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ADVERT
The print advert that has ben chosen for this exercise is that of Platinum
money lending which they are offering. This advert works well because not
only does it communicate its purpose effectively but also gives substantial
the money. We see that the company is willing to offer money to customers
and use their rental income or logbook as a security in the loan application.
Not only is it somewhat easier than borrowing from a bank but also assure
their customer that they would receive the money in 24 hours. This advert
2. ROI ANALYSIS
and have an impact to the audience. This advert fulfils the relevance part by
being in line with the main idea point that is being generated which is
original rather a copycat since most adverts that communicate about money
borrowing have the same outlay and content as used in this advert. This
advert has an impact towards people who are seeking loans but have
difficulties accessing them. We see how the company tries to ensure that all
their customers will access the funds in a duration of twenty four hours.
A creative brief can be termed as a document that serves as a road map for
a creative project and guides the designer towards the expected result.
those who are working and can afford to use their “assets” as a security.
Communication objective
Selling idea of the advert. The unique selling point of the advert is
the security options being offered as well as the duration of time one
is able to get their funds. We can say convenience is their unique idea.
those which are bought considering the number of people who collect
it. It also key to say that the choice of placement works to their
advantage as this was a cover page advert meaning more people still
imagery that has been used and the tone of voice used in the advert is
the loan.
nature when the company says “there when you need us”
this makes them come off as a caring partner who will help
The 24 hour sign is also well placed and color used ensures