Questionnaire for Profile

The 10 Most Recommended Management and Strategy Consultants

Through this questionnaire, our aim is to highlight your company, its services, and we further
aim to highlight your and the company’s future perspectives. This questionnaire will help us to
portray your company’s strengths and uniqueness in the global market. We are looking for
insightful answers from your side for the same. (Approx. 900-1000 words)

1. Kindly brief us about the company

Market Insight Consultants is a fully integrated research and consulting firm with the
capability to handle the entire gamut of research and consulting services. MIC is
positioned as a Decision Support Consultancy with in house research ability and has a
successful track record of serving domestic and global clients over the period of more
than 17 years since its inception in 2002.

2. Brief us about the Founder/CEO of the company and the major contribution of him/her
towards the company.

Mr Sanjay Nagi, is a mechanical engineer from IIT Roorkee and graduated in 1983. He
started his career with Larsen & Toubro Limited. He was the youngest engineer in the
team and in spite of being the youngest in the team he was part of the core team
responsible for introduction of the vibratory compactor technology in India.
Mr Sanjay Nagi started his consulting company – GN CONSULTING in 1993 which he
subsequently sold off in 2002 immediately after which he started Market Insight
Consultants, a niche consulting firm that is positioned as a Decision Support
Consultancy.
Mr Sanjay Nagi has developed some innovative and differentiated models on
measurement of corporate interfaces like Customer, Internal Customer and Channel
satisfaction. Market Insight Consultants is the only company in the country to have a
process based model on Supplier Satisfaction.
Under the leadership of Mr. Nagi MIC has developed a solid body of work around
innovation at firm, sector and national level.
MIC is working with Ministry and Science and Technology to measure very intangible
subject like innovation.
Mr. Nagi consults with blue chip corporate clients like Godrej Group, Mahindra &
Mahindra, Tata Group, Shriram Pistons, GMR, GVK to name a few.
His firm Market Insight Consultants has also structured the entry of over 60 Foreign
firms in India with its own designed model “Getting you to India.” Companies like DSM-
a 10 billion dollar firm, Technogym, Panasonic …are few of them.
He is a qualified ISO assessor trained by IQA UK, He is also a Business Excellence
assessor trained by CII, and is a MASTER TRAINER in Marketing on the panel of CBI,
Government of Netherlands and is a global trainer who has conducted programs in South
Africa, Europe, Vietnam, Tanzania, Ethiopia, Dubai and Pakistan.
 His MICRUTS FOUNDATION supports entrepreneurship at the bottom of the
pyramid by skilling and capacity building.
His FOUNDATION FOR BUSINESS COMPETITIVENESS is engaged in training
and capacity Building and has rolled out the entire capacity building for MSME
Ministry’s ZED scheme.
Mr Sanjay Nagi also runs a venture fund (QUARIZON) positioned as a bridge fund
and mentors many IIT engineers. Finally he has 2 companies – MIC CONSULTANTS
MIDDLE EAST in Bahrain and al MODHA INVESTMENTS AND SERVICES in
Muscat.

3. Please share with us the initial struggle that strengthen the current success of the brand.
During the initial days of the organization, the biggest challenge was to create a
differentiated positioning in the market research and consulting industry which
continues to remain a broad spectrum representing small and micro unorganized sector
at one end and the global firms on the other end. MIC undertook the strategy of not
doing the run of the mill research projects and started pitching for new areas where it
could carve a niche for itself while creating value for the clients. An example in this
regard is aviation sector which offered fresh opportunities in the domain of airport
service quality audits and besides this tapping opportunities in specialized service
areas like organizational diagnostics, internal customer satisfaction and international
consulting assignments connected with market entry, partner selection and distribution
set-up across sectors also offered opportunities to stand differentiated in the market.

The foundation laid during the initial years have strengthened MIC’s differentiated
positioning in the market today in terms of being a leading player in the country in the
domain of aviation research. The company also has high reputation in the domain of
handholding services for foreign companies wanting to establish presence in India.

4. Tell us about the services you provide through your venture.

MIC provides a range of service in the research and consulting domain across different
industry sectors. The services baskets broadly include:
o Custom research with utilization of primary and secondary research tools
o Market entry strategy development
o Airport service quality audits
o Airport retail development strategies
o Partner selection
o Distribution set-up
o Implementation of sales processes
o Training in business excellence paradigms like Zero Defect Zero Effect
 5. Please share some success stories, awards and accolades that the company has received.
The company has been named as best supplier by Delhi International Airport Limited
for playing a vital role in gearing up the DIAL to qualify the global ACI audits which
lays the basis for ranking of the major airports globally. In addition, MIC is credited
with launches of multiple foreign companies in India, particularly in the space of
construction materials.
6. Advice for the budding entrepreneurs who are trying to embark in the same field.
The overarching advice would be to keep higher goals and essentially differentiate
yourself in the market through your service offerings while keeping an eye of
changing market environments which may also offer opportunities of growth and
value creation.
7. Brief us about the future of the company or the goal it has set to mark its
exceptionality in future.
MIC has laid the roadmap to establish itself as global company. We have set-up
offices in Middle East and are broadbasing our service portfolio from core research
and consulting services to liquidity management for financially stressed companies.

Kindly provide us the ‘title’ if you have thought of any; or else we will suggest you after
drafting the profile.

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Part B:
 Headquarter in: Noida (Delhi/NCR)
 Major Operation Centers: Mumbai, Kochi, Hyderabad
 Founded in Year: 1992
 URL (Which you want to highlight): www.marketinsightconsultants.com
 Total number of clients served & Countries served: 300+ PAN India & 80+ in 15+
countries
 Your Tagline: Decision Support Consultancy

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We request high res image (300 dpi) of CEO, if you send us a portfolio of pictures, we will
choose the best which suits our magazine.

We also request you to mind the required word limit of 900-1000 words.

If you think we have missed something and you want to add any other supporting material that
you think would be relevant to the content, please feel free to do so.

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