THE IMPACT OF PROMOTIONAL MIX ON CONSUMERS PURCHASING DECISIONS

This study is conducted to understand the impact of promotional mix on consumers purchasing
decisions. Thank you for your time and effort. Kindly give your rating on below statements based
on the 5 point scale.

1 – Strongly disagree, 2 – Disagree, 3 – Satisfied, 4 – Agree, 5 – Strongly agree.

CONSUMERS PURCHASING DECISIONS 1 2 3 4 5

BRAND LOYALTY
Do you find Big Bazaar loyalty card helpful.
How would you rate our Wednesday Bazaar program.
Will you prefer future consumer limited products.
Do you prefer Big Bazaar to your friends.
Will you pay slightly higher price when compared to other stores.
VALUE CONSCIOUSNESS
Did you buy the products which has more offers.
When I shop I usually compare the “price per grams” information for brands I normally buy.
Will you go with product which doesn’t have any offers.
When I buy products, I like to be sure that I am getting my money’s worth.
When shopping, I compare the prices of different brands to be sure I get the best value for
the money.
PRICE AND COUPON CONSCIOUSNESS
Did you prefer coupon over value of the product.
Does redeeming coupons gives you a sense of joy.
Did you get coupons from future pay app.
Does getting coupons from texts is worth enough.
Future pay prices is low when compared to normal prices in store.
SALES PRONENESS
Is discounted sales time is really worth for money.
How will you prefer buying on sale time.
How will you prefer buying on regular days.
I have favourite brands, but most of the times I buy the brands that’s on sale.
When I buy a brand that’s on sale, I feel that I am getting a good deal.
PRICE QUALITY SCHEMA
Generally speaking, the higher the price of the product, the higher the quality.
The old saying “you get what you pay for” is generally true.
The price of a product is a good indicator of its quality.
You always have to pay a bit more for the best.
Does getting products at less price makes you feel bad.
PRESTIGE SENSITIVITY
I enjoy the prestige of buying a high priced product at Big Bazaar
Does shopping at Big Bazaar gives you pride.
Will you be pride enough to pay by future pay app
Your friends will think you are cheap if you consistently buy the lowest priced version of a
product.
Paying bills by Loyalty Card gives you a sense of joy.
BUYING BEHAVIOUR
Does promotions of the product influence you to buy more.
Giving samples attract you to buy continuously.
Do you think that the various types and brands of this product available in the market are all
very alike or are all very different?
Discounted prices of product has impact on the buying behaviour.
Will you buy the product which doesn’t have any freebies.
WHAT MADE YOU TO CHOOSE US OVER OUR COMPETITORS.
Price
Service
Ambience
Product Quality
Product Variety
convenience
PLEASE GIVE YOUR VALUABLE SUGGESTIONS REGARDING BIG BAZAAR
OVER ALL FUNCTIONING
Location
Operating Time
Cleanliness of Store
Easy to Locate Product
Promotion offers
Staff Helpfulness
Flexibility in Payment Mode
Return of value for money
Quality product

Name : Gender : Male Female

Age : 18-25 years 26-30 years Marital status : Married Unmarried

31-40 years 41-49 years

50 years and above

Degree : Graduate Post Graduate Others

Occupation :

How many Loyalty Cards do you have?