MIL-L02

Media & Information Literacy

Marvin B. Broñoso
SHS MIL TEACHER
EVOLUTION OF
The Manila Times College of Subic
mbronoso@gmail.com / 09565962116 TRADITIONAL MEDIA
 LEARNING COMPETENCIES
• identifies traditional media and new
media and their relationships
• editorializes the roles and functions
of media in democratic society
• searches latest theory on
information and media
 VIDEO PRESENTATION
• https://www.youtube.com/watch?v=oxTUC5I22LU
• https://www.youtube.com/watch?v=rDkxsNmKDGk
• https://www.youtube.com/watch?v=9YDblnCqc8o
 PICTURE ANALYSIS

Photo credit: https://www.slideshare.net/cmeadvocate/acehp12-preconference-emerging-technology-and-medical-education

 PICTURE ANALYSIS

Photo credit: https://www.slideshare.net/cmeadvocate/acehp12-preconference-emerging-technology-and-medical-education

 Ages of Evolution
•Prehistoric Age
•Industrial Age
•Electronic Age
•New/Digital Age
•Electronic Age
•people harness the power of electricity that led to electrical
telegraphy and large scale computers

Photo credit: https://www.linkedin.com/pulse/marketing-evolution-from-traditional-digital-eric-ampah

 PREHISTORIC AGE OF MEDIA
People discovered fire, developed
paper from plants, and forged
weapons and tool with stone, bronze,
copper and iron.
• cave paintings
• clay tablets in Mesopotamia
• papyrus in Egypt
• dibao in China

Photo credit: https://www.sutori.com/story/the-evolution-of-traditional-to-new-media &

Photo credit: https://image.slidesharecdn.com/whatislifeportland2017-170408142539/95/media-literacy-in-evolution-2-
 INDUSTRIAL AGE OF MEDIA
People used the power of steam, developed
machine tools, established iron production,
and the manufacturing of various products
(including books through the printing press).
• Printing press for mass production
• Newspaper The London Gazette
• Typewriter
• Motion picture photography
• telegraph
• punch cards

Photo credit: http://www.computerhistory.org/revolution/punched-cards/2 & https://en.wikipedia.org/wiki/The_London_Gazette

 ELECTRONIC AGE OF MEDIA
he invention of the transistor ushered in the
electronic age. People harnessed the power of
transistors that led to the transistor radio,
electronic circuits, and the early computers. In this
age, long distance communication became more
efficient.
• Transistor Radio
• Television (1941)
• Large electronic computers – EDSAC & UNIVAC
• Mainframe Computers – IBM704 (1960)

Photo credit: http://www.computerhistory.org/revolution/mainframe-

 INFORMATION AGE OF MEDIA
The Internet paved the way for faster communication
and the creation of the social network. People
advanced the use of microelectronics with the
invention of personal computers, mobile devices, and
wearable technology. Moreover, voice, image, sound
and data are digitalized. We are now living in the
information age.
• Social media sites
• Tablets and Smartphones
• World Wide Web
• Live forecast
• Online storage and backup

Photo credit: http://consultmegroup.com/wordpress/digital-media-update-3-things-you-need-to-do-now/ & http://www.telecom-

 PICTURE ANALYSIS

Photo credit: https://www.acreo.se/efraim

 PICTURE ANALYSIS

Photo credit: http://www.cloudcomputingintelligence.com/features/item/3294-from-fiction-to-fact-the-cybercrime-threats-of-the-future

 ACTIVITY
• ROLE PLAYING ACTIVITY ABOUT MODERN MEDIA
 RESOURCES
• https://www.sutori.com/story/the-evolution-of-traditional-
media-to-new-media-ed91
• http://teachtogether.chedk12.com/teaching_guides/view/2
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