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We all know that physical and emotional consciousness is one of the dilemma of
teenagers nowadays, limited to boys but more primarily to the girls. They feel insecurities
that can lead to this consciousness. That is why most of the girls put make-ups to hide
their flaws. The conscious professes can be operationally defined and it has been proved
physical senses while awake in the physical world. It refers to the ability of being
conscious of the body and organism, and of the physical elements of the environment. In
human frame, the spirit-force resides in the innermost core and thus covered by subtle
mind and gross matter. The consciousness of the outermost layer-the body and that of the
individual conscious on the plane of outermost layer of the soul identifies itself with the
physical body, and is conscious of thoughts of that body and the outside world. Mental
Consciousness is the ability of being conscious of one’s own ideas, thoughts and mental
the ability of being conscious of one’s own emotions and feelings, and generally, to be
relationships and the connections with the people you interact with (Brazdau et.al 2011).
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Putting or wearing makeup doesn’t make you less of a woman. Stop stereotyping
women, like “Women should be proud of their bare face.”, “Women should not wear
makeup to show off our creativity, we wear makeup to highlight our features that aren’t
visible, we wear makeup because it makes us comfortable with our own skin, and we
wear makeup because it gives us more confidence. We don’t wear makeups to impress
guys, we don’t wear makeup to hide our natural look, and we don’t wear makeup to hide
According to Bading, (2007) most of the girls use baby powder on their face.
Only a handful or girls wear lip balm/lip gloss. But then again our school was strict
Flores (2018) said the Junior High School students who use makeups or trendy
personal necessities such as lip and cheek tints that they must lessen the use of these
products because it will not help them in their studies. She added that they can still use
those products if there are school activities but for her “it can damage their face since
The researchers want to conduct this study because they want to collect more
National High School in year 2018. Besides, researchers also want to hear the Grade 10
students’ point of view regarding to the use of trendy personal necessities such as lip and
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STATEMENT OF THE PROBLEM
This study aims to determine the physical and emotional consciousness of Grade 10
students of Iligan National High School Batch 2018-2019 and the reasons why they use
a. Age
b. Gender
c. Grade level
2. Do personal necessities help Grade 10 students of Iligan National High School in:
a. Physical consciousness
b. Emotional consciousness
3. What are the personal necessities of Grade 10 students of Iligan National High
a. Physical consciousness
b. Emotional consciousness
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2. To determine if personal necessities help Grade 10 students of Iligan National
a. Physical consciousness
b. Emotional consciousness
This study is important because the researchers will able to determine the physical
Iligan National High School in S/Y 2018-2019. Stated below are the beneficiaries of this
study:
DEPARTMENT OF HEALTH (DOH). The DOH will benefited because this study will
determine the reason/s how trendy personal necessities improve the self-esteem of
teenagers.
education in a way that it will give them an awareness, especially to the new trends
consumed by the students and teachers. Through this study, they could create
memorandums that is anchored in the needs of people, and somehow would be beneficial
to both parties.
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BRGY. POBLACION, LUPI, CAMARINES SUR. The Brgy. Poblacion, Lupi,
Camarines Sur will be benefited because most of the teenagers in this community buy
trendy personal necessities which can result to higher gross domestic product.
JUNIOR HIGH SCHOOL TEACHERS. The junior high school teachers will be
benefited because this study will determine the reason/s why most of their students,
always look at the mirror after the subject and put powders, lip tints, and other personal
necessities before going out the classroom. Not only that, senior high school department
will also be affected because this study will identify how powders, lip tints, and other
PARENTS. The parents will be benefited because this study will determine the reason/s
why their child/children always request for money to buy new trendy personal
necessities.
JUNIOR HIGH STUDENTS. The students will be benefited because this study will give
information about the pros and cons of using trendy personal necessities.
RESEARCHERS. The researchers will be benefited because this study will give
knowledge not only for them but also for everyone about using trendy personal
necessities. Also, they will be benefited because this study will determine the cause and
effects why most of the teenagers are conscious physically and mentally. By this, other
researchers can make better solutions and make possible ways how to improve the self-
FUTURE RESEARCHES. This study will become the future reference of other students
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SCOPE AND DELIMITATION
This study was connected to determine the physical and emotional consciousness
of Grade 10 students towards trendy personal necessities in Iligan National High School
in year 2018. The main focus is to prove that Grade 10 students in Ilagan National High
School located at Poblacion, Lupi, Camarines Sur has a physical and emotional
respondents of the study. There are 30 respondents in the study, and the researchers
This study will focus only on Grade 10 students of Iligan National High School
S/Y 2018-2019 located at Poblacion, Lupi, Camarines Sur. Aside from it, there would be
some cases where the exact perception of the students will not be recorded due to the
ASSUMPTIONS
students varies.
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CHAPTER II
DEFINITION OF TERMS
Makeup- tools used by most of the girls to make themselves look more presentable.
opportunity to marketers.
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REVIEW OF RELATED LITERATURE
This chapter introduces and gives review of related literature and related studies
that touch upon the today’s reading of learnings. The fine insight and ideas gained from
this review provided the researchers appropriate and satisfying observation that advocate
to the core of our being that it has puzzled thinkers from the beginnings of recorded
history. What is it? What does it do? How does it relate to the physical world and to the
workings of our bodies and brains? At the dawn of the new millennium answers to these
questions are beginning to emerge. However there is not one mind/body problem, but
many. Some of the problems are empirical, some are conceptual, and some are both. This
Also according to him, our conscious lives are the sea in which we swim. So it is
many different things, and we can think about the things that we experience. But it is not
so easy to experience or think about consciousness itself. Given this, it is common within
philosophy and science to identify consciousness with something smaller than itself, for
example with something that we can observe, such as a state of the brain, or with some
Traditionally, the puzzles surrounding consciousness have been known as the ‘mind–
body’ problem. However, it is now clear that ‘mind’ is not quite the same thing as
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‘consciousness’, and that the aspect of body most closely involved with consciousness is
the brain.
possibly make, will be made from a perspective of conscious observation. It is the most
basic inescapable fact. The irrefutable truth stands before yet refuse to see it.
If the facts make uncomfortable, can choose to live in denial, but that does not change
this most basic empirical fact. That also does not mean that nothing is real, or that we
should ignore cause and effect. On the contrary, all it does is provide insightful
Consciousness is the fundamental nature of reality, any theory that denies this fact is utter
nonsense. It is almost as if we believe that we are somehow separate from the universe,
some alien consciousness placed here at some finite point. But the truth is we are literally
the universe contemplating its own existence. It may appear that we just got here recently
into a cold empty void. However the fact that we are here at all should tell us something
about the ultimate nature of reality. Think about that for a moment, the truly self-refuting
none sense is to deny our very existence in some cold silent objective universe. Consider
this: Most things in the world are never conscious. Indeed, they are neither conscious nor
particle is conscious. They cannot, after all, be rendered unconscious. They are just not
the sorts of things for which this sort of description makes any sense. It would be like
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asking if a tree is blind. After all, it does not see anything. But, really, it's neither sighted
NOR blind. It is just the wrong sort of thing to ascribe such predicates to. And most of
the world is like that when it comes to either asking "is it conscious" (for example "is it
awake") or "is it conscious of..." (for example "does anything capture and hold its
attention"). So, since most of the world is like that, and has been like that for billions of
years before living creatures ever showed up, why think that fundamental reality has
This is related to the researchers’ study because it stated that everything we know
things in the world are never conscious. Indeed, they are neither conscious nor
unconscious.
circular way. Some philosophers, like Kriegel have suggested that we ought to adopt a
states that constitutes or generates the mystery surrounding consciousness. This makes
consciousness makes reference to other concepts or aspects of consciousness that are not,
typically, considered particularly vexing or mysterious. At any rate, the point in bringing
all this up here is that given the vagueness of both physicalism and consciousness,
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and the physical, as neutral monism suggests. Neutral monism is the view that reality
consists of one neutral kind of stuff (which is neither mental nor physical). But, while we
might have trouble understanding what is meant by ‘physical’ at some deep level, we
seem to have less difficulty coming up with candidates for the constitution of
certain patterns of neural activity in the pre-frontal cortex). Though, this is not
necessarily to say that we understand how consciousness could be physical in this sense.
It also leaves open the question as to why we should count neural activity in the brain as
vexing or mysterious.
know where it comes from, and how it arises. But researchers think they might be closer
to identifying its physical origins, after a study pinpointing a network of three specific
regions in the brain that appear to be crucial to consciousness. Michael Fox said that for
the first time, we have found a connection between the brainstem region involved in
arousal and awareness. Researchers had already shown that arousal is likely regulated by
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the brainstem - the portion of the brain that links up with the spinal cord - seeing as it
regulates when we sleep and wake, and our heart rate and breathing. Awareness has been
more elusive. Researchers have long thought that it resides somewhere in the cortex - the
outer layer of the brain - but no one has been able to pinpoint where. The Harvard team
identified not only the specific brainstem region linked to arousal, but also two cortex
regions, that all appear to work together to form consciousness. To figure this out, the
team analysed 36 patients in hospital with brainstem lesions - 12 of them were in a coma
(unconscious) and 24 were defined as being conscious. The researchers then mapped
their brainstems to figure out if there was one particular region that could explain why
some patients had maintained consciousness despite their injuries, while others had
become comatose. What they found was one small area of the brainstem - known as the
rostral dorsolateral pontine tegmentum - that was significantly associated with coma. Ten
out of the 12 unconscious patients had damage in this area, while just one out of the 24
conscious patients did. That suggests that this tiny region of the brainstem is important
for consciousness, but it's not the full story. To figure out which other parts of the brain
were fully connected to this region, the team looked at a brain map - or connectome - of a
healthy human brain, which shows all the different connections that we know of so far in
our brains (you can see a connectome in the image at the top of this story). They
identified two areas in the cortex that were linked up to the rostral dorsolateral pontine
tegmentum, and were most likely to play a role in regulating consciousness. One was in
the left, ventral, anterior insula (AI), and the other was in the pregenual anterior cingulate
cortex (pACC). Both of these regions have been linked by previous studies to arousal
and awareness, but this is the first time they've been connected to the brainstem. The
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team double-checked their work by looking at fMRI scans of 45 patients in comas or
vegetative states, and showed that all of them had the network between these three
regions disrupted. It's a pretty exciting first step, but the researchers acknowledged that
they need to verify their find across a larger group of patients. Independent teams will
also need to confirm their results before we can say for sure that these three regions are
the physical source of consciousness in our brains. In the meantime, the research will
hopefully lead to new treatment options for patients in comas and vegetative states, who
might have otherwise healthy brains but simply can't regain consciousness (MacDonald,
2018).
awareness.
bodies are objectified more so than men's, and other writers have noted the multiple ways
that such objectification may negatively impact women's lives. As women's sexual
desirability is often equated with physical attractiveness and thinness, it is surprising that
previous investigations have not included women's body image self‐consciousness during
physical intimacy with a partner. In the current set of studies, a 15‐item measure of the
Approximately one third of college student women indicated experiencing body image
the time. Even after statistically controlling for actual body size, measures of general
body image, general sexual anxiety, and general well‐being, scores on the new measure
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were predictive of heterosexual experience, sexual esteem, sexual assertive‐ness, and
avoidance of sexual activity. Results are discussed with regard to implications and
desirability is often equated with physical attractiveness and thinness, it is surprising that
previous investigations have not included women's body image self‐consciousness during
and try to develop our concepts of conscious states. Employing an account of concepts as
them, it needs development. Then argue that the “phenomenal concept strategy” (PCS) of
a purely cognitive account of the distinction between phenomenal and physical concepts
present an argument to show the tension between this commitment and granting
ontological authority to physical concepts only. In the final section, he show why
phenomenal concepts are more ontologically committed than PCS theorists can allow,
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appeal, and then suggest some advantages of functional analyses of concepts of conscious
phenomenal and physical concepts combines physicalism with phenomenal concepts only
ontological commitment, and he present an argument to show the tension between this
the sense that the subject is there taken as its own object of intentional consciousness.
intentional, precisely in that it does not involve taking oneself as an intentional object.
consciousness is neither reflective, in the sense that it does not involve to take oneself as
an object of reflection, nor reflexive, in the sense that it does not involve to be related to
would be indicated to himself by the objects towards which he directs himself. These
oneself-as-object is, in the sense that the subject is there taken as its own object of
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intentional consciousness. Contrastively, it has been argued that consciousness of
oneself-as-subject is not intentional, precisely in that it does not involve taking oneself as
an intentional object.
distributed across both body and world. A popular framework for understanding
holds that subjects make direct sensory contact with objects by means of their active,
exploratory skills. In this paper, he consider the case of emotional experience, and argue
that although the enactivist view does not transfer neatly to this domain, there are
extra-bodily environment.
This is related to researchers’ study because it stated that there are elements of
environment.
patients with avoidant personality disorder (APD) is much needed. The present study
examined affect consciousness (AC) in patients with avoidant personality disorder (APD)
important feature of avoidant personality disorder (APD) and the findings indicate that
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emotional experiences, aiming to improve emotional awareness, tolerance, and
an important feature of avoidant personality disorder (APD) and the findings indicate that
expressivity.
experience that emerges from a complex relationship of the biological and the
phenomenological. They argue that one primary way that human beings develop
beings must make in their daily lives. The authors offer descriptions of two literary texts
to illustrate how these texts participate with other forms of culture and with human
human beings develop self‐awareness of their own minds by becoming cognizant of other
minds, then it follows that literary experiences create productive mind‐reading practices
that contribute to the ongoing development and emergence of consciousness and, as such,
are important for education. They conclude that extended opportunities to critically
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inquire into readers’ imagined identifications with characters and their situations can
This is related to researchers’ study because it stated the argue that one primary
way that human beings develop self‐awareness of their own minds is by becoming aware
of other minds and if human beings develop self‐awareness of their own minds by
becoming cognizant of other minds, then it follows that literary experiences create
mentalistic feature is part of a large system called the self. Part of the self‐system in
humans has the ability to turn inward and be an object of its reflection. This
aspect of the self‐system develops over the first year and a half of life and is influenced
This is related to the researchers’ study because it stated that self-reflection is also
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REVIEW OF RELATED STUDY
the tune stuck in your head, the sweetness of chocolate mousse, the throbbing pain of a
toothache, the fierce love for your child and the bitter knowledge that eventually all
purchase intention by Kapoor and Munjal (2017) stated that femvertising is making huge
waves as large numbers of brands are launching campaigns marketing feminism. While
marketers, this is the reason femvertising is the hottest trend used by advertisers to attract
women customers. This study investigates the influence of self-consciousness and Need
for Emotion on Attitude towards femvertising. It further sheds light on the effect of
advertised brand. Anova was conducted to analyze the relationship between demographic
intention and purchase intention. Results show that individual’s private & public self-
consciousness and need for emotion influence their attitude towards femvertising.
Positive attitude towards femvertising influence their forwarding intention of ad but does
to lead to purchase intent. The findings revealed that intention to forward and purchase
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According to Brazdau & Mihai (2011), Physical Consciousness is what a human
being is conscious of sensing with its physical senses while awake in the physical world.
It refers to the ability of being conscious of the body and organism, and of the physical
elements of the environment. In human frame, the spirit-force resides in the innermost
core and is thus covered by subtle mind and gross matter. The consciousness of the
outermost layer example the body and that of the external world, the world as evidenced
outermost layer of the soul identifies itself with the physical body, and is conscious of
thoughts of that body and the outside world. Mental Consciousness is the ability of being
conscious of one’s own ideas, thoughts and mental processes. It refers to the cognitive
own emotions and feelings, and generally, to be conscious of any emotional feeling. It is
ability of being conscious about human relationships and the connections with the people
Michelle King (2013) said that makeup can be a form of self-expression and
character. What's especially interesting about makeup is that it's one of the only forms of
expressions primarily for women. Even fashion is becoming a more prominent way for
men to express themselves, but, for the most part, makeup has remained just for women.
It's this idea that has paved the way for many of the sexist assumptions that get made
about a woman wearing makeup — that's she's only doing it for male attention, that the
only thing she's interested in is looking hot, that without makeup she feels worthless and
unattractive. The reason most women are adverse to speaking candidly about their
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reasons for wearing makeup is because most people would digest such a statement as a
tacit admission of vanity. The assumption is that, if you wear makeup and you admit it's
not just for yourself, then you are shallow and vain. But this is not necessarily true. The
issue isn't whether or not women are applying makeup for other people, but rather their
Anna Kim (2018) said that, lip tints have become all the rage in beauty, not just in
Korea and the rest of Asia, but in Western countries as well. Do a search on YouTube for
“lip tint” and you get over 91,000 videos. Sephora has a whole category dedicated to lip
tints (also called lip stains), and you’d be hard pressed to find a K-beauty makeup brand
that didn’t offer their own lip tints. The Merriam-Webster dictionary defines “tint” as “a
usually slight or pale coloration,” and that’s exactly the effect of the original lip tints.
According to Sharma (2017), she consider makeup no less than an art. Face is
essentially a blank canvas and have all the control in the entire world to make it look
however you want. It is totally at your own disposal. You can be anything or anyone you
want. It gives you so much power. You can use it to look younger and even older, if you
want. People often assume that make up is all about looking good and attractive but is so
much more. It’s also about feeling good. There is this level of confidence attached to how
presentable you look on a day. You do not worry about people forming notions and
having judgments about your sparse eyebrows or your bloodshot eyes fueled by a night of
backbreaking work or acne scars on your forehead or even just anything. They can judge
you by how you are presenting yourself and you have the power to actually influence
that. People often assume that girls take all the time in the world to mask themselves to
attract the opposite gender. She’s not saying that none of girls are like that but most of the
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times, we do it for ourselves. We are not all born perfect. All of us have some snags
which are clearly created by ourselves which keep us unhappy in our own skin. Your
eyes might be too small. Your lips might be too thin. Your skin might not be as clear as
you’d like. Make up also helps people to blend in. A sober professional look helps you
blend in your workforce. Or, a loud and flashy look helps to blend in clubs and parties. It
makes your social life so much easier. There is also this pressure from the side of our
very own society which expects people to look a certain way. Since her childhood, she os
made to believe that our natural beauty has some flaws. For instance, one of the biggest
physical trait which the society of our country looks down at, dark skin. Since our
childhood, we are told to shield ourselves from the cruel sun. You grow up with all these
New research has found that wearing makeup can not only give women a
confidence boost but can also make them feel smarter. The "lipstick effect" is a known
boost by making them feel more physically attractive, increasing feelings of self-esteem,
attitude, and personality. However, a less well-known effect is that a boost in self-esteem
can also boost cognitive abilities. As previous research has already shown that positive
emotions can improve academic performance, the new study set out to see if the positive
boost in self-esteem from wearing makeup could have the same effect. Female
undergraduates were placed into different groups and given a series of tests to complete,
which consisted of answering multiple choice questions about a chapter from a general
psychology textbook. Before taking the test, members of one group were asked to apply
makeup, another group listened to "a positive music excerpt," and a third colored a
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drawing of a human face. The team believed that those wearing makeup would
experience the greatest boost in positive feelings, and therefore would perform better in
the tests than the other two groups. The results showed that although there was a
significant increase in cognitive performance from the group who listened to positive
music, as predicted it was those in the makeup group who performed significantly better
than females in the other two groups. The team pointed out that although makeup wasn't
the only way of boosting test results, the findings do offer new understanding into the
ways in which boosting physical self-esteem through using makeup may interact with
According to Katarina Stevenson, Ph. D. (2017), the cosmetics industry plays a part in
the discussion in society of self-esteem. By helping people make the best of themselves,
it helps them feel good, too. The contributory factors to self-esteem are complex and far-
commissioned research into the significance of self-esteem and its relevance to our
working lives. From this, an independent report, “The Self-Esteem Society,” was
released. This highlighted self-esteem as the lifeline for modern living that lies at the
heart of success in modern societies.The report also argues that self-esteem is more
important today than ever before. By analyzing a range of influences including family,
financial status and appearance, the report showed that we as a society lead increasingly
open-ended lives with fewer universal values. People are responsible for creating their
own individuality; however, our society has high aspirations and our self-confidence is
regularly tested as we struggle to meet the standards we create for ourselves. To advance
research in this area, interdisciplinary teams can bring new, different and thought-
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provoking perspectives. Take skin, for example, which is essential to determining body
image. Indeed, a unique symposium was organized this year by the Community
Dermatology Task Force of the International Society of Dermatology and hosted by the
Well-being Research Hub at London College of Fashion. This aimed to foster new
interdisciplinary collaborations between science, art and the humanities. The Western
world needs to consider the positive and negative impact of skin appearance, health and
adornment on daily life. Scientific approaches often do not warrant emphasis on the
emotional importance of therapy and skin care but skin is in the “ultimate interface” of
photography, fashion, etc. Put another way, skin is “the membrane of all membranes,”
boosters, and studies suggest that the confidence they inspire is itself attractive. In one
study, men who had just sprayed themselves with a scented versus unscented product
were judged more attractive by women who could not smell them. The men with scented
body spray simply acted more confidently and thus appeared more visually attractive. But
makeup or any other grooming product will not be balms for all. Women who feel that
makeup use is obligatory but unwanted, that it requires a forced confrontation with the
mirror when they'd rather put their attention elsewhere, do not feel more confident after
using it. Research suggests that women can feel objectified by makeup, and for such
women, any potential advantage may be offset by the emotional labor of wearing it. In
other words, makeup is what you make it of it. It is a choice. Market trends suggest that
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males are now surging in self-adornment, and using not only skin products but some
color cosmetics. If so, we’ll need a new set of studies (Nancy Etcoff, 2013).
Researchers were particularly interested to see how makeup affected judgments both
“I’m interested in bringing science to the study of adornment,” said Etcoff, a psychology
professor who has studied this topic for over 20 years. “The study aimed to address
exactly what we look at when we judge a person, and what these tools do.”
The study, which involved researchers from the Massachusetts General Hospital, Dana-
Farber Cancer Institute, Procter & Gamble Cosmetics, Boston University, and HMS, was
In the study, two groups, each with over one hundred participants, were asked to
rate photographs of female faces with varying levels of “color cosmetics” applied by a
professional makeup artist. Participants in the first group only saw the photographs for
250 milliseconds, while those in the second group had an unlimited amount of time to
examine them. Judging a number of qualities, participants then used a sliding scale to
input their ratings directly into a computer. The responses were sent to a statistician at
Dana-Farber. Findings revealed that cosmetics have a significant and automatic effect on
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stimuli that influence more long-term, deliberative judgments on social factors such as
trustworthiness. Sarah A. Vickery, co-researcher for the study and principal scientist at
Procter & Gamble Beauty and Grooming, summarized these findings in an interview.
Sarah said that makeup really can be seen as a tool in a woman’s arsenal that allows her
to actually control the way the world sees her. But despite the physically-oriented
implications of these findings, the study also revealed that positive perception decreases
professional setting. Cox and Glick’s research discovered several other correlations
besides the positive correlation between increased makeup usage and perceived
attractiveness, femininity, and sexiness. To reiterate, the purpose of their experiment was
to uncover the correlation between the review of a woman’s job application and her
degree of cosmetic usage. The results found revealed that increased makeup usage
negatively correlates with the insinuated performance of women applying for women-
dominated jobs. Also, increased makeup usage does not correlate with the insinuated
performance of women applying for non-gender typed jobs. Increased makeup usage can
have detrimental effects on the perception of a woman’s prowess in the workplace. Kyle
and Mahler conducted research to determine if women’s hair color and cosmetics
setting. They found that female applicants wearing more or glamorous makeup were
deemed not as capable as female applicants wearing little or no makeup. Also, females
wearing no makeup were assigned a higher starting salary than those females wearing
light to moderate amounts of makeup. Stereotypes still play a key role in the workforce
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today. From this study, one can deduce that women should not apply makeup to job
this experiment is that all the participants were college students. This homogeneity in
terms of age and phase of life could have caused skewed results. In addition, participants
were told that their results would be compared to a reputed standard, thus possibly
influencing participants to change their perceptions to match the standard. There are
specific psychological traits that generally correlate to increased and decreased cosmetic
which personality traits were associated with different levels of makeup usage: low,
medium, and high and why. They found that people who are extrovert generally use less
makeup than introverted people because they are more confident. Conformists are likely
to wear more makeup because they want to fit into the crowd, not stand out. People who
wear copious amounts of makeup could be trying to compensate for their internal flaws.
From this study, one can conclude that makeup is not a way to receive attention but a way
to “fix” insecurities or internal flaws. Makeup can almost be seen as a mask; people want
others to perceive them as they look, not as they feel. Specific internal traits typically
induce increased and decreased makeup usage. Scott researched the relationship between
makeup usage and explicit situations, and the resulting anxiety levels. Scott found that
anxiety causes increased cosmetic usage. She also found that insecurity and low
confidence women feel anxious with lesser amounts of makeup. (Devina Narang, 2013)
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SYNTHESIS OF THE STUDY
increased makeup usage, and internal traits affiliated with social warmth and cooperation,
with increased makeup usage. In the workplace, increased makeup usage can have
detrimental effects. Increased cosmetic usage negatively correlates with women’s ability
in women-dominated jobs and either negatively or does not correlate with women’s
ability in non-gendered jobs. The internal psychological factors that induce increased
presentation. This knowledge may be used in a multitude of ways, especially in the field
psychiatry and marketing. To elaborate further, these results could be incorporated into
standard mental health tests administered by large companies. These tests may uncover
information: personality traits, sensitivities, signs of mental illness, about current and
potential employees that could allow company owners to make more informed decisions.
To be more specific, maybe the lack of makeup or the excessive amount of makeup could
personality traits, or symptoms to increase the likelihood of this targeted group to buy a
certain product.
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