THE CONNECTED CAR (R)EVOLUTION

CeBIT 2014
Smart Transportation Seminar
March 14

Dr. Peter Decker

Symphony Teleca
Agenda

• Mobile Services – Beyond Smartphones

• The Connected Car (R)evolution
• The Value of Big Data
• An Ecosystem of Winners
• Realizing the Connected Car
• A Future Perspective
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Who we are Symphony Teleca is a global innovation
and development partner

Awards

• Over 600 clients globally

• $300M in revenue and growing quickly
• 6,000 employees in 35 offices
• Industry recognized leader
• State of the art development centers in Europe,
India, China, Russia, the U.S. and more
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Mobile Services – Beyond Smartphones

• Mobile services access through Smartphones is a commodity

• Increasing user expectations – “All services on all screens”
• The next “big” mobile services screen is in the vehicle
• Huge value in location and user preference based services
• Enables smarter, personalized transportation

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 The Connected Car (R)evolution

The value is not in

the connectivity,
but what it enables

Camera Mirror 3G/LTE

WIFI
• Consumers expect a
Bluetooth Smartphone like mobile
Vehicle Driver
assist Amplifier
GPS
services experience in
Relationship their car
Camera

Camera
Rear seat
• Car Manufacturers
Management Eng User
Head unit
DVD
Player
Displays
want to learn more
Man Man Navi Seat
ECU about their products
fuel
and how it is used

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 The Value of Big Data

Assume that all data … connecting the dots

is useful… can give you better

Insight in your customers and products with huge value

for many stakeholders in the value chain

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 Tremendous Market Potential

Source: Machina Research, 2013

• Industry forecasts show 700M Connected Cars and 1.1B aftermarket devices by 2022
• Machina Research predicts that 90% of all cars will be connected by 2020
• Revenues will explode to $422B in 2022 from just $22B in 2012
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 An Ecosystem of Winners

Service Indicators Data Cloud Performance

Telematics Status and Usage

Software Updates Diagnostics

Data
Areas of potential benefits
Car Insurance Content
Vehicle Users Governments
Manufacturers Companies Providers
- Richer services access - Usage based taxes
- Better risk modelling - New revenue channel
- Reduced recall costs - Preference based - Enhanced data for
- Tailored insurance - Storefront solutions
- Better products content and ads infrastructure planning
offerings - Location and user
- Improved service - Smartphone like - Evidence data for
- Enhanced data access preference based ads
software updates crime investigations

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 Realizing the Connected Car –
The Ingredients for Successful VRM

Embedded User & Device Monetization

Update Client Management & Store Front

• FOTA / SOTA / App updates • Software Management • Application Catalogue

• Telematics Upload • Analysis of device usage • User Profile
• Optimised Synchronization • Rules based updates • Billing integration
• Device Provisioning • Version Control • Security Service

• Big Data Repository • Structured Analytics

Big Smart Data • Hosted Cloud Service • Federation and Brokering

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 Realizing the Connected Car –
A High Level Architecture

Analytics
Delta Package
Creation Hosted Cloud Mediation/
Bridge
Management
Rules SW Updates Platform

Security
/Admin
Engine Big Data
Console
Standards Storage
Compliant
Notification
Sync Protocol

Bearer Aware Communications

Bearer Networks
Connected Car
Event Reporting

Update Update client

Vehicle Data Model
tool
Peripheral ECUs Vehicle Software System

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 The Future The Internet of Vehicles (IoV)

Vehicle software will Users recognize the value and pay

always be up-to-date for in-car content and services

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THANK YOU

Dr. Peter Decker

www.symphonyteleca.com