Salesforce Einstein
YOUR SMART CRM ASSISTANT
Get more done faster with Einstein, your smart CRM
assistant. Built into the Salesforce Platform, Einstein is a
layer of artificial intelligence that makes your employees
more productive and your customers happier. With
Einstein powering Salesforce’s core applications, any
user can automatically discover relevant insights, predict
future outcomes, see recommendations in-context, and
even automate tasks and workflows. And with the Einstein
platform, Salesforce admins and developers can build
customized, AI-powered apps — using clicks or code.
New in this
release
New Features for Marketers
Use Einstein Send-Time Optimization
to increase customer engagement
with relevant and timely email
marketing messages by sending them
an email at the time that resonates
best with them. Bolster productivity
and send emails quickly by harnessing
the power of image recognition to
automatically tag thousands of
images within a content library using
Einstein Content Tagging.
Learn about the new release here.
EINSTEIN FOR SALES
Einstein Lead &
Opportunity Scoring
Einstein Account &
Opportunity Insights
Einstein Forecasting
Einstein Activity Capture &
Einstein Automated Contacts
Einstein Email Insights
Einstein Recommended
Connections
Einstein Activity Metrics
Einstein Behavior Scoring
(From Pardot)
Einstein Campaign Insights
(From Pardot)
Einstein Pricing Guidance
(From CPQ)
WHY IS IT SO GREAT?
Prioritize the leads and opportunities
most likely to convert
Observe key developments and create
dashboards related to your accounts and
opportunities
Easily Predict Sales Forecasts inside
of Salesforce
Automatically capture data and add new
contacts and events to your CRM
Prioritize your inbox with
actionable intelligence
Get insights about your team’s network
to see who knows your customers and
can help out on a deal
Get insight into the activities you enter
manually and automatically by Einstein
Activity Capture
Know how interested a prospect is
from their buying signals and
engagement patterns
Maximize campaign effectiveness in
real time
Guide your team to close based on
historical deals and product pricing
trends
WHAT DOES IT COST?
Sales Cloud Einstein
Add-on: $50 per user per
month
(Includes both Salesforce
Inbox and Sales Analytics)
*All new Sales Cloud
Lightning customers
will get Einstein Activity
Capture for free for up to
100 users
All features included in
Pardot Advanced Edition
+ Salesforce Enterprise or
Unlimited + Lightning
Available for Salesforce
CPQ+ users. The “Create
Pricing Guidance” page
is available for Salesforce
CPQ+ users with an
Einstein Analytics Plus
license
EINSTEIN FOR MARKETING
Einstein Engagement Scoring
Einstein Engagement
Frequency
Einstein Splits
Einstein Send-Time
Optimization
Einstein Content Tagging
Einstein Recommendations
Einstein Social Insights
Einstein Vision for Social
Studio
Einstein Segmentation
(From Salesforce DMP)
Einstein Journey Insights
(From Salesforce DMP)
Einstein Lookalikes
(From Salesforce DMP)
Einstein CDIM
(From Salesforce DMP)
Einstein Marketing Insights
(From Datorama)
WHY IS IT SO GREAT? WHAT DOES IT COST?
Score every customer’s likelihood to
engage with your emails or convert on Included with Enterprise
and Corporate Editions
the web
Add-on to Pro Edition $15k ($1,250/mo.)
All Editions (except existing Corporate/ Price per contact increase
Enterprise customers) of $0.05
Know exactly how many emails to
send to customers in order to prevent Included as part of EES
unsubscribes
Send customers on the right journey Included as part of EES;
path in Journey Builder based on their Must also have Journey
Einstein Engagement Score or Persona Builder to use
Send emails at the optimal time of Included in Pro Editions
w/ Journey Builder
engagement to keep every Add-on, Corporate, and
subscriber engaged
Enterprise Editions
Use image recognition to automatically Included with Pro,
and accurately tags thousands of images Corporate, and Enterprise
within a content library Editions
Deliver the next best product, content
or offer
Pro Edition
$1,250/mo.
(Includes email recommendations only)
Corporate
(Includes email and web $3,750/mo.
recommendations)
Enterprise Edition
(Includes email and web Custom
recommendations)
Gain deeper insight into your customers Included with Marketing
Cloud Social Studio
by analyzing social conversations
Discover rich insights from your $15k ($1,250/mo.)
customers’ images on the social web add-on to any Social
(Includes 3 million image classifications) Studio Edition
Additional image classifications $5 (per 1,000)
20% of Data Collection
Understand your entire customer base Events; Included with
across clusters of personas and devices DMP Multichannel
Audiences
Uncover the optimal sequence of events
to optimize every journey 20% of Data Collection
Events
(Premium & Enterprise packages only)
Expand an audience by finding other Included in Marketer/
users in the DMP universe who are Publisher Basic,
similar to your best users Professional & MA
Included in Marketer/
Expand an audience by including Publisher Professional &
Multichannel Audiences
devices probabilistically associated with
those from the original segment Add-on in Marketer/
Publisher Basic
Complete the picture of total marketing
performance management by making Included with Datorama
your most crucial insights rise to the top
EINSTEIN FOR SERVICE
Einstein Bots
Einstein Case Classification
Einstein Next Best Action
EINSTEIN FOR COMMERCE
Einstein Search
Recommendations
Einstein Commerce Insights
Einstein Predictive Sort
Einstein Search Dictionaries
WHY IS IT SO GREAT?
Augment agents for
maximum productivity
Automatically populate or
recommend picklist and
checkbox field values for
new cases
Deliver optimal
recommendations at the point
of maximum impact to your
employees and customers
WHY IS IT SO GREAT?
Anticipate shopper search intent
before she types with personalized
type-ahead search
Transform customer data into actionable
merchandising insights
Use customer data to deliver more
tailored product sorts
Drive conversion with better search
experiences for shoppers
WHAT DOES IT COST?
Included with Live Agent chat or
Unlimited Edition licenses*
Einstein Analytics Plus
Service Cloud Einstein Add-on:
$50 per user per month (includes
Service Analytics, unlimited
case field recommendations for
Einstein Predictions
Einstein Case Classification, and
unlimited requests for Einstein
Next Best Action)
Einstein Next Best Action
Additional Requests Add-on:
$50 per org per month for 10K
requests
Einstein Vision
Einstein Next Best Action
Freemium
(5k requests per org per month)
Einstein Language
WHAT DOES IT COST?
Included with Commerce
Cloud Digital
EINSTEIN PLATFORM
Einstein Prediction Builder
Einstein Discovery
Einstein Object Detection
Einstein Image
Classification
Einstein Sentiment
Einstein Intent
Visit salesforce.com/einstein for more info or take one of our
Einstein trailhead modules at https://trailhead.einstein.com
WHY IS IT SO GREAT? WHAT DOES IT COST?
Contact your AE to
request a quote. (Includes
Advanced analytics platform with
Einstein Predictions
built-in intelligence
plus the entire Einstein
Analytics Platform)
Create custom predictions on any object
in Salesforce $75/mo. (Includes both
Einstein Prediction Builder
Automatically analyze millions of data and Einstein Discovery)
combinations in minutes
Identify the quantity, size, and location
FREE trial
of objects within an image
(2k predictions/mo.)
Recognize and classify images specific to $4k (1M predictions/mo.)
your business, at scale
Classify the sentiment of unstructured
text into positive, negative and FREE trial
neutral classes
(2k predictions/mo.)
Categorize the intended meaning of any $4k (1M predictions/mo.)
text into user-defined labels