FutureWise- Supporting its Partners with Actionable Insights and Informed

Business Decisions

Internet has helped people to not only socialise but also to expand and nurture
their businesses. One of the most integral methods used for promoting
businesses is digital marketing. For performing digital marketing,
understanding market trends and analysing them is a must. This is where
market research comes into the picture. Market research helps in identifying
new business opportunities. It also helps in understanding the target audience
and designing market campaigns accordingly. One advantage of implementing
market research is it covers all the customer-related parameters like age,
gender etc. Also, performing thorough research about a particular market
segment during a particular period of time helps to take decisions in the future
accordingly. Another important advantage of performing market research is
that it keeps an update on our competitors as it is a good evaluation tool which
is of great help in doing comparative studies. This helps us to strategize our
future business plans to keep ourselves ahead of our competition. One of the
most important aspects of any business is to minimize losses as much as
possible and performing market research helps in curbing down the losses to a
larger extent. Before the inception of market research, companies used to
launch products without thorough research of market trends and customer
requirements due to which the companies used to incur huge amounts of
losses. But today, with market research, companies can identify potential
problems before launching the product and determine solutions. Even after
the product is launched, it can help them find loopholes in the product and
devise plans which will help in increasing the profits.

Unique case studies of market research

1. Apple
When we talk about tech companies, Apple is the first name that we think
about. It has been leading the technology business for several years and the
reason for them being at this level is their utilization of market research and
not necessarily their technological innovations. They use market research to
identify what exactly the customers expect from their devices and then they
figure out to fulfil those requirements in real time. The ‘Apple Customer Pulse’
research group is a chief example. They perform online surveys which makes
data compilation and analysis at a faster rate. Also, these surveys can be
effortlessly administered which makes the market research for the participants
as well as to the company. Conducting such a survey has led apple push
boundaries of their engineering team and as a result, bigger and sharper
screens were made which will enhance the viewing experience and also can
help play games more effectively.

2. Verizon
Before 2003, it was a hectic task for common people to switch carriers as they
had to get a new number which would create difficulties in keeping contact.
Verizon then came up with the idea of number portability through which it
became easier to switch carriers as they don’t have to change the number
anymore. This idea was a result of thorough market research by listening to
consumer complaints and understanding their requirements which resulted in
an exponential rise in their business.

Insights on market research, By region:

• North America
• Europe
• Asia Pacific
• Middle East
• Rest of the World

North America, especially the US, is leading when it comes to market research
services as it covers up to 44% of the global industry. In case of Europe, UK has
seen a three percent decline from 17% to 14% which is still more than the
market share of Germany and France combined which comprise of 6% and 5%
respectively. China has seen the growth in this sector by 6% in 2017. Middle
East is the fastest growing region with a growth of 2.9% each year and also the
Asia Pacific with a growth of 2.6% every year.
Competitive Landscape:
• Tier 1 players- established companies in the market with a major market
share
• Tier 2 players
• Emerging players which are growing rapidly
• New Entrants
• Market Ranking Analysis
• New Product Developments
• Collaborations
• Acquisitions
• Expansions

FutureWise Key Takeaways:

• Growth prospects
• SWOT analysis
• Key trends
• Key data-points affecting market growth

About FutureWise Processes

Here are some factors that differentiate FutureWise from other companies and
places it as a top market research company in the U.K as well as top market
research company in the U.S

1. Standards Followed
FutureWise ensures utilization of statistically accurate surveys, comprehensive
analytical tools, meticulous coverage of geographic regions, comprehensive
checks of data
2. Precise Assessments
Our B2C and B2B research domain experts conduct thorough assessments by
interviews, surveys (both online and conventional), structured questionnaires
with end market leaders and various participants.

3. Holistic Market Analysis

Be it product benchmarking, competitive landscaping, competition profiling,
emerging competition or market share analysis related to macro and micro
markets, they strive to bring forward every hidden opportunity for their
partners so they can tap in their true potential.

4. Multi-Level Market Segmentation

Enabling our clients to tap the disruption with global data collection analysis of
external links and drivers, modelling distribution channels, authentication of
segmentation, global and local region analysis, data integrity cross-check, and
so on.

5. Forecasting and Sizing

FutureWise believes in systematic data collection as the first step towards
successful forecasting and sizing of each and every market. We offer forecasts
and major market segment sizes along with different sub-segments falling
within the calculated categories. At FutureWise, we employ numerous primal
and auxiliary sources for market forecasting and sizing including but not limited
to following mentioned sources such as interviewing vendors, market data
history, financial records and user surveys.

Why FutureWise Above Other Top Market Research Companies?

1. Specialization in high-growth niche markets which remain unexplored by
various top market research companies in the U.K as well as top market
research companies in the U.S
2. A profound understanding of markets and consumer mentality
3. Market intelligence insights about unique as well as emergent markets
that are hard to find elsewhere
4. Full-time engagements with a dedicated research unit comprising of
subject matter experts (SME) and market research analysts who can be
engaged for fixed hour support or complete project duration
5. Round the clock unlimited analyst support so our clients can utilize our
business acumen to the fullest.

FutureWise presents its clients with the tools they need to be at the forefront
of their industry – a position secured for far more than the near future.