Académique Documents
Professionnel Documents
Culture Documents
AMITY UNIVERSITY-NOIDA
REPORT
ON
FINANCIAL STUDY AND ANALYSIS
OF BODHITREE JAIPUR
1
CERTIFICATE OF ORIGIN
This Project report has the requisite standard for the partial fulfilment the Under
Graduate Degree in Business Administration. To the best of our knowledge no
part of this report has been reproduced from any other report and the contents
are based on original research.
Signature
Enrolment No.-A3906417186
(Faculty Guide)
2
ACKNOWLEDGEMENT
Signature
(Student)
3
CONTENTS
S.No. Topic Page No.
1 Introduction 5-6
2 SWOT Analysis 7
3 Competitors 8-11
5 Research Methodology 16
7 Findings 26
8 Suggestions 27
9 Future Scope 28
10 Appendix 29-36
11 Bibliography 37
4
INTRODUCTION
Founded-2010
Industry-Fashion Apparels
Address-Jaipur
Bodhitree is a designer store located in C Scheme which is situated in the city of Jaipur. It is a
one-stop store for all your necessities for ethnic wear for the wedding. If you are searching
for a decent designer store to get your bridal clothing, then this is the decision that you should
make. They have been designing stunning outfits for quite a while and know how important it
is for you to look pretty and your best for the grandest occasion of your life. Therefore,
Bodhitree offers a wide range of designs to make you look superb as a lady of the hour for all
your wedding functions.
Bodhitree, Jaipur is the brainchild of sister designer duo Shubha Gupta and Siddhi Gupta and
is an ode to glory of Rajasthan’s royal and vibrant cultural heritage. It is an amalgamation of
rich handpicked fabrics with opulent embroidery and embellishments oozing grandeur and
opulence. Our wedding ensemble embodies the old world glamour keeping the subtle and
chic aesthetic sensibilities in mind. We take pride in our selves in endeavouring the best
5
business practices and maintaining integrity and quality and offer complete value for money.
Bodhitree epitomise all things luxurious and covetable.
Designs Offered
From pre-wedding to the wedding and post-wedding functions, the lady of the hour needs to
look novel and exquisite for all the ceremonies and for this to occur, you bridal outfit should
coordinate your feeling of style and personality so you feel bold and beautiful in it. The
designers at Bodhitree plan every outfit remembering your prerequisites and give it a mix of
lovely embroideries, weavings, and hues which looks totally marvellous.
Bodhitree offers a lot of options to cater to all kinds of customers and have a variety of
designs to offer for your big day. The wide range of designs offered by them include:
Sarees
Lehengas
Anarkalis
Shararas
Gowns
Indo-western outfits
Bridal lehengas
Light trousseau
Heavy trousseau
6
SWOT ANALYSIS
STRENGHTS
Established Brand Name-Bodhitree Jaipur has an established brand name in the state
of Rajasthan. The company has been in its existence since 2010.
Market Share-It has a good market share in cities of Jaipur, Delhi, Hyderabad,
Mumbai, Ahmedabad, etc.
Quality of Clothes-It has maintained its quality of clothes since its establishment and
received many awards for that.
WEAKNESSES
Low Budget-As the company was started by 2 sisters at a very young age they didn’t
had enough money to invest in the firm.
Lack of qualified personnel-The company is not able to hire qualified staff for the
company due to lack of funds.
Lack of presence in small cities-The company still has almost no presence in small
cities.
OPPORTUNITIES
Growing fashion industry-Fashion industry has a very good growth in last few years,
which gives them a good opportunity to capture the market.
Growth in Purchasing Power-People’s purchasing power has been increasing from
last few years.
THREATS
Competitors-There is a stiff competition in this industry. Many big brands are already
there in the market.
Change in Fashion Trends-Fashion trends change overnight which is always a threat
for the company.
7
COMPETITORS
1. Masaba Gupta- A 2009 alumni of Mumbai's SNDT Women's University, where she
considered Apparel Manufacture and Design, Masaba Gupta propelled her self-titled
name Masaba that equivalent year, appearing as a feature of Lakme Fashion Week's
Gen Next show for up-a coming creators. Her mark style – a mix of conventional
Indian feel and present day energy embodied by lightweight textures lit up by lively,
peculiar prints – was a moment hit and her structures have been worn by Bollywood
stars Bipasha Basu and Shilpa Shetty. Since her presentation, Gupta has won honors
including the 2012 L'Oreal Paris Femina Award for Best Emerging Designer and
PETA India's Most Talented Designer of 2013.
2. Bibhu Mohapatra- Brought up in Rourkela, Bibhu Mohapatra later moved to the USA
to contemplate financial aspects, however his affection for style drove him to New
York City where he learned at the lofty Fashion Institute of Technology and won the
1997 Critics' Award for Best Evening Wear Designer of the Year. In the wake of
working with prominent brands including Halston and J. Mendel, Mohapatra set out
without anyone else to dispatch his eponymous name in 2008 and has picked up a
name for himself with choice night dresses that stream and compliment the female
structure. Most as of late, his structures have been seen on America's First Lady
Michelle Obama.
8
4. Ritu Kumar- Propelled in 1969, Ritu Kumar's name has developed from a little studio
on the edges of Kolkata to one of India's greatest brands with 27 stores dabbed the
nation over. Through her utilization of fine Indian textures and the nation's most
capable craftspeople, Kumar has tried to rethink age-old Indian conventions in the
contemporary period, making a style that is both wealthy in Indian feel and present
day refinement. A genuine pioneer in Indian style, Kumar has been perceived with
renowned honors including France's Chevalier des Arts et des Lettres and India's
Padmi Shri Award for her commitments to form, materials and craftsmanship.
5. Payal Singhal- As the girl of honor winning Dinesh Singhal and granddaughter of
eminent Indian craftsman J.P. Singhal, it is maybe not astounding that Payal Singhal
would turn into an imaginative soul and first attack into style – she was granted the
Shoppers Stop Designer of the Year Award at the young age of 15 – set up her
gigantic ability. Today, Singhal's self-titled mark – which she propelled in 1999 and
produces specially crafted to-arrange structures nearby prepared to-wear marriage,
contemporary and event plan – is synonymous with certain, refined South Asian style
and flaunts a lead store in Mumbai and retail outlets in Hong Kong, the Middle East,
India and the USA.
6. Manish Arora- Since propelling his eponymous mark in 1997, New Delhi-based
creator Manish Arora has turned into the sweetheart of the worldwide style world. His
mark authoritatively appeared at the 2005 London Fashion Week to rave audits and
after two years his fruitful show at Paris Fashion Week saw Arora welcome to the
recognized French Federation of Pret-a-Porter. Known for his point by point
craftsmanship and novel shading palette, Arora's structures combine Indian legacy
with a perky, contemporary vibe and have been highlighted in prominent style
magazines, for example, Vogue and Harper's Bazaar and his eye-getting, bright
manifestations have been worn by stars including Lady Gaga and Katy Perry.
9
7. Priyanka Ella Lorena Lama- Conceived in 1991, Bangalore-based Priyanka Ella
Lorena Lama is a standout amongst India's most capable, cutting-edge youthful style
originators and propelled her presentation pret-a-watchman gathering under her name,
P.E.L.L.A., at the ongoing Lakme Fashion Week Gen Next Summer/Resort 2015
show. An alum of Apparel and Fashion Design at Bangalore's National Institute of
Fashion Technology, Lama's structures are profoundly established in the Japanese
Wabi-Sabi school thought which advances that there is excellence in flaw – obvious
in her introduction gathering UTOPIA which spotlights on regular textures like silk,
characteristic outlines and hand-created style.
8. Tarun Tahiliani- From the foundation of Ensemble, India's first multi architect
boutique, in 1987 to the establishing of his own studio in 1990 and turning into the
principal Indian style originator to feature his works at Milan Fashion Week, Tarun
Tahiliani has made numerous commitments to Indian design over his vocation. His
mark style obtains components of Italian example cutting and Indian craftsmanship
blended with present day advancements like computerized material printing, coming
full circle in a look that is both steadfast to lavish Indian feel yet contemporary, chic
and global. A portion of Tahiliani's most popular plans incorporate British beneficiary
Jemima Goldsmith's marriage outfit for her wedding to Pakistani cricketer Imran
Khan in 1995.
10
10. Sabyasachi Mukherjee- Kolkata-based stylist Sabyasachi Mukherjee established his
mark following his graduation from New Delhi's National Institute of Fashion
Technology in 1999 and in only a couple of brief years was making waves in the style
world, winning the 2001 Femina British Council grant for Most Outstanding Young
Designer in India and being named Grand Winner at the Mercedes Benz Asia Fashion
Week in 2003. Portrayed by Mukherjee as "global styling with an Indian soul," his
plans are described by a combination of styles, fix worked embellishments and
dynamic shading palettes and have been seen on Bollywood stars in movies like
Raavan and Guzaarish.
11
FINANCIAL STATEMENTS
YEAR-2018-19
INVENTORY 3000000
INVESTMENTS 5000000
GOODWILL 1000000
TRADEMARK 1000000
12
Profit & Loss Statement for
BODHITREE JAIPUR
2018-19
Income:
1 Your Business Income Rs.10000000
2 TOTAL INCOME Rs.10000000
Business Expenses:
13
RATIO ANALYSIS
=9000000-3000000
1500000
=6000000
1500000
=4:1
=10000000
1000000
=10 Times
14
4. Payables Turnover Ratio=Credit Purchases
Closing Creditor
=1000000
1500000
=0.67times
=5000000 x 100
10000000
=50%
15
RESEARCH METHODOLOGY
MAIN OBJECTIVE
To find out the whether Bodhitree Jaipur will be preferred in Tier-Two And
Tier-Three Cities.
SPECIFIC OBJECTIVE
1. To find out whether Bodhitree Jaipur will earn profits in Tier-Two And Tier-
Three Cities
2. To study about cost and pricing of the company.
3. To find customer views on Fashion Industry.
4. To find out what are different customer preferences.
5. To find out purchasing power of people on luxury fashion apparels.
SAMPLING METHOD
Snowball Sampling method was used to conduct the survey. Questionnaire
was passed through social media and was filled by people from different Tier-
Two And Tier-Three Cities in the country.
HYPOTHESIS
1. Ha-Launching Bodhitree Jaipur will earn profits in Tier-Two And Tier-Three
Cities.
2. Ho-Launching Bodhitree Jaipur will incur losses in Tier-Two And Tier-Three
Cities.
16
DATA ANALYSIS
17
Q4. If you were buying a new dress, how much would you be prepared to pay?
18
Q7. Brands you have heard from the following?
19
Q10. Have you heard about Bodhitree Jaipur?
Q12. Criteria that you prefer when buying luxury fashion designer clothes
20
Q13. Reasons that stop you from buying designer clothes
Reasons
Expensive
15%
Not worth it
10%
Don’t like it
15% 60%
Q14. Have you ever bought luxury fashion designer clothes, even it might cost more than you
could afford?
Q15. Some luxury fashion items I bought, but rarely used or not use that often?
21
Q16. Do you think design concept/creative idea is a foundation for creating fashion
garment/collection?
Q17. Do you believe that luxury fashion products have excellent quality?
Q18. Do you believe that luxury fashion brands are better than other fashion brands?
22
Q19. Is the price of luxury fashion products worth its value?
Q21. I am not as concerned about fashion as I am about modest prices and wear ability.
23
Q22. I prefer to buy well-known designer labels rather than take a chance on something new.
Q23. I buy some luxury fashion products because of its well-known brand name
24
Q25. Luxury fashion products can show my social status and wealth
Q26. Using luxury fashion products can show my good fashion taste
25
FINDINGS
After collecting data from many two-tier and three-tier cities we have come to the following
findings:
Data is collected from mostly from the age group of 18 years to 22 years.
People living in these cities have cost of living under 30000Rs, very few people have
cost of living above 150000Rs.
Around 85% of people spend only 4000-6000Rs on buying a new dress.
50% of people are neutral towards luxury brands and approx 25% only prefer luxury
brands.
Around 50% of people prefer buying designer clothes for big and grand functions.
Few names like Manish Malhotra, Sabyasachi Mukherjee and Ritu Kumar are very
well known amongst people everywhere.
Fashion magazines are not so popular but still Vogue is a very well-known magazine
amongst these people.
Awareness of Bodhitree Jaipur is only around 30%.
People prefer quality and uniqueness while purchasing a new dress. Few people also
prefer the occasion and brand.
Most of the people find designer clothes very expensive which stops them in buying
these clothes.
Almost 40% people still buy these clothes even if they can’t afford it.
50% of people buy these clothes but don’t use it.
Most of the people think that design concept creates a fashion garment.
Most of the people prefer that luxury designer products have better quality.
Almost 70% of people buy clothes that they like regardless of the current fashion
trend.
People are neutral towards fashion designer labels.
Around 35% People buy clothes due to its well-known brand name.
Around 35% people believe that luxury products make them happy and confident.
Around 30% people believe that it also shows their social status and wealth.
Around 30% people believe that it shows their fashion taste.
26
SUGGESTIONS
27
FUTURE SCOPE
Bodhitree Jaipur has been in existence since 2009 and have grown their customers, brand,
quality, profits, etc. in every possible way.
Bodhitree Jaipur is the leading brand in designer clothing in city of Jaipur, according
to their Growth chart it will soon become the leading brand in Rajasthan too.
The designers at Bodhitree have come up with very good latest designs which will
make their customers happy and confident.
Bodhitree is soon going to start its outlet in the capital city that is New Delhi, which
will result in increase in brand awareness and customers.
Bodhitree has got few customers from the film industry too; it will help them to grow
their brand awareness in the film industry also.
Bodhitree has started to design clothes for middle class people at low prices to
increase their customer base and brand awareness.
Bodhitree also provides customized designs through their social media platforms,
which enables them to increase their customer trustworthiness.
Bodhitree has started promotions through social media platforms like Facebook,
Instagram, etc., it will help the company to increase its brand awareness.
28
APPENDIX
QUESTIONNAIRE
29
Q5. If you were buying a new dress, how much would you be prepared to pay?
30
Q9. Do you purchase fashion magazines?
31
Q13. Criteria that you prefer when buying luxury fashion designer clothes
Q14. Reasons that stop you from buying expensive designer clothes
Q15. Have you ever bought luxury fashion designer clothes, even it might cost more than you
could afford?
Q16. Some luxury fashion items I bought, but rarely used or not use that often?
32
Q17. Do you think design concept/creative idea is a foundation for creating fashion
garment/collection?
Q18. Do you believe that luxury fashion products have excellent quality?
Q19. Do you believe that luxury fashion brands are better than other fashion brands?
33
Q20. I prefer buy luxury fashion brands more than other brands
34
Q23. I am not as concerned about fashion as I am about modest prices and wear ability.
Q24. I prefer to buy well-known designer labels rather than take a chance on something new.
Q25. I buy some luxury fashion products because of its well-known brand name
35
Q26. Using luxury fashion products makes me happy and confident
Q27. Luxury fashion products can show my social status and wealth
Q28. Using luxury fashion products can show my good fashion taste
36
BIBLIOGRAPGHY
https://theculturetrip.com/asia/india/articles/the-10-best-indian-fashion-
designers-you-should-know/
https://www.facebook.com/BodhitreeJaipur/photos/a.348758271840587/
1402473436469060/?type=1&theater
http://fashionforroyals.com/2013/09/designer-diaries-exclusive-
interview-shubha-siddhi-bodhitree-jaipur/
37