Product Note

1. Post Graduate Diploma in Travel, Tourism and Hospitality Management

(PGDTTHM)

2. Post Graduate Diploma in Advertising, Media and Communications

Management (PGDAMCM)

3. Post Graduate Diploma in Healthcare Management (PGDHCM)

Focus Educare will conduct the courses “Post Graduate Diploma in Travel, Tourism and Hospitality Management, Post
Graduate Diploma in Advertising, Media and Communications Management, Post Graduate Diploma in Healthcare
Management” for talented individuals with domain specific aspiration.
FOCUS EDUCARE proposes a new class of the specially designed programme for talented managers with domain specific
experience. The new Post Graduate Programmes is designed uniquely to suit the requirement of the industry which needs
qualified professionals at senior level. The programme is unique in its approach and focuses on exciting and upcoming
business sectors in communications driven industries.
The PGDTTHM, PGDAMCM and PGDHCM are 12 months, full-time programmes. All the PGDs lead to the award of the Post
Graduate Diploma in specified specialties from Manonmaniam Sundaranar University, Tamilnadu.
Rationale
The objective of these programmes is to develop talented managers ready to bring innovative thinking in the organizations
at the middle management roles. In devising this programme, Focus Educare has responded to the expressed need of
various industry sectors for thought leaders in Communications Management and Hospitality management. The course is
designed for participants to gain management perspectives through a unique pedagogy of experiential learning and
stimulating peer interaction. These programmes offers a unique opportunity to learn and exchange ideas with distinguished
faculty and industry practitioners.
Focus on specific role and domain that a participant is interested in pursuing is the unique aspect of this programme. The
customized approach thus ensures:
A) A specific role woven around a defined context and domain focus.
B) A blend of theory and practice through an integrated teaching-learning process.
C) Addressing new and upcoming domain areas of communications driven businesses in Media, Marketing
Communications, Retail, Entertainment, and Design Communications, Hospitality, Tourism Industry etc.
D) Taking up leadership roles with an innovative mindset with a Communications Management and Hospitality
management perspective.
Positioning and Philosophy
The course caters to specific industry requirements as it combines focused domain expertise with a communications
management perspective. The programme will have a unique model of combining industry internships and projects with a
comprehensive dissertation which gives participants a holistic approach towards contemporary business environment.
The PGDTTHM and PGDMCM are best suited for talented professionals to add value to their careers in a short time. The
programme is rigorous, intense and will encourage learning beyond classroom discussions and the focused process will
prepare participants to analyze situations quickly and apply skills to real business situations.

Programme Details
Duration and nature: 12 months, full time
• Includes extensive industry interaction through internships and projects for 3 months.
• 9 Months of Academic Delivery
Eligibility
• Bachelor's degree of a minimum of three years in any discipline from a recognized University in India or abroad as
approved by the AICTE or the Association of Indian Universities.
• Work experience in relevant industry sector after Graduation will get preference.
Admissions Process
• Filled in forms should be sent with all the requisite enclosures to the Admission Chairman (PGD), Focus Educare Private
Limited, Bangalore – 560003. A Statement of Purpose of up to 350 words should be attached with the application
form.
Selected candidates will be required to take a Personal Interview (PI) to be conducted at Respective locations
of Focus Educare Study Centers.
Industry Internship and projects
Extended industry internships are specially designed to give participants a hands on exposure to the relevant domain areas
and will keep them abreast about latest happenings in the corporate world. They will be assigned special mentors and in
the end they will do a comprehensive project with that particular company. Domain specific industry projects shall be
offered to substantiate industry exposure.
Dissertation
Comprehensive research based dissertation is compulsory at the end of the programme. The dissertation involves a dual
approach in terms of Academic Knowledge Gap based research and incorporating the outcomes in the Industry Application
of Theories of communications management.
Evaluation
Focus Educare follows a continuous evaluation system. Apart from end-term written tests, students are evaluated through
quizzes, assignments and class participation on a regular basis. Some courses require term papers and projects. 30%
weight is there for every course for continuous evaluation and 70% weight is for the end-term written tests.
1. Continuous evaluation: Internal assessment
a)Case Study Group Presentation – 10 Marks
b) Quizes -10 Marks each for 2 quizzes

2. End Trimester Exams:100 Marks (5 X 5 = 5 x 15)

Question paper endorsed by the university is conducted in a sanitized environment with external panel of evaluators.