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Research Project-Group 1

You are a manager in charge of a marketing research project. Your goal is to determine what
effects different levels of advertising have on consumption behavior. Based on the results of the
project you will recommend the amount of money to be budgeted for advertising different
products next year. Your supervisor will require strong justification for your recommendations,
so your research design has to be as sound as possible. However, your resources (time, money,
and labor) are limited. Develop a research Project to address this problem. Focus on the kind of
research designs you would use, why you would use them, and how you would conduct the
research.

Research Project-Group 2

You are the brand manager for a shampoo brand in the market. You wish to conduct a research to
find out what is the current perception of consumers about your brand vis-à-vis other brands
(competitors). You also want to know, what are the most important factors buyers consider while
buying a brand of shampoo. You are required to prepare a research project for this study,
including a general idea of the methodology, sampling plan, time and cost.

Research Project-Group 3

A multinational company XYZ is a chain of fast-food restaurants located in major metropolitan


areas of the country. Sales have been growing very slowly for the last two years. Management
has decided to add some new items to the menu, but first they want to know more about their
customers and their preferences. Develop a research project to address this problem. Focus on
the kind of research designs you would use, why you would use them, and how you would
conduct the research.
Research Project-Group 4

You are a marketing research manager for a local soft drink firm contemplating the introduction
of a lemon-lime soft drink. This product would be positioned as a “change of pace” soft drink to
be consumed by all soft drink users, including heavy cola drinkers. You are required to prepare a
research Project for this study, including a general idea of the methodology, sampling plan, time
and cost.
Research Project-Group 5

You are the brand manager for a laptop brand in the market. You wish to conduct a research to
find out what is the current perception of consumers about your brand vis-à-vis other brands
(competitors). You also want to know, what are the most important factors buyers consider while
buying a brand of laptop. You are required to prepare a research Project for this study, including
a general idea of the methodology, sampling plan, time and cost.

Research Project-Group 6

A new business clothing shop is to open in a few months. The owners are unsure whether the
new shop should be located in a shopping mall or at a downtown location. Since they think it
would be best to simply ask shoppers for their preferences as to location, the owner hired you as
a consultant to conduct this study. Develop a research Project to address this problem. Focus on
the kind of research designs you would use, why you would use them, and how you would
conduct the research.
Research Project-Group 7

You are the brand manager for a television brand in the market. You wish to conduct a research
to find out what is the current perception of consumers about your brand vis-à-vis other brands
(competitors). You also want to know, what are the most important factors buyers consider while
buying a brand of television. You are required to prepare a research Project for this study,
including a general idea of the methodology, sampling plan, time and cost.
Research Project-Group 8

The owner of a popular resort noticed a decline in the number of tourists and length of stay
during the past three years. The industry trends have rather indicated that the overall tourist trade
was expanding and growing at a rapid pace. The managers decided to conduct a study to
determine people’s attitude towards the particular activities that were available at and around the
resort. Develop a research Project to address this problem. Focus on the kind of research designs
you would use, why you would use them, and how you would conduct the research.

Research Project-Group 9

The Central Bank, headquartered in Coimbatore, has some 400,000 users of its credit card
scattered throughout the state. The application forms for the credit card require the usual
information such as name, address, phone, income, education, and so on. The bank is interested
in determining if there is any relationship between the uses of the card and the socioeconomic
characteristics of the user; e.g., is there a difference in the characteristics of those people who use
the credit card for major purchase only (e.g; appliances) and those who use it for minor as well
as major purchases? Develop a research Project to address this problem. Focus on the kind of
research designs you would use, why you would use them, and how you would conduct the
research.

Research Project-Group 10

Sudari Desai, the owner of a local furniture store chain, has recently hired you as research
analyst. Sundari has little experience in research and is expecting you to lead her in the right
direction. She wants to conduct a study to determine the buying cycle for living room furniture.
Develop a research Project to address this problem. Focus on the kind of research designs you
would use, why you would use them, and how you would conduct the research.