rylee zeuzane
Examples
Mary is good in nail art designs. She approached an owner
of a beauty parlor, and suggested to include nail art in her
business, Mary was hired as part-time nail technician in
the parlor. Mary pointed out that the shop would gain
more customers if they would have complete beauty care
service.
As a part-time nail technician, Mary was admired by her
customers for sticking to her own time line. She saw that
her job was done within the given time and with the good
results. She made it a point to keep customers satisfied.
Being new in the business, Mary naturally could not help
whenever things did not turn out as planned. But problems
like running out of nail polish color, breaking tools and
dealing with difficult customers did not deter her from
pursuing her craft.
Little by little, Marie saved enough money to start her
own nail spa-massage salon. She hired other professionals
in their craft, invested in equipment and tools, and
registered her new business properly.
Being new to the business, her salon did not at first have
the client like others, but her old customers stood by her
because of her quality service. She instilled this advantage
into her new workers. Soon her clientele grew because
each and everyone in the salon did his/her best in terms of
service and customer relationship.
Some of her customers suggested that she could offer also
an over-all beauty care services. Mary worked hard as she
could to be able to expand and offer the additional
services her clients wanted.
Mary always read materials related to her business and
continued to improve her craft. She also subscribed to
different nail design magazines to be updated on the latest
trends and products. Her salon became popular as “it ”
salon.
She made careful and detailed plans that covered every
aspect of the ventures she proposed for the future. She did
this to be able to anticipate the problems that she might
encounter and prepare for them accordingly.
Because of the quality of work and service her business
offers, Mary’s salon became well-known. Customers who
went there for the first time became loyal customers. Her
clients steadily grew because they themselves tell their
friends to go to Mary’s salon
Mary enjoyed her work very much. She approached
customers with confidence believing her skills, patience,
and hard work will ensure excellent service for the
customer.
PECs
1. Vigilance for Opportunities
When an entrepreneur sees an opportunity for business, he
is eager to have it.
Entrepreneurship is a competitive field, and he is always
on the lookout for chances to improve his position.
2. Commitment to Work Contract
An entrepreneur always delivers his promises promptly.
He values her reputation for dependability and does
everything not to back out on a commitment.
3. Persistence
An entrepreneur doesn’t let setbacks lead to failure. He is
so committed to his goals that he finds way to overcome
obstacles and accomplish the tasks he sets for himself.
4. Willingness to Take Risks
An entrepreneur knows that a business involves taking
risks, and risk-taking leads to the discovery of new
ventures and more profits.
5. Demand for Efficiency and Quality
A true entrepreneur doesn’t settle for anything but the best.
He also insists that service of excellent quality be done at
the soonest time possible. This increases his productivity
and sets him apart from the competition.
6. Goal Setting
Setting goals gives the entrepreneur a sense of purpose. It
inspires him to make definite plans and to follow those
plans with concrete action.
7. Information Seeking
An entrepreneur always searches for new information
related to his business. He uses this information to
improve his services, satisfy his customers, and be ahead
of his competitors.
8. Systematic Planning and Monitoring
The success of an entrepreneur relies greatly on his ability
to make detailed plans before starting out a new venture.
He couples this with careful evaluation to be aware of his
progress every step of the way.
9. Persuasion and Networking
An entrepreneur with a good product or service to offer is
able to promote it convincingly. In addition, satisfied
customers will help him promote the business through
word of mouth.
10. Self Confidence
An entrepreneur shows confidence in his business because
he knows he has done his best to give clients the best
service.
Cluster of PECs
Personal Entrepreneur Competencies (PECs) are the characteristics that entrepreneurs must have to be
able to handle difficulties and challenges in business, and can be classified through different clusters.
Achievement Cluster
This characteristics are mostly driven by the aspiration to achieve an entrepreneur’s goal by any means
with all efforts possible. This category includes characteristics that are driven by the entrepreneur’s desire to
achieve his goals.
Opportunity –Seeking- An entrepreneur is always on the look-out for chances to improve his business.
Persistence- Even he fails in a certain aspect of business due to wrong decision or option taken; an
entrepreneur does not give up easily.
Commitment- the moment an entrepreneur engages in business, he is already accepting the
responsibilities that go with it.
Risk-taking- An entrepreneur realizes and calculates the risk that goes with every business activity.
Demand for quality and efficiency- an entrepreneur acts to do things that meet or even exceed existing
standard of excellence.
Planning Cluster
Planning includes characteristics that mainly focus on establishing objectives and plan of action towards
that attainment of the end goals.
Goal Setting- the entrepreneur must establish specific, measurable, attainable, reliable and time bound
(SMART) short term objectives, as long as long term goals.
Information Seeking- The entrepreneur personally seeks important data on clients and competitors.
Systematic Planning and Monitoring- The entrepreneur develop and applies logical step-by-step plan
to realize goals, assesses alternatives, monitors progress and shifts to other alternative strategies which are
necessary to achieve goals.
Power Cluster
Power is defined as a possession of control, authority or influence over others.
Persuasion and Networking- the entrepreneur applies various strategies and techniques to sell his ideas
to the business.
Self- confidence- the entrepreneur has a strong belief in himself, in his own abilities and skills.