Tuesday, November 9, 2010

The
future
of TV?

Tuesday, November 9, 2010

 Consumers will be able to watch
whatever they want to watch.
Whenever. Wherever. The world’s
premium content is primarily going to
be delivered and consumed over the
internet.

Tuesday, November 9, 2010

 This will be disruptive to the existing
distribution ecosystem. Significant value
will be created.

Tuesday, November 9, 2010

 Brand advertisers will be able to have
more targeted, more effective
communications with their prospective
customers. Brand advertisers will be
far less willing to pay for waste, as they
have done for the past 60 years.

Tuesday, November 9, 2010

 This will be disruptive to existing brand
advertising services. Significant value
will be created.

Tuesday, November 9, 2010

 Month 0. Month 36.
(Fall 2007) (Fall 2010)

Users 0 30 MM
Content Streams 0 260 MM
Ad Streams 0 800 MM
Content Partners 2 235
Advertising Clients 10 352 (Q3)
Revenue $0 $240+ MM (2010)

Tuesday, November 9, 2010

 We believe that
advertising will play a very
large role in the future of
television.
Tuesday, November 9, 2010
 Subscription Transaction Advertising

Source: Veronis Shuler 2010

Tuesday, November 9, 2010
 The relentless pursuit of
better ways for brand
advertising.

Tuesday, November 9, 2010

 When it comes to the
amount of advertising,
lighten up.

Tuesday, November 9, 2010

 1959 2010

26 minutes 22 minutes

Tuesday, November 9, 2010

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 Give advertisers your
attention all at once...and
receive value in return.

Tuesday, November 9, 2010

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 What if TV show
promotional spots were
smart?

Tuesday, November 9, 2010

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 1%
37%
63%
99%

Female Male Female Male

Tuesday, November 9, 2010

 Don’t like your current ad?
Trade it out for another
one.

Tuesday, November 9, 2010

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 The ads on Hulu are 55%
more effective than the same
ads in traditional channels.

Source: Nielsen IAG

Tuesday, November 9, 2010
 Ad Effectiveness
60%
Brand Message
!
Recall Recall
45%
!

30%
55%
Broadcast
Prime
45%
Broadcast
15% Cable Prime Prime
29% Cable Prime
23% 22%
16%
0%

Source: Nielsen IAG September 2010, 1 day post ad exposure A18-49

Tuesday, November 9, 2010
 Advertisers get more for
their money. Content
owners make more money.

Tuesday, November 9, 2010

 "Efficiency is doing things
right. !Effectiveness is doing
the right things." !
Peter Drucker

Tuesday, November 9, 2010

 The
future
of TV.

Tuesday, November 9, 2010