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1 Profit Analysis
LEARNING OUTCOMES
By the end of this topic, you should be able to:
1. Define Cost-Volume-Profit (CVP) analysis;
2. Explain the significance of cost volume profit analysis;
3. Demonstrate the techniques for calculating break even point
(BEP);
4. Elaborate the approach in cost volume profit analysis; and
5. Identify the impact of tax in cost volume profit analysis.
X INTRODUCTION
There are different management accounting aspects used by management to
determine internal decisions. Various decisions have to be made, depending on
the purpose of such decisions. For instance, the management of a private clinic
often poses several questions regarding the business activities of the clinic, such
as:
(a) How many patients have to be treated to achieve break even point?
(b) What would the impact be on profit if the clinic area is widened?
(c) What are the effects of increasing treatment charges on the profit and
number of clinic patients?
All the above questions are related to changes in the activities of the company
which affect the costs and income. They are the fundamental questions in
business and must be answered to allow the management to see the impact of
each of the changes made, which in turn will assist the management in
conducting systematic and strategic planning, thus arriving at systematic and
sound business decisions.
Copyright © Open University Malaysia (OUM)
2 X TOPIC 1 COST VOLUME PROFIT ANALYSIS
This analysis can be utilised to see how changes in selling prices, variable costs,
fixed costs, taxes and sales mix affect profits. Generally, cost volume profit
analysis helps the management to obtain an overall perspective of the effects of
different types of short term financial changes on cost and income.
ACTIVITY 1.1
By applying the cost volume profit analysis, the management is able to determine
the right sales product A and product B. The company cannot simply assume
that, in order to reach the maximum profit or to be just at the break even point, it
has to sell 2 units of product A and 1 unit of product B. On the contrary, the
company has to perform various analyses, and the simplest analysis is by using
the cost volume profit analysis.
the management can evaluate thoroughly the impact of the changes in each cost
on the companyÊs profit.
In other words, it is a level of activity at which a company does not attain any
profit or incur any loss. In economics, this concept is also emphasised to assist the
management in making a decision on whether to continue competing or to exit
from the market.
Fixed Costs
BEP (in units) =
Contribution Margin Per Unit
or
Fixed Costs
BEP (in RM) =
Contribution Margin %
We will then verify the validity of a particular theory by using data we have
collected. If the data analysed verify the validity of the theory, then our economic
theory will become an economic law. This economic law will be embraced until
there is a competing theory that states otherwise.
Example 1.1
Atlis Company has sold 10,000 pairs of earrings throughout the month of May,
2003 at a price of RM20 per pair. The variable cost is RM12 for every pair of
earrings. The total fixed cost is RM80,000. The following income statement shows
that the total net income of the company is zero, which is at the break even level.
RM
Sales (10,000 x RM20) 200,000
Less: Variable Costs (10,000 x RM12) (120,000)
Total Contribution Margin 80,000
Less: Fixed Costs 80,000
Net Income 0
From the above example, we can conclude that the company will reach its break
even point if its sales activity level amounts to 10,000 pairs of earrings.
This information is vital for Atlis Company to plan the companyÊs future
activities and subsequently to answer questions that are usually asked by the
management. The concept of break even point also serves as a basis in the cost
volume profit analysis, where the company neither earns a profit nor incurs a
loss.
There are three approaches which are used in the cost volume profit analysis,
which are:
(a) Contribution margin approach;
(b) Mathematical equation approach; and
(c) Graphic presentation approach.
The main purpose of these approaches is to answer the same kind of questions.
The advantage of this analysis is that it provides us with a wide range of options
to choose from and does not restrict us to only one approach or method in
solving questions such as the ones given at the beginning of this topic.
To simplify your understanding of this topic, we will use Example 1.1 again to
demonstrate how these three approaches solve each of the problems or questions
presented.
When the activity level reaches the break even point, the total contribution
margin is equal to the total fixed cost. This means that at the point of
breakeven, the company does not incur any loss or earn any profit. Thus,
the contribution margin is only sufficient to cover the total fixed cost
incurred.
In the cost volume profit analysis, the contribution margin can be derived
in the form of contribution margin per unit or as contribution margin
percentage (ratio). Referring to the example again, the calculation of the
contribution margin is as follows:
Selling Price Per Unit ă Variable Costs Per Unit = Contribution Margin Per Unit
Fixed Costs
BEP (unit) =
Contribution Margin Per Unit
RM80,000
=
RM8
= 10,000 units.
Or
Fixed Costs
BEP (unit) =
Contribution Margin Percentage
= RM80,000 / 40%
= 100
RM80,000 ×
40
= RM200,000
HX = BX + T
where:
H is the selling price per unit,
X is the sales quantity,
B is the variable cost per unit, and
T is the total fixed cost.
Referring to the same example, the break even point, in units, is:
or in ringgit (RM)
= 10,000 units × price per unit
= 10,000 units × RM20
= RM200,000
For instance, if the companyÊs sales are less than 10,000 units, then it will
fall in the loss region and on the contrary, if the companyÊs sales are more
than 10,000 units, then it will generate profit.
Referring to the example above, and assuming that Atlis Company is targeting a
profit of RM20,000, what is the level of sales necessary to achieve this profit? This
question can be easily answered by using the three approaches used previously
in CVP analysis to calculate the break even point.
= RM80,000 + RM20,000
RM8
=
12,500 pairs
or,
i.e.
H X (in units) = BX + T +
20X = 12X + 80,000 + 20,000
8X = 100,000
X = 12,500 pairs
Or
X (in RM) = 0.6X + 80,000 + 20,000
0.4X = 100,000
= RM250,000
or = RM250,000 ă RM200,000
= RM50,000
The margin of safety is crucial for the management to measure how far the
current operation level is from the break even point. This is illustrated in
Figure 1.2.
The company is operating with a margin of safety of 2,500 units and can further
increase its safety margin if the companyÊs level of sales moves further to the
right from the break even point. The company also cannot reduce its sales
volume by more than 2,500 units if it does not want to incur any losses.
ACTIVITY 1.2
The above question can be directly solved by using the cost volume profit
analysis. You need to replace the fixed cost with a new amount, while other items
stay the same.
Let us look at the solution using the contribution margin approach (the
mathematical equation approach and the graphic presentation approach can also
be used).
Hence, it can be concluded that if the fixed cost increases by RM4,000, Company
Atlis needs to increase its sales volume by 500 units or sales amount by RM10,000
(i.e., 500 units x RM20) to reach the new break even point.
Table 1.1: Impact of Change in Variable Cost per Unit on Contribution Margin
Original New
Selling Price RM20 RM20
Variable Cost RM12 RM15
Contribution Margin RM8 RM5
BEP (units) 80,000 / 8 = 10,000 80,000 / 5 = 16,000
BEP (RM) 200,000 320,000
The increase of RM3 per unit in variable cost has a significant impact on the
operations of Atlis Company. The company now needs to sell 6,000 pairs of
earrings more than before in order to reach the new break even point. Bear
in mind that the cost volume profit analysis is not a tool to solve the
problem above but rather to assist the company in conducting future
planning.
Original New
Selling Price RM20 RM22
Variable Cost RM12 RM12
Contribution Margin RM8 RM10
BEP (units) 80,000 / 8 = 10,000 80,000 / 10 = 8,000
BEP (RM) 200,000 176,000
The increase in the selling price of RM2 has caused the BEP to fall by 2,000 pairs
of Atlis earrings. As a result, the company now needs to sell only 8,000 pairs but
at a higher price of RM22 so as to achieve the companyÊs new break even point.
Example 1.2
It is given that the fixed cost incurred in a year for Atlis Company is RM80,000
while its variable cost is RM12 per unit. Based on research, a change in selling
price will affect the demand for Atlis earrings. The company predicts the impact
on demand if the price changes will be as follows:
The target profit can be calculated for each price set. To simplify the calculations,
the total contribution margin approach is used to subtract the total variable cost
from the total income.
Price of Earrings
RM20 RM22
Total Income:
15,000 x RM20 RM300,000 RM308,000
14,000 x RM22
Less Variable Costs:
15,000 x RM12 (RM180,000) (RM168,000)
14,000 x RM12
Total Contribution Margin RM120,000 RM140,000
Less: Fixed Costs (RM80,000) (RM80,000)
PROFIT RM40,000 RM60,000
From Table 1.3, we can see that, at the price of RM20 per pair, the company will
earn a profit of RM40,000, but if the price is increased to RM22, the profit will
similarly increase by RM20,000. The difference is due to the increase in the
contribution margin per unit by RM2, exceeding the reduction in contribution
margin due to a decrease in demand.
If the fixed cost remains unchanged, then the difference in total contribution
margin will describe the actual difference in profits to be earned. This type of
information is important to assist companies in the price setting process.
By using the example in section 1.5.4, an increase in the price of a pair of earrings
from RM20 to RM22 has resulted in a decrease in demand by 1,000 pairs. This
suggests that the company has to reduce its production by 1,000 pairs.
Suppose that all the machines used in producing the earrings are acquired by the
company through hire purchase. A reduction in the production will have an
influence on the number of machines used. If the company can save the cost of
hire purchase by RM10,000 per year as a result of reducing the number of
machines used, then the companyÊs profit will be as illustrated in Table 1.4
below:
Price of Earrings
RM20 RM22
Total Income:
15,000 x RM20 RM300,000 RM308,000
14,000 x RM22
Less: Variable Costs:
15,000 x RM12 (RM180,000) (RM168,000)
14,000 x RM12
Total Contribution Margin RM120,000 RM140,000
Less: Fixed Costs (RM80,000) (RM70,000)
PROFIT RM40,000 RM70,000
Situation 1.1
Zan Bun Berhad is the sole manufacturer of cakes in the Changlun region. The
company only produces a single type of cake that is sold at the price of RM10 per
piece. The cost of making a cake is RM5 while the fixed cost of the company
amounts to RM50,000 per annum.
Solution:
RM
(a) Selling Price 10 100%
Variable Cost 5 50%
Contribution Margin 5 50% @ 0.5
Fixed Cost RM50,00 10,000
(b) Break even Point = = =
Contribution Margin RM5/piece pieces
(c) Break even Point = Fixed Cost = RM50,00
% Contribution Margin % Contribution
Margin
= RM50,000
0.5
= RM100,000
or
Situation 1.2
With reference to the information in Situation 1.1, you are required to solve the
following problems individually.
(a) By expecting the fixed cost to increase by 10% in the coming year, calculate
the new break even point for the company.
Solution:
Original New
RM RM
Fixed Cost = 50,000 55,000
Contribution Margin = 5 5
Break even Point = RM50,000 RM55,000
5 5
= 10,000 pieces 11,000 pieces
(b) During the year, the company managed to sell 15,000 pieces of cake. From
observation, if the company reduces the price of a cake from RM10 to RM9,
the demand for the cakes will increase by 20%. What is the break even point
for the company?
Solution:
Original New
RM RM
Selling Price 10 9
Variable Cost 5 5
Contribution Margin 5 4
Break even Point = RM50,000 RM50,000
5 4
= 10,000 pieces 12,500 pieces
(c) Based on the information in (b) how much total sales is required if the
company wants to earn a profit of RM30,000?
Solution
(d) What actions must be taken if the changes in (a) and (b) occur at the same
time? Explain.
Solution:
Even though the increase in demand is rather high, i.e., by 3,000 pieces of cakes
as a result of a reduction of RM1 in selling price, the profit of the company
reduces by RM8,000. Thus, the company should not reduce the price as the profit
earned is higher although the sales volume is less.
If income tax is taken into account, the above formula has to be modified to
become:
Sales Target = Fixed Cost + { (Target Profit After Tax) / (1-Tax Rate) }
Contribution Margin Per Unit
Ć Cost volume profit analysis is a useful tool for the company management. It
provides the management with important information which is vital for the
purpose of conducting future planning and business decisions.