Fries Station Business Plan

Mary Help of Christians College – Salesian Sisters, Inc.
Acacia St. Ceris 1 LEDC Subd.,

047 | Canlubang, Calamba City Laguna
(049) 549 7209
PAASCU ACCREDITED
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It is understood and agreed to that the certain information provided and issued by Mr. Deriko Isaac
Garcia, Ms. Carla Jiselle Renomeron, Ms. Andrea Nicole Sangel and Ms. Diane Margaret
Abitong in this business plan, other than the government owned information and the information in
public domain, is and must be kept confidential. Any disclosure or use of information may cause serious
damage to the business Fries Station. Therefore the recipient not to disclose the confidential
information obtained, unless required to do so by the law, without any permission from
____________________________________________________.
Upon request, the undersigned recipient will immediately return this document to
____________________________________________________.
_____________________
Signature
_____________________
Name
_____________________
Date
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TABLE OF CONTENTS
Confidentiality Agreement………………………………………………………………………2
Executive Summary………………………………………………………………………………4
SECTION I………………..………………………………………………………………………5
I.Description of the Business…………………………………………………………………..5
II.Products and Service…………………………………………………………………………6
III..Market Analysis………..…………………………………………………………………….7
Industry Analysis&Market Size…………………………………………………………...7
Market Share………………………………………………………………………………..8
Market Segment……………………………………………………………………………..8
IV.Marketing Plan………………………………………………………………………………….9
Market Research…………………………………………………………………………….9
Barrier to Entry……………………………………………………………………………...9
Threats&Opportunities……………………………………………………………………..10
Product/Services Features&Benefits……………………………………………..………...11
Target Customer…………………………………………………………………………...11
Key Competitors…………………………………………………………………………....11
Positioning Niche…………………………………………………………………………....12
Marketing the Product/Service………………………………………………………………12
Promotional Budget……………………………………………………………………….…13
Pricing…………..…………………………………………………………………………...14
Location……….……………………………………………………………………………..15
Distribution Channel………………………………………………………………………...15
V.Operational Plan……………………………………………………………………….…….15
Quality Control….……….………………………………………………………………...15
Location…………………………………………………………………….…………….16
Legal Environment………………………………………………………………………...16
Personnel……………………………………………………………………….…………..17
Inventory…………………………………………………………………………………...19
Suppliers…………………………………………………………………………………...20
VI.Management and Operations………… …………………………………………….…...21
Management Team……………………………………………….………………………...21
Functional Areas…………………………………………………………………………...22
VII.Application and Effect of Loan…………………………………………………………..23
SECTION II……………………………………………………………………………………...25
I.Fixed Asset/Start-up Expense List……………………….……………………..………...25
II.Unit Selling Price and Cost Analysis…………………………………………………….26
III.Projected Income Statement…………………………………………………………….30
IV.Optional Method to Calculate Needed Capital…………………………………………33
V.Sources and Uses of Fund…………………………………………………………………34
SECTION III……………………………………………………………………………………..35
I. Intent Letter………………………………………………………………………………..35
II. General Partnership Agreement…………………………………………………………36
III. Purchase Order…………………………………………………………………………..41
IV. Facilities Diagram………………………………………………………………………..45
V. Curriculum Vitae………………………………………………………………………….46
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EXECUTIVE SUMMARY
Fries Station is one of the thousands of Fries business in the country. However, the owners had
thought of ways that will make them different in those thousands of French fries businesses. The
owners have realize that health is one of the problems that most of the people is facing. Therefore, Fries
Station aims to establish a perception to the customer that the business is providing unique products that
has its own feature or an aspect that makes a new image to the usual product where the consumers
thought that a mere junk food can be change into a healthier one, making it to add some value to the
product. It is open for everyone but it is more accessible for students and teens.
The business is located in Mayapa - Canlubang Cadre Road, Calamba City, our customers will be
composed of the population of barangay Mayapa, where the target customers will be the students and
also the teachers from Mary Belle Montessori School and Mayapa Elementary School. The residents
that lives in the area of Mayapa and the travelers who stops by the gas station beside the location of the
business venture and the commuters who passes by the Mayapa - Canlubang Cadre Road will be also
one of our target market.
After a few years of operating this business, the owners aims to be one of the leading business
in the food industry and to open branches in different places, domestically or globally. There is a big
possibility that this business will be successful because the products that the business offers are familiar
and popular to all consumers. This product will not only be suitable for junk food lovers where this type
of foods are known and classified as junk food, a food that has a low amount of nutrition, but since we
put innovation to the product it will be also marketable to the consumers who are health conscious. The
innovation of the product gives a big help in the business to catch the attention of their consumers and
target markets. The products is also open for different ages of consumers, that is an advantage of the
business because everyone will buy their product. These will help the business to gain higher sales than
its competitors, making it successful.
The owners of this business have an experience and skills that will help them to be successful in
their start up business. They are technically innovative, have business management skills, culinary skills
and entrepreneurial skills. The owners are technically innovative that will help them in making their
business technologically advance in marketing and advertise their business in the online world. Since
the business is a food type of business, the culinary skills is essential in order to produce a high quality
and delicious product. They have business management skills that will help them in properly organizing
and managing their business that includes their other skills like communicating skills. It will also help
them in their finance problems and decision making. Lastly the owners have characteristics and skills of
an entrepreneur, this will help them in being a leader to their employees, to be a risk taker for change
and to be disciplined in the inner control of the business. In addition, the owners had an experience to be
in a business related event which is the SME Business Expo and conference that helps them to be
knowledgeable on how to boost the business and have a bigger network for the business.
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I. DESCRIPTION OF THE BUSINESS
Company Mission Statement

The Fries Station aims to give a broad choices of unique, healthy and at the same time delicious
snacks that will benefit everyone, and to provide best quality of services that will make our customer
satisfied.
Company Philosophy and Vision

Fries Stations envisions the community to have a healthy lifestyle by providing our healthy
products as their food choice. We foresee our business to help everyone to live in a healthy way and
bring health awareness.
Company Goals
The goal of the Fries Station is to be the known in the field of food industry and be patronized by
the customers at any ages . As time passes by, s should be competing across the state, then globally. It is
one of the long term goals to have more branches in different places. Every now and then, the
marketing department will conduct a research to cope up with the constant changes in needs and wants
of society.
Fries Station is a start up business, whereas it has the key trends for new product development and
according to research the global food and beverage industry is growing around at 5% a year making it a
good choice in starting up a business, the business is owned by Mr. Deriko Isaac Garcia, Ms. Diane
Margaret Abitong, Ms. Carla Jiselle Renomeron and Ms. Andrea Nicole Sangel, thus making it a
partnership form of business. This type of Partnership is a general partnership, where the partners
manage the business and assume responsibility for the partnership's debts and other obligations. They
will also participate in the day-to-day operations and other responsibilities that is indicated in the
partnership agreement. The business, Fries station is under the industry of food and according to studies
and researches, the food industry has been the highlight of all business which is good for the fries
station since its main product is evidently food. Food is one of the basic necessities of every people in
order to live and since the business offers food like fries, burger and more that is trend among its target
customer which is the millennial but it can be also acquired by everyone from all ages. Aside from the
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product, we also provide a high quality service and good promotion or marketing strategies, giving a
high possibility of success to the business and its owners.
Fries Station is one of the thousands of Fries business in the country. However, the owners had
thought of ways that will make them different in those thousands of French fries businesses. The
owners have realize that health is one of the problems that most of the people is facing. Therefore, Fries
Station aims to establish a perception to the customer that the business is providing unique products that
has its own feature or an aspect that makes a new image to the usual product where the consumers
thought that a mere junk food can be change into a healthier one, making it to add some value to the
product.
II. PRODUCTS AND SERVICES
Fries Station offers nutritious foods specifically fries as the main product. The business also offer
other variety of snacks like burger and drinks like Ice tea, chocolate drinks and milkshakes . The
products that we offer is not the typical fries and burger that you can see in the market. The food is
newly made and the ingredients are fresh and healthy as well since it is not the usual fries that is made
of processed potatoes that other business sell, the fries that the fries station gives varies its flavor from
the vegetable, that is the fries entirely made of (carrot fries, taro fries, broccoli & potato fries, sweet
potato fries) and the burger’s patty is made up of vegetable like coconut which makes the burger
meatless. We put innovation on products to make it more enjoyable to eat and sustain the health needs
of our customer.
The product of the Fries Station is different from the products that is offered by the competitors
of the business. Just like from the previous description, the products that the business offer are
exceptional since these are not the usual fries and burger that can be seen and offered in the market. The
owners thought of a product that is delicious but at the same time healthy and is beneficial to the
customers which is something that the other business lacks of. The business also had an excellent
customer service practices since the owners are knowledgeable and excels in hospitality and
management skills. The owners also use innovation and different types of technological platforms in
marketing our product in order to introduce the business in the market for the better.
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The prospect customers will be encouraged to avail or try some product to the business
Fries Station, for the reason that the products that it offers is extra ordinary from the others. The
uniqueness of the business came from the product itself. There are lot of businesses offering same
services and goods but the Fries Station is very different from them. The product that the business offer
in the market is made from vegetables that is patently nutritious and delicious at the same time. It is
accountable for everyone, more likely to those who wants to have healthy lifestyle in a way that they
can have a large access to healthy foods and obtain them .The price of each product was set accordingly
to its needed ingredients making the price justifiable.
Aside from the fact that the business has a mission to provide healthy food, it also aims to aware
the consumers of what are the advantages and impacts of eating nutritious food to one’s body as well as
to its physical and mental health. The business can be highly recommended by food analyst, Allied
health teachers and even parents who is conscious to their health.
III. MARKET ANALYSIS
The Fries Station offers products like fries and burger that is popular among kids up to adults
but the difference is, it is not the typical fries and burger that other business offer. It is high in nutrients
which is suitable for any ages especially to kids that is why it can be purchased everyone in any ages.
Since the business is located in the area along the main road of Mayapa, the population around that area
and the students who attends to the two schools near the business (which is the Mayapa Elementary
school and Mary Belle Montessori School) that makes it convenient for them to have a light and
delicious snacks that match their food preference. It is also suitable for those who are health and body
conscious since our product is evidently a nutritious one.
Industry Analysis and Market Size
The growing demand for convenience has led to the expansion of the Philippine food service
industry in the form of fast-food restaurants and casual dining restaurants. Competition in this
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segment is keen, with restaurant operators always interested in new and exciting menu ideas to attract
customers. Based on the 2012 nationwide Census of Philippine Business and Industry (CPBI), the
Philippine food service industry amounts to roughly US$7.2 Billion with an estimated 15% to 20%
annual growth over past decades. The food industry has been very dominant among other business
industry in the Philippines. According to the reports in “Statista” a statistics portal, revenue in the Food
& Beverages segment amounts to US$72m in 2019. The revenue is also expected to show an annual
growth rate (CAGR 2019-2023) of 14.3%, resulting in a market volume of US $123m by 2023.
Furthermore, the user penetration is at 14.0% in 2019 and is expected to hit 16.5% by 2023.The average
revenue per user (ARPU) currently amounts to US$4.73.
In short the Food Industry are one of the businesses that is trendy and in demand with the
customers. Fries Station will be located in Mayapa whereas several food business also located in the
same area, meaning that the location was good for a food business. Therefore, having other businesses
who have a similar type of industry means also having strong competitors for Fries Station. However, it
is still a very good opportunity to build a food business especially these days for it is trendy among
customers that can be a good source of profit and income.
Market Share
The estimated share of Fries Station to the income of the food industry is .50% up to 1%.
There are many food business in the country and as time passes, the revenue will grow. The market
share of Fries Station will grow as the business also grows with many branches across the whole
Philippines
Market Segments
Fries Station will appeal to a broad base of consumers in both the residential and business
community. The location selected for Fries Station was chosen primarily to appeal to the growing
number of households in the area. Barangay Mayapa has an estimated population of 28,452 and 7,697
households according to the NSO data. The residents of Mayapa and the road passerby from Barangay
Canlubang will be one of the target markets. However, the main target market of Fries Station is the
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millenials and the post millenials whereas their age are the most likely to buy the product of the
business. The area where the business will be locating also will target the students of Mary belle
Montessori School and the Mayapa Elementary School.
The competitors of the business are most likely serve products that are in a meal, with rice and
different variety of dishes. The target market of Fries Station are mostly teens that are most ones who
are interested in snacks rather than meals. They are looking for something that will match their
satisfaction. Fries Station can give the satisfaction and the nutrition that they needed and wanted. These
customers will give an opportunity to the business to gain profit and popularity as well to have faster
increase in income.
IV. MARKETING PLAN
 Market Research
Fries Station have used two kinds of Marketing Research, the primary and the secondary market
research. This is to collect relevant information about its target market and customers, analyze the data
that have been gathered, and recommend appropriate financial and marketing decisions for the
business.The result will be the basis of the owners for their overall plan on their business.
For their primary market research, the owners have conducted surveys with one hundred people.
The result have stated that most of their respondents are interested in trying the product of Fries Station,
which is a good sign and start for the business. Most of their future customers are students and
teenagers that are really interested and loved french fries.
For their secondary market research, the owners have read through some articles about the condition
of the industry in the country. The food industry has been very dominant among other business industry
in the Philippines. According to the reports in “Statista” a statistics portal, revenue in the Food &
Beverages segment amounts to US $72m in 2019. The revenue is also expected to show an annual
growth rate (CAGR 2019-2023) of 14.3%, resulting in a market volume of US $123m by 2023.
This market research have guided the owners to start a successful business as they have seen the
result that it will be good to start a food business, because it is for everyone and the chances of getting
profit is really high.
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 Barrier to Entry
There are many challenges that the Fries Station will encounter as a start-up business. The barriers that
the business will
What barriers to entry does your start-up face, and how do you plan to overcome them? Barriers to entry
might include:
 Capital Requirement- There are many business operating activities like marketing campaign,
repair of equipment and human resource function that requires funding and acquiring necessary
funding for a new business is not an easy task and can serve as a barrier to the business.
 Access to Distribution Channels- This can be a barrier If channel partners offer poor standard of
service due to some circumstances and inadequate product or market knowledge by channel
partners.
 Product Repositioning- Altering the perception of the consumer to the FS’s product, requires
ongoing marketing initiatives intended to reinforce the target market’s perceptions of the product or
brand which can be a challenge and a barrier to the business in using product differentiation to have
a result of effective communication of its benefits to the target market.
 Government Regulation- In starting up a business a number of legal requirements and licenses

must be obtained which limit or prevent the entry to industries with various controls (for example,
licensing requirements, and limits to access to raw materials). Startups in highly regulated
industries will find that incumbents have fine-tuned their business according to regulation.
 Threats and Opportunities
The possible opportunities that Fries Station could encounter are:

 An unfilled customer needs
 Possibility for additional global distribution channels.
 Possible alliances and ties with competitors
 Growth Potential of business and its industry
 Meanwhile, the possible threats that Fries Station could have are:
 Shift in consumer’s tastes and preferences
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 Threats in changes of laws and regulations concerning the business
 Increasing Restaurant Competition
 Weak national and local economies.
 Product/services Features and Benefits
The product that the Fries Station offers is unique compared to other business. The fries as the main
product, is transformed into a nutritious one where it is made up of entirely vegetable and comes with
various choices like carrot fries, broccoli & potato fries, sweet potato fries, and taro fries. Aside from
that, the business offers burger and beverages like iced tea, chocolate drinks and milkshakes that can
can be paired to the main product which is also developed into a healthy one.
Through this innovation, the business were able to provide benefits to the customer concerning
with their health and satisfaction. Aside from the product that the business offers,they also provide
outstanding customer service. The business also have a very professional and accommodating staff that
will help to get the right job done.
 Target Customer
For consumers:
 Age- The Fries Station’s target customer is predominantly consists of students, at the age of
12 years old and above.
 Gender- open in all gender
 Location- the target customer is the population around the Mayapa, Calamba area and the
students that attends to the schools near the sea oil gas station.
 Income and Occupation- As long as they have the money to pay for their bought product,
none of this will matter.
 Education Level- Since the target customer is consists of students, the level of education could
be composed of elementary, high school, and college. Some of them might also be graduated
already.
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 Key Competitors
The Fries Station is a start up food business which is new to the market place. The growing demand
for convenience has led to the expansion of the Philippine food service industry in the form of fast-food
restaurants and casual dining restaurants and the competition in this segment is keen. The business,
being located along the Mayapa-Canlubang Cadre Road, Calamba City, has many small and large
business competitors such as the 3-holes Restaurant, Minute Burger, and Poolzone Garden
Restaurant as the direct competitors that can be seen in the main area of the business, there is also a
direct competitors outside the main location of the business such as the Mcdonald’s and Jollibee. The
Fries Station also have indirect competitors that can be seen near and outside the main location of the
fries station as the Mang Inasal, small-scale business in iMall and along the streets of
Mayapa-Canluang cadre road (street food and such).
In this case, the Fries station is doing all the effort to become more efficient to its competitors and
make ways to associate with them. The fries Station’s location is more convenient for the customer
considering that it can be easily seen and just beside of a gasoline station. In terms of the product, the
Fries Station offers various choices of snacks and its flavor, the snacks that the business offers is
popular and more creative that can match their food preference. In addition, the Fries Station offers
more nutritious product that is beneficial to the customer and guarantees the great quality of the product
making it more unique and competitive compared to other restaurant.
 Positioning/Niche
The Fries Station as a start up business aims to establish a perception to the customer and in the
market that the business is providing unique products that has its own feature or an aspect that makes a
new image to the usual product where the consumers thought that a mere junk food can be change into a
healthier one making it to add some value to the product. Through attempting this, the business mus put
efforts to make the Differentiation Business strategy that will help the customer view the business as
one of the healthy restaurants that serves not only unique and delicious product but also a nutritious one.
 Marketing the Product/Service
The Fries Station will use ‘Social media promotion” as a marketing tool. The business and its
product will be promoted on different social media sites like Facebook, Twitter, and on Instagram
where most people have access to. The Fries Station can make their own website in order to connect and
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interact to more people especially to the customers. Through the website of the business, other people
can know more information regarding the business and its product. The FS will also promoted with the
use of “fliers”, where it is distributed around the geographical location and places near to the location of
the business.
For future promotional plans, the Fries Station will use of the support media advertisement,
precisely the bus bench advertisement and Jeepney Top advertisement. Hosting an event or open house
in the business location is also considered as part of the business promotion in the future that can help to
attract new customers and can also helps to boost the popularity of the business.
 Promotional budget
Here is the cost and timetable for implementation of the marketing plan of Fries Station:
Plans Timetable Costs
Digital advertising Fries Station’s digital advertising Php 2,000
has started since January 2,
-social media marketing,
2018. Its social media and email
e-Marketing
accounts are active daily.
Print advertising Distribution is every month Php 4,000
(especially on weekends)
-fliers, posters, magazines
The distribution has started
since January 6, 2018 and will
continue on February 3, 2018.
Support Media Advertising The owners will use bus bench Php 30,000
and Jeepney top advertisement
-Bus bench advertisement,
that will roam around the
Jeepney top advertisement
Calamba (hopefully on January
27, 2018).
Business Event Within a time span of the next Php 80,000
6-18 months
-open house at the business
location
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 Pricing
The Fries Station aims to provide nutritious and affordable product, that is why the pricing of the
product is a cost-based price so that they will be encouraged to buy the products. The price of the Fries
Station’s product is costly compared with the price of the competitors product, it is because of the big
difference on the supplies that the FS uses, the Fries Station offers great quality and is beneficial for the
customer since they can acquire health benefits that will help to motivate customers to patronize the
product and be loyal to the business.
Here is the cost of the products/services:
PRODUCTS
Fries and burger Costs/Prices
Garlic Parmesan Carrot Fries Php 100.00
Parmesan Taro Fries Php 95.00
Broccoli Potato Fries Php 110.00
Fresh potato Fries Php 85.00
Garlic Parmesan Zucchini Fries Php110.00
Mayo Ketchup dip Php 15.00
Meatless coconut burger Php 105.00
Boca Burger (vegetarian chicken patty) Php 110.00
Milkshakes and other drinks Costs/Prices

Oreo milkshake Php 95.00
Banana milkshake Php 95.00
Iced Chocolate drink Php 95.00
Healthy Hot chocolate Php 80.00
Sweet tea-Lemon Iced tea Php 75.00
Strawberry basil Iced Sparkler Php 80.00
Cocoa-Banana Shake Php 100.00
Vegan chocolate shake Php 95.00
SERVICES
Services Prices/Costs
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Wi-Fi connection FREE
Customer assistance and services FREE
Music streaming and sound system services Php 10.00 per 2o min
 Location or Proposed Location

Fries Station is located at the Mayapa-Canlubang Cadre Road, Calamba City, beside the gasoline
station. It is can be easily seen by the people who passes by the Mayapa main road sine it is a high
traffic location, which will attract a lot of customers. There are near residential areas around the
business and the area is also known for different commercial buildings and other type of business, so
getting recognized is not a problem. Even though there are also food businesses which engage to a
strong competition around, the products and services which the Fries Station brings is more different
and unique products than the others. Also, it's a good area to start because of the opportunities, like
schools, residents, etc., around the location.
 Distribution Channels
Fries Station will sell its products directly to its customers since the Diner Restaurant has a
business-to-consumer type of business transaction. It is a restaurant type of business so technically, the
customers will go to the business premises and purchase food and eat what that the business cooked and
served. But the Fries Station will not produce its product without the supplier of the business therefore,
the fries Station performs business-to-business transaction where the business pays a good money to the
supplier for weekly supply of goods
V . OPERATIONAL PLAN
A. Quality Control
As a food business, Fries Station aims to maintain consistency in terms of the quality of the products
it offers resulting to profitability. Some procedures that the business could undertake are:
 Get feedback from the customer. Knowing the customer’s comment or feedback and
suggestions every time he/ she dines in.
 Keep track of everything. The managers assigned should be able to have a report on everything:
inspection on cleanliness, checking the equipment, etc. every month just to check what is/are
needed for upgrade or repair.
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 Invest more in quality control management. The more you invest in quality management,
the better results you will achieve. Schedule quality checks at regular intervals to make sure
that there is a consistency in the quality that the business offers
B. Location
The size of the Fries Station is 100m2 and it is a residential building that can be seen at
Mayapa-Canlubang Cadre Road, Calamba City. The business can be easily seen by the customers since
it is along the main road of Mayapa, Calamba, which is convenient for them and to those who are near
in the business location. As for the supplier of the business, they can easily access to the location of the
business since there is no restriction or mandatory check ups along the way to the main place of the
Fries Station.
C. Legal Environment
Fries Station complies with the rules and regulations that are being imposed by the government. As
a matter of fact, the business has already the DTI Permit, a business permit from the municipal office of
Calamba City, had passed sanitary permits from the DOH, and had passed the fire and safety inspection
made by the Bureau of Fire Protection. Moreover, Fries Station has also partnered with some insurance
companies and agencies in Calamba City such as PNB General Insurers Company Incorporated and
Insular Life Agency.
The insurance includes the following:
Property Insurance- Fries Stations assets like its Diner Restaurant, including office
equipment, computers, inventory or tools should consider purchasing a policy that will
protect these if there would be a fire, vandalism, theft, smoke damage etc. The business also
considers business interruption/loss of earning insurance as part of the policy to protect its
earnings if it’s is unable to operate.
Worker’s Compensation- this provides insurance to employees who are injured during
business operations. This type of insurance provides wage replacement and medical benefits
to those who are injured while working. In exchange for these benefits, the employee gives
up his rights to sue his employer for the incident. On the side of the business owners, it is
very important to have worker’s compensation insurance because it protects themselves and
the business from legal complications.
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Life Insurance- it protects an individual against death. If a person has a life insurance, the
insurer pays a certain amount of money to a beneficiary upon his/her death. That person pays
a premium in exchange for the payment of benefits to the beneficiary. This type of insurance
is very important because it allows for peace of mind.
 Business owner’s policy (BOP) - this policy packages all required coverage a business owner
would need. Often, BOP’s will include business interruption insurance, property insurance,
vehicle coverage, liability insurance, and crime insurance . Based on a business’s specific
needs, business owners can alter what is included in a BOP. Typically, business owners will
save money by choosing a BOP because the bundle of services often costs less than the total
cost of all the individual coverage’s.
D. Personnel
Every business and company needs personnel for successfully running their corporation. The
business Fries Station will hire employees who have a good experience and skills that deals with
serving the customers and have the passion and willingness to work hard and perform responsibly in the
workplace. The business is not only searching nor hiring employees who have their license in
education.The owners accept undergraduate as long as they have reached senior high school and knows
or familiar with the basics, and as long as they work neatly and treat customers in a proper and right
way. Fries Station is also open in accepting students as employees just as long as they’re qualified. The
Fries Station prioritize employees who have a hard time on their financial resources as it is one of
their mission as a business.
The following will be the needed personnel of Fries Station:
1. 3 Chefs
- They are the one who is in charge of cooking the snacks, they are also in charge in
preparing the beverages offered by the business. They are in charge on the overall works in
cooking and in maintaining the kitchen. Their salary would be given daily at P500.00 each per
day.
2. 2 Waiters
- Waiters ensure and serve the customers order and they also offer assistance
especially to students in terms of the need of business services They are also in
charge in cleaning the restaurant at the end of the day. Their salary would be
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given daily at P250.00 each per day.
The Fries Station expects to hire five employees for their start up but as the business grows the
more employees will they be needing and hiring. Together, the owners will personally select among the
applicants. They’ve adopted an effective interview process designed to hire employees that will make
the business to have a highly qualified people for each position.Each applicant will be rated and
evaluated according to a pre-defind set of standards designed for each position.
The skills that employees must need are:
For chefs: Studying, studied, or graduated Culinary or at least have experiences on cooking the
products which the business offers . They must also be open in cooking new product as the business is
growing and will implement innovative products for the profitability of the business.
For waiters: Having communication skills such as public relations and willing to serve their customers
in a joyful and accommodating way. They must also have the knowledge in proper cleaning to ensure
the cleanliness of the restaurant.
The employees will have an 8-hour shift every day.
All the chosen applicants will first undergo a training before introducing to the real work.For
starters, the appropriate training that Fries Station can provide is to develop the skills and knowledge of
the existing staff. It is essential for the employees in order to deepen and broaden their skills and
improve their job performances. They will have a one week training in the restaurant, where they will
be doing the jobs they are applying to. If they have passed the training and have qualified in the
standard requirement, that is when they are considered hired and official employee of Fries Station
where they can get the regular salary and the benefits offered by the business.
The business will offer benefits to the employees for them to be inspired to work for the restaurant.
Fries Station will give benefits each year. Some of it are the raises of wages, holiday bonuses and
incentives, these will all be based on the performance of every employee. There will be ranking and
rating of the employees, from the owners and from the regular customers, because it will be the basis
for their annual wage raises. The sample incentives that the owners and the business can offer are
holiday bonuses or the 13-month salary, the amount will be dictated by the business’s practices.
18
E. Inventory
1 week supply
UNIT OF COST PER INVENTORY TOTAL COST

MEASUREMENT UNIT AMOUNT
Fries
*Carrots 6 kilos P60.00 P 360.00 P 360.00
*Pepper 1 kilo P250.00 P 250.00 P 250.00
*Salt 1 kilo P50.00 P 50.00 P 50.00
*Garlic powder 2 kilos P300.00 P 600.00 P 600.00
*Parmesan cheese 400 grams P180.00 P 720.00 P 720.00
*Parsley 100 grams P15.00 P 30.00 P 30.00
*Olive Oil 5 liters P294.00 P 1,470.00 P 1,470.00
*Taro root 4 kilos P130.00 P 520.00 P 520.00
*Broccoli 3 kilos P300.00 P 900.00 P 900.00
*Potato 6 kilos P150.00 P 900.00 P 900.00
*Sweet Potato 4 kilos P150.00 P 600.00 P 600.00
Zucchini 1 kilo P650.00 P 650.00 P650.00
Asparagus 2 kilos P250.00 P 500.00 P 1000.00
*Bread crumbs 100 grams P25.00 P 25.00 P 25.00
*Egg 1 dozen P5.00 P 60.00 P 60.00
TOTAL: P 8,135.00
Burger
*Patty 80 pieces P12.00 P 960 P 960.00
(coconut meat)
*Patty 75 pieces P 15.00 P 1,125.00 P 1,125.00
(Vegetarian
chicken patty)
*Ketchup 1 liter P50.00 P 100.00 P 100.00
*Mayo 1 liter P240.00 P 240.00 P 240.00
*Cheese 80 pcs P65.00 P 65.00 P 65.00
*Lettuce 2 kilos P280.00 P 560.00 P 560.00
*Bread 80 pcs P24.00 P 192.00 P 192.00
*Olive oil 5 liters P294.00 P 1,470.00 P 1,470.00
TOTAL: P 4,712.00
Drinks
*Cocoa 5 kilos P500.00 P 500.00 P 500.00
*low-fat milk 10 liters P85.00 P 850.00 P 850.00
* tea powder 500 grams P60.00 P 300.00 P 300.00
19
*Chocolate syrup 1 liter P350.00 P 350.00 P 350.00
*Vanilla extract 20 ml P25.00 P 25.00 P 25.00
*Banana 5 kilos P80.00 P 400.00 P 400.00
*Oreo 7 packs P72.00 P 504.00 P 504.00
*Lemon 50 pieces P24.00 P 1,200.00 P 1,200.00
*Strawberry 2 kilo P300.00 P 600.00 P 600.00
*Basil 200 grams P120.00 P 120.00 P 120.00
TOTAL: P 4,849.00
TOTAL: P 17,696.00
F. Suppliers
Rogelio Renomeron Fruits and Vegetable Dealer– The vegetables and all the fruits that is needed by
the business will be supplied by Rogelio Renomeron Coconut and Vegetable Dealer. The budget that
will be allotted to the vegetables and the fruit is around Php7,840.00 per week. The dealer has been
receiving good feed backs and high ratings and it is owned by a relative of Ms. Carla Jiselle
Renomeron , whereas the quality is guaranteed and the price is discounted.
JP Rizal St. Barangay 1 Calamba Laguna
http://rogeliorenomeronvegetabledealer.ph
Sarah’s Food Supplies – This supplier will be supplying all the needed spices and ingredients of the
business. The Supplier has been handling big food businesses therefore the quality of their products are
assured. The allocated budget here is Php2,000.00 per week
Unit 1, Paseo de Commercio Building, National Highway Barangay Halang
https://sarahsfoodsupplies.com.ph
Lakeside Dairy Products and Beverages Enterprises – They will supply the dairy products and the
condiments and ingredients needed for the beverages that is offered by the business. The allotted budget
20
for these is Php 3,000.00 per week. It is the supplier of the first business of Mr. Deriko Isaac Garcia
therefore its product is guaranteed.
Block 119, Lot 92 Phase 7 Villa de Calamba
http://lakesideenterprises.ph
Angela’s Special Oils and Patties - They will supply the vegetable patties and the olive oil in the
business. The supplier has been good in handling clients and they have been the number one supplier of
nutritious goods all over Laguna. The budget that is allocated here is Php 5,000.00.
1084 Camia St Lakeview, 1084 Chipeco Ave Ext, Calamba, Laguna
http://angelaspecialoilsandpatties.ph
VI. MANAGEMENT AND OPERATIONS
 Management Team
Fries Station is a business under the industry of food and special skills and experiences are
required to be successful in this business. It is run by several owners because it is a partnership form of
business.The owners of the business Fries Station are highly skilled and experienced that will make the
business properly organized and in the perfect condition, to gain more profit .
Ms. Carla Jiselle C. Renomeron finished college with a degree in Business Management and
Human Resources Management. She worked in a fast food restaurant for 3 years while in college as the
manager and after college she worked as a manager in a five star restaurant and as an HR in a bank. She
is the one who will be responsible for handling small problems and decisions in the business that need
to be made through the course of service, she have a regular contact with the floor manager for
customer problems and employee disputes.
Mr. Deriko Isaac A. Garcia finished a degree in marketing after he graduated college he
worked as a manager in a local chain restaurant. He then build his own business in the food industry
making him study culinary and earn a degree from it. Fries Station is his second business and he is the
executive chef who is the manager of the entire kitchen he is also responsible for the products coming
into the kitchen from vendors and suppliers and is also responsible for all the meals that leave the
kitchen.
21
Ms. Diane Margaret G. Abitong finished college with a degree of Project Management
and degree in Forensic Accounting. She worked as a manager in a bank for two years and a financial
analyst in a hotel. She is the one who is responsible for in assisting the general manager and the
executive chef in customer relations and managing front of the house employees. She is in charged of
choosing and monitoring the performance of shift leaders and she is also responsible for the appearance
of the staff and the restaurant.
Ms. Andrea Nicole M. Sangel finished college with a degree of Business Intelligence and
Analytic and a degree in Finance. She worked as a manager in a five star hotel for three years and as a
business intelligent analyst in a corporation. She is the one who is responsible for the day-to day
decision-making of the restaurant. She is responsible for scheduling and payroll paperwork as well as
sales accounting and money counting.
 Functional Areas
Fries Station is consist of various key tasks and functions that must be done regularly to ensure all
the important business activities are carried out efficiently. This is essential for the business because it
helps in achieving its aim and objectives for more profitable business.To run the business smoothly and
less complicated, the owners divide themselves into different functional areas taking care of different
areas of discipline. These functional areas group skills and tasks to manage aspects of the business that
have different protocols and logic.
Functional Areas in Fries Station:

1. Human Resource and Customer Service Function
Customer Service deals with the customers or investors and clients who have an enquiry, concern
or complaint. It also deals with analyzing the customers complaints to resolve the problem areas for
successfully achieving customer satisfaction. Human Resource is responsible for recruiting new
employees and ensuring that each vacancy is filled by the best person for the job. It is also responsible
in arranging employees training,maintaining good records of the employee and ensures the business
complies with current laws and stays up to date with legal changes and developments. Ms.Carla Jiselle
C. Renomeron, one of the owners, will be in charge and will focus in this area.
2. Production and ICT Function
22
ICT involves with the repairing of the computer system and connecting new or additional
equipment to the system. It also involves in maintaining the business website, wherein it is the most
accessible way of advertising the business. Production refers to ensure that the snacks are cooked and
produced on time and are of the right quality. It also refers in storing and checking the inventories of the
ingredients as well as ordering and buying the ingredients from the suppliers. The one who will be
in-charge of this area is Mr. Deriko Isaac Garcia, which is one of the owners of the business.
3. Marketing and Research and Development Function

Research and Development is concerned with the new product development as well as
improvement of the existing products through research or customer feed backs. It is also concerned in
the process by which the products will standout from the competitors. Marketing is involve in analyzing
the market research and reporting the owners on it’s result and implications. It is also involve in
promoting the business through a variety of advertising and promotional methods such as online
advertising,direct mail catalogs and brochures. Ms. Diane Margaret G. Abitong will be monitoring this
area.
4. Administration and Finance

Finance monitors all the money earned and spent so that the owners will know how much profit or
loss is being made by each product. It is also concerned in preparing the pay roll and paying the
employees salaries and monitoring the overdue payments and takes action to recover in debts.
Administration is involve in carrying out wide range of tasks such as monitoring the budget and
interviewing new employees. It is also involve in purchasing supplies, equipment and ingredients and in
responding and sending messages to new investors. Ms. Andrea Nicole Sangel will be incharge in this
area.
VII. APPLICATION AND EFFECT OF LOAN
Fries Station, is a start up business that offers unique snack in the market. The owners are seeking Php1,
360,000.00 to purchase the 120 square meters lot in the Mayapa-Cadre Road property as the location of
the business, perform necessary renovations and improvements to the property, maintain a cash reserve
and provide adequate working capital for anticipated construction of the business. This amount will be
23
sufficient to finance transition through a planned expansion phase so the business can operate as an
ongoing, profitable venture.
The monthly payment for a 15 year mortgage (Php 200,000.00 at 10 percent interest) will be Php
2,100.53 per month. The working capital which is the Php 200,000.00 will enable Fries Station to meet
current and start expenses needed, and ensure the continued growth of the business. The bank will hold
the reserve as a line of credit. It will be used to take advantage of special opportunities or to meet
emergencies.
24
I.Fixed Asset/Start-up Expense List
Fixed Assets
Contingency Php 50,000.00
Working Capital(6 months) Php 504,000.00
Grand Opening Expenses Php 30,000.00
Equipments
Kitchen Appliances Php 70,000.00
Cooking Equipments Php 20,000.00
Air Fryer Php 15,000.00
Chairs and Tables Php 40,000 .00
Utensils Php 3,000.00
Land Php 360,000
Building of Diner Php 1,000,000.00
Start-up Expense
Initial Marketing & Promotion
Digital Advertising Php 2,000.00
Print Advertising Php 4,000.00
Support Media Advertising Php 30,000.00
Business Event Php 80,000.00
Licenses and Permits
Beginning Inventory(1 week)
Vegetables Php 5,640.00
Fruits Php 2,200.00
Beverages Php 1,175.00
Spices Php 1,265.00
Oil Php 4,410.00
Dairy Products Php 2,390.00
Patties Php 2,085.00
Total Fixed Asset and Start-up Expenses: Php 2,227,165.00
25
II. Unit Selling Price and Cost Analysis
Product #1: Garlic Parmesan Carrot

Fries
Product #3: Broccoli Potato Fries
A. Selling Price: Php 100.00
Less
Direct Cost: A. Selling Price: Php 110.00
Materials Php 55.00 Less
Labor Php 20.00 Direct Cost:
B. Total Cost Per Unit: Php 75.00 Materials Php 63.00
C. Unit Gross profit: Php 25.00 Labor Php 20.00
D. Gross Profit %: 25% B. Total Cost Per Unit: Php 83.00
C. Unit Gross profit: Php 27.00
D. Gross Profit %: 25%
Product #2: Parmesan Taro Fries

Product #4: Fresh Potato Fries
Less

26
Product #5: Garlic Parmesan Zucchini
Fries
Product #7: Boca Burger
Less A. Selling Price: Php 110.00
Direct Cost: Less
Materials Php 65.00 Direct Cost:
Labor Php 20.00 Materials Php 62.00
B. Total Cost Per Unit: Php 85.00 Labor Php 18.00
C. Unit Gross profit: Php 25.00 B. Total Cost Per Unit: Php 80.00
D. Gross Profit %: 25% C. Unit Gross profit: Php 27.00
Product #6: Meatless Coconut Burger

Product #8: Oreo Milkshake
Less A. Selling Price: Php 95.00
Direct Cost: Less
Materials Php 59.00 Direct Cost:
Labor Php 20.00 Materials Php 50.00
B. Total Cost Per Unit: Php 79.00 Labor Php 20.00
C. Unit Gross profit: Php 26.00 B. Total Cost Per Unit: Php 70.00
D. Gross Profit %: 25% C. Unit Gross profit: Php 25.00
27
Product #9: Banana Milkshake
A. Selling Price: Php 95.00 Product #11: Healthy Hot Chocolate

Less
Product #10: Iced Chocolate Drink
Product #12: Sweet Tea-Lemon Iced tea

Less
Direct Cost:
Less
Materials Php 50.00
Direct Cost:
Labor Php 20.00
Materials Php 40.00
B. Total Cost Per Unit: Php 70.00
Labor Php 17.00
28
Product #13: Strawberry basil Iced
Sparkler
A. Selling Price: Php 80.00 Product #15: Vegan Chocolate shake

Less

Product #14: Cocoa-Banana Shake

Less
Direct Cost:
Materials Php 60.00
Labor Php 20.00
29
III. Projected Income Statement
Projected Income Statement: Year 1
Yearly
1 2 3 4 5 6 7 8 9 10 11 12 Total
Income
Sales 95,650. 135,450. 209,565. 265.038. 207,316. 240,850.
273,031
272,207. 207,380. 221,442. 207,316. 310,870. 2,646,120
.
00 00 11 16 86 66 97 11 64 86 80 .64
47
Operating Expenses
Salary/Wages 84,000. 84,000. 84,000. 84,000. 84,000. 84,000. 84,000. 84,000. 84,000. 84,000. 84,000. 84,000. 1,008,000
00 00 00 00 00 00 00 00 00 00 00 00 .00
Payroll Taxes 10,080. 10,080. 10,080. 10,080. 10,080. 10,080. 10,080. 10,080. 10,080. 10,080. 10,080. 10,080. 120,960.
00 00 00 00 00 00 00 00 00 00 00 00 00
Employee Benefits 0 0 0 0 0 0 0 0 0 0 0 42,000.00 42,000
Internet 1,800. 1,800. 1,800. 1,800. 1,800. 1,800. 1,800. 1,800. 1,800. 1,800. 1,800. 1,800. 21,600.
00 00 00 00 00 00 00 00 00 00 00 00 00
Utilities/Supplies 55,450. 56,350. 62,050. 74,250. 60,095. 72,500. 82,065. 81,455. 60,150. 64,355. 60,095. 84,400. 813,215.
00 00 00 00 00 00 00 00 00 00 00 00 00
Marketing 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 72,000.00
Insurance 1,200. 1,200. 1,200. 1,200. 1,200. 1,200. 1,200. 1,200. 1,200. 1,200. 1,200. 1,200. 14,400.
00 00 00 00 00 00 00 00 00 00 00 00 00
Loan 2,100. 2,100. 2,100. 2,100. 2,100. 2,100. 2,100. 2,100. 2,100. 2,100. 2,100. 2,100. 25,206.
53 53 53 53 53 53 53 53 53 53 53 53 36
Electricity and 10,000. 10,000. 10,000. 10,000. 10,000. 10,000. 10,000. 10,000. 10,000. 10,000. 10,000. 10,000. 120,000.
Water Bills 00 00 00 00 00 00 00 00 00 00 00 00 00
Maintenance 5,000. 5,000. 5,000. 5,000. 5,000. 5,000. 5,000. 5,000. 5,000. 5,000. 5,000. 5,000. 60,000.
00 00 00 00 00 00 00 00 00 00 00 00 00
Total Operating 175,63. 176,530. 182,230. 194,430. 180,275. 192,680. 202,245 201,635. 180,330. 184,535. 180,275. 246,580. 2,297,381
Expenses 53 53 53 53 53 53 .53 53 53 53 53 53 .36
Net Profit Before (79,980. (41,080. 27,334. 70,607. 27,041. 48,170. 70,785. 70,572. 27,049. 36,907. 27,041. 64,290. 348,739.
Income Tax 53) 53) 58 63 33 13 94 44 58 11 33 27 28
Income Tax 5,466. 14,121. 5,408. 9,634. 14,157. 14,114. 5,409. 7,381. 5,408. 12,858. 69,747.
0 0
Expense 92 53 27 03 19 49 92 42 27 05 86
Net Income (79,980. (41,080. 21,867. 56,486. 21,633. 38,536. 56,628. 56,457. 21,639. 29,525. 21,633. 51.432. 278,991.
53) 53) 61 10 06 10 75 95 68 69 06 22 42
30
Yearly
1 2 3 4 5 6 7 8 9 10 11 12 Total
Income
Sales 305,018. 343.703. 333,698.2 302,586. 302,693.2 311,198. 339,743. 290,003. 294,743. 295,943. 301,943. 340,641.7 3,761,916
295 295 95 795 95 295 295 295 295 295 295 95 .54
Operating Expenses
Salary/Wages 84,000. 84,000. 84,000. 84,000. 84,000. 84,000. 84,000. 84,000. 84,000. 84,000. 84,000. 84,000. 1,008,000
00 00 00 00 00 00 00 00 00 00 00 00 .00
Payroll Taxes 10,080. 10,080. 10,080. 10,080. 10,080. 10,080. 10,080. 10,080. 10,080. 10,080. 10,080. 10,080. 120,960.
00 00 00 00 00 00 00 00 00 00 00 00 00
Employee Benefits 800. 800. 800. 800. 800. 800. 800. 800. 800. 800. 800. 42,000. 50,800.
00 00 00 00 00 00 00 00 00 00 00 00 00
Internet 1,800. 1,800. 1,800. 1,800. 1,800. 1,800. 1,800. 1,800. 1,800. 1,800. 1,800. 1,800. 21,600.
00 00 00 00 00 00 00 00 00 00 00 00 00
Utilities/Supplies 79,865. 105,655. 98,625. 77,884. 77,955. 83,625. 102,655. 69,495. 72,655. 73,455. 77,455. 103,254. 1,022,578
00 00 00 00 00 00 00 00 00 00 00 00 .00
Marketing 8,500. 8,500. 8,500. 8,500. 8,500. 8,500. 8,500. 8,500. 8,500. 8,500. 8,500. 8,500. 102,000
00 00 00 00 00 00 00 00 00 00 00 00 .00
Insurance 1,200. 1,200. 1,200. 1,200. 1,200. 1,200. 1,200. 1,200. 1,200. 1,200. 1,200. 1,200. 14,400.
00 00 00 00 00 00 00 00 00 00 00 00 00
Loan 2,100. 2,100. 2,100. 2,100. 2,100. 2,100. 2,100. 2,100. 2,100. 2,100. 2,100. 2,100. 25,206.
53 53 53 53 53 53 53 53 53 53 53 53 36
Electricity and 10,000. 10,000. 10,000. 10,000. 10,000. 10,000. 10,000. 10,000. 10,000. 10,000. 10,000. 10,000. 120,000.
Water Bills 00 00 00 00 00 00 00 00 00 00 00 00 00
Maintenance 5,000. 5,000. 5,000. 5,000. 5,000. 5,000. 5,000. 5,000. 5,000. 5,000. 5,000. 5,000. 60,000.
00 00 00 00 00 00 00 00 00 00 00 00 00
Total Operating 203,345. 229,135. 222,465.5 201,724. 201,795.5 207,465. 226,495. 193,335. 196,495. 197,295. 201,295. 267,934. 2,545,544
Expenses 53 53 3 53 3 53 53 53 53 53 53 53 .36
Net Profit Before 101,672. 114,567. 111,232.7 100,862. 100,897.7 103,732. 113,247. 96,667.7 98,247.7 98,647.7 100,647. 72,707.26 1,213,132
Income Tax 765 765 65 265 65 765 765 65 65 65 765 5 .18
Income Tax 20,334.5 22,913.5 22,246.55 20,172.4 20,179.55 20,746.5 22,649.5 19,333.5 19,649.5 19,729.5 20,129.5 14,541.45 242,626.4
Expense 53 53 3 53 3 53 53 53 53 53 53 3 4
Net Income 81,338.2 91,654.2 88,986.21 80,689.8 80,718.21 82,986.2 90,598.2 77,334.2 78,598.2 78,918.2 80,518.2 58,165.81 970,505.7
12 12 2 12 2 12 12 12 12 12 12 2 4
31
Yearly
1 2 3 4 5 6 7 8 9 10 11 12 Total
Income
Sales 306,960. 356,295. 334,095.7 318,870. 315,510.7 331,695. 356,145. 297,255. 300,795. 299,145. 332,295. 418,110.7 3,967,179
795 795 95 795 95 795 795 795 795 795 795 95 .54
Operating Expenses
Salary/Wages 84,000. 84,000. 84,000. 84,000. 84,000. 84,000. 84,000. 84,000. 84,000. 84,000. 84,000. 84,000. 1,008,000
00 00 00 00 00 00 00 00 00 00 00 00 .00
Payroll Taxes 10,080. 10,080. 10,080. 10,080. 10,080. 10,080. 10,080. 10,080. 10,080. 10,080. 10,080. 10,080. 120,960.
00 00 00 00 00 00 00 00 00 00 00 00 00
Employee Benefits 3,900. 3,900. 3,900. 3,900. 3,900. 3,900. 3,900. 3,900. 3,900. 3,900. 3,900. 42,000. 84,900.
00 00 00 00 00 00 00 00 00 00 00 00 00
Internet 1,800. 1,800. 1,800. 1,800. 1,800. 1,800. 1,800. 1,800. 1,800. 1,800. 1,800. 1,800. 21,600.
00 00 00 00 00 00 00 00 00 00 00 00 00
Utilities/Supplies 79,560. 112,450. 97,650. 87,500. 85,260. 96,050. 112,350 73,090. 75,450. 74,350. 96,450. 115,560. 1,105,720
00 00 00 00 00 00 . 00 00 00 00 00 .00
00
Marketing 7,000. 7,000. 7,000. 7,000. 7,000. 7,000. 7,000. 7,000. 7,000. 7,000. 7,000. 7,000. 84,000.
00 00 00 00 00 00 00 00 00 00 00 00 00
Insurance 1,200. 1,200. 1,200. 1,200. 1,200. 1,200. 1,200. 1,200. 1,200. 1,200. 1,200. 1,200. 14,400.
00 00 00 00 00 00 00 00 00 00 00 00 00
Loan 2,100. 2,100. 2,100. 2,100. 2,100. 2,100. 2,100. 2,100. 2,100. 2,100. 2,100. 2,100. 25,206.
53 53 53 53 53 53 53 53 53 53 53 53 36
Electricity and 10,000. 10,000. 10,000. 10,000. 10,000. 10,000. 10,000. 10,000. 10,000. 10,000. 10,000. 10,000. 120,000.
Water Bills 00 00 00 00 00 00 00 00 00 00 00 00 00
Maintenance 5,000. 5,000. 5,000. 5,000. 5,000. 5,000. 5,000. 5,000. 5,000. 5,000. 5,000. 5,000. 60,000.
00 00 00 00 00 00 00 00 00 00 00 00 00
Total Operating 204,640 237,530. 222,730. 212,580. 210,340. 221,130. 237,430 198,170. 200,530. 199,430. 221,530. 278,740.
2,644,786
Expenses . 53 53 53 53 53 . 53 53 53 53 53
.36
53 53
Net Profit Before 102,320. 118,765. 111,365.2 106,290. 105,170.2 110,565. 118,715. 99,085.2 100,265. 99,715.2 110,765. 139,370.2 1,322,393
Income Tax 265 265 65 265 65 265 265 65 265 65 265 65 .18
Income Tax 20,464.0 23,753.0 22,273.05 21,258.0 21,034.05 22,113.0 23,743.0 19,817.0 20,053.0 19,943.0 22,153.0 27,874.05 264,478.6
Expense 53 53 3 53 3 53 53 53 53 53 53 3 36
Net Income 81,856.2 95,012.2 89,092.21 85,032.2 84,136.21 88,452.2 94,972.2 79,268.2 80,212.2 79,772.2 88,612.2 111,496.2 1,057,914
12 12 2 12 2 3212 12 12 12 12 12 12 .544
IV.Optional Method to Calculate Needed Capital
Column 1 Column 2
Monthly Fixed Expenses
Salaries Php 84,000.00

Payroll Taxes at 12% Php 10,080.00
Marketing and Advertising Php 6,000.00
Internet/Telephone Php 1,800.00
Utilities/Supplies Php 94,664.00
Maintenance Php 5,000.00
Insurance Php 1,200.00
Electricity and Water Bills Php 10,000.00
Liability Payment Php 2,100.53
Monthly Fixed Expense Sub-total Php 196,844.53 x6 Php 1,196,067.18
Asset Purchases
Purchase of Land Php 360,000.00
Construction of Restaurant Php 1,000,000.00
Decorating and Remodeling Php 10,000.00
Fixtures and Equipment Php 133,000.00
Beginning Inventory Asset Purchase Sub-Total Php 1,503,000.00
Start-up Expense You Pay Once
Licenses and Permits Php 11,230.00

Initial Advertising and Promotion Php 116,000.00
Start-up Expense Sub-total Php 127,230.00
Total Estimated Cash Needed to Start Php 2,826,297.18
33
V. SOURCES AND USES OF FUND
Sources:
Term Loan Php 200,000.00
Line of Credit Php 50,000.00
Personal Equity Php 2,000,000.00
Total Sources: Php 2,250,000.00
Uses:
Facilities
Purchase Lot Php 360,000.00
Building of the Diner Php 1,000,000.00
Purchase Equipment
Kitchen Appliances Php 70,000.00
Cooking Equipments Php 20,000.00
Air fryer Php 15,000.00
Chairs and Tables Php 40,000 .00
Utensils Php 3,000.00
Inventory Php 17,695.00
Marketing
Grand Opening Php 30,000.00
Brochures and Flyer Php 4,000.00
Support Media Advertising Php 30,000.00
Administrative
12-Month Working Capital Php 1,008,000.00
Cash Reserve Php 50,000.00
Total Uses: Php 2,647,695.00
34
Carla Jiselle C. Renomeron
Human Resource Manager

Fries Station
Mayapa - Canlubang Cadre Road, Calamba City Mayapa Road, 4029

(+63) 097-338-942
February 20, 2020
Mr. Lucas Gonzaga
4026 Darlington Street, Apt 21 Alexandria, Sta. Rosa, 4026
Dear Mr. Gonzaga:
The Fries Station Compay is a newly emerged business with only have one (1) diner restaurant, that
offers nutritious foods specifically fries as our main product. We would like to express our interest in
renting the place in 218 San Francisco Place, Alexandria, Sta. Rosa of which you are the owner. As
part of our expansion plan, we would like to open one more branch in Alexandria and your property
seems like the perfect place for us to do this.
Our company was inaugurated in 2019 and has seen considerable growth since then, even in the face of
tough competition. We only have one branch of our business and it is located in Mayapa - Canlubang
Cadre Road, Calamba City and so we intend to open up a smaller branch in the San Francisco Place, in
comparison to the others and to seize this kind of opportunity since we are aiming for more customers
and provide customer value to them . We believe that this will serve our purpose quite well.
I would like to make a business agreement with you concerning this matter. Please call me at (+63)
97-338-942 at your earliest convenience so that we can set up a time to meet and discuss this further. I
anticipate that we will be able to work out mutually agreeable terms and execute this deal soon. Thank
you.
Respectfully,
Carla Renomeron
35
GENERAL PARTNERSHIP AGREEMENT
OF
Fries Station Company
This General Partnership Agreement (this “Agreement”) of Fries Station Company (the “Partnership”)
is made as of the 10th day of December, 2019 , by and between, Deriko Isaac A. Garcia residing at
Crisostomo Street, Mayapa Calamba City, Laguna, Diane Margaret G. Abitong, residing at #71
Bougainvilla Street Ceris 1 LEDC Canlubang Calamba City, Laguna, Carla Jiselle C. Renomeron
residing at Bay Hill Palo Alto, and Andrea Nicole M. Sangel, residing at Bo. Canlubang Calamba City,
Laguna.
RECITALS
The parties have agreed to join together as Partners to ________________ and to conduct its business in
accordance with the provisions of this Agreement.
TERMS OF AGREEMENT
1. Name and Address. The name of the Partnership shall be Fries Station Company its principal office
shall be in Mayapa-Canlubang Cadre Road, Calamba City.
2. Purpose. The Partnership is organized for the following purpose: Designates the rights and
responsibilities of each partner or entity involved within the business agreement. The Partnership may
enter into, make and perform all contracts and all other undertakings and engage in any and all
transactions the Partners may deem necessary or advisable to carry out its purposes.
3. Term and Fiscal Year. The Partnership shall continue until terminated pursuant to Section 11. The
fiscal and taxable year of the Partnership shall end December 31.
4. Partners’ Accounts. The Partnership shall maintain separate Capital Accounts for each Partner to
record each Partners’ capital contributions, withdrawals and share of the Partnership’s net profits or net
losses including unrealized profits and losses calculated in a manner consonant with that of Summit
Investors.
5. Capital Contributions. The initial capital contributions by the Partners to the Partnership were as
follows:
36
Partner 1 Php 500,000.00 25%
Partner 2 Php 500,000.00 25%
Partner 3 Php 500,000.00 25%
Partner 4 Php 500,000.00 25%
Total: Php 2,000,000.00 100%
The capital contributions and capital accounts for each Partner to the Partnership effective 10 th of
December , 2019 shall be as follows:
Php 500,000.00 50 %
Php 500,000.00 50 %
Php 500,000.00 50 %
Php 500,000.00 50 %
Additional capital contributions shall be made by the Partners in the amounts and in the proportions as
the Partners shall agree upon.
6. Profits and Losses. The Partnership’s profits and losses shall be allocated to the Partners in
proportion to their capital accounts.
7. Managing General Partner. The general management, control, and conduct of the Partnership
business shall be conducted by Andrea Nicole M. Sangel, as Managing General Partner. If Carla Jiselle
C. Renomeron shall be unwilling or unable to serve, Diane Margaret G. Abitong shall be the Managing
General Partner. If both shall be unwilling or unable to serve, the Managing General Partner shall be
such other Partner designated by all the Partners.
8. Additional Partners. Upon written consent of all the Partners, additional partners may be admitted to
the Partnership under such terms and conditions (including capital contributions) as shall be determined
at the time by the Partners.
9. Assignability of Interests. The interest of a partner may be assigned or transferred in whole or in part
from one Partner to any other Partner within the Partnership with the written consent of the Managing
General Partner. Except as provided in the preceding sentence, the interest of a Partner may not
otherwise be assigned, pledged, hypothecated or transferred under any other circumstances except by
reason of death or incapacity to that Partner’s executor or administrator.
37
10. Withdrawal by Partners. (a) A Partner may, by notice to each of the other Partners at least
seventy-five (75) days prior to the last day of any fiscal year, elect to withdraw from the Partnership.
The withdrawing Partner’s Capital Account shall be valued as of the last day of the fiscal year in which
the notice of withdrawal is given. The withdrawing Partner shall be paid the value of that Partner’s
closing Capital Account in ten (10) equal annual installments (with interest at the average of the prime
rate announced from time to time by Deposit Guaranty National Bank, or its successors in interest,
during the preceding fiscal year) during the ten succeeding fiscal years of the Partnership, payable on
the first business day of the next succeeding fiscal year and on the first business day of each subsequent
succeeding fiscal year, or in such larger installments and over such shorter period of time as the
Managing General Partner may determine; (b) With approval of the Managing General Partner, a
Partner may, by notice to each of the other Partners at least 75 days prior to the last day of any fiscal
year, withdraw from that Partner’s Capital Account a part of the Capital Account as of the first business
day of the succeeding fiscal year.
11. Causes for Termination. The Partnership shall be terminated upon the earlier of:
11.1 The incompetency, insolvency or death of all the Partners; or
11.2 The decree of any court of competent jurisdiction directing the dissolution or termination of
the Partnership; or
11.3 (a) Execution of a written declaration of intention to terminate the Partnership by all of the
Partners; or (b) Thirty days following the delivery by Atty. Juan Dela Cruz to the other Partners of a
written declaration of intention to terminate the Partnership.
The incompetency, insolvency or death of any one or more of the Partners (but not all of the
Partners) shall not terminate the Partnership.
12. Liquidation. The Partnership shall be liquidated upon its termination and proceeds thereof applied:
12.1 First to the payment of the debts, liabilities and obligations of the Partnership and to the costs
and expenses of the liquidation;
12.2 To the establishment of such reserves, if any, deemed reasonably necessary for any contingent
or unforeseen debts, liabilities or obligations of the Partnership;
12.3 To the pro rata retirement of each Partner’s capital account. The liquidation shall be
administered jointly by the Partners, except that should any Partner decline to participate, the
liquidation shall be administered by the other Partners.
38
13. Amendments. This Agreement may be amended only by the written consent of eighty percent (80%)
of the Partners; provided however, that Section 7 of this Agreement may be amended only by the
written consent of all of the Partners.
EXECUTION
Intending to be legally bound, the parties executed this Agreement whereupon it entered into full force
and effect in accordance with its terms as of 01 st of January ,2019.
_____________________________
_____________________________
_____________________________
_____________________________
COUNTY OF Philippines
On this 10th day of December , 20 19 , before me who personally came Diane Abitong, Carla
Renomeron, Andrea Sangel, to me known to be the individual described in and who executed the
foregoing General Partnership Agreement, and acknowledged that he executed the same.
________________________
NOTARY PUBLIC
My Commission Expires:
___________________
39
On this 10th day of December , 20 19 , before me who personally came Deriko Garcia, Carla
Renomeron, Andrea Sangel, to me known to be the individual described in and who executed the
foregoing General Partnership Agreement, and acknowledged that he executed the same.
________________________
NOTARY PUBLIC
___________________
On this 10th day of December , 20 19 , before me who personally came Deriko Garcia, Diane Abitong,
Andrea Sangel, to me known to be the individual described in and who executed the foregoing General
Partnership Agreement, and acknowledged that he executed the same.
______________________
NOTARY PUBLIC
___________________
COUNTY OF Philippines On this 10 th day of December , 20 19 , before me who personally came

Deriko Garcia, Diane Abitong, Carla Renomeron, to me known to be the individual described in and
who executed the foregoing General Partnership Agreement, and acknowledged that he executed the
same.
______________________
NOTARY PUBLIC
___________________
40
Fries Station Company PURCHASE ORDER
Mayapa-Cadre Road DATE 03/01/2019
Calamba City, Laguna 4028 PO # [123456]
Phone: (+63) 920 443 7488
Fax: (428) 765-2986
Website: https://friesstation.com.ph
VENDOR SHIP TO
Lakeside Dairy Products and
Deriko Isaac A. Garcia
Beverages Enterprises
Michael Gonzales Fries Station
Block 119, Lot 92 Phase 7 Villa de Calamba Mayapa-Cadre Road
Calamba City, Laguna 4028 Calamba City, Laguna 4028
Phone: (639) 549-0423 (639) 204 -437-588
Fax: (639) 076-9834
REQUISITIONER SHIP VIA F.O.B. SHIPPING TERMS

Deriko Isaac Garcia Truck Freight on Board Cash on Delivery
ITEM # DESCRIPTION QTY UNIT PRICE TOTAL

[01234567] Parmesan Cheese 400g P180.00 P720.00
[02345687] Egg 1dozen P5.00 P60.00
[03456789] Cheese 80pcs P65.00 P65.00
[04567890] Cocoa 5kg P100.00 P500.00
[05678901] Low-fat Milk 10L P85.00 P850.00
[06789023] Tea Powder 500g P60.00 P300.00
SUBTOTAL P2,495.00
Comments or Special Instructions TAX P95.00
Thank you for your business. SHIPPING P120.00
OTHER
TOTAL P2,710.00
41
Phone: (+63) 920 443 7488
Fax: (428) 765-2986
VENDOR SHIP TO
Sarah’s Food Supplies Deriko Isaac A. Garcia
Sarah Flores Fries Station
Unit1 Paseo, Halang Mayapa-Cadre Road
Phone: (639) 549-4398 (639) 204 -437-588
Fax: (639) 096-3178
Deriko Isaac Garcia Truck Free on Board Cash on Delivery

[01234567] Pepper 1kg P250.00 P250.00
[02345687] Salt 1kg P50.00 P50.00
[03456789] Garlic Powder 2kg P300.00 P600.00
[04567890] Bread Crumbs 100g P25.00 P25.00
[05678901] Ketchup 1L P50.00 P50.00
[06789023] Mayo 1L P240.00 P240.00
[07890123] Bread 80pcs P24.00 P192.00
[08901234] Chocolate Syrup 1L P350.00 P350.00
[09012345] Vanilla Extract 20ml P25.00 P25.00
[06789023] Oreo 7packs P72.00 P504.00
SUBTOTAL P2,286.00
OTHER
TOTAL P2,511.00
42
Phone: (+63) 920 443 7488
Fax: (428) 765-2986
VENDOR SHIP TO
Rogelio Renomeron Fruits and
Deriko Isaac A. Garcia
Vegetable Dealer
George Martinez Fries Station
JP Rizal Street Mayapa-Cadre Road
Phone: (639) 674-2094 (639) 204 -437-588
Fax: (639) 856-3426

[01234567] Carrots 6kg P60.00 P360.00
[02345687] Parsley 100g P30.00 P30.00
[03456789] Taro Root 4kg P130.00 P520.00
[04567890] Broccoli 3kg P300.00 P900.00
[05678901] Potato 6kg P150.00 P900.00
[06789023] Sweet Potato 4kg P150.00 P600.00
[07890123] Zucchini 1kg P650.00 P650.00
[08901234] Asparagus 2kg P250.00 P500.00
[09012345] Lettuce 2kg P280.00 P560.00
[98000176] Lemon 50 pcs P24.00 P1,200.00
[00067145] Strawberry 2kg P300.00 P600.00
[80001236] Basil 200g P120.00 P120.00
SUBTOTAL P6,940.00
TOTAL P7,165.00
43
Phone: (+63) 920 443 7488
Fax: (428) 765-2986
VENDOR SHIP TO
Angels’s Special Oils and
Patties Deriko Isaac A. Garcia
Angela Villanueva Fries Station
1084 Chipeco Ave Ext Mayapa-Cadre Road
Phone: (639) 549-4398 (639) 204 -437-588
Fax: (639) 096-3178

[01233967] Olive Oil 15L P294.00 P4,410.00
[02347407] Patty(Coconut Meat) 80pcs. P12.00 P960.00
[98009864] Patty(Vegetarian Chicken Patty) 75pcs. P15.00 P1,125.00
SUBTOTAL P6,495.00
OTHER
TOTAL P6,775.00
44
FACILITIES DIAGRAM / FLOOR PLAN OF FRIES STATION
45
DIANE MARGARET ABITONG
Bougainvillea St. Ceris I.Canlubang Calamba City, Laguna
dianebtng@gmail.com
(+63) 919 649 2506
Professional Profile
Utilizing my experience in finance and project management, I have been pivotal to ensuring businesses
under my control are equipped with tools necessary to meet aggressive sales and growth plans. With all
my experience and skills I will be able to help Fries Station in identifying new market opportunities and
implementing internal control to ensure adherence to compliance whilst minimizing business risk.
Skills
1. Scenario Analysis
2. Operational Efficiency
3. Budgeting/Costing
4. Project and Client Management
Relevant Work Experience

Manager
Worked for two years in a Bank
Have run for promotion
Financial Analyst
Worked in a Hotel
Have been employee of the month twice
Education
Canlubang Elementary School
Studied in intermediate grade
Sta. Cecilia Catholic School Foundation Inc.

Studied in High School
Academic Awardee
De La Salle University of the Philippines

Finished a degree in Project Management
Finished a degree in Forensic Accounting
46
DERIKO ISAAC GARCIA
Sampaguita St., St. Christopher II, Mayapa, Calamba City
derikoisaac16@gmail.com
(+63) 909 864 342
Using my experience with all the jobs that I’ve been and the experience I had in my business, I can
properly manage and do all the tasks and works in Fries Station. My Technical skills can help in
advertising the business in the online world and with my Culinary skills, I am familiar with all foods and I
can innovate it for future profit of the business.
Skills
1. Have knowledge in cooking.
2. Technically skilled: Have knowledge in software and programs
3. Management
4. Forecasting

Manager
Local Chain Restaurant
Worked for two years as my part time job
Promoted from being a crew to being a manager
Business Owner
Have a business related to food
Education
Don Bosco College
Studied in intermediate grade and junior high school
Academic Awardee
Best in Mathematics
Best in ICT
University of the Philippines

Finished a degree in Marketing
Finished Culinary Course
47
ANDREA NICOLE SANGEL
Sampaguita St., St. Christopher II, Mayapa, Calamba City
derikoisaac16@gmail.com
(+63) 909 864 342
Meticulous in my approach to data collection and presentation, I setup and maintain records,
incorporating critical information, and running high quality reports and analyses on the requisite style
and format. With my professionalization and experience I can add up in Fries Station working
cross-functionally to develop sales, and marketing plans to engage prospects, networking at industry
events to generate leads and formulating compelling presentations and bespoke solutions that
repeatedly win business.
Skills
1. Global Business Development
2. Time Management and Prioritization
3. Account Creation and Update
4. Information Management System

Manager
Worked for three years in a five star hotel
Have been promoted twice
Have been employee of the year
Business Intelligent Analyst

Worked in a Famous Corporation
Have been promoted once as the head of the team
Education
Sta. Cecilia Catholic School Foundation Inc.
Studied in Intermediate Grade and High School
With the Highest Honor
University of the Philippines

Finished a degree in Business Intelligent Analyst
Finished a degree in Finance
48
CARLA JISELLE RENOMERON
Darlington St. Oak Hill, Palo Alto Calamba City, Laguna
renomeroncarla@gmail.com
(+63) 928 659 4629
With a friendly and approachable persona and have knowledge in Human Resource, I have been an
exceptionally strong performer within operational support. I have proven my ability to provide expert
employee life cycle services when I work as an HR in a bank. With my experience I can manage Fries
Station well, by making decisions in customer problems and employee disputes
Skills
1. Issue Resolution
2. HR Administration
3. Compensation/Benefits
4. Recruitment/ Interviewing

Manager
Worked for three years as my part time job in a Fast Food Restaurant
Worked after college in a Five Star Restaurant
HR
Worked in a bank
Education
Palo Alto Integrated School
Studied in intermediate grade and junior high school
Academic Awardee
Service Awardee in Leadership
Best in Mathematics
De La Salle University of the Philippines

Finished a degree in Business Management
Finished a degree in Human Resources Management
49

Fries Station Business Plan

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Fries Station Business Plan

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Mary Help of Christians College – Salesian Sisters, Inc.

Acacia St. Ceris 1 LEDC Subd.,

Company Mission Statement

Company Philosophy and Vision

II. PRODUCTS AND SERVICES

III. MARKET ANALYSIS

Industry Analysis and Market Size

IV. MARKETING PLAN

 Government Regulation- In starting up a business a number of legal requirements and licenses

 Threats and Opportunities

The possible opportunities that Fries Station could encounter are:

 Product/services Features and Benefits

 Gender- open in all gender

 Marketing the Product/Service

Milkshakes and other drinks Costs/Prices

 Location or Proposed Location

The skills that employees must need are:

UNIT OF COST PER INVENTORY TOTAL COST

VI. MANAGEMENT AND OPERATIONS

Functional Areas in Fries Station:

2. Production and ICT Function

3. Marketing and Research and Development Function

4. Administration and Finance

VII. APPLICATION AND EFFECT OF LOAN

Cooking Equipments Php 20,000.00

Air Fryer Php 15,000.00

Chairs and Tables Php 40,000 .00

Utensils Php 3,000.00

Land Php 360,000

Building of Diner Php 1,000,000.00

Fruits Php 2,200.00

Beverages Php 1,175.00

Spices Php 1,265.00

Oil Php 4,410.00

Dairy Products Php 2,390.00

Patties Php 2,085.00

Total Fixed Asset and Start-up Expenses: Php 2,227,165.00

Product #1: Garlic Parmesan Carrot

Product #2: Parmesan Taro Fries

A. Selling Price: Php 95.00

Materials Php 50.00 Less

Labor Php 20.00 Direct Cost:

B. Total Cost Per Unit: Php 70.00 Materials Php 40.00

C. Unit Gross profit: Php 24.00 Labor Php 20.00

D. Gross Profit %: 25% B. Total Cost Per Unit: Php 60.00

Product #6: Meatless Coconut Burger

A. Selling Price: Php 95.00 Product #11: Healthy Hot Chocolate

Product #10: Iced Chocolate Drink

Product #12: Sweet Tea-Lemon Iced tea

A. Selling Price: Php 80.00 Product #15: Vegan Chocolate shake

Materials Php 50.00 Less

Labor Php 15.00 Direct Cost:

B. Total Cost Per Unit: Php 55.00 Materials Php 58.00

C. Unit Gross profit: Php 15.00 Labor Php 17.00

D. Gross Profit %: 21% B. Total Cost Per Unit: Php 70.00

Product #14: Cocoa-Banana Shake

A. Selling Price: Php 100.00

Projected Income Statement: Year 1

Salaries Php 84,000.00

Purchase of Land Php 360,000.00

Construction of Restaurant Php 1,000,000.00

Decorating and Remodeling Php 10,000.00

Fixtures and Equipment Php 133,000.00

Beginning Inventory Asset Purchase Sub-Total Php 1,503,000.00