UNIVERSITI TUNKU ABDUL RAHMAN

Faculty of Accountancy and Management

MPU 32023 / UALE 1023 ENGLISH FOR BUSINESS
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Newsletter (30%)

You have been assigned to produce the next issue of your company newsletter. The newsletter is
published quarterly to keep stakeholders updated regarding the recent happenings in your
company. In a group of 5-6 persons, write a newsletter covering various topics of your choice. It
should also be well-organized with main / sub-headings depending on the topic of the
discussions. Invent the necessary details and include additional information or visual elements
that are relevant. The newsletter should be submitted by Week 9, Friday (26 July 2019), 5pm.

It is advised that your newsletter should cover three main sections:

i) Introduction (Group task)

An introduction of your company.
- Brief history; vision and mission

ii) A Word from the Editor (Group task)

Introduction of the current newsletter
- Overview of the contents.

iii) Body (Individual task)

A collection of write-ups related to your company:

(a) Future Events (2 events)

(b) Ongoing Event (2 events)
(c) Past Events (2 events)
*The length of the write-up must be around 400-500 words per event.

Some examples of newsletter content are provided below. However your content need not
be limited to these examples.
 I . Annual financial report
II. Promotion or retirement of staff
III. Introduction or review of new products
IV. Interesting events (teambuilding, annual dinner, sale, charity event, etc.)

 Please do create your own company, logo and other necessary details. You are
not allowed to use existing companies’ logo and details.
 The format of the newsletter is up to the students’ creativity.
 Presentation on the newsletter will be held from Week 11 onwards.

WARNING AGAINST PLAGIARISM

Be warned: students who submit copied text will obtain a mark of zero for the
assignment and disciplinary steps may be taken by the Faculty and/or University. It
is also unacceptable to do somebody else’s work, to lend your work to them or to
make your work available to them to copy – be careful and do not make your work
available to anyone!
EFB 201905
Guidelines:
Please use the cover page uploaded on WBLE.

Evaluation criteria and rubrics for the newsletter (60 marks)

i. Group Evaluation (20 marks)

Introduction (5m) Clarity in the statement of company background, vision and

Editor’s Note (5m)
Design & Creativity (10m)
mission
Reflects
Languageoverall content of the newsletter
(Grammar/sentence structure/appropriate tone)
Style (semi-formal/conversational)
Layout (neat
Language and eye-catching)structure/appropriate tone)
(Grammar/sentence
Headlines (generates interest)
Colour scheme and design (consistent, pleasant)
Fonts (Elements of balance /contrast/variation of fonts
evident)
Images (Clear and appropriate)

ii. Individual Evaluation (body of the newsletter) (40 marks)

(Each group member must contribute one article to the body of the newsletter.)

Excellent Good Fair Poor

16-20 11-15 6-10 0-5
Content & Creative, original Interesting content Content contains Underdeveloped
Organisation content with many with several key some key points; ideas and lack of
(20 marks) key points that are points that are however some specific
clearly expressed. reasonably linked. important points information.
are left out.

Logical, smooth Readers can follow Abrupt flow of

There is some
flow of the flow of information. Key
coherence, but
information. information, but points are not
ideas are not
some gaps are organized.
sufficiently well-
evident.
organized.

EFB 201905
(20 Excellent sentence
structure with near Good overall
structure Some errors in
structure Serious flaws
with sentence
Language
perfect grammar. with that make structure that
not affect make the writing
difficult. hard to

are free understand.

A errors errors
errors in Many errors
spelling, in
spelling, in spelling,
spelling,
vocabulary and
and
punctuation.
punctuation.
EFB 201905