■ A brand of energy drink made inindonesia, produced by a

national pharmacy company

■ There are four main division in business : prescription pharmaceuticals,

consumer health products, nutritionals, and distribution and logistics

■ Has built its dominance in the local market but the brand

struggled to maintain its market position

■ Kalbe Farma’s Target Customer is Employees mostly a blue-collar worker. These
people would usually consider powering up by drinking energy drinks if they are
expecting a huge amount of work load or considering working over time for
extra pay rolls.

■ Second target customers would be those who study to be profitable working

men and women in the future. Specifically College students. They would usually
consider an intake of energy drink to boost their energy to finish every work
load.
■ Organic Extra Joss
- Specially a syrup based drink
- Measurable by using audit and qoutas
- Attainable and relevant the product is
convenient and affordable
- Time bounded
A. Personal Selling
•Retail selling
It will be distributed among
convenience stores and supermarket.
•Booth selling
This strategy focuses on drawing in
potential customers passing by the booth.
-Sweepstakes
Promo Scratch cards collecting 3 WIN
scratches gives you prizes like cash,
shirt, or items from our company.
Social Media Contest
By sharing and posting from different social
networks mainly Facebook can help attract
more people to try out our product. They can
use hashtags to boost the promotion of the
products.
The Green Purchasing"
In this program we will encourage the consumers to recycled
the purchased products and also this is a bio-based products just like
orpackaging a environmentally preferable products and lastly a non-
ozone depleting substances.
Tulong At Lakas Program”
which we will conduct an annual Feeding Program for
homeless especially for kids.
EXTRA JObSS”
can help them to find a better job for them and also we can help
our country to reducethe unemployment rate
•Modern technology as an asset in formulating rational and effective
marketing strategies
•Cellphone texts and emails promoting coupons and promos
•Flyers with catchy words, radio broadcast commercials with
simplistically catchy phrases or jingles
•Newspapers; less costly yet as equally effective compared to other
forms of direct advertising
•Endorsement; builds credibility
•Social Media sites granting immense direct exposure
Extra Joss Energy Syrup with Curcuma Longa
1. shake
2. open the cap
3. drink

20ml each sachet with

resealable cap
Turmeric Promotes Heart Health: The
properties support the overall health
of the cardiovascular system.One of
the most interesting benefits of
curcumin is how it can improve the
lining of blood vessels (known as the
endothelium)
 (in able to qualify in the entry they must collect 20
empty Extra joss sachet or 15 extra joss energy
syrup and put it in a plain envelope with a piece of
paper containing their complete name, birth date,
current mailing address, mobile or landline number
and which can be dropped to drop boxes located in
participating stores, supermarkets, and outlets
nationwide.
 DISCOUNT COUPONS

CHARITY DONATION
Supply and Materials
No. Budget Category and Description Estimated cost Units Total:

1 Turmeric Powder P150,000.00 500 P150,000.00

(Organic supply)

2 Packaging machine P400,000.00 Pre order P400,000.00

TOTAL: P550,000.00
Social Responsibility
No. Budget Category and Description Estimated cost Units Total:

1 Raffle P100,000.00 Once a month P100,000.00

2 Charity or Fundraising P300,000.00 Once a year P300,000.00

TOTAL: P400,000.00
Social Responsibility
No. Budget Category and Description Estimated cost Units Total:

1 The Green Purchasing Program P150,000.00 Thrice a month P150,000.00

2 Extra JobSS P350,000.00 Twice a year P350,000.00

3 Press Conference P20,000.00 Nationwide P20,000.00

4 Feeding Program P25,000.00 Once a month P25,000.00

TOTAL: P545,000.00
Direct Communication
No. Budget Category and Description Estimated cost Units Total:

1 Direct Mail P25,000.00 Nationwide P25,000.00

2 Direct Email P5,000.00 Nationwide P5,000.00

3 Social Media Direct Marketing P20,000.00 Nationwide P20,000.00

4 Phone Text Messages P30,000.00 Nationwide P30,000.00

TOTAL: P80,000.00
Sales Promotion
No. Budget Category and Description Estimated cost Units Total:

1 Coupons P60,000.00 Nationwide P60,000.00

2 Scratch Cards P60,000.00 Nationwide P60,000.00

3 Social Media Contest P50,000.00 Nationwide P50,000.00

4 Giveaways P75,000.00 Nationwide P75,000.00

TOTAL: P245,000.00
 Submitted by:
Aguilar , Elize
Castillo, Genesis
Colminas , Prince
Dela Cruz, Wendell
Eusebio , Ralph Allen Jay
Kang , Jioh
Raymundo, Marco
Saria , Jpsalm