Académique Documents
Professionnel Documents
Culture Documents
Comprender las ideas principales de textos complejos en inglés que tratan de temas tanto
concretos como abstractos, incluso si son de carácter técnico, siempre que estén dentro de su
campo de especialización
Evidencia 3
Formato Brief
Una vez diligenciado el formato, seleccione un ítem y prepare una campaña publicitaria en
inglés en tiempo pasado, a través de alguno de los medios sugeridos en el material:
Diligencie cada una de las casillas de acuerdo con los criterios y el tiempo verbal que se
solicitan.
Present tense
4. SWOT matrix (Strengths, Strengths: Investment through bank loans given the
good profile that you have
Weaknesses, Opportunities and -Products 100% natural and nutritious.
Threats) -Quality of fruits and vegetables.
- Raw material produced in the region.
Weaknesses (they are internal to Weaknesses: Little budget for investment in equipment.
-To start, minimum labor for the high cost.
the company)
-High costs for advertising.
Opportunities (they are external, List of Opportunities: Market trends towards healthy
what the sale opportunities are) beverages.
Strengths (they are internal) -Growth in the market, with openings of several stores.
Threats (they are external) -Alliances with gyms or fitness centers with campaigns
at home.
List of Threats
- Highly organized competitors with national recognition.
-Supply of product due to climate changes.
-Great multinational campaigns with substitute products
(soft drinks and juices).
Present tense
5. Budget
Present tense
6. Consumer/Target Audience
Present tense
7. Competition/Positioning
We have direct competition as Cosechas and
Describe the type of competition your other insinuation such as Oh my juice, Pecado
product or service has: Diario, Uva, Baku
Direct
Hint BF
Main Competition
Present tense
8. Project objectives
We develop a personalized innovation plan,
with respect to health and performance of high
Describe the goal to be achieved in and low performance athletes, designing
your project. strategies that allow us to work hand in hand
with farmers in relation to the raw material we
are going to use
Present tense
Present tense
10. Schedule