budget for apps in order to
Sport
comply with Facebook’s promotional guidelines. You either pay someone to do TV
Viral
all that, or you do it yourself. Either way its somebody’s time your paying for. Viral
Waterford
4. Facebook Page Guidelines (internal) Archives
Put together some guidelines for your staff to guide them on how to use the August 2011 (4)
page and what’s acceptable behaviour. Here’s a deeper insights as to why this
July 2011 (1)
June 2011 (1)
is a good policy (not just for Facebook) and here’s a handy template to use May 2011 (7)
(PDF download) April 2011 (2)
March 2011 (8)
February 2011 (4)
5. You Page’s Goals & Objectives
January 2011 (12)
What do you want to achieve with your page? Awareness for your brand? Act December 2010 (5)
as an extension of customer service? Use it to drive sales? Work out what November 2010 (9)
October 2010 (4)
exactly the goals are and how they will be achieved. Having no clear strategy or September 2010 (9)
unrealistic goals are the two biggest reasons why social media project fail. August 2010 (14)
July 2010 (4)
6. Facebook Won’t Turn Solve Everything June 2010 (13)
May 2010 (11)
If you have shoddy products, terrible service, poor marketing, non-existent April 2010 (10)
customer service, Facebook won’t solve any of those problems. These are March 2010 (18)
issues within your organisation that need addressing. If anything Facebook will
February 2010 (16)
January 2010 (8)
give people a place to complain publicly about these issues. If you already December 2009 (14)
know them, then why aren’t you doing something about it? November 2009 (13)
October 2009 (10)
September 2009 (8)
7. Time & Attention
August 2009 (7)
Social media is like a flower, it doesn’t grow over night and it’ll die if you don’t July 2009 (4)
pay attention to it. Get into it for the long haul or don’t bother at all. June 2009 (9)
May 2009 (10)
April 2009 (10)
II. Facebook Page Basics March 2009 (14)
February 2009 (11)
8. Wall Logo January 2009 (14)
Facebook allows for a max 180 (w) X 540 (h) pixel logo for Facebook Page. December 2008 (6)
Avoid going too small and, with the new page layout, avoid going too long as it
will push the navigation menu below the fold. Ideal size around 180 X 270.
9. Navigation (Tab) Menu

See the navigation menu and all the different tabs such as Notes, Discussions,
Photos, Videos? The ones you don’t use are like blank pages on a website.
There’s no point in having the discussions tab if you don’t use it, or photos if
you dont have any yet. Get rid of them in the edit page section, you can always
put them back later.
10. Facebook Page Guidelines (external)

What behaviour is acceptable amongst fans? Having explicitly stated guidelines
act as a guide to fans, and also can be referenced in the case of a dispute.
You can’t really go to far here, banning any form of criticism, for example, is Blog Catalog Blog Directory
way to heavy handed. Be honest and fair. Here’s a handy guide.
Meta
11. Page Growth
Log in
If your adding new 5% new fans organically (outside of campaigns and ads) Entries RSS
each month your doing well. Post good updates and you can easily grow Comments RSS
WordPress.org
organically by 10% to 15% per month. It’s not easy but it’s not impossible
either.
12. Off Your Page Promotion

There’s ton’s of ways to promote your page outside of Facebook. Try adding a
social plug in to your website on your website, put a logo in-store, in your
email signature, on a menu the list goes on. The easiest way to identify where
to put a link or logo is to examine what parts of your business customers come
into contact with and direct them to Facebook from there.
III. Newsfeed Marketing

13. The Very Important Newsfeed
The Newsfeed is the single most important element to Facebook Marketing.
According to Facebook 85% of interaction on the platform occurs in the
Newsfeed, although a more recent Comscore study puts this down to 27%, also
stating that fans are 40 – 150 times more likely to consume content in the
newsfeed than on a brand page. Thats how important Newsfeed communication
is, it’s the key marketing space on Facebook.
14. The Starbucks Example
If that’s not enough to convince you how important the newsfeed is in terms of
marketing maybe this is. Starbucks has 24 million fans on Facebook, but not all
fans will be online all of the time. In May 2011 Starbucks managed to reach
over 6.5 million fans through the newsfeed, impressive enough. But when you
take into account the friends of fans who saw the brand pop into their newsfeed
because of their comments and likes that figure jumps to over 17 million
Facebook users. Thats the Starbucks brand in the Newsfeed of 17 million users
without paying for ads, or investing in apps or video. It’s good quality newsfeed
content that helped.
15. Your Page’s Icon

A page icon is the little square image that appears beside all your posts.
Sometimes when brands change these I don’t recognise the brand immediately
and I find it slightly off putting. Since this will be beside every post you make
having a clear, distinct and recognisable icon is important.
16. Post Content

Bring out your brands personality and do away with the the cheap off brand
chit-chat. I am talking about such updates as ‘Happy Friday’, ‘Whats everyones
plans for the weekend?’ etc. They lack any sense of what your brand is about
and seem slightly banal. I mean really, a big corporation cares about what I’m
doing this weekend? It’s insincere, boring and borderline spam. Just imagine
the poor fan checking their newsfeed on a Friday to find all these crap clogging
it up.
17. Post Content #2

Thats not to say it can’t be done successfully. The shoe superstore Schuh do
‘Happy Schuhsday’ every Tuesday and post up photos of what types of shoes
their staff are wearing. Thats seriously good, it brings staff and fans together
around the subject to hand – shoe’s.
18. Post Content #3

These banal posts lack any real personality. Perhaps it’s the fact you won’t
know all your fans and written words can take a different meaning to how they
were intended that see’s such a proliferation of such posts. But why sound like
your competitor or any other brand on Facebook? Jack Nicholson didn’t stick
an axe through a door and say ‘Happy Friday’ or ‘How was your weekend?’ Yes
it’s all about conversation, but no-one wants to talk to the most boring person in
the world. Dull posts are also a major reason why people unsubscribe from
pages. Being different is good, in fact marketing is all about being different so
why do brands insist on posting the same banal chatter? Think of that poor fan
with the same drivel in his newsfeed on a Friday. A great example of a page for
posts is Skittles. It’s crazy off the wall posts get thousands of likes and
comments each, with no real competitions or campaigns.
19. Post Content #4
What type of posts get the most interaction from fans? It’s photos apparently.
Which isn’t surprising – its an immediate visual payoff. Photo’s get almost three
times the interaction of a link and almost double that of a video. Whats
surprising is that the 2nd most popular form of post is a plain status update.
20. Post Content #5

If you are posting a link, include some personal analysis. In other words tell
fans why the link worth clicking this increases the chances of them clicking
through.
21. Post Content #6

Mix up the types of posts you make. You can add photo’s and video, but also
think about using Facebook Questions or Events instead to notify fans.
22. Post Content #7

Buddy Media looks at the most effective words used in posts. Fans respond
well to directions such as; Like, Take, Submit, Post, Comment, Tell Us. However
they don’t like aggressive words such as contest or promotion. Instead they
prefer; Win, Offer, Event, Winning, New.
23. Post Content #8

Also from that study the words Where, When, Would, Should were preferred
over How, Who, What, Did and Why.
24. Post Frequency

This is a biggie, because it’s so varied. I have seen studies that say the biggest
brands manage an average of 24 posts per month, but then this study
suggests that the optimal amount of times is 12 posts PER DAY. But juxtapose
that with this study which says the number one reason why people unfriend
brands is because of too many posts and you are left scratching your head.
I’ve always said these studies are only guides because they take an average of
so many pages and where does your page sit? Maybe it’s closer to the low end
or the top end of the scale? I would expect a dozen posts from a news
organisation, but not from a local business. In my opinion go for one post per
day, but if you end up having to make banal posts such as in points 15, 16 &
17 above your’re better off not posting. You really have to make a judgement
call yourself on this.
25. What Time To Post

There is so much research into this as well out there some of it contradictory
and maybe Wednesday mid afternoon is the best, or maybe its the weekend
between 5pm and 6pm. Again businesses vary in customer segments (Students
versus Mothers), time zones (Dublin versus Sydney). Use insights and try to
spot a pattern as to when your posts get most comments, likes and impressions
(ie. showing up in Newsfeeds). You should also remember posting the same
time every day could also miss out on pockets of fans who just aren’t on at
those times. A litter variety could work better.
26. What Time To Post 2
Buddy Media released a paper (Strategies for Effective Facebook Wall Posts)
which breaks down the best time to post by industry.
Entertainment: Friday – Sunday

Media: Saturday & Sunday, but avoid Monday
Retail: Sunday
Business & Finance: Wednesday & Thursday
Fashion: Thursday
Food & Beverage: Tuesday, Wednesday & Saturday
Healthcare & Beauty: Thursday
Sports: Sunday
Travel: Thursday & Friday
27. Getting Content Ideas
Look at your competitors to try and get ideas for content. See what is working
for them and what isn’t and don’t just look within your home market either. Look
at markets your not even in to see what good ideas other brands are coming
up with. However, never steal ideas, instead do them better.
That’s Part 1, the next 3 parts are available to view now. If you found the first
part useful tweet or share it on Facebook.
Subscribe to this blog by RSS or Email, or leave a comment below
Enter your email address:
Subscribe
Related posts:

15 More Facebook For Business Tips
Facebook: No Guns, No Drugs, No Cheese
The Problems Facing Facebook Pages, Campaigns & Apps
6 Comments
Luke
Thank you!
Leave a Reply
Name
Email
Website
MrLukeAbbott.com

Search for Posts
Search for:
Search
Subscribe by Email
email
Recent Posts
Prizes.org: A Cool New Google Product
Blog
Older Digital Formats Being Reinvented
Week in Virals 8: Red Bull, 1 Second Ad,
Ro.me, Annotations
How Black Hat SEO Is Out To Destroy
Social Media
Powered by Postrank
Part 2 of my 100 Facebook Marketing Tips series looks specifically at improving
Recent Comments
your Edgerank score, just who Facebook fans are and what do they expect? Luke on 100 Facebook Marketing Tips
(1/4)
This series took a long time to put together so show your appreciation by liking,
(1/4)
tweeting or sharing it where you can. Luke on 100 Facebook Marketing Tips
(1/4)
Here’s a breakdown of each post: Pat Carroll on 100 Facebook Marketing
Tips (1/4)
Part 1 – Before you start, Page Basics & Newsfeed Marketing
(1/4)
Part 2 – Edgerank Tips and Facebook Fans Categories
Part 3 – Community & Page Management
Absolut
Part 4 – Facebook Features,Ad’s, Measurement and Facebook Commerce Advertising
Ambient Advertising
Ambush Marketing
IV. Improving Your EdgeRank Score Asides
Augmented Reality
28. What is Edgerank Big Idea
Blogs
Edgerank is a weighting added to your updates that tells Facebook where your Cadburys
Chatroulette
updates will fall in the Newsfeed of a fan. Your updates/content are called
Facebook
Edge’s and awarded a rank – hence Edgerank). Each piece of content battles Guerrilla
for prominence in the Newsfeed for positioning, and this is determined by the Ireland
Marketing
Edgerank score. The score is partly determined by how often each individual More
fan interacts with your content, so your Edgerank score will be different for Movies
every fan. The more likes, comments and views a post gets the better the
Music
Neworld
score, which then boosts the score of subsequent posts. Still not sure what it Optical Illusions
means? Check out this video – you need to know what Edgerank is about. Podcast
Powerpoint Presentations
There’s a number of tricks to improving your Edgerank.
Relationship Marketing
Ryanair
29. Edgerank Tip #1: Content Type Social Media
Sport
Edgerank also takes into account what type of content you have posted. A TV
Edgerank also takes into account what type of content you have posted. A TV
Viral
plain text update scores lowest followed by a link, while a photo and then a
Waterford
video score highest. Archives
30. Edgerank #2: Keep Feedback High August 2011 (4)
July 2011 (1)
June 2011 (1)
Do you see just under your page updates there is an Impressions figure and a May 2011 (7)
Feedback percentage? Impressions is the number of times that update has April 2011 (2)
appeared in a fan’s Newsfeed. The Feedback percentage is how many likes
March 2011 (8)
February 2011 (4)
and comments the update received as a percentage of Impressions. Aim to January 2011 (12)
keep Feedback above 0.5% or even better yet above 1% to get an improved December 2010 (5)
November 2010 (9)
Edgerank score October 2010 (4)
September 2010 (9)
31. Edgerank #3: Steer Your Conversation August 2010 (14)
July 2010 (4)
Don’t try and get loads of points across in one status update. Get your main June 2010 (13)
May 2010 (11)
point across first, then use the follow up points as replies to maintain the
April 2010 (10)
conversation with fans by giving them relevant new info. Chances are if the first March 2010 (18)
point is interesting fans will ask follow up questions anyway. These are February 2010 (16)
January 2010 (8)
conversations and you can plan them to your advantage. They also give boost December 2009 (14)
your Edgrank through multiple replies and likes from fans. This post also November 2009 (13)
suggests planning status updates in the run up to a big event like a launch.
October 2009 (10)
September 2009 (8)
Plan the updates to drive engagement in advance to ensure the launch update August 2009 (7)
starts with a relatively high Edgerank score. July 2009 (4)
June 2009 (9)
32. Edgerank #4: End in a Question
May 2009 (10)
April 2009 (10)
March 2009 (14)
Some people swear by ending an update with a question, as it prompts users to February 2009 (11)
answer it. I think this does have merit, although Momentus Media would have January 2009 (14)
December 2008 (6)
you think otherwise. Don’t forget to ask fans to directly like, comment on or
share a post too. I wouldn’t end every update with a question, or call to action,
it wears thin especially if it’s been shoe-horned in.
33. Edgerank #5: Likes versus Share
You post an update, a fan can like it, comment on it or share it. According to
this research (see update at the end) getting fans to share it is 4 times more
likely to send fans to your page than getting them to like it. I tend to only ask for
shares on killer content and have hit 300 shares on a page with just 550 fans.
But don’t ask to often, or save it for truly killer content. While I disagree putting
specific valuation figures on anything on Facebook (because it will vary from
business to business), this research puts the value of a share at $2.10. If thats
true I’m owed a lot of $2.10’s.
Blog Catalog Blog Directory
34. Edgerank #6: Increasing Post Engagement
Meta
Emarketer suggests keeping post updates to 80 characters in length, as these
Log in
get 27% more engagement than longer updates. Other ways of increasing Entries RSS
engagement include posting outside of office hours get (20% more) and to post Comments RSS
on a Thursday or Friday (18%).
WordPress.org
35. Edgerank #7: URL Shortners
URL Shorteners such as Bit.ly used to shorten links and track clicks get less
engagement than full length URL’s. In fact full length ones get 3 times more
engagement.
36. Edgerank #8: Decreasing Post Engagement
Emarketer also suggests that posts made on a Saturday get 18% less
engagement and posts made Monday to Thursday get 3.5% less engagement
than others. Of course this will vary from business to business and you should
be posting most days anyway.
37. Edgerank #9: Fake Fans Decrease Edgerank
Fans can be bought from a number of websites that purport to selling real fans.
These aren’t really people at all. While they might make your page look slightly
more popular, these non engaged fans will actually decrease your Edgerank,
which in turn decreases the probability genuine fans will see your updates.
Avoid fake fans at all costs.
V. Facebook Fans
38. Whats a Facebook ‘Liker’ Like #1
According to Facebook the average Facebook Liker has 2.4 times as many
friends as the average user. That would mean when they ‘like’ something then
potentially 2.4 times as many people would see what they liked (Think back to
the Starbucks example in Point 13). This means they are friends with 312
people on average, compared with the average Facebook users paltry 130
friends.
39. Whats a Facebook Liker Like 2
A person who cliks ‘like’ on your page is 5.3 times more likely to click on links to
external websites. Not only that but in the video from this post, Charles O’Dowd
from Facebook explains how a user will react when viewing content that has
already been liked by upwards of 5 friends. he compares how more engaged
people are with it, than if zero friends liked it. Facebook also revealed, for news
organisations, the average liker is aged 34, a full twenty years younger than an
offline newspaper subscriber.
40. Users prefer brand messages on Facebook
In a study conducted by Edison Research, 80% of users prefer to receive

brand messages on Facebook, in second place was Twitter with 6% and third
LinkedIn with 3%.
41. Why do People Follow Brands?
For my masters two years ago I researched this exact question. From my
qualitative interviews it was evident that people followed brands they were
already existing customers of, that they really did like the brand, they wanted
product information and used it as a way of displaying their tastes to friends.
More recent research confirms just this here and here. One massive change is
the inclusion of deals as an important factor for fans, this wasn’t mentioned
once in my research two years ago. This study suggests up to 70% of fans
follow brands for deals
42. What Fans Expect From Brands
Fans expect exclusive deals and offers, competitions, exclusive content, fun
and entertainment from brands. Take note of the mention of ‘exclusive’, as I do
believe just replicating content (including an online store) on Facebook is hard
to get fans truly excited. Get this excitement and you may get them talking
about you.
43. How do Brands Value Fans?
This study conducted amongst the World Federation of Advertiser’s members

says brands expect fans to provide a source of insight (85%), have increased
loyalty (85%), increased chance of advocacy (80%), a deeper level of
engagement with the brand (75%), act as a sign of brand popularity (50%),
increased long term (45%) and short term (15%) spend on the brand. At least
marketers realise it’s at least a medium term investment they need to make.
44. How Many Facebook Users follow Brands?
Amongst daily users of Facebook (roughly half of the 800 million users) 69%
are a fan of at least one brand. However another study I have seen, can’t find a
link, suggests around 25% of Facebook users follow brands, this would equate
to nearly 200 million fans follow brands.
45. How Many Brands do Fans Follow?
This study puts the average number of brands a fan likes at 5 while this study
(PDF) suggests it’s high as high as 12 . I even think 12 is low, but if it doesn’t
include music, TV shows, films etc. and is limited to brand pages and not pages
in general then maybe 12 is accurate.
46. Recruiting the Friends of Fans

In a study conducted earlier this year (PDF) into why people become fans of
brands, 20% of respondents said they became fans because their friends had
become fans. In this case the friend knew the brand. But 19% also mentioned
becoming a fan because a friend had recommended the brand. This other
study suggests 60% of fans have recommended a page to their friends.
Produce good content, get fans to recommend you and you will keep on
growing.
47. Phantom Engagement
For all the talk of offers, deals and competitions a balance has to be struck in
order to avoid Phantom Engagement. This is the recruiting of fans who are only
there for the deals and have nothing to contribute.Try to avoid always pursuing
any fan just to build up numbers. When doing competitions investigate if there’s
a way to convert new fans into users. I worked on a campaign earlier this year
where all fans who took part would be sent a coupon for a free product. This
gave the brand an opportunity to encourage sampling amongst a new
audience.
48. Fans Unlike Brands Because
Fans unlike brands because they post too often (44%), fans want to de-clutter
their newsfeed (43%), because content was repetitive or boring (38%), fans
only liked the page for an offer (26%), there wasn’t enough deals (24%), posts
were too promotional (24%), content wasn’t relevant (19%), posts were too chit-
chatty and not focused on real value (17%), fan’s circumstances changed
(12%). This seperate study suggests dull posts and too frequent posts as the
main reasons for unliking a page. Lesson there for all of us I think.
49. The Value of a Fan
I think it’s impossible to put an exact figure on how much a fan is worth,
because there’s too many variables. From different industries to things like
Phantom Engagement (Point 35) you cannot say every fan is worth €X.XX
although some studies have tried this and this. But I do like these general stats;
A Facebook Fan is worth more than double that of a non-fan or up to four times
more than a non fan. But maybe these compare fans who are customers of
your brand with people who aren’t fans and don’t buy your brand at all. Then of
course fans will spend more. A Facebook Fan is also worth 20 extra visits your
brands website per year.
50. Shared Content
Shared content now accounts for 10% of all internet traffic. Facebook accounts
for 38% of this, or 3.8% of worldwide internet traffic is down to shares using the
Facebook platform. Make sure you have like buttons on your website, and your
content is worth sharing. Okay I know that will be impossible all the time, but
don’t ever expect banal chit chat (Points 15, 16, 17) to get shared.
51. Cost of Losing a Fan

Much work has gone into the value of acquiring fans, their financial value to the
brand etc. but what is the lost value of a fan who decides to unlike a page? I
can’t find any research into this but there is a cost to their acquisition and
maintenance of their relationship to the page. There could be a further impact
on the brand because their decision to leave is unknown, so how will this affect
their consumption of the brand? Did they leave because of too many annoying
wall posts and now use a competitors product? It’s all food for thought really, on
the other hand maybe the fan wasn’t that big into the brand anyway and
contributed very little.
52. Like Your Fans
Do you ever like your fans comments, you should when they’re good. A bit of
appreciation goes a long way.
53. Mobile Usage
In the USA the 4th most popular activity on smartphones is logging into
Facebook or Twitter. Thats behind making calls, sending texts and browsing
the internet. The top considerations for purchasing a smartphone in the USA
are – Operating System, Apps, Music/Video capabilities, Brand Name and just
behind brand name is Social Networking Features.
If you enjoyed this post why not share it with others? Tweet and like buttons at
the top.
Subscribe
Related posts:

8 Ways To Measure Your Facebook Page Perforamance
Neworld: Facebook Credits, Google Instant, Priority Inbox & Calls, 16
Blogging Tips, Ping & Why Social Media Fails
Leave a Reply
Name
Email
Website
MrLukeAbbott.com

Search for Posts
Search for:
Search
Subscribe by Email
email
Recent Posts
This is the 3rd part in my series of 100 Facebook Marketing Tips. This section 100 Facebook Marketing Tips (1/4)
looks at Community and Page Management covering campaigns competitions, Prizes.org: A Cool New Google Product
dealing with complaints, SEO and how Facebook performs against other social Blog
media channels. Older Digital Formats Being Reinvented
This series took time to put together so show your appreciation by tweeting, Ro.me, Annotations
How Black Hat SEO Is Out To Destroy
liking or sharing it. Social Media
Here’s a breakdown of each post in the series: Powered by Postrank
Part 1 – Before you start, Page Basics & Newsfeed Marketing Recent Comments
Part 2 – Edgerank Tips and Facebook Fans Luke on 100 Facebook Marketing Tips
Part 3 – Community & Page Management (1/4)
Part 4 – Facebook Features, Ad’s, Measurement and Facebook Commerce (1/4)
(1/4)
VI. Community Management Pat Carroll on 100 Facebook Marketing
Tips (1/4)
54. Levels of Engagement Luke on 100 Facebook Marketing Tips
(1/4)
When I talk about engagement I am referring to getting likes and comments Categories
from fans. On Facebook engagement on pages can be as low as 3% of total
Absolut
fans. This might seem low but not all fans will be on at all times, even if you Advertising
think about advertising in a newspaper or on TV the number of people who Ambient Advertising
Ambush Marketing
actually see your advert will not be the same as how many have bought the Asides
newspaper or viewed that TV show. However brands and marketers are also to Augmented Reality
blame because they ”Diss(ing) audiences with bad content, coupons, polls,
Big Idea
Blogs
contests, and boring filler is the way to blow off engagement in the long run, Cadburys
even if it makes a few campaign results shine in the short term.” Chatroulette
Facebook
55. 50% of clicks happen within 60 to 90 minutes
Guerrilla
Ireland
Marketing
According to Momentus Media half of all clicks on your wall post will happen More
within the first hour, and 90% off all clicks within the first 9 hours. Econsultancy Movies
Music
say half of all likes, different to clicks, will come within 90 minutes and up to a
Neworld
day for 95% of them. Optical Illusions
Podcast
56. Ignoring Fans on Facebook Powerpoint Presentations
Relationship Marketing
Ryanair
I come into your place of business and ask a question and I get ignored. This
Social Media
would be completely unacceptable behaviour offline, yet it’s almost par for the Sport
course on Facebook. A fan posts a comment, perhaps a ‘difficult’ comment that TV
course on Facebook. A fan posts a comment, perhaps a ‘difficult’ comment that TV
Viral
is either criticising the brand or a comment that can’t be answered at the time, Waterford
why is this ignored? Only 5% of pages answer fan questions and fewer will Archives
respond to a negative point. I think this is one of arguments to my point about
August 2011 (4)
‘Happy Friday’ updates (See Points 15 – 17) brands will make banal chit chat, July 2011 (1)
but when it comes to solving genuine complaints or issues – ie. things that June 2011 (1)
May 2011 (7)
actually matter – from people they go ignored. There is zero logic in that and April 2011 (2)
just shows how deeply insincere brands can be. March 2011 (8)
February 2011 (4)
57. Speed in answering fans January 2011 (12)
December 2010 (5)
November 2010 (9)
Ignoring fans completely is one thing, taking a long time to answer there October 2010 (4)
queries is another. Most fans understand there isn’t 24/7 monitoring of pages, September 2010 (9)
and maybe there isn’t a resource to monitor at weekends. But I think for a
August 2010 (14)
July 2010 (4)
decent size company replies should be made within an hour, this study finds an June 2010 (13)
average of 78 minutes for replies. I have also seen multinational companies May 2010 (11)
April 2010 (10)
monitor pages 24/7, it’s not the norm yet, but it will be. Facebook notifications
March 2010 (18)
can help inform you when a post has been made, a better service with more February 2010 (16)
options (ie. send to a sepcific email address, set frequency etc.) is Hyper January 2010 (8)
December 2009 (14)
Alerts. November 2009 (13)
October 2009 (10)
58. Dont Hide Comments from fans September 2009 (8)
August 2009 (7)
There’s an option to hide comments that fans make on your wall. So when a July 2009 (4)
June 2009 (9)
user logs onto your page first they see posts made by the page, with an option May 2009 (10)
to expand the posts to see all the comments and replies. Would you believe April 2009 (10)
unpopular pages use this setting to hide comments from fans. No it’s not hard
March 2009 (14)
February 2009 (11)
to believe but by doing this you are choking the life out of your page. I worked January 2009 (14)
on a highly charged political campaign this summer, one that split public December 2008 (6)
opinion right down the middle. Instead of hiding comments we monitored the
page to make sure fans (on both sides of the argument) stuck within Page
guidelines. Hiding comments stifle the conversation, take the ‘life’ out of the
page and look unappealing to potential fans. They give the impression the
brand wants to control the conversation. Not only will this attract fewer fans
(IMO) but you have to question why the brand is on Facebook in the first place.
59. Dealing With Critisism
Working in an agency I speak with clients who’s big concern is not being able to
control the conversation ‘what if someone says something bad about the
brand’. People say bad things, would you prefer they were behind you back?
First if it’s a genuine issue the fan has they will air their views somewhere, so
wouldn’t you like to know what the issue is so you can solve it before others Blog Catalog Blog Directory
start to complain? Second, being seen to be proactive when dealing with
customer complaints is very reassuring to other customers, so when it comes to Meta
a purchase decision this proactive attitude may see your brand get chosen Log in
over a competitor. This study suggests only 1 in 5 fans have made a complaint Entries RSS
Comments RSS
via a page. Whats worrying is that few brands have responded to a negative WordPress.org
comment on a wall. Turning a blind eye shows up just how terrible your
customer service really is.
60. Never Delete Comments
Never ever, and I mean ever, delete comments from fans. If it’s constructive
criticism why would you not want to hear it? There is a case to delete comments
that might be abusive, but the grounds for deleting comments must be clearly
outlined in the page guidelines (point 10). If comments are deleted then make
sure to post under it to say why the comment was deleted (ie. against page
guidelines). Here is how not to do it – where deleting comments became a story
in itself. Best solution there was to deal with the constructive criticism and move
on.
61. Content Strategy
Have a content strategy. This means having a broad idea of what you will be
doing at what times of the year. Eg. A Christmas Campaign – what will this
involve? How will it compete with other campaigns? what is the point of it? What
resources are required etc. Do you know Facebook knows exactly how many
clicks it will take before someone becomes hooked on Facebook? It’s called the
‘aha moment’. Now how can your content get fans hooked? Certainly not be
being dull, uninspiring and by replicating all the other content out there. Try
work out why fans would like your different types of content. Also try to plan 12
months in advance. Fail to prepare and prepare to fail and all that
62. Campaigns
Campaigns form an integral part of any content strategy. A campaign can really
be about anything you wish to promote, maybe you want to highlight a product
feature or have a sale or run a competition. From the stats thus far you should
be striving for engagement, and have clear campaign goals set out. Space out
individual campaigns to keep fans interest piqued. Watch out for repetition and
make sure your campaigns are different from competitors and from other
page’s campaigns. I’d also suggest making campaigns easy for fans to follow
and take part in.
63. Competitions
Competitions are almost the default campaign type on Facebook. It’s an easy
way to get fans, but to also cause Phantom Engagement. From experience,
and common sense really, the easier it is for fans to take part in a competition
the more entries you get. So questions will trump looking for user generated
content (Photo’s and videos). Although if you want to do a photo comp try go
for something people will have on Facebook already eg. Best Summer Memory.
64. User Generated Content
UGC is fine if you have a really cool angle on it and the content generated is
interesting for fans to view. No-one wants to sit through tons of crap about your
brand, and maybe its an ego boost seeing someone create something about
your brand, but I doubt anyone else will feel the same. Not everybody is, nor
should we expect them to, come up with something of interest, in that regards
UGC is a lame-ass way for brands to generate interest. However, people can
genuinely appreciate talent in others, so if your doing a UGC contest why not
aim for that audience who will produce something everyone can enjoy?
65. IPad Competitions
Would you like to win an IPad or tickets to a Festival? Yes me too actually,
regardless of the brand I’ll become a fan just to enter competitions for these
items as will many others. This is Phantom Engagement (point 47) again. You
should only give away prizes that are linked to your brand otherwise the
campaign is pointless. Better still provide a prize that is unique to the brand or
one that money can’t buy.
66. Public Votes Can Be Rigged
As mentioned already you can buy likes, so public votes can be rigged. They’re
still good for getting people interested but make sure you have a safety
mechanism to ensure a favourable outcome. By this I mean have the public
vote count as one vote on a judging panel. So if fans try to subvert the
competition the judges can over-rule them. Public votes almost always end with
some unhappy fans so be ready for that. But that will blow over.
67. Apps
Apps are required for campaigns. They can be bespoke and built for the sole
purpose of a single campaign or they can be off-the-shelf. Obviously the first is
a lot more expensive, but worth it for larger brands with money. For off the shelf
solutions try App Bistro a directory of off the shelf apps.
68. Keep Your Audience Within Facebook
The general consensus is to keep your audience within Facebook as they are
familiar with it’s blue environment. I would say that is mostly true, but not in
every case. After all isn’t Twitter built upon links that send us outside of Twitter?
I think the greater the pay off the more the audience is willing to do, even if it’s
to go outside FB. Although what you think is a great pay off, the audience might
disagree.
69. Request For Permission Prompt
You know when you access an app on Facebook and it asks for permission to
some of your personal information? Well it does this to tailor how the app works
for you, unfortunately it also causes fans to drop off and they do not proceed
with the app. Try to ask for the least amount of information as possible.
70. Apps: Monthly Active Users
You know apps have their own page on Facebook where you can see how
many active users they have, this goes for any app. So Doctor Who’s video on
demand app on Facebook has over 91K monthly active users while The Dark
Knight has 76K Monthly users. I am a bit of a nerd like that checking how app’s
perform, sometimes you find an app thats had a lot of money thrown behind it
only for it to have few users. There’s two ways to access this info. First by going
through the search function and selecting the app filter. The second is by
clicking on the name of the app on the Request for Permission prompt. In the
image below you would get this info by clicking Fedil’s Blog (in blue text).
71. Facebook Social SEO
70% of brands dont optimise their Facebook page for search engines. There’s
three reasons to do this. First having your Facebook Page rank close to your
website increases your brands visibility on the results page. Second, if a visitor
is more comfortable using Facebook then giving them the option to click
straight through to you page makes sense. Third, Facebook search is rubbish
and using Google to search for brand pages is much easier. I’m not sure how
many people realise the third point but it’s faster than either using Facebook
search or going to the brands website.
72. Facebook Social SEO 2
The top tips to ensure your facebook page achieves higher ranking are;
A – Link to it from your homepage. 6 of the 20 most searched brands online

don’t do this!
B – Keep naming consistent across all online channels the same eg. same
brand name, Twitter name, Facebook Page name.
C – Info & About box – use keyword heavy text in the Info page as few people
read it. Use your brand name in the About box.
D – URL’s that match search terms rank high, so do posts with those search
terms. Make sure to include brand and product names in posts
E – Get likes as these can also help rankings – more so in Bing than Google,
although that might change
F – Encourage visitors to your website to like and share website content
G – Install a Facebook social plug-in on your website
Thanks and thanks.
73. Facebook Video vs Youtube
Which is better? It depends on what you are after. A great tool with Facebook is
that fans can like your page from within the video. Just by hovering the mouse
over it. This is a great way of building likes but you still have to get the video in
front of the fan somehow.
Youtube displays the number of views a video gets, which can act as
reassurance to the viewer that the video is worth watching if loads of people
have viewed it. Youtube also has annotations (direct people to other video’s or
your Facebook page), can be found in Google search, plus it will be much
easier to discover as people actively look for video content on Youtube. Video
content is harder to stumble upon in Facebook, and Youtube has better
Insights. More.
74. Facebook Vs Twitter
Twitter is best used when working in real time with an audience who are online
right now. Tweet’s aren’t read beyond the first hour.
75. Facebook Vs Blogging
Blogs are great for long form content, they take any form of media and most
importantly all the content is indexed by Google. Try find something you posted
on Facebook a year ago without wading through every update. Plus with a blog
you own all the content.
76. International Page Strategy
What happens when your business grows internationally and suddenly you
face yourself with having to deal with multiple languages and cultures? You
have four options. First keep one main page and segment updates. Second,
have multiple pages for different markets. Third, use an app to link the multiple
pages. Fourth, use a CMS style platform to keep branding across all regions.
These are discussed further here. However, this post suggests that local pages
perform 36% better than global pages. This make sense really, local people
dealing with local audiences will always be more relevant.
77. Keys to a Successful Page
According to this Millward Browne survey the most important attributes to a

successful Facebook page are; easy to navigate (55%), trustworthy (48%),
clear and uncluttered (45%), fun and engaging content (43%), useful
information (42%), stylish design (39%), wide variety of info (37%), new and
innovative (36%) and informative (35%). How many of these do you honestly
have?
Subscribe
Related posts:

Facebook Page International Strategy
The Problems Facing Facebook Pages, Campaigns & Apps
Leave a Reply
MrLukeAbbott.com

Search for Posts
Posted By Luke ~ 23rd August 2011
Search for:
Search
Like One like. Sign Up to see w hat your friends like.
Subscribe by Email
email
Recent Posts
Prizes.org: A Cool New Google Product
Blog
Older Digital Formats Being Reinvented
This is the fourth and final part in my series of 100 Facebook Marketing Tips. It Ro.me, Annotations
comes in at a total of 104 tips. Make sure to Tweet, Like or even subscribe to How Black Hat SEO Is Out To Destroy
Social Media
this blog if you found the tips useful.
Powered by Postrank
The topics covered in each part are; Recent Comments
Part 1 – Before you start, Page Basics & Newsfeed Marketing
Part 2 – Edgerank Tips and Facebook Fans (1/4)
Part 3 – Community & Page Management Soooali on 100 Facebook Marketing Tips
Part 4 – Facebook Features, Ad’s, Measurement and F-commerce
(1/4)
(1/4)
Pat Carroll on 100 Facebook Marketing
VII. Facebook Features Tips (1/4)
(1/4)
Categories
78. Facebook Groups
Absolut
These are useful for communicating with groups of less than 250 people. This Advertising
Ambient Advertising
could be a focus group made up of internal and external people or as Tommy Ambush Marketing
Walker suggests used to bring your most loyal customers together to provide Asides
them with exclusive content.
Augmented Reality
Big Idea
Blogs
79. Facebook Search Cadburys
Facebook search is rubbish. If searching for brand pages I suggest using Chatroulette
Facebook
Google. For searching content within Facebook, such as brand mentions use
Guerrilla
Social Mention or Samepoint – sometimes (and I stress sometimes)these will Ireland
throw up mentions that occur on pages of people who’s privacy settings have Marketing
More
been locked down. Movies
Music
80. Facebook Places Neworld
Places allow fans to check into real world locations using their smartphone. E- Optical Illusions
Podcast
marketer suggests use of social networks on Smartphones will double between Powerpoint Presentations
2009 and 2015. A JiWire study listed the top reasons for accessing location Relationship Marketing
Ryanair
based services was to find Store Locations (57%), Points of Interest (51%),
Social Media
Checking in (49%), Reviews (35%), Connect with Others (33%), Promo’s & Sport
Coupons (27%) and to check Product Inventory (21%). The top reason to TV
Coupons (27%) and to check Product Inventory (21%). The top reason to TV
Viral
Check In was to avail of a deal or promotion. I think some locations are better Waterford
suited to checking in, especially leisure (bars, clubs, gigs, cinema, restaurant) Archives
or tourist locations.
August 2011 (4)
July 2011 (1)
81. Facebook Check-In Deals June 2011 (1)
Check-In Deals offer fans deals for checking into your place of business. Four May 2011 (7)
April 2011 (2)
different types of deals can be offered such as discounts, group deals, or
March 2011 (8)
payments to a charity or good cause. I think the best type of deal is something February 2011 (4)
money can’t buy. Discounts reward everybody, but an exclusive, or hard to get January 2011 (12)
December 2010 (5)
item gives true fans a reason to check in, while if its quirky or interesting November 2010 (9)
enough it may help convert the deal seekers into actual fans and customers of October 2010 (4)
your business. Whatever the offer remember to keep it on brand!
September 2010 (9)
August 2010 (14)
July 2010 (4)
82. Check In Deal Examples June 2010 (13)
Here’s a post with 5 Check In Deals examples to give you some inspiration. May 2010 (11)
April 2010 (10)
83. Facebook Credits
March 2010 (18)
February 2010 (16)
This is Facebook’s very own currency, it’s uses are growing month by month January 2010 (8)
and if you sell on Facebook this opens up dealing with International customers December 2009 (14)
November 2009 (13)
without the hassle of exchange rates. So how can you incorporate Credits into
October 2009 (10)
your business? Here’s 5 examples from earlier this year. September 2009 (8)
August 2009 (7)
July 2009 (4)
June 2009 (9)
May 2009 (10)
April 2009 (10)
VIII. Facebook Ads March 2009 (14)
84. Sponsored Stories February 2009 (11)
January 2009 (14)
December 2008 (6)
Sponsored Stories achieve a higher click through rate, and cost less than
normal ads. This could be due to their placing above the normal ad format,
people are unfamiliar with the format so click them, and less brands are using
the format so they are cheaper. In the future Facebook will launch new ad
formats, usually after testing their performance on a small scale. Facebook will
want these new ad formats to be successful. Therefore, when new formats are
launched, why not strike while the iron is hot and run a campaign to take
advantage of high CTR and low costs? If you don’t other brands will.
85. Facebook Ad Tips

This post from Wildfire has 18 tips on boosting the performance of your
advert while this post explains how to A/B test your Facebook ads
86. Dont Forget About Email, Search & Social Media

To ensure your Facebook campaign is successful make sure you look to a Blog Catalog Blog Directory
wider marketing mix than just Facebook. Online you have email, search and
other social formats (blogs, which are very under rated, Twitter, Youtube etc.)
Meta
but also look offline in traditional media – yep it still works. Traditional media Log in
Entries RSS
can build awareness, but look at Facebook for maintaining momentum and Comments RSS
engagement over a longer period. Here’s how a small Irish firm, Glenisk (client), WordPress.org
used Radio and Press to build awareness, Facebook to maintain engagement
over a 9 week period and finally TV to show the campaign output. This co-
ordinated approach delivered an increase in sales of 35%.
IX. Measuring Facebook Performance

87. Link Shares
Just a little trick to measure how many times a link you shared has been shared
on Facebook. Go to the search bar and type in the name of the link, a menu
should drop down with the amount of times it’s been shared. From the example
below you can see how a Youtube video called Damn You Dorothy by King
Kong Company has been shared 303 times on Facebook. I usually use this to
see how many shares links I’ve posted get. I’m not sure if this works for links in
general or just on links posted to pages you admin.
88. 8 ways To measure Your Page
Here’s a post i wrote earlier this year with eight ways of measuring your Page’s
performance. It’s too detailed to give an overview here, but read it and
understand why just measuring fan numbers is not the way forward.
89. Ways to Measure The Value of Social Media
This is from Econsultancy and covers the wider social media field, but is still
worth reading.
90. Facebook ROI

The ROI of Facebook is an interesting discussion. It’s very hard to derive a
financial return, unless you are selling on Facebook, or online to track where
visitors came from (something similar can be said about TV, Print, Radio etc).
Facebook can offer metrics such as the amount of fans, amount of feedback
(likes and clicks), traffic sources, tab views etc. But how you measure what the
ROI is will differ from business to business, and may take in metrics not
available on Facebook (ie. traffic to website) maybe metrics not online eg. an
in-store offer available to Facebook fans. The best place to start is by getting
to know Facebook Insights (download an official guide here PDF) and identify
what measures will work best for your goals.
91. Facebook ROI 2

I do think some brands look at this the wrong way around. TV, Radio & Press
give you direct access to eyeballs (so too do Facebook ad’s), but look at the
bigger long term picture. If you grow a page to 100,000 fans, that’s a massive
amount of people, who are more than likely already customers, and you have
direct access to them. There’s a lot of benefits to your brand in that, such as
reduced customer service costs, reduced marketing costs, free customer
research etc. But also a massive competitive advantage in being able to keep
your customers engaged with your brand 52 weeks of the year. I can’t think of
another medium that offers this at such a low cost. Here’s another, very
detailed approach, to Facebook ROI.
92. Social Media KPI’s

This research gives a list of KPI’s for different sectors to measure their listening
and engagement programme’s. How important is listening and engaging with
consumers? In the study, conducted by Forrester on behalf of Dell, 50% of
respondents noted an increase in overall business success by listening and
responding to social media queries .
X. Facebook Commerce
93. How many People have Shopped on Facebook?
This study released in February 2011, conducted amongst 533 Facebook-ers

who are fans of brands, quotes 1 in 4 fans have made a purchase on a
Facebook page. It seems relatively high as Facebook Commerce is still a new
concept, but remember not all Facebook users are fans of brands. Based on
the research in Point 44 this would mean somewhere between 50 and 69 million
fans have made purchases.
94. Facebook Friends Send Referrals

70% of American Facebook users were more likely to buy a product or visit a
store based on a referral from a Facebook friend. Referrals might also come
indirectly too, as this study shows 13% of respondents had booked their
holidays after seeing friends holidays snaps on Facebook. This referral traffic
underlines the importance of keeping fans engaged and entertained, in other
words to give them reasons to refer you.
95. Google & Bing Send Referrals to Websites

In May 2011 Google and Bing accounted for 36% of traffic to retail websites
such as Amazon, Apple and Tesco. Facebook accounted for 8%, but that figure
is growing.
96. Shopping Online Starts With Search

In a study of 1,004 adults only 2% admitted to beginning their online shopping
on Facebook – by asking their own group of friends for a recommendation (no
mention of a brand page influence here). The top answers were 44% for a
search engine, 33% for a retailers website and 20% for the manufacturers
website.
97. Social Shopping

Although a JWT study slightly contradicts this.The report on F-commerce found
that amongst Millenials (aged 20 – 33) 74% like to shop with friends, 50% will
post a status update when they find a product they like, 55% are more likely to
make a purchase if a friend has recommended it online and 53% have asked
the opinion of friends on Facebook about a purchase. In the survey 67% of
Americans and 45% of British respondents consult their social network while
out shopping using their smartphone.
98. How often do shoppers research on Facebook?

On a Likert scale 29% admitted to always, often or sometimes researching on
social network for shopping ideas, while 71% rarely or never do this. While low,
I would expect this figure of 29% to grow as F-commerce grows.
99. A Reason to Shop on Facebook

I’ve met with brands who don’t understand why their thousands and thousands
of Facebook Fans account for a very small percentage of their online sales.
The answer often lies in the fact these fans have no real reason to shop on
Facebook, especially if there’s an established online store and a decent
existing offline distribution network (ie. stocked in lots of offline retailers). If you
want to see Facebook generate sales look at ways of attracting fans to the
platform – and it doesn’t always have to be about deals or discounts either.
100. Think About Exclusivity

Exclusivity was mentioned before in terms of content, but it’s also the case in
Fcommerce. Use exclusives as incentives to spread the word not just through
deals, offers, flash sales, but also look at fan firsts, new product launches,
Facebook only products or time specific stores eg. a Valentines Shop.
101. Think About Making Shopping Social

As we saw earlier Facebook is the king of shared content so make it easy for
fans to share your content this includes reviews, like buttons on items, voting
on items, ask fans to share their purchases, ask their opinions etc. In other
words how can you make online shopping as social as possible? Where the
fans are using Facebook to promote the items, indirectly, to their friends? This
will differ for many businesses, but here’s a bunch of opinions on what does
and doesn’t work in F-commerce
102. Facebook Isn’t Trusted

There are issues preventing a rapid growth in F-commerce and most revolve
around secuity and privacy. In a JWT study 8 out of 10 respondents worry
about the privacy implications of shopping directly on Facebook, the same
number don’t think it’s a secure platform, while 7 out of 10 respondents
wouldn’t use an application on Facebook to make purchases for fear their data
is being shared with 3rd parties. Not good reading, but totally understandable.
Again I think give fans a reason to buy on Facebook, if they really really want
to, they will. In the same survey 3 out of 10 respondents had logged into a
retailers website using Facebook connect and 90% of those said they would
somewhat or be very likely to browse the personalised recommendations.
However 56% of respondents also feel violated on seeing personalised
recommendations or that big brother is watching (72%). It would seem even
those who like personalised recommendations, don’t like them all the time.
103. Innovative F-commerce Examples

Here’s 10 of the Most Innovative F-commerce examples.
104. Off The Shelf Store’s

There’s a number of off the shelf applications for setting up a shop on
Facebook. Owjo and Vendor Shop are two of the many out there. There’s a list
of other options, plus a detailed look at their features, here.
So there you have it my 100 Facebook Marketing Tips (well its actually 104, but
hey who’s counting?) If you have enjoyed the series why not tweet, like it or
even subscribe to my blog.
Subscribe
Related posts:

Neworld: Facebook Credits, Google Instant, Priority Inbox & Calls, 16
Blogging Tips, Ping & Why Social Media Fails
Social Media Articles From the Neworld Blog
Leave a Reply
Name
Email
Website

100 Facebook Marketing Tips

Transféré par

Informations du document

Copyright

Formats disponibles

Partager ce document

Partager ou intégrer le document

Options de partage

Avez-vous trouvé ce document utile ?

Ce contenu est-il inapproprié ?

Droits d'auteur :

Formats disponibles

100 Facebook Marketing Tips

Transféré par

Droits d'auteur :

Formats disponibles

MrLukeAbbott.

100 Facebook Marketing Tips (1/4)

9. Navigation (Tab) Menu

10. Facebook Page Guidelines (external)

12. Off Your Page Promotion

III. Newsfeed Marketing

15. Your Page’s Icon

16. Post Content

17. Post Content #2

18. Post Content #3

20. Post Content #5

21. Post Content #6

22. Post Content #7

23. Post Content #8

24. Post Frequency

25. What Time To Post

Entertainment: Friday – Sunday

27. Getting Content Ideas

Subscribe to this blog by RSS or Email, or leave a comment below

Enter your email address:

100 Facebook Marketing Tips (2/4)

100 Facebook Marketing Tips (2/4)

33. Edgerank #5: Likes versus Share

35. Edgerank #7: URL Shortners

36. Edgerank #8: Decreasing Post Engagement

37. Edgerank #9: Fake Fans Decrease Edgerank

38. Whats a Facebook ‘Liker’ Like #1

39. Whats a Facebook Liker Like 2

40. Users prefer brand messages on Facebook

In a study conducted by Edison Research, 80% of users prefer to receive

41. Why do People Follow Brands?

42. What Fans Expect From Brands

43. How do Brands Value Fans?

This study conducted amongst the World Federation of Advertiser’s members

44. How Many Facebook Users follow Brands?

45. How Many Brands do Fans Follow?

46. Recruiting the Friends of Fans

47. Phantom Engagement

48. Fans Unlike Brands Because

49. The Value of a Fan

50. Shared Content

51. Cost of Losing a Fan

52. Like Your Fans

53. Mobile Usage

Subscribe to this blog by RSS or Email, or leave a comment below

Enter your email address:

100 Facebook Marketing Tips (4/4)

100 Facebook Marketing Tips (3/4)

59. Dealing With Critisism

60. Never Delete Comments

61. Content Strategy

64. User Generated Content

65. IPad Competitions

66. Public Votes Can Be Rigged

68. Keep Your Audience Within Facebook

69. Request For Permission Prompt

70. Apps: Monthly Active Users

71. Facebook Social SEO

72. Facebook Social SEO 2

A – Link to it from your homepage. 6 of the 20 most searched brands online

73. Facebook Video vs Youtube

74. Facebook Vs Twitter

75. Facebook Vs Blogging

76. International Page Strategy