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MGMT6003
ASSIGNMENT - 2
Submitted by:
ALAGUSUTHAN MARIAPPAN-19101989
Lecturer: Dr. Keith Ng
Date: 18-08-2017
Executive summary
The aim of this report is to provide why knowledge management is competitive advantage in
the modern global economy. Knowledge is playing a key role for competition between
corporations. For managing and developing their employee’s skills and knowledge, some
organisations setup their own universities. These universities educating their employees to
maintain an organisation strategies and policies. The main purpose of this report is to provide
the details of how universities handling their employee’s knowledge, what are the training
they are giving, how it is beneficial for them and what are the competitive advantage they
achieved in their relevant market field. The major finding of this report, Some corporate
universities more focused on managerial skills more than technical skills. Technical skills are
highly important as management skills. This report suggests corporations more focused on
cost-cutting strategies in their training and development. Moreover, traditional universities
educate their students with the quickly adaptation for corporation environment.
TABLE OF CONTENTS
1. Introduction
6. Conclusion
7. Recommendations
References
1. Introduction
In this modern consumer economy is characterized by rapid transformations,
internationalization and more competition (Simaškienė and Dromantaitė-Stancikienė
2014). Talent management has been defined as combined group of programs,
developments and norms in the corporate designed and executed to develop, retain
and organise talent to achieve tactical objectives and meet organisation business needs
(Allen 2014). In this globalised world, competition between two corporates is even
bigger and challenges occur in a furious pace. Obtaining superior knowledge from
their employees is a crucial part for corporates. Handling knowledge management
leads positive effect to the organisation such as high profit, development and speeding
up production time, cutting costs.
Knowledge
creation and
training
Explicit
knowledge
Knowledge Effectiveness of Competitive
maintenance organisation advantage
Tacit knowledge
Knowledge
transfer
The first part of the research model defines the type of knowledge. Explicit
knowledge more focuses on knowledge creation while tacit knowledge focuses on
transfer the knowledge. The second part of model shows the components of
knowledge. If Corporates effectively handle their knowledge, there will be an
advantage in their cost cutting technologies and their product market (Ou 2017).
change the
nature of
provision
Nature of Talent
management Management
The need of
corporate
universities
4.1Tenaris University
Tenaris corporation is a manufacturer of seamless and welded steel pipes for gas
pipelines. They headquartered in Luxembourg. They are the supplier of gas
pipelines for South America. They are operating more than ten countries with
almost 22,000 employees. Tenaris believed knowledge is one of the most valuable
assets. So, Tenaris corporation setup Tenaris university global campus at
Campana, Argentina in the year of 2007. Additionally, they are under developing
campuses in Italy and Mexico. Tenaris university formed for the long-term
training to their salaried employees in Tenaris corporation. Tenaris university was
created to develop and succeed to be the leading in training and development of
knowledge and maintain their product quality. Since, Tenaris corporation
producing high valuable seamless steel pipelines. Tenaris university mission is to
“build and sustain Tenaris’s competitive advantage by capturing, organising,
enriching and transferring knowledge assets”. This university ensures their
employees receive same quality of strategic training worldwide without any
lacking because of geographic location. Once a growth or problem identified,
Tenaris university closely worked to that and establish specific training plan. This
university set up the reason of improve Health, Safety and environment in the
organisation. Moreover, they focused on management develop and cost-cutting
strategies for their products. This university developed several general
programmes for their employees that form to build a common corporate culture
across countries and functional areas.
Figure 3 Training programs in Tenaris university (“General Program -
TenarisUniversity” 2017)
New Hire Orientation
Tenaris University
Induction Camp (TUIC)
International Orientation
Learning programs of
Tenaris university
Management
Development Program
Advance Management
Program
Leadership Program
These programs helps their employees to develop their skills and knowledge
(“About TenarisUniversity - TenarisUniversity” 2017). This university builds
links through partnerships with some academic universities such as Massachusetts
institute of technology, Cambridge academy of transport for sharing and
supporting knowledge management (“Partners - TenarisUniversity” 2017).
Gas Natural Fenosa is a multinational corporation. They are innovator in gas and
electricity integration operating in more than 30 countries with almost 22 million
customers and almost 20,000 employees. Gas Natural Fenosa established their
own corporate university called Universidad Corporativa Gas Natural Fenosa
(UCGNF), the Gas Natural Fenosa Corporate university in the year of 2000. This
was pioneer initiating in the Spanish corporate world (Baladrón Pazos and
Correyero Ruiz 2013). They have six academic centres and 64 classrooms located
in 10 countries. Although, their main goal is to develop all areas of activity of Gas
Natural Fenosa organisation. This university is responsible for managing their
employee’s knowledge at companywide level. This university mission is to
contribute to the growth of expert’s knowledge that help Gas Natural Fenosa’s
vision come to achievement.
Gas Natural Fenosa corporate university identifies training needs with the support
of the human resource management patterns and provides specific training to
ensure their organisation goals. This university also detects, gathers and organises
the standing knowledge within the organisation for competitive advantage in their
market field. They are implementing programs for their professionals, improve
quality pursuing excellence and measuring results. This university training their
employees in the field of leadership and technical design for cost effectiveness
and competitive advantage in the relevant field.
This university setup two separate institutes for improve their professional’s
management knowledge and design skill. Moreover, they are developing and
training their future technical experts. Their advisory council of corporate
university have some external consultants also such as The ESADE Business
School and Boston Consulting Group (“Corporate University — Gas Natural
Fenosa” 2017).
Figure 4 Type of training institute
Technical Institute
UCGNF
Leadership Institute
Tenaris university trains the Tenaris corporation’s employees around the world by
global training programmes and managing careers carefully. This is not only for
developing technical and managerial skills among employees. But, it’s also build
informal network for absorbing common culture and values. According to
(Crocetti 2001), sharing technical skills and practices from experienced employees
to new employees is very beneficial for maintaining organisation quality and
strategies.
Tenaris created new learning model in their training programs. Since, 2015 and
2016 they faced a loss compare than last decade (“Financial Information -
Investors - Tenaris” 2017). The potential benefits of this training programs,
Tenaris corporation improved their market strategies, quality of products and
services, social responsibility and safety environment for employees. In terms of
exclusive learning purposes Tenaris university aims to develop technical skills by
theoretical with experience based (Tacit) knowledge, for improve managerial
skills and recruitment of new employees (Ou 2017).
Figure 5 Characteristics of Learning model
New Hire Orientation program of Tenaris university for their new employees to
learn about IT tools, business ethics, health, safety and environment, and
standardization of their product quality. This training create a network between
new and old employees (“New Hire Orientation - General Programs -
TenarisUniversity” 2017). Their Advanced management program and
Management development program is highly beneficial for their management
employees who have been appointed to lead numerous teams. This training
includes people management, managerial skills, decision making and Tenaris
processes and strategies. With the help of this training their management
employees take on more complex assignment and maintain their quality of
services (“Advanced Management - General Programs - TenarisUniversity”
2017). Since, Tenaris knowledge management program is top-notch relation to
their strategic planning and their talent development process to design career
enhancement plan ( Haberer and Kohan, 2007).
6. Conclusion
The rise and growth of corporate universities is closely related to the globalisation.
Since, every multinational corporation compete with each competitor in the global
market. The recent change in education policy are being developed with the skills of
leadership, consistency of culture, knowledge production and performance.
Knowledge management can indicate to a plethora of competitive advantage. The
label of corporate university has become less value overtime since talent management
takes its place. The trend of corporate universities is to consider for achieve their
corporate strategy and profit knowledge management centre. But, there is two
significant issues as well as challenges. First one is, there are some substantial and
easily quantifiable costs associated with corporate universities. Second one is, there
are considerable risk involved in the reinforcement of mental settings which can be
harmful for creation and innovation.
7. Recommendations
From the knowledge gained from articles, Tenaris university could be more focus on
technical training rather than management training. Since, they have several
management training programs for their employees. But, they don’t have specific
training for their research & development workers. Moreover, Tenaris corporation
focused on the relationship between senior management and low-level management.
Because, Universidad Corporativa Gas Natural Fenosa have the special program of
Savia 2.0 which contributed to build a relationship between employees. Although
both corporations are working in energy field. So, both corporations more focus on
cost-cutting strategies and talent management. Moreover, traditional universities
educate their students with the quickly adaptation of corporation environment. If
traditional universities do, there is no need of corporate universities. So, corporates
can save huge amount from spending their training and development programs.
References
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http://www.tenaris.com/en/tenarisuniversity/abouttenarisuniversity.aspx.
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-corporate--universities/.
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“Case Study: The Reinvention of Tenaris’ Corporate University | Training Magazine.” 2017. Accessed
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“New Hire Orientation - General Programs - TenarisUniversity.” 2017. Accessed August 16.
http://www.tenaris.com/en/TenarisUniversity/GeneralPrograms/NewHireOrientation.aspx.
Prince, Christopher, and Jim Stewart. 2002. “Corporate Universities – an Analytical Framework.”
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