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AMITY SCHOOL OF BUSINESS

AMITY UNIVERSITY-NOIDA
REPORT
ON
FINANCIAL STUDY AND ANALYSIS
OF BODHITREE JAIPUR

SUBMITTED BY-RAHUL SADHWANI


ENROLLMENT NO.-A3906417186
SECTION-E ROLL NO.-38
FACULTY GUIDE- SALONI PAHUJA
SEMESTER-5 BATCH-2017-2020

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CERTIFICATE OF ORIGIN

This is to certify that I, Mr. RAHUL SADHWANI, a student of Under Graduate


Degree in BBA (2017-2020), Amity School of Business, Noida has worked
under the able guidance and supervision of Dr. Saloni Pahuja

This Project report has the requisite standard for the partial fulfilment the Under
Graduate Degree in Business Administration. To the best of our knowledge no
part of this report has been reproduced from any other report and the contents
are based on original research.

I am aware that in case of non-compliance, Amity School of Business is entitled


to cancel the report.

Signature

Name of the student-RAHUL SADHWANI

Enrolment No.-A3906417186

Signature of Project Coordinator Signature

(Faculty Guide)

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ACKNOWLEDGEMENT

I express my sincere gratitude to my faculty guide Dr. Saloni Pahuja,


for his able guidance, continuous support and cooperation throughout
my project, without which the present work would not have been
possible.

I also thank my internship supervisor Ms Siddhi Gupta to help me in


understanding about financial position of the company and helping
me out throughout the internship.

Signature
(Student)

3
CONTENTS
S.No. Topic Page No.

1 Introduction 5-6

2 SWOT Analysis 7

3 Competitors 8-11

4 Financial Statement and Ratio Analysis 12-15

5 Research Methodology 16

6 Data Analysis 17-25

7 Findings 26

8 Suggestions 27

9 Future Scope 28

10 Appendix 29-36

11 Bibliography 37

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INTRODUCTION

Company Name-Bodhitree Jaipur

Founders-Shubha Gupta and Siddhi Gupta

Founded-2010

Industry-Fashion Apparels

Address-Jaipur

Bodhitree is a designer store located in C Scheme which is situated in the city of Jaipur. It is a
one-stop store for all your necessities for ethnic wear for the wedding. If you are searching
for a decent designer store to get your bridal clothing, then this is the decision that you should
make. They have been designing stunning outfits for quite a while and know how important it
is for you to look pretty and your best for the grandest occasion of your life. Therefore,
Bodhitree offers a wide range of designs to make you look superb as a lady of the hour for all
your wedding functions.

Bodhitree, Jaipur is the brainchild of sister designer duo Shubha Gupta and Siddhi Gupta and
is an ode to glory of Rajasthan’s royal and vibrant cultural heritage. It is an amalgamation of
rich handpicked fabrics with opulent embroidery and embellishments oozing grandeur and
opulence. Our wedding ensemble embodies the old world glamour keeping the subtle and
chic aesthetic sensibilities in mind. We take pride in our selves in endeavouring the best

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business practices and maintaining integrity and quality and offer complete value for money.
Bodhitree epitomise all things luxurious and covetable.

Designs Offered

From pre-wedding to the wedding and post-wedding functions, the lady of the hour needs to
look novel and exquisite for all the ceremonies and for this to occur, you bridal outfit should
coordinate your feeling of style and personality so you feel bold and beautiful in it. The
designers at Bodhitree plan every outfit remembering your prerequisites and give it a mix of
lovely embroideries, weavings, and hues which looks totally marvellous.

Bodhitree offers a lot of options to cater to all kinds of customers and have a variety of
designs to offer for your big day. The wide range of designs offered by them include:

 Sarees
 Lehengas
 Anarkalis
 Shararas
 Gowns
 Indo-western outfits
 Bridal lehengas
 Light trousseau
 Heavy trousseau

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SWOT ANALYSIS

STRENGHTS

 Established Brand Name-Bodhitree Jaipur has an established brand name in the state
of Rajasthan. The company has been in its existence since 2010.
 Market Share-It has a good market share in cities of Jaipur, Delhi, Hyderabad,
Mumbai, Ahmedabad, etc.
 Quality of Clothes-It has maintained its quality of clothes since its establishment and
received many awards for that.

WEAKNESSES

 Low Budget-As the company was started by 2 sisters at a very young age they didn’t
had enough money to invest in the firm.
 Lack of qualified personnel-The company is not able to hire qualified staff for the
company due to lack of funds.
 Lack of presence in small cities-The company still has almost no presence in small
cities.

OPPORTUNITIES

 Growing fashion industry-Fashion industry has a very good growth in last few years,
which gives them a good opportunity to capture the market.
 Growth in Purchasing Power-People’s purchasing power has been increasing from
last few years.

THREATS

 Competitors-There is a stiff competition in this industry. Many big brands are already
there in the market.
 Change in Fashion Trends-Fashion trends change overnight which is always a threat
for the company.

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COMPETITORS

1. Masaba Gupta- A 2009 alumni of Mumbai's SNDT Women's University, where she
considered Apparel Manufacture and Design, Masaba Gupta propelled her self-titled
name Masaba that equivalent year, appearing as a feature of Lakme Fashion Week's
Gen Next show for up-a coming creators. Her mark style – a mix of conventional
Indian feel and present day energy embodied by lightweight textures lit up by lively,
peculiar prints – was a moment hit and her structures have been worn by Bollywood
stars Bipasha Basu and Shilpa Shetty. Since her presentation, Gupta has won honors
including the 2012 L'Oreal Paris Femina Award for Best Emerging Designer and
PETA India's Most Talented Designer of 2013.

2. Bibhu Mohapatra- Brought up in Rourkela, Bibhu Mohapatra later moved to the USA
to contemplate financial aspects, however his affection for style drove him to New
York City where he learned at the lofty Fashion Institute of Technology and won the
1997 Critics' Award for Best Evening Wear Designer of the Year. In the wake of
working with prominent brands including Halston and J. Mendel, Mohapatra set out
without anyone else to dispatch his eponymous name in 2008 and has picked up a
name for himself with choice night dresses that stream and compliment the female
structure. Most as of late, his structures have been seen on America's First Lady
Michelle Obama.

3. Manish Malhotra- London-conceived and Mumbai-raised Manish Malhotra got his


first raid into the universe of style as a model, before turning into a Bollywood outfit
architect in 1990. He has since turned out to be a standout amongst the most
unmistakable names in Indian design. Through the span of his renowned vocation,
Malhotra has styled more than 1000 movies and is credited with reclassifying and
modernizing Bollywood ensemble structure, while his high couture name (propelled
in 1998) earned him a spot in standard design. Known for his rich, contemporary style
that wires conventional Indian hues, textures and weaving, Malhotra is credited with
bringing Indian design societies to the global stage.

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4. Ritu Kumar- Propelled in 1969, Ritu Kumar's name has developed from a little studio
on the edges of Kolkata to one of India's greatest brands with 27 stores dabbed the
nation over. Through her utilization of fine Indian textures and the nation's most
capable craftspeople, Kumar has tried to rethink age-old Indian conventions in the
contemporary period, making a style that is both wealthy in Indian feel and present
day refinement. A genuine pioneer in Indian style, Kumar has been perceived with
renowned honors including France's Chevalier des Arts et des Lettres and India's
Padmi Shri Award for her commitments to form, materials and craftsmanship.

5. Payal Singhal- As the girl of honor winning Dinesh Singhal and granddaughter of
eminent Indian craftsman J.P. Singhal, it is maybe not astounding that Payal Singhal
would turn into an imaginative soul and first attack into style – she was granted the
Shoppers Stop Designer of the Year Award at the young age of 15 – set up her
gigantic ability. Today, Singhal's self-titled mark – which she propelled in 1999 and
produces specially crafted to-arrange structures nearby prepared to-wear marriage,
contemporary and event plan – is synonymous with certain, refined South Asian style
and flaunts a lead store in Mumbai and retail outlets in Hong Kong, the Middle East,
India and the USA.

6. Manish Arora- Since propelling his eponymous mark in 1997, New Delhi-based
creator Manish Arora has turned into the sweetheart of the worldwide style world. His
mark authoritatively appeared at the 2005 London Fashion Week to rave audits and
after two years his fruitful show at Paris Fashion Week saw Arora welcome to the
recognized French Federation of Pret-a-Porter. Known for his point by point
craftsmanship and novel shading palette, Arora's structures combine Indian legacy
with a perky, contemporary vibe and have been highlighted in prominent style
magazines, for example, Vogue and Harper's Bazaar and his eye-getting, bright
manifestations have been worn by stars including Lady Gaga and Katy Perry.

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7. Priyanka Ella Lorena Lama- Conceived in 1991, Bangalore-based Priyanka Ella
Lorena Lama is a standout amongst India's most capable, cutting-edge youthful style
originators and propelled her presentation pret-a-watchman gathering under her name,
P.E.L.L.A., at the ongoing Lakme Fashion Week Gen Next Summer/Resort 2015
show. An alum of Apparel and Fashion Design at Bangalore's National Institute of
Fashion Technology, Lama's structures are profoundly established in the Japanese
Wabi-Sabi school thought which advances that there is excellence in flaw – obvious
in her introduction gathering UTOPIA which spotlights on regular textures like silk,
characteristic outlines and hand-created style.

8. Tarun Tahiliani- From the foundation of Ensemble, India's first multi architect
boutique, in 1987 to the establishing of his own studio in 1990 and turning into the
principal Indian style originator to feature his works at Milan Fashion Week, Tarun
Tahiliani has made numerous commitments to Indian design over his vocation. His
mark style obtains components of Italian example cutting and Indian craftsmanship
blended with present day advancements like computerized material printing, coming
full circle in a look that is both steadfast to lavish Indian feel yet contemporary, chic
and global. A portion of Tahiliani's most popular plans incorporate British beneficiary
Jemima Goldsmith's marriage outfit for her wedding to Pakistani cricketer Imran
Khan in 1995.

9. Kanika Goyal- An alum of both New Delhi's National Institute of Fashion


Technology and New York's Parsons School of Design, Kanika Goyal cut her teeth in
the style world working for top of the line brands including Marchesa, Bibhu
Mohapatra and Prada, before building up her own mark in 2014. Portrayed as
'provocative moderation', Goyal's menswear and womenswear are guided by a blend
of great extravagance and urban chic intertwined with dumbfounding materials and
shapes. Fervently tipped as a standout amongst India's best up-a coming creators,
Goyal made her Lakme Fashion Week debut as a Next Gen originator this year with
her Summer Resort 2015 gathering, 'Animals of the Night'.

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10. Sabyasachi Mukherjee- Kolkata-based stylist Sabyasachi Mukherjee established his
mark following his graduation from New Delhi's National Institute of Fashion
Technology in 1999 and in only a couple of brief years was making waves in the style
world, winning the 2001 Femina British Council grant for Most Outstanding Young
Designer in India and being named Grand Winner at the Mercedes Benz Asia Fashion
Week in 2003. Portrayed by Mukherjee as "global styling with an Indian soul," his
plans are described by a combination of styles, fix worked embellishments and
dynamic shading palettes and have been seen on Bollywood stars in movies like
Raavan and Guzaarish.

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FINANCIAL STATEMENTS

BALANCE SHEET OF BODHITREE JAIPUR

YEAR-2018-19

LIABILITIES AMOUNT (in ASSETS AMOUNT


RS.) (in RS.)
CAPITAL 15000000 CASH AND CASH 5000000
EQUIVALENTS
NET PROFIT 5000000 PREMISES 5000000

CREDITORS 1500000 DEBTORS 1000000

RESERVES AND SURPLUS 500000 FURNITURE 1000000

INVENTORY 3000000

INVESTMENTS 5000000

GOODWILL 1000000

TRADEMARK 1000000

TOTAL 22000000 TOTAL 22000000

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Profit & Loss Statement for
BODHITREE JAIPUR
2018-19

Income:
1 Your Business Income Rs.10000000
2 TOTAL INCOME Rs.10000000

Business Expenses:

3 Advertising and Marketing Rs.200000


4 Insurance Expense Rs.100000
5 Licenses and Permits Rs.100000
6 Office Supplies Expense Rs.50000
7 Postage & Delivery Rs.50000
8 Rent – Office and Storage Space, Rs.200000
9 Etc.
Supplies and Materials Expense Rs.1000000
10 Travel/Entertainment Rs.50000
11 Utilities Expense Rs.50000
12 Vehicle Expense Rs.200000

Other Business Expenses:


13 Salaries And Wages Rs. 3000000

14TOTAL OPERATING EXPENSES Rs.5000000

15PROFIT OR (LOSS) FROM BUSINESS Rs.5000000

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RATIO ANALYSIS

1. Current Ratio= Current assets


Current Liabilities
=Cash and cash equivalents+ debtors+ inventory
Creditors
=5000000+1000000+3000000
1500000
= 9000000
1500000
=6:1

2. Liquid Ratio=Current Assets-Inventory


Current Liabilities

=9000000-3000000
1500000

=6000000
1500000

=4:1

3. Receivables Turnover Ratio= Revenue


Closing Debtors

=10000000
1000000
=10 Times

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4. Payables Turnover Ratio=Credit Purchases
Closing Creditor

=1000000
1500000

=0.67times

5. Net Profit Ratio=Net Profit x 100


Revenue from Operations

=5000000 x 100
10000000

=50%

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RESEARCH METHODOLOGY

 STATE THE PROBLEM

“Success of Bodhitree Jaipur in Tier-Two And Tier-Three Cities”

 MAIN OBJECTIVE
To find out the whether Bodhitree Jaipur will be preferred in Tier-Two And
Tier-Three Cities.

 SPECIFIC OBJECTIVE
1. To find out whether Bodhitree Jaipur will earn profits in Tier-Two And Tier-
Three Cities
2. To study about cost and pricing of the company.
3. To find customer views on Fashion Industry.
4. To find out what are different customer preferences.
5. To find out purchasing power of people on luxury fashion apparels.

 SAMPLING METHOD
Snowball Sampling method was used to conduct the survey. Questionnaire
was passed through social media and was filled by people from different Tier-
Two And Tier-Three Cities in the country.

 HYPOTHESIS
1. Ha-Launching Bodhitree Jaipur will earn profits in Tier-Two And Tier-Three
Cities.
2. Ho-Launching Bodhitree Jaipur will incur losses in Tier-Two And Tier-Three
Cities.

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DATA ANALYSIS

Q1.Mention your Age

Q2.Mention your Gender

Q3. Mention your monthly cost of living in Rupees?

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Q4. If you were buying a new dress, how much would you be prepared to pay?

Q5. Do you prefer luxury fashion designer brands?

Q6. Do you prefer buying designer clothes for grand functions?

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Q7. Brands you have heard from the following?

Q8. Do you purchase fashion magazines?

Q9. Which fashion magazine do you prefer to follow?

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Q10. Have you heard about Bodhitree Jaipur?

Q11. If yes,then from where?

Q12. Criteria that you prefer when buying luxury fashion designer clothes

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Q13. Reasons that stop you from buying designer clothes

Reasons
Expensive
15%
Not worth it
10%

Don’t like it
15% 60%

Don’t spend a lot money on


clothes

Q14. Have you ever bought luxury fashion designer clothes, even it might cost more than you
could afford?

Q15. Some luxury fashion items I bought, but rarely used or not use that often?

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Q16. Do you think design concept/creative idea is a foundation for creating fashion
garment/collection?

Q17. Do you believe that luxury fashion products have excellent quality?

Q18. Do you believe that luxury fashion brands are better than other fashion brands?

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Q19. Is the price of luxury fashion products worth its value?

Q20. I buy clothes I like, regardless of current fashion.

Q21. I am not as concerned about fashion as I am about modest prices and wear ability.

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Q22. I prefer to buy well-known designer labels rather than take a chance on something new.

Q23. I buy some luxury fashion products because of its well-known brand name

Q24. Using luxury fashion products makes me happy and confident

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Q25. Luxury fashion products can show my social status and wealth

Q26. Using luxury fashion products can show my good fashion taste

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FINDINGS

After collecting data from many two-tier and three-tier cities we have come to the following
findings:

 Data is collected from mostly from the age group of 18 years to 22 years.
 People living in these cities have cost of living under 30000Rs, very few people have
cost of living above 150000Rs.
 Around 85% of people spend only 4000-6000Rs on buying a new dress.
 50% of people are neutral towards luxury brands and approx 25% only prefer luxury
brands.
 Around 50% of people prefer buying designer clothes for big and grand functions.
 Few names like Manish Malhotra, Sabyasachi Mukherjee and Ritu Kumar are very
well known amongst people everywhere.
 Fashion magazines are not so popular but still Vogue is a very well-known magazine
amongst these people.
 Awareness of Bodhitree Jaipur is only around 30%.
 People prefer quality and uniqueness while purchasing a new dress. Few people also
prefer the occasion and brand.
 Most of the people find designer clothes very expensive which stops them in buying
these clothes.
 Almost 40% people still buy these clothes even if they can’t afford it.
 50% of people buy these clothes but don’t use it.
 Most of the people think that design concept creates a fashion garment.
 Most of the people prefer that luxury designer products have better quality.
 Almost 70% of people buy clothes that they like regardless of the current fashion
trend.
 People are neutral towards fashion designer labels.
 Around 35% People buy clothes due to its well-known brand name.
 Around 35% people believe that luxury products make them happy and confident.
 Around 30% people believe that it also shows their social status and wealth.
 Around 30% people believe that it shows their fashion taste.

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SUGGESTIONS

 Bodhitree Jaipur needs to increase awareness about their brand to everyone.


 The company needs to start designing low price clothes for two-tier and three-tier
cities customers.
 The company also needs to start designing variety of clothes.
 The company needs to spend money on advertisements and digital media.
 The company should come with offers and discounts during wedding seasons to
increase their sales.
 The company needs to increase quality also of their products to target customers.
 The company should design clothes which also maintain the culture of the society.
 The company needs to recruit employees to increase their workforce in different
cities.

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FUTURE SCOPE

Bodhitree Jaipur has been in existence since 2009 and have grown their customers, brand,
quality, profits, etc. in every possible way.

Here are some future scopes for the company-

 Bodhitree Jaipur is the leading brand in designer clothing in city of Jaipur, according
to their Growth chart it will soon become the leading brand in Rajasthan too.
 The designers at Bodhitree have come up with very good latest designs which will
make their customers happy and confident.
 Bodhitree is soon going to start its outlet in the capital city that is New Delhi, which
will result in increase in brand awareness and customers.
 Bodhitree has got few customers from the film industry too; it will help them to grow
their brand awareness in the film industry also.
 Bodhitree has started to design clothes for middle class people at low prices to
increase their customer base and brand awareness.
 Bodhitree also provides customized designs through their social media platforms,
which enables them to increase their customer trustworthiness.
 Bodhitree has started promotions through social media platforms like Facebook,
Instagram, etc., it will help the company to increase its brand awareness.

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APPENDIX

QUESTIONNAIRE

Q1.Mention your Age

Q2. Mention your gender?

Q3. Mention your monthly cost of living in Rupees?

Q4. Mention Your City where you currently live?

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Q5. If you were buying a new dress, how much would you be prepared to pay?

Q6. Do you prefer luxury fashion designer brands?

Q7. Do you prefer buying designer clothes for grand functions?

Q8. Brands you have heard from the following?

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Q9. Do you purchase fashion magazines?

Q10. Which fashion magazine do you prefer to follow?

Q11. Have you heard about Bodhitree Jaipur?

Q12. If yes, then from where?

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Q13. Criteria that you prefer when buying luxury fashion designer clothes

Q14. Reasons that stop you from buying expensive designer clothes

Q15. Have you ever bought luxury fashion designer clothes, even it might cost more than you
could afford?

Q16. Some luxury fashion items I bought, but rarely used or not use that often?

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Q17. Do you think design concept/creative idea is a foundation for creating fashion
garment/collection?

Q18. Do you believe that luxury fashion products have excellent quality?

Q19. Do you believe that luxury fashion brands are better than other fashion brands?

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Q20. I prefer buy luxury fashion brands more than other brands

Q21. Is the price of luxury fashion products worth its value?

Q22. I buy clothes I like, regardless of current fashion.

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Q23. I am not as concerned about fashion as I am about modest prices and wear ability.

Q24. I prefer to buy well-known designer labels rather than take a chance on something new.

Q25. I buy some luxury fashion products because of its well-known brand name

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Q26. Using luxury fashion products makes me happy and confident

Q27. Luxury fashion products can show my social status and wealth

Q28. Using luxury fashion products can show my good fashion taste

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BIBLIOGRAPGHY

 https://theculturetrip.com/asia/india/articles/the-10-best-indian-fashion-
designers-you-should-know/
 https://www.facebook.com/BodhitreeJaipur/photos/a.348758271840587/
1402473436469060/?type=1&theater
 http://fashionforroyals.com/2013/09/designer-diaries-exclusive-
interview-shubha-siddhi-bodhitree-jaipur/

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