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EXECUTIVE SUMMARY
TITLE OF PROJECT:
The study urges to know the customer satisfaction , current market trend and
performance and also to improve the existing services and to add on anything if
required the study also helps to understand risk and hence informed about
investment decisions for better performance of the company
DATA COLLECTION
There are several ways of collecting the appropriate data which differ
considering in context of money, costs , time, and other resources data can be
collected through different sources. A sample design is a definite plan for
obtaining a sample from a given population. It refers to the technique or method
the researcher would adopt in selecting items for the sample. I have used
convenience sampling method and I have taken 30 sample size.
Primary data
Primary data was collected through survey method by distributing questionnaire
to the different customers of reliance mutual funds in Bangalore branch
Secondary data
The secondary data collection includes collection of data through sources like
1. Fund facts sheets of different AMC’S that are considered for the analysis
purpose
2. From record, report, magazine and websites of RMF.
SUGGESTIONS:
There is high potential market. For mutual fund investors Bangalore city
but this market need to be explored as investors are still hesitated to
invest their money in mutual fund.
Investor has inadequate knowledge of mutual fund, so proper marketing
of various scheme is required, company should arrange more and more
seminar about mutual fund.
Company should also provide the knowledge of growth rate and
expected growth rate of mutual fund in India.
Reliance must be concentrate on the management of the company so that
every work can be done in a proper way.
Reliance must be advertising its tie up company fund along with their
features that the investors can invest in that type of fund in Reliance.
INDUSTRY PROFILE
INDUSTRY PROFILE
Introduction
A mutual represents a vehicle for collective investment. Till 1986, the Unit
Trust of India was the only mutual fund in India. Since then public sector banks
and insurance companies have been allowed to set up subsidiaries to undertake
mutual fund business. So, State Bank of India, Canara Bank, LIC, GIC, and few
other public sector banks entered the mutual fund industry.
In 1992, the mutual fund industry was opened to the private sector, and a
number of private sector mutual fund such as Birla Mutual Fund, DSP Merrill
Lynch Mutual Fund, Kotak Mahindra Mutual Fund, Morgan Stanley Mutual
Fund, Tata Mutual Fund, Prudential ICICI Mutual Fund, Reliance Mutual Fund,
Standard Chartered Mutual Fund, Templeton Mutual Fund, IDBI- Principal
Mutual Fund have been set up. The process of consolidation began in recent
years.
At present, there are about 30 mutual funds managing nearly 1000 schemes.
While the mutual fund industry in India has registered a healthy growth over the
last 15 years, it is still very small in relation to other intermediaries like banks
and insurance companies. Mutual funds are one of the best investments ever
created because they are very cost efficient and very easy to invest in. by
pooling money together in a mutual fund, investors can purchase stocks or
bonds with much lower trading costs than if they tried to do it on their own. But
the biggest advantage to mutual funds is diversification.
The mutual fund industry in India started in 1963 with the formation of Unit
Trust of India, at the initiative of the Government of India and Reserve Bank of
Department of Management Studies- MSRIT Page 5
Customer satisfaction towards Reliance Mutual Fund 2016
India. The history of mutual funds in India can be broadly divided into four
distinct phases
1987 marked the entry of non-UTI, public sector mutual funds set up by public
sector banks and Life Insurance Corporation of India (LIC) and General
Insurance Corporation of India (GIC). SBI Mutual Fund was the first non-UTI
Mutual Fund established in June 1987 followed by Canbank Mutual Fund (Dec
87), Punjab National Bank Mutual Fund (Aug 89), Indian Bank Mutual Fund
(Nov 89), Bank of India (Jun 90), Bank of Baroda Mutual Fund (Oct 92). LIC
established its mutual fund in June 1989 while GIC had set up its mutual fund
in December 1990.
At the end of 1993, the mutual fund industry had assets under management of
Rs. 47,004 crores.
With the entry of private sector funds in 1993, a new era started in the Indian
mutual fund industry, giving the Indian investors a wider choice of fund
Department of Management Studies- MSRIT Page 6
Customer satisfaction towards Reliance Mutual Fund 2016
families. Also, 1993 was the year in which the first Mutual Fund Regulations
came into being, under which all mutual funds, except UTI were to be
registered and governed. The erstwhile Kothari Pioneer (now merged with
Franklin Templeton) was the first private sector mutual fund registered in July
1993.
The number of mutual fund houses went on increasing, with many foreign
mutual funds setting up funds in India and also the industry has witnessed
several mergers and acquisitions. As at the end of January 2003, there were 33
mutual funds with total assets of Rs. 1, 21,805 crores. The Unit Trust of India
with Rs. 44,541 crores of assets under management was way ahead of other
mutual funds.
In February 2003, following the repeal of the Unit Trust of India Act 1963 UTI
was bifurcated into two separate entities. One is the Specified Undertaking of
the Unit Trust of India with assets under management of Rs. 29,835 crores as at
the end of January 2003, representing broadly, the assets of US 64 scheme,
assured return and certain other schemes. The Specified Undertaking of Unit
Trust of India, functioning under an administrator and under the rules framed by
Government of India and does not come under the purview of the Mutual Fund
Regulations.
The Indian mutual fund industry is dominated by the Unit Trust of India, which
has a total corpus of Rs700bn collected from more than 20 million investors.
The UTI has many funds/schemes in all categories i.e. equity, balanced, income
etc. with some being open-ended and some being closed-ended. The Unit
Scheme 1964 commonly referred to as US 64, which is a balanced fund, is the
biggest scheme with a corpus of about Rs200bn. Most of its investors believe
that the UTI is government owned and controlled, which, while legally
incorrect, is true for all practical purposes.
The second largest category of mutual funds is the ones floated by nationalized
banks. Can bank Asset Management floated by Canara Bank and SBI Funds
Management floated by the State Bank of India are the largest of these. GIC
AMC floated by General Insurance Corporation and Jeevan Bima Sahayog
AMC floated by the LIC are some of the other prominent ones.
COMPANY PROFILE
COMPANY PROFILE
Introduction
There are lot of investment avenues available today in the financial market for
an investor with the investable surplus. He can invest in bank deposits,
corporate debentures and bonds where there is low risk but low return. He may
invest in funds of the companies where the risk is high and the returns are also
proportionately high. The recent trends in the mutual fund market have shown
that an average retail investor always lost with periodic bearish tends people
began for opting for portfolio managers with expertise. In mutual fund market
would invest on their behalf. Thus we have wealth management service
provided by many institutions. However they prove to be costly for small
investors. These investor have found a good shelter with the mutual funds.
Like most developed and developing countries the mutual fund cult is catching
on in India the reason for interesting occurrence are :
Mutual funds make it easy and less costly for investors to satisfy their
need for capital growth income.
It brings the benefits of diversification and money management to the
individual investor, providing opportunity for financial success that was
once available to only to a select few.
Reliance mutual funds is one of the India’s leading mutual fund with average
asset under management of Rs. 1,12,914 crores (April 14 – June 14 quarter )
and 52.69 Lakhs folios. (30thjune 2014). Source http://www.amfiindia.com.
Reliance mutual funds is a part of reliance group is one of the fastest growing
mutual funds in India. RMF offers investors a well rounded portfolio of
products to meet varying investors requirement and has a presence in 179 cities
across the country Reliance mutual funds constantly endeavours to launch
innovative products and customer service initiatives to increase value to
investors. Reliance capital asset management limited (RCAM) is the set
manager of the reliance mutual fund. RCAM is a subsidiary of reliance capital
limited (RCL).
Presently, RCL holds Upto 65.23% of its total issued and paid up equity share
capital and the balance of its issue and paid up equity share capital is held by
other share holders which includes Nippon life insurance company (“NLI” )
holding 26% of RCAM’s total issued and paid up equity share capital . NLI
acquired the said 26% share holding in RCAM on august 17, 2012.
Reliance capital ltd is one of India’s leading and fastest growing private sector
financial services companies and ranks among the top 3 private sector financial
services and banking companies in terms of net worth. Reliance capital ltd has
interest in asset management, life and general insurance, private equity and
proprietary investments , stock broking and other financial services.
Vision statement
To be a globally respected wealth creator with an emphasis on customer care
and a culture of good corporate governance.
Mission statement
To create and nurture a world class high performance environment aimed at
delighting our customers.
Corporate Governance
Reliance capital asset management limited has a vision of being a leading
player in the mutual fund business and has achieved significant success and
visibility in the market.
Reliance small cap fund: the primary investment objective of the scheme is to
generate long term capital appreciation by investing predominantly in equity
and equity relate instruments of small cap companies and the secondary
objectives is to generate consistent returns by investing in debt and money
market securities.
Fund data type: An open ended equity scheme.
Date of allotment: 16 Sep 2010
Inception date: 21 Sep 2010
Minimum investment: Rs 5000
Net asset value as on 30th may 2014: Rs 16.43
Reliance mutual funds in Bangalore have three functional units, they are
follows:
Financial functional unit
Marketing functional unit.
Operational functional unit.
ORGANISATIONAL HIERARCHY
ORGANIZATIONAL STRUCTURE
PRODUCT PROFILE
PRODUCT PROFILE
A. Equity Schemes:-
(An Open-ended Equity Linked Savings Scheme.) The primary objective of the
scheme is to generate long-term capital appreciation from a portfolio that is
invested predominantly in equity and equity related instruments.
(An Open Ended Index Linked Scheme.) The Investment Objective under the
Nifty Plan is to replicate the composition of the Nifty, with a view to endeavour
to generate returns, which could approximately be the same as that of Nifty.
The Investment Objective under the Sensex plan is to replicate the composition
of the Sensex, with a view to endeavour to generate returns, which could
approximately be the same as that of Sensex.
(An Open Ended Fund Monthly Income is not assured & is subject to the
availability of distributable surplus) The Primary investment objective of the
Scheme is to generate regular income in order to make regular dividend
payments to unit holders and the secondary objective is growth of capital.
Primarily the investment shall be made in debt and money market securities
(i.e. 80%) with a small exposure (i.e. up to 20%) in equity.
b. Reliance Gilt Securities Fund - Short Term Gilt Plan & Long Term Gilt
Plan:
(An Open End Income Scheme with no assured returns.) The primary
investment objective of the Scheme is to generate regular income in order to
(An Open End Income Scheme) The primary investment objective of the
scheme is to generate stable returns for investors with a short investment
horizon by investing in Fixed Income Securities of short term maturity.
(An Open End Income Scheme) The primary objective of the scheme is to
generate regular income through investment in a portfolio comprising
substantially of Floating Rate Debt Securities (including floating rate
securitized debt and Money Market Instruments and Fixed Rate Debt
Instruments swapped for floating rate returns). The scheme shall also invest in
Sector Funds are specialty funds that invest in stocks falling into a certain sector
of the economy. Here the portfolio is dispersed or spread across the stocks in
that particular sector. This type of scheme is ideal for investors who have
already made up their mind to confine risk and return to a particular sector.
Reliance Mutual Fund has an Open-Ended Banking Sector Scheme which has
the primary investment objective to generate continuous returns by actively
investing in equity / equity related or fixed income securities of banks.
Functional departments.
1. FINANCING DEPARTMENT
2. SALES DEPARTMENT
3. HUMAN RESOURCE DEPARTMENT
Finance department
Finance is the life blood of business. Finance is the base of all corporate
activities in the day to day world. Management of finance is broadly concerned
with the acquisition and use of funds by a business firm.
MANAGER (FINANCE)
Main duties
Main duties
Providing accurate and timely financial reports and forecasts and general
accounting and administrative services.
Ensuring effective costing and contribution analysis.
Implementing policies to ensure the security of funds and assets.
CASHIER
Main duties
INTERNAL AUDIT
VIGILANCE
Special efforts were made to focus on disposal of vigilance cases pending for
more than one year. Besides expediting disposal of vigilance cases, emphasis is
also laid on preventive vigilance through the dissemination of information on
areas susceptible to vigilance.
NOMINEE DIRECTORS
RISK MANAGEMENT
Corporation is the largest institutional investor in the financial market and its
staggering fund size which is placed in varying asset classes is exposed to
various financial risks. To mitigate the investment risks arising out of market
risk, credit risk, interest rate risk and other risks inherent in the financial
BOARD MEETINGS
Board meetings as per regulations are generally held once in three months. In
addition to policy matters, the board provides strategic direction for execution
ensures financial discipline and accountability to the policy holders and also
ensures the interest of the policy holders and stakeholders.
Sales department
Sales Planning
Marketers must plan things well in advance for the best results. It is
essential to have concrete plans. Mere guess works do not help in
business.
Sales Reporting
Sales Process
Sales manager is the typical title of someone whose role is sales management.
The role typically involves sales planning, human resources, talent
development, leadership and control of resources such as organizational assets.
Main duties
PRODUCT DEVELOPMENT
The theme of FPT is professionalism. For the purpose, training in a big way is
conducting across all zones using reputed International / National Training
Institutions.
DIRECT MARKETING
This vertical is started with an objective of “creating new systems for business
generation, sales process monitoring and business processing with a view to
reach out to untapped markets and provide improved buying experience to
customers.”
In a short period, the channel has expanded and professionally trained Direct
Sales Executives (DSEs) to provide financial advice to prospective customers.
The main focus of the channel was setting up systems and processes. A state of
art lead management system has been established to provide easy access to
prospective customers to reach out to LIC to buy a policy. Such leads captured
through our website. www.reliancemutualfund.com is passed on to well trained
DSEs on real time basis who can contact the customer instantly.
AGENTS
Most people have their first contact with an insurance company through an
insurance sales agent. These workers help individuals, families, and businesses
Department of Management Studies- MSRIT Page 37
Customer satisfaction towards Reliance Mutual Fund 2016
select insurance policies that provide the best protection for their lives, health,
and property. Insurance sales agents commonly referred to as “producers” in the
insurance industry.
a) Agency Strength
The total number of agents on our role is 140280 as at 31.03.2011 as
against 134485 as on 31.03.2012.
b) Agents’ Club Membership
In order to motivate and recognize high performers amongst agents a
premium club called the Corporate Club. The other 5 clubs which were
formed to recognize agents, who perform consistently year after year.
c) Authorised Agents
HR DEPARTMENT
For any business to run one needs four M’s namely Man, Money, Machine and
Material. Managing other three resources other than men, are easy to handle.
Men are very difficult to handle because no two human beings are similar in all
way. Human beings can think, feel and give response. Handling humans is more
important for any business because human being have crucial potential that may
be very profitable for the business. And these potential can be developed to an
unlimited extent if they are provided with proper environment. So the function
of managing men is as important as finance or marketing function in any
business.
HRM refers to practices and policies framed for the management of human
resources in an organization, including Recruiting, screening, rewarding and
appraising.”Human resources have at least two meanings depending on context.
The original usage derives from political economy and economics, where it was
traditionally called labour, one of three factors of production. The more
common usage within corporations and businesses refers to the individuals
within the firm, and to the portion of the firm's organization that deals with
HR STRUCTURE
CORPORATE HR:
Policy making
Implementing suggestions - HEWITT CONSULTANT
Strategic planning.
ENTITY HR:
PRESIDENT HR
CORPORATE HR
ENTITY HR
CIRCLE HR CEO
Recruitment
Appointment
Training
Payroll
Employees issues
Exit full & final
HR FUNCTIONS
Talent acquisition
Talent development
Performance management system
Training
Carrier planning
Suggestion planning
TALENT MANAGEMENT
Operation HR
RECRUITMENT PROCESS
AOP (Annual Operating Plan), this process is taken up every year. It is taken up
at Personal Level and Entity Level. Several points like Revenue generation,
Acquisition number, etc.
There are three types of sourcing done at Reliance. After candidates are chosen
then the same is sent to the department head where the vacancy arises.
The department head will then shortlist the same and they ask the HR
department to fix an interview with the selected candidates. There are
two type of interview which is taken up at Reliance, firstly the Functional
interview and then the Functional Head and HR Head takes the interview.
INTERNAL SORCING
Employee Reference
EXTERNAL SOUCING
Campus Recruitment
STEP 3: APPROVAL.
The McKinsey 7-S model involves seven interdependent factors which are
categorized as either "hard" or "soft" elements:
"Hard" elements are easier to define or identify and management can directly
influence them: These are strategy statements; organization charts and reporting
lines; and formal processes and IT systems.
"Soft" elements, on the other hand, can be more difficult to describe, and are
less tangible and more influenced by culture. However, these soft elements are
as important as the hard elements if the organization is going to be successful.
The way the model is presented in Figure 1 below depicts the interdependency
of the elements and indicates how a change in one affects all the others.
Structure: this includes policies and procedures that govern the way in
which organization acts within it and the environment . it provides the
frame work and relationship among different parts of the organization . it
sets out the formal relationships among different parts of the organization
as board of directors , debt fund managers, equity fund managers fund
managers, functional leadership team, management team , sales leadership
team
Shared Values: called "super ordinate goals" when the model was first
developed, these are the core values of the company that are evidenced in
the corporate culture and the general work ethic
Skills: the actual skills and competencies of the employees working for the
company
SWOT ANALYSIS
SWOT ANALYSIS:-
I. STRENGTH
Brand strategy:
as opposed to some of its competitors (e.g. HSBC), Reliance mutual
funds operates a multi-brand strategy. The company operates under
numerous well-known brand names, which allows the company to appeal
to many different segments of the market.
II. WEAKNESS
Potential markets: The Indian rural market has great potential. All the
major market leaders consider the segments and real markets for their
products. A senior official in a one of the leading company says foray
into rural India already started and there has been realization that the
rural market is both price and quantity conscious.
Entry of MNCs: Due to multinationals are entering into market job
opportunities are increasing day by day. Also India Mutual Fund majors
are tie up with other financial institutions.
Mutual fund market is very big, where company can expand its horizon
in insurance industry.
Globalization of the economy has helped the organization to overcome
operational restrictions.
IV. THREATS
RESEARCH METHODOLOGY
RESEARCH METHODOLOGY
STATEMENT OF PROBLEM
The number of studies conducted to understand the customer satisfaction
towards Reliance Mutual Funds remains elusive and the throat cut competition
facing by the company is the major reason to study customer satisfaction
towards reliance mutual fund and also to check whether the distributors are
satisfied with the performance of reliance mutual funds (RMF).
RESEARCH OBJECTIVES:
The study level of satisfaction of customers towards Reliance Mutual
Fund.
To find the factors which are responsible for slow growth of mutual
funds.
To find the customer’s preference to various options available in
Reliance Mutual Fund.
To know the kind of benefit people expected from Reliance Mutual Fund.
The study urges to know the customer satisfaction , current market trend and
performance and also to improve the existing services and to add on anything if
required the study also helps to understand risk and hence informed about
investment decisions for better performance of the company
The main purpose of doing this project was to know about mutual funds and
customer satisfaction This also helps to know in detail about various of
mutual fund schemes and also performance of various mutual fund schemes
It also helps in understanding how a fund is being designed
It also helps in understanding whether a Sales manager decisions and strategy
also affects the customer satisfaction
Every person who has no knowledge about investment can easily invest in
mutual funds
One of the mode of investing in mutual funds is SIP’s systematic investment
plan is less risky to invest and every investor want to invest on less price.
Mutual fund is totally depend on NAV [net asset value]
Comparatively investors have limited risk since the investments are managed
by highly experienced and qualified fund manager
DATA COLLECTION
There are several ways of collecting the appropriate data which differ
considering in context of money, costs ,time, and other resources data can be
collected through different sources.
Primary data
Primary data was collected through survey method by distributing questionnaire
to the different customers of reliance mutual funds in Bangalore branch
Secondary data
The secondary data collection includes collection of data through sources like
3. Fund facts sheets of different AMC’S that are considered for the analysis
purpose
4. The NAV’s are taken from AMFI & websites of the AMC’S under
consideration
5. From record, report, magazine and websites or RMF.
Department of Management Studies- MSRIT Page 56
Customer satisfaction towards Reliance Mutual Fund 2016
ANALYSIS
100% of the respondents agree that as a financial planner RMF product falls
under customers product bucket.
PERCENTAGE
EXCELLENT
VERY GOOD
NUMBER OF RESPONDENTS
0 20 40 60 80 100
TABLE: 2
Rating the performance of Reliance Mutual Funds
ANALYSIS
67% of the respondents rate performance of RMF is Very Good, 27% rate
excellent, and 6% rate Good
FAIR
GOOD
NUMBER OF
RESPONDENTS
PERCENTAGE
VERY GOOD
EXCELLENT
0 10 20 30 40 50 60
Interpretation
Majority of the respondents rate the performance of RMF is Very Good.
TABLE: 3
Rating the services provided by Reliance Mutual Funds?
ANALYSIS
According to the analysis, 57% of the respondents rate the services provided by
RMF is Good, 23% rate Average, 17% rate Excellent, and 3% rate as Below
Average.
POOR
FAIR
PERCENTAGE
GOOD
NUMBER OF
RESPONDENTS
VERY GOOD
EXCELLENT
0 10 20 30 40 50
Interpretation
Majority of the respondents rate the services provided by RMF as Good.
TABLE: 4
While taking a investment decision what matters a lot
ANALYSIS
73% of the respondents feel that while taking a investment decision
Performance matters a lot, and 27% Consistency is considered.
POOR
FAIR
PERCENTAGE
GOOD
NUMBER OF
RESPONDENTS
VERY GOOD
EXCELLENT
0 10 20 30 40 50
Table: 5
RMF has a sizable impact as compared to its peers in MF industry
ANALYSIS
All the respondents tell Yes that RMF has a sizable impact as compared to its
peers in MF industry.
PERCENTAGE
NUMBER OF RESPONDENTS
0 20 40 60 80 100
Interpretation
All the respondents tell Yes that RMF has a sizable impact as compared to its
peers in MF industry
TABLE: 6
RMF is very helpful in analyzing and making right choice of investments to
the distributors
GOOD
PERCENTAGE
VERY GOOD
NUMBER OF
RESPONDENTS
EXCELLENT
0 10 20 30 40 50
INTERPRETATION
Majority of the respondents tell Yes RMF is very helpful in analyzing &
making right choice of investments to the investors.
ANALYSIS
Yes (83%) RMF has a greater technological advancements when compared to
other AMC’s, and 17% feel To some extent.
GOOD
PERCENTAGE
VERY GOOD
NUMBER OF
RESPONDENTS
EXCELLENT
0 10 20 30 40 50
Majority of the respondents tell Yes that RMF has a greater technological
advancements when compared to its peers in MF industry.
TABLE: 8
Rating the equity performance of Reliance Mutual Fund in long run
ANALYSIS
According to the rating, 43% of the respondents rate the equity performance of
RMF in long run is Excellent, 40% rate it Very Good, and 17% rate it as Good.
POOR
FAIR
PERCENTAGE
GOOD
NUMBER OF
RESPONDENTS
VERY GOOD
EXCELLENT
0 10 20 30 40 50
INTERPRETATION
43% of the respondents rate the equity performance of RMF in long run is
Excellent
HYPOTHESIS TESTING
HYPOTHESIS TESTING:
PARTICULARS NUMBEROF
RESPONDENTS
Very Satisfied 5
Satisfied 17
Neither Satisfied 7
Nor Dissatisfied
Dissatisfied 1
Very Dissatisfied 0
Total 30
Reject H0 : P < α
P value < α
i.e 0.006<0 .05
So, Reject Ho
SUGGESTIONS
AND
RECOMMENDATIONS
Both- the economy and the corporate sector are doing well but the
valuations are fair and priced for perfection.
Investors who able to wait for long time could look at value stocks,
which consistently perform over a period of time.
Investors should look at a mix of large and mid cap funds for 3-5 years
horizon on systematic investment basis.
With the long-term India growth story intact, remain invested in equity
with a longer time horizon.
FINDINGS
FINDINGS
(Table no. 2)
2. According to the analysis, 57% of the respondents are satisfied by
services provided by RMF ,23% are neither satisfied nor dissatisfied ,
17% very satisfied , and 3% are dissatisfied . Majority of the respondents
rate the services provided by RMF as Good
(Table no. 3)
3. All the respondents tell Yes that RMF has a good impact as compared to
other AMC in MF industry.
(Table no.5)
.4.87% of the respondents tell that RMF is very helpful in analyzing &
making right choice of investments to the investors, 13% tell To some
extent. Majority of the respondents tell Yes RMF is very helpful in
analyzing & making right choice of investments to the investors.
(Table no. 6)
CONCLUSION
CONCLUSION
The research shows that Equity Funds are performing well, but the investments
from investors are less in equity funds, because of unawareness about mutual
funds.
Therefore company has to take some steps to make aware people of Mutual
Funds, through advertisements in Newspaper, Magazine, Commercial
advertisement, distributing leaflets, Television, Radios. And I came for
following conclusion :
All the workers and staff work together to increase the organization’s
profit and thereby to increase its growth, each department works without
any failures.
Very less people knows about the service of Reliance.
Managing complex business processes is one of the important
management challenges of this new century. Moreover, globalization and
technological advancement are driving changes in all sectors. In reliance
organisational structure and management style are playing an important
role in Information Technology Management.
Structure is influenced by the external environment in which the business
operates as well as its culture and the nature of the work and activities it
undertakes.
The structure can have both a positive and negative impact on a business.
Having the right structure allows a business to respond and adapt to
changes in the market quickly.
Most of the investors don’t know about the mutual funds so they want
advisory services from reliance which could provide them whole
information about the market situation of mutual fund.
LEARNING EXPERIENCE
LEARNING EXPERIENCE
Before joining for internship I felt that making investment in mutual funds was
difficult task .but later joining to reliance mutual fund as an intern ..
1. I got a clear idea how to invest in mutual fund
2. What is the cut off time for liquid funds and equity funds
3. How to fill an application form without a single mistakes because if even
a single mistake or overwriting is found the application will be rejected
by RMF in such a case the units will not be allotted to the investors on
that particular NAV.
4. what is kyc- know your client, when a new investor want to invest in
mutual fund then KYC is mandatory before investing in any mutual fund
5. what is “KYC’details change form”
in case of Individuals, missing/not available details are as follows:
• Father’s/Spouse Name,
• Marital Status,
• Nationality,
• Gross Annual Income or Net worth as on recent date
6. SIP means systematic investment plan which allows the investors to
invest a fixed amount on a particular scheme on regular basis Your
money is auto-debited from your bank account and invested into a
specific mutual fund scheme. You are allocated certain number of units
based on the ongoing market rate (called NAV or net asset value) for the
day.
7. What is the difference between equity fund schemes and liquid fund
schemes what is the risk and return involved in it
I am really thank full to all the employees ,all the top level managers
especially regional manager and relationship manager [ Bangalore
branch]for giving a chance to work as an intern for 3 months and
who has helped me, guided me a lot in successfully completion of the
project .
ANNEXURE
QUESTIONNAIRE
PERSONAL DETAILS:
Name :
Other_________________________
3. Which Schemes of Reliance Mutual fund would you prefer the most?
4. Which Equity Scheme you prefer the most in Reliance Mutual Fund?
(Rank them from 1 to 5, 1 being the most preferred and 5 being the
least)
Reliance Growth [ ]
5. What factors do you consider while investing in mutual fund? (Rank them
from 1 to 6. No1 for preferred and No 6 for least preferred)
Reliance [ ]
HDFC [ ]
Franklin Templeton [ ]
UTI [ ]
ICICI [ ]
10. Does RMF has a sizable impact as compared to its peers in MF industry?
a Yes
b. No
a. Yes
b. No
c. To some extent
12. Do you think that RMF has a greater technological advancements when
compared to other AMC’s?
a. Yes
b. No
c. To some extent
d. No knowledge
13.How do you rate equity performance of reliance mutual fund in long run?
a. Excellent
b. Very Good
c. Good
d. Fair
e. poor
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BIBLIOGRAPHY
Book:
Research Methodology Methods & Techniques by C R Kothari
Philip Kotler, Gary Armstrong; “Principle of Marketing” Prentice-Hall of
India 10th Edition