7 RESEARCH METHODOLOGY

7.1 STATEMENT OF PROBLEM.

Purpose of the research is to awareness of JK POS machine and if customer is required
of machine POS machine. Open current account of the customer fill up the application form of
POS machine.
7.2 RESEARCH OBJECTIVE.
Each research study has its own purpose, we may think of following research objectives.
In this research I focused on following objectives:
1. Customer is used POS machine or not.
2. To collect the information of customers is aware JK Bank POS machine or not.
3. Given details about JK Bank POS to the customer.
4. How many customers are using other banks POS Machine?
5. Reasons for not having JK Bank POS machine in shop.
6. How many customers are interested to install JK Bank pos?
7. Study the behaviour of customers.
8. Study the behaviour of customers regarding bank facilities.
9. Study the customer’s feedback using JK Bank POS.

7.3 RESEARCH PLAN

A.) Sampling Unit. : The merchants of Kehreebal.
B.) Sample size. : 100
C.) Method of selection. : Simple random sampling method
D.) Research Instrument. : Questionnaire
E.) Target area. : Kehereebal
7.4 SOURCES OF DATA
The task of collection begins after a research problem has been defined and research
design chalked out. While deciding about the method of data collection to be used for the study,
the researcher should keep in mind to types of data viz.
Primary

Secondary

1. Primary Data:
The data, which is collected directly from the respondents to the base of knowledge and belief
of the research, are called primary data. The normal procedure is to fill questionnaire from the
employees of the company.
So far as our research is concerned, primary data is the main source of information. We have
collected data from the questionnaires.
2. Secondary Data:
Secondary data are those which have all ready been collected by someone else and which have
already been pass process. For e.g. published data like in books, magazine, newspapers,
internet, past report, public report etc.

7.5 Research design

7.5.1 Problem statement.
Purpose of the research is awareness JK POS of customers and how many customers use
POS and if any merchant is required POS so collect the document and provided JK POS.
7.5.2 Type of research.
 We have done this study as Descriptive Research.
7.5.3 Scope of Research
The research that is being conducted by us will be following respect.
1. This will help to the bank how many customers using POS.
2. This will help to the bank how many customers aware of JK POS.
3. The bank will know how many merchant interested to install JK POS.
4. Which type of payment mode using the customers?
5. Study the behaviour of customers regarding installation POS.
7.5.4 Limitations of the study
The report might suffer from following limitations;
1. customers using only cash transaction.
Most of the customers doing its business only cash transaction, so they were not
interested to install POS
2. Charge rate is higher.
The bank was taken charge for swiping card. This charge is paid by the customers. The
charge rate is higher (2.5%, 5% and 10%) and merchant are not ready to pay this charge.
3. Customers not satisfied bank services.
Most of the merchant was not satisfied the bank services so he was not install JK POS.
4. Time limit.
In less time contact more merchant and given details regarding JK POS

5. Customers already install other bank POS.

As per my survey most of the merchant has already install other bank POS so we are not
doing any further research.
7.5.5 Benefits of the study.
Following are the main benefits of the research.
As a student the report helps us to learn the practical aspects of the bank.
The report also help to the bank know customer/merchant demand relating banking facilities.
The report also helpful how the different banks will charge different MDR rates.
The government make efforts for maximising plastic money usage.
It helps to the merchant for easy cash collection from the customers.
It helps to the bank how many customers are ready to install POS machine.
8.0 Data analysis and interpretation
There are following analysis and interpretation from the collected data which are very helpful
for taking the decision. Here we have filled 100 questionnaires from retail customers, garment
store, medical shops, electronic dealers and following is the interpretation of these
questionnaires.
Obj.1 By which mode you accept payment from customer?
By cash 80

By cash, credit card, Debit card 15

By cash, credit card, Debit card, Cheque 05

Total 100
 CASH,CREDITCARD,
DEBITCARD,CHECK PAYMENT MODE
3%

CASH,CREDIT
CARD,DEBIT CARD
15%

CASH
80%

Interpretation. :
Here we can show the survey of 200 customers, most of the merchant adopt only cash
transaction. Because the cash are easy to collect and the merchant are not going to the bank or
ATM for withdraw cash for sale the material credit or debit card.

Obj.2 Do you have Landline telephone connection?

Yes 15

No 85

Total 100
Interpretation. :
The POS machine is work basis on landline connection so as per survey most of the
customers are not having landline connection. If the customers have landline connection the
bank was install free cost of machine, and the merchant not having landline connection the
bank was given GPRS POS, the charges of GPRS machine is 350 per month and this charge will
not comfortable to the merchant.
OBJ.3 Do you have Smart phone?

Yes 78

No 22

Total 100

Landline connection

YES
15%

NO
85%
 SMART PHONE

NO
22%

YES
78%

Interpretation. :
The POS machine is work basis on Smart phone connection so as per survey most of the
merchant are having landline connection. If the merchant having Smart phone connection the
bank was install free cost of machine, and the merchant not having landline/ smart phone
connection the bank will given them GPRS POS, the charges of GPRS machine is 350 per month
and this charge will not comfortable to the merchant

Obj.4 How many merchant is use POS machine?

AXIS 5

SBI 3

OTHER BANKS POS 4

TOTAL 27
 WHICH BANKS MERCHANT USE POS
MACHINE

OTHER
BANK
SBI 15%
11%

JK BANK
AXIS 56%
18%

Interpretation.
Here we can show most of the customers install JK Bank pos. The JK Bank try to provide
maximum pos to the merchant. The JK bank was open maximum current account and provided
POS facilities to the customers.

Obj.5 What is the reason for not having JK POS machine in the shop?
Having other bank’s machine 27

Transaction fees 03

Customer’s insistence to use cash 45

 Other 25

Total 100

REASON FOR NOT HAVING SBI POS

OTHER
25% HAVING OTHER
BANK MACHINE
27%
TRANSECTION
CUSTOMER'S
FEES
INSISTENCE TO
3%
USE CASH
45%

Interpretation :
Hear we can show what reason for not having POS.(1) Most of the customer use insistence to
cash, (2)some of the customer already install other bank POS, (3)Some of the merchant think
the transaction fees are higher and in (4)other part the customer not having landline
connection, not complete document for open current account, or some of the customer was not
satisfied the JK bank services.

Obj.6 Over all information collecting of POS.

JK bank POS 15

AXIS POS 05
 SBI POS 03

OTHER BANKS POS 04

INSTRESTED MERCHANT 20

NOT INTRSTED MERCHANT 53

TOTAL 100

COLLECTING INFORMATION OF
POS

JK BANK AXIS POS

POS 5%
15% SBI POS
3%
OTHER
NOT BANKS POS
INTRESTED INTRESTED 4%
MERCHANT MERCHANT
53% 20%

Interpretation.
Here we can show that overall position of the market. The JK bank was convince to the
customer and 20 % merchant was ready to install JK bank POS. Most of the merchant was paid
high rate of MDR. The JK bank MDR rate is lowest comparison to other banks so some of the
merchant remove other banks POS and ready to install JK bank POS. The bank also tries to
convince not interested merchant and install JK bank POS. This information is collecting my
research of 100 questionnaires.

9.0 Conclusion, finding and Suggestion

9.1 Conclusion

I hereby conclude my project with the nice memory of internship work in JAMMU
KASHMIR BANK. In the JK BANK am contact to the different customers and try to understanding
their behaviour regarding banking facility and how the POS helpful to increase selling.
The JK ABNK is one of the largest government banks. In Indian banking sector the JK BANK
cover 35% market. The bank tries to provide maximum facility to its customer. In my research
work and contact to the customers most of the customers are not aware JK BANK POS. So we
are given details our POS machine and also said to the customers our banks POS MDR rates is
lowest to other banks charge rates.
In my project work I also contact different branch manager because open current account
in customers shop’s nearest branch. Because the customers easy to going nearness branch and
withdraw the cash. The Banking industry is a big industry and in my project work I try to
understand banking work it is very hard

9.2 Finding.
JK BANK was largest bank and provided all the facility. The banks cash collection and paid
facilities transaction is big to other banks
Some merchant not satisfied the JK BANK facility because he standing in line for deposit amount
in bank.

In my project work merchant want some facility like ATM CARD, and CASH COLLECTION because
some Jewellers, fertilizers, medical etc transaction and selling is in Lacks. He was not free to
going in bank and deposits the amount.

As per my opinion the JKBANK was late to launch POS facility because some Private Sector bank
like HDFC and AXIS bank already provided this type of facility.

In my project I also learn the JK BANK was very oldest bank and it was provided all types of
facility in rural area or urban area like education loan, loan facility provided to the farmer,
housing loan, cash credit provided to the merchant etc.

In my training duration I understanding Customers behaviour and convince to install SBI POS
and also said it is helpful and easy for collecting cash from customers.
I am going to the customers shop and aware POS but some merchant already having other
banks POS. The merchant said to us for paid MDR rates for having his POS but some of the
customer think he paid high MDR and removes other bank POS and install JK POS.

The different branch rules and regulation was different. Some branch open account as per the
circular and some branch not open the account so I have not given proper answer to the
customer why the account was not open.

In my summer internship i have successfully open 8 current accounts and provided JK POS
terminal.

I have also learn which are the documents are required for opening current accounts.
9.3 Suggestion

JK BANK is one of the largest bank and provided maximum facility to its customer. But in branch
staff was not carefully answer given to his customer and customer not having any type of facility
want to government bank.

In branch staff is less and customer wait to deposit amount so the customer was not open
account in bank and not having any type of facility.

In my work I know how to open current account and which document is required for opening
current account and i have also one circular which document is required but the branch
manager was not open account and having more document and not open the account.

The different branch rules and regulation was different. As per my opinion the branch was not
open the account as per the required document. So I think our branch was not work properly
and not open the account collecting document as per required in SBI circular.

The account opener was not proper open account and not dispatches ATM card and CHEQUE
BOOK. As per my opinion the worker was not doing his work properly.

In my work I show the work is more and time is less. In less timing open the account, deposit
collection, Fixed deposit, Home loan and other work doing regularly. As per my suggestion given
proper guidance to the customer and fulfil customers demand.

The customer want proper answer his question and solution his problem. The bank was given
proper answer to the customers question and solving his problem.

In my training duration i have show the SBI not having full staff so the customer was waiting for
deposit money and taking other facility.

Sometimes the bank staff was not given answer properly to the customer and given not
properly guidance.