A

PROJECT REPORT
ON

“Advertisement & Marketing Practices Implemented By

Archidply in the Region of Bihar and Jharkhand”
AT
ARCHIDPLY INDUSTRIES LTD. (Bihar & Jharkhand)

SUBMITTED BY
Mr. Vishal Mantry
(ROLL NO. )

IN PARTIAL FULFILLMENT OF
BACHLOR OF BUSINESS ADMINISTRATION (BBA)
FOR THE YEAR 2015-2018

SUBMITED TO

SAVITRIBAI PHULE PUNE UNIVERSITY

ISM&M COLLEGE OF COMMERCE
NANDE, MULSHI VILLAGE, PUNE
 TITLE PAGE

Name of the Topic: ADVERTISEMENT & MARKETING

PRACTICES IMPLEMENTED BY
ARCHIDPLY IN THE REGION OF BIHAR
AND JHARKHAND

Name of Company: ARCHIDPLY INDUSTRIES LTD., BIHAR &

ZHARKHAND

Customer Name: BBA T.Y. (MARKETING)

Student Name: VISHAL MANTRY

Roll No.:

Name of Institute: ISB&M COC

Academic Year: 2015-2018

 ACKNOWLEDGEMENTS

“When you give yourself, you receive more than you give.”

The concepts learnt in academic are of no importance until they are

practically applied. In today’s world it is imperative for the students of any
graduate course to keep pace with the changing technology innovations
taking place across the world. In the alignment with this, I prepared a
project report at my 6th semester of BBA.

I would like to express my sincere gratitude to Archidply Industries Ltd.

for giving me the opportunities to work with his esteemed organization. I
would like to thank Mr. ---- for giving me product knowledge and their
valuable support throughout the project. It was very enriching and
enlightening experience to work under their valuable guidance. Without
their support this project would not have been possible.

I would also like to thank my parents and friends those who have given
their support and contribution, whenever required.

Finally and most important I would like to thank faculty of ISB&M

(Especially to Prof. Ajit Borde) to provide me with such an opportunity
that has enhanced my learning horizon last but not the least, I thank the
almighty, and may he stand with all of us.

PREFACE
The project is based on the Advertisement and Marketing Practices
Implemented by Archidply Industries Ltd. The project took 6 weeks for
completion .The main motive of project report was to enhance my expertise
an extensive knowledge I gained through my course by applying it
practically to the market of industries.

The project has been completed by collecting the primary data by

interviewing the various industrialists of Bihar & Jharkhand. Secondary
data was also used as per the availability from different sources. In all the
study was to find out at which geographical area the potential customer
may exist and also to study the customer behavior and satisfaction
regarding Archidply Industries.

During the project I learnt the procedures and various other aspects of
marketing of industries by applying theoretical knowledge and concepts to
the best.

Needless to stay, errors and omissions are bound to occur.

Last but not least, I am grateful to all those who happen to be a part of the
successful completion of this project and my mind and heart for going hand
in hand!

INDEX
Sr. No. TOPIC Page No.

01
Executive Summary

03
1  Introduction to Project
 Objectives of the Project
 Introduction to Industries

2  Introduction to Archidply Ltd.

 History of Archidply Industries Ltd.
 Achievements of Archidply Industries

3  Archidply Industries Ltd. 24

 Product Profile for model available in
India

4  Research Methodology 29
 Concept of Research Methodology
 Collection of Data
 Steps applied for the Research Project
 Methods & Techniques
 Sample Size
 Limitations of Research Project
 35
5  Data Analysis and Interpretations

47
6  Observations and Findings
 Recommendations and Conclusion

50
 Questionnaire

54
 Bibliography